Reports Gen Z uses AI more, but Skyword says they are also correcting it Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.
Reports 57% of PR professionals now use AI for press releases, says PR Newswire's 2025 report PR Newswire's 2025 report finds 57% of communications professionals use AI for press releases.
Reports Skyword survey reveals AI trust gap as consumers turn to third-party validation Skyword's latest survey reveals why visibility in AI search is no longer enough to earn consumer trust.
Reports Oobit study finds young Americans are rethinking banks as crypto spending conversations surge Survey and Reddit data suggest Gen Z and millennials are exploring alternative financial systems while redefining trust in banking.
Reports Marketers face new loyalty risks as consumers delegate choices to AI As consumers hand off brand research and communications to AI, loyalty programs may need less discounting and more ongoing investment in frictionless journeys and customer insight.
Reports How Gen Z football fans could reshape World Cup marketing in Singapore Learn what marketers can take from Gen Z viewing habits ahead of the 2026 FIFA World Cup in Singapore.
Reports AI disclosure labels show no downside in ad metrics, MediaScience study finds MediaScience tested four AI disclosure formats in video ads. Results show stable recall and recognition, with text labels improving AI awareness.
Reports Gartner survey finds 70% of CMOs prioritize AI, but 30% have infrastructure Gartner’s survey suggests AI intent is outpacing execution. CMOs may need to prioritize data foundations, governance, and training before shifting more budget into AI tools.
Reports ChatGPT leads as solo founders use AI to accelerate growth New survey data shows AI is helping solo founders launch faster, save time, and improve confidence, but funding remains a major challenge.
Reports Meta AI is the most trusted AI platform for personal data, but Americans still don’t trust AI New Cloaked research reveals a trust gap in AI, even as Meta AI users report the highest confidence in how platforms handle personal data.
Reports Gen Z overthinking is now a marketing signal, not just a social trend New EXTRA Gum research shows how texting anxiety, social pressure, and digital self-awareness are shaping Gen Z behavior and creating new challenges for marketers
Reports Adobe report finds agentic AI readiness lags behind adoption ambitions New Adobe research shows organizations want autonomous AI, but most still lack the data, governance, and measurement foundations to support it.
Reports Why outdated fonts are hurting digital marketing performance Designers are warning that outdated typography choices may quietly reduce trust, readability, and conversion performance online.
Reports Confused by AI SEO terminology? Here’s the cheat sheet marketers actually need AI SEO jargon is exploding, but most of these terms point to the same shift in search.
Reports Digital PR searches surge 192% as brands rethink SEO, authority, and AI visibility As AI-powered discovery changes online visibility, marketers are shifting focus from backlink quantity to credible authority signals.
Reports Taboola study says advertisers want agentic AI beyond search and social New Taboola research shows marketers want AI-powered campaign automation beyond Meta and Google’s walled gardens.
Reports Accenture says AI is becoming consumers’ “second self” and marketers need a new playbook Accenture’s latest consumer research shows AI is reshaping discovery, loyalty, and autonomous commerce
Reports Blind boxes are a Gen Z hit, but older shoppers are not buying the hype GrowthOps Asia’s new research shows why blind boxes are powerful, polarising, and risky when brands overgeneralise Gen Z behaviour.
Reports 55% of businesses are consolidating software tools to adopt AI Businesses are replacing working software, consolidating vendors, and reshaping procurement strategies as AI adoption accelerates across enterprise tech stacks.
Reports Smarter aisles are forcing retail media budgets to grow up The quiet merger of shelf space and screen space is changing how brands think about retail media, shopper marketing, and omnichannel investment.
Reports The localization mistakes marketers wish they could take back New Lokalise research reveals how translation mistakes damage campaigns, dilute brand voice, and force marketers to rethink global expansion.
Reports Consumers want AI convenience but still crave authentic brands Prophet’s latest AI consumer research shows that as GenAI adoption accelerates, trust, transparency, and emotional connection are becoming critical differentiators for marketers.
Reports AI is pushing CMOs into full growth accountability mode according to Forrester report Forrester’s latest report shows how AI is shifting CMOs from campaign execution to enterprise-level growth leadership
Reports Why Reddit is becoming the most valuable visibility channel in the LLM era From AI citations to community-driven discovery, why brands are rethinking search and how tools like Engain fit in
Reports Netflix and Prime Video lead narrows as Disney+ and Apple TV+ gain ground in Q1 2026 streaming charts Mid-tier platforms gain momentum as consolidation looms in the US streaming market
