According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.

Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.

Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.

Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.

Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.