Reports Marketers look to offer more personalized loyalty programs in APAC (report) Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.
Public Relations 3 ways brands can be more eco-friendly as consumers drive sustainability As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.
Reports 3 reasons why China's digital ad spend is set to slow China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.
Reports Digital advertisers waste more than US$134.3M in Q1 (report) According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.
Reports Most CMOs still rely on agencies for TV buying strategy (report) The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.
Reports More than half of ASEAN's Gen Zs want brands to address social issues A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.
Reports S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Reports Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
Reports Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.
Reports Brands that are liked and disliked by Gen Z in 2022 (report) According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Reports Trends and data: 130+ NEW and powerful marketing statistics for 2022 We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.
Content Marketing Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Content Marketing Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Reports Report: The State of APAC’s Freelance Writer Economy 2021 The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.
Content Marketing Report: Strong growth in media intelligence spend Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Reports Marketers will try to blend AI with creative work this year Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Reports GetApp report: many startups are unable to make full use of martech The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.
Reports 5 marketing insights from Google’s Year in Search APAC 2020 Report Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.
Reports Airtable report: martech is both problem and solution for US marketers A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.
Reports SEMrush report: prioritize creating 7,000-word blog posts A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.
Reports Digital marketing report: 2020 wasn't a good year for Bing For the third quarter in a row, Merkle’s digital marketing report reveals Microsoft search engine Bing’s continued downward trend.