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Find the latest reports and insights in the digital marketing space.

What marketers need to know about the latest Metaverse trends

What marketers need to know about the latest Metaverse trends

The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.

Ad spend in retail media, search and social grew in 2022 – report

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

What is a good conversion rate for your business?

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

Trends and data: 140+ NEW and powerful marketing statistics for 2022

Trends and data: 140+ NEW and powerful marketing statistics for 2022

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.

Marketers look to offer more personalized loyalty programs in APAC (report)

Marketers look to offer more personalized loyalty programs in APAC (report)

Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.

3 ways brands can be more eco-friendly as consumers drive sustainability

Public Relations

3 ways brands can be more eco-friendly as consumers drive sustainability

As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.

3 reasons why China's digital ad spend is set to slow

3 reasons why China's digital ad spend is set to slow

China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.

Digital advertisers waste more than US$134.3M in Q1 (report)

Digital advertisers waste more than US$134.3M in Q1 (report)

According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.

Most CMOs still rely on agencies for TV buying strategy (report)

Most CMOs still rely on agencies for TV buying strategy (report)

The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.

More than half of ASEAN's Gen Zs want brands to address social issues

More than half of ASEAN's Gen Zs want brands to address social issues

A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.

S4 Capital shares slump by more than a third after results are delayed

S4 Capital shares slump by more than a third after results are delayed

S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.

Magna cuts US ad growth forecast due to Russia-Ukraine war

Magna cuts US ad growth forecast due to Russia-Ukraine war

Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.

Most consumers in APAC leave sites after viewing just one page (report)

Most consumers in APAC leave sites after viewing just one page (report)

Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.

Brands that are liked and disliked by Gen Z in 2022 (report)

Brands that are liked and disliked by Gen Z in 2022 (report)

According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.

Report: enterprises see positive results from SEO marketing in 2021

Content Marketing

Report: enterprises see positive results from SEO marketing in 2021

Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.

Report: B2B marketers spend too much time creating content

Report: B2B marketers spend too much time creating content

Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.

Report: 50% of brands outsource content, but quality remains a sticking point

Content Marketing

Report: 50% of brands outsource content, but quality remains a sticking point

Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.

Report: The State of APAC’s Freelance Writer Economy 2021

Report: The State of APAC’s Freelance Writer Economy 2021

The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.

Report: Strong growth in media intelligence spend

Content Marketing

Report: Strong growth in media intelligence spend

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Report: digital messaging is key in B2C marketing

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

Marketers will try to blend AI with creative work this year

Marketers will try to blend AI with creative work this year

Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.

Pro PR tips on how to pitch to journalists

Pro PR tips on how to pitch to journalists

Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.

GetApp report: many startups are unable to make full use of martech

GetApp report: many startups are unable to make full use of martech

The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.

5 marketing insights from Google’s Year in Search APAC 2020 Report

5 marketing insights from Google’s Year in Search APAC 2020 Report

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

Airtable report: martech is both problem and solution for US marketers

Airtable report: martech is both problem and solution for US marketers

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.