We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2021.

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.

A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.

For the third quarter in a row, Merkle’s digital marketing report reveals Microsoft search engine Bing’s continued downward trend.

Deloitte’s 2021 Global Marketing Trends report breaks down key insights for global CMOs. We’ve summarized six key takeaways that marketers can look into.

For B2B marketing, one in five brands rated boring or unengaging content as a top pain point when researching a purchase. But only 5% of customers agree.

US shoppers claim to be simply overwhelmed by a barrage of digital comms in 2020. Here are some stats to consider for a fresh branded content strategy.

The Branded Content Project report outlines the latest content marketing industry data and insights for marketers in the US. Here are three key takeaways.

The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.

Business blogging is an important growth strategy today. To get started correctly, practitioners should know the following stats.

Content Marketing Institute (CMI) has published its annual B2B content marketing report for 2021. Here are some interesting takeaways from the study.