Why media publishers in Asia are going asset light

In Southeast Asia alone, online media will be a US$31 billion industry by 2025. An increasingly large portion of content will come from asset light teams.

Why media publishers in Asia are going asset light

In Southeast Asia alone, online media will be a US$31 billion GMV industry by 2025. An increasingly large portion of content will come from out-of-house teams. ‘Information’ (inclusive of media content) is the biggest sector for the modern gig economy. 

40% of executives worldwide expect freelance workers to account for an increased share of their organization’s workforce over the next five years. 50% of executives agree that corporate adoption of gig platforms will be a highly significant trend. 38% are already using on-demand e-marketplaces. 

The ‘why’ of the matter is pretty simple. In a digital age when the world’s editorial talent is at your fingertips and ready for ad hoc work, there is just no longer any reason for publishers to employ a roster of 100+ full-time team members in-house.

But it’s not all sunshine and roses. The gig economy can provide lots of fire power, but it also comes with its own set of quirks and difficulties that publishers are forced to deal with.

Quality control at scale is a big one, as is organizing and communicating with a disjointed team. Tracking and making ephemeral freelancer payments month-to-month is also a pain point when going asset light. 

These are all the problems we’re helping publishers solve with ContentGrow. We’ve built a quality control circuit that empowers your out-of-house team to do the heavy lifting on edits and revisions, while a central hub keeps all key project guidelines in one place and fees are quantified and collated automatically.

See: Trends and data: 65+ powerful marketing statistics for 2021

Save time and money when producing high-quality branded content. ContentGrow helps marketing teams work with perfectly-matched freelance writers and journalists at preferred rates. Fill out the form below to get your own shortlist of talent or visit the site to get started.

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