Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors Nearly 70% of Gen Z shoppers in Southeast Asia prioritize e-commerce platforms for research and purchases, influenced by product variety, quality, and payment convenience.
Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.