News Influ2 launches Contact-Level GTM Orchestration Influ2's new orchestration triggers ads, cadences, and MAP actions from individual buyer signals, with Salesforce attribution and identity beta.
News Sierra raises $950M to expand AI customer experience agents Sierra secured US$950M at a US$15B+ valuation, as enterprises shift AI agents from support into sales and retention workflows.
News ServiceNow launches Autonomous CRM to execute work ServiceNow expands AI specialists into CRM to automate cases, quotes, and orders. What to assess on governance, data, and workflow fit.
News SprySite launches $15 per month website and marketing platform for SMBs The new SMB platform combines web publishing, email and SMS workflows, reviews, analytics, and CRM, aiming to reduce tool sprawl.
News Highspot adds GTM Agent to connect revenue signals with execution guidance Highspot’s GTM Agent unifies CRM, content, training, and engagement signals to recommend role-specific actions for GTM consistency.
News Cemantica acquires Luminoso to expand AI-driven journey analytics Cemantica acquired Luminoso to add natural language analytics to its JVMP, aiming to turn unstructured feedback into measurable journey actions.
News Chord raises $7M to expand its context platform for AI-driven commerce Chord’s $7M round supports a platform that unifies commerce data for reporting and activation as brands push AI into daily decisions.
News Claritas Rx launches omnichannel CRM for patient services teams Claritas Rx unifies hub and pharmacy workflows in one CRM, aiming to reduce access delays and improve time-to-therapy for specialty brands.
News Accenture backs Netomi to scale agentic AI in customer experience programs Accenture will integrate Netomi into CX programs, highlighting services-led distribution as a key path for deploying governed AI agents at scale.
News ContractorHUB takes strategic investment to link contractor marketing and ops ContractorHUB pairs contractor CRM and operations with agency execution, aiming to close the gap between lead gen, booking, and job outcomes.
News Appier details “AI self-awareness” research for lower-risk enterprise decisions Appier embeds risk calibration and boundary checks into AI agents for adtech and personalization teams operating under data and brand constraints.
News Klaviyo adds Custom Skills to expand its Customer Agent Klaviyo’s Custom Skills adds brand-specific logic and integrations to its Customer Agent, reflecting the shift toward CRM-native AI service.
News WellnessLiving launches integrated AI marketing automation for service businesses WellnessLiving embeds marketing automation into scheduling and payments data, targeting retention and win-back for fitness and wellness operators.
News reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce AiChat connects Shopify catalog and order data to chat, aiming to reduce checkout drop-off and unify support with AI ticketing.
News Actively raises $45M Series B for AI agents built around each revenue account Actively secured $45M Series B to expand a revenue platform with persistent AI agents per account, as enterprises look to reduce tool sprawl.
News Bloomreach adds Loomi AI for Shopify as a single app for journey personalization Bloomreach ships a Shopify app that connects store data to its search and marketing tools, aiming for consistent personalization across touchpoints.
News Ndovesha AI expands a unified AI agent workspace for marketing production Ndovesha AI bundles agents for ads, social, and web assets in one workspace, reflecting the push toward workflow based AI marketing automation.
News SAS and Liverpool FC partner to expand AI-driven fan personalization SAS Customer Intelligence 360 and Viya will unify fan data and support personalized offers, journey optimization, and engagement modeling across channels.
News Q4 adds AI-native CRM features to its investor relations platform New features automate meeting logging and briefing prep, aiming to turn IR engagement histories into faster, queryable insights.
News Hightouch raises $150M Series D for agentic AI marketing platform The Series D backs AI agents built on first-party data, pushing marketing teams toward automated decisioning and cross-channel execution.
News SignNow adds Docgen API to automate document creation before e-signature SignNow’s Docgen API generates documents from CRM and ERP data, then routes them into signing flows, aiming to reduce errors and cycle time.
News Adobe completes Semrush acquisition to expand brand visibility for CX teams Adobe finalizes its Semrush acquisition, bringing SEO, GEO, and agentic visibility signals closer to CX orchestration and content workflows.
News Outreach releases Omni to run revenue workflows through AI agents Outreach added Omni and Agent Studio to push revenue tech from insights to execution, as sales engagement and RevOps tools converge around AI agents.
News ASAPP adds five AI agents to CXP for end-to-end contact center automation ASAPP expanded CXP with five AI agents spanning discovery to optimization, signaling the shift from point copilots to governed, end-to-end automation.
News Courier Health raises US$50M to scale patient-centric CRM for biopharma Courier Health raised US$50M to scale a biopharma CRM focused on patient journeys, as life sciences teams invest in first-party data and automation.
