Spotlight How Ardath Albee builds B2B buyer personas that actually work Marketing strategist Ardath Albee shares her diagnostic framework for building effective B2B buyer personas and why most companies start too late.
Spotlight Fractional CMO Laura Moore: "My goal is to get myself out of a job" Laura Moore's fractional CMO firm has a 9-month exit model: build marketing systems that survive without her. Here's her tech stack and 2026 predictions.
Spotlight AI can write copy, but it can't write compassion: Maria Breaux on human-first marketing Maria Breaux rewrites government forms with compassion, achieves fundraising goals at 125%, and explains why AI can't replace the human voice in marketing—even when everyone's trying to automate everything.
Spotlight How a B2B content writer turned 25 executive interviews into a flagship report in half the time B2B content strategist Nick Pryke shares his systematic approach to extracting insights from large-scale interview projects using AI, without sacrificing the human nuance that makes enterprise content work.
Spotlight Ulf Lonegren: Why traditional inbound marketing is dead Roketto's Ulf Lonegren reveals how his agency pivoted from traditional inbound to AI-driven strategies—and why "What is CRM?" content is dead.
Spotlight Stop cognitive offloading: How lazy AI use is killing B2B marketing results Marketing Director Joel Zorrilla warns against using AI in ways that reduce critical thinking—and shares what actually works for lead generation in complex industries
Reports How brands hijacked Wicked’s spotlight with pink and green perfection The Land of Oz got a brand makeover. Here’s what marketers can learn from the Wicked wave
Spotlight How agencies can stop selling hours and start scaling expertise: Benjamin Zenou's methodology-first approach Benjamin Zenou explains how Suits.ai transforms agency methodologies into AI agents, moving beyond productivity to scalable expertise delivery.
Martech CreatorDB raises US$4.7M to double down on AI for influencer marketing The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.
Spotlight Fiction writer turned AI strategist: "You should never completely outsource your brain to AI" Sally Slater's systematic AI workflows help law firms and consultancies scale expertise without losing human judgment.
Spotlight Stop choosing sides: A balanced approach to LinkedIn thought leadership B2B copywriter David Friedman reveals how tension pairs help leaders navigate LinkedIn's polarized landscape between generic AI content and performative authenticity.
Spotlight Think better, not faster: A veteran communicator's approach to AI integration Marco Dautel shares how 20 years in PR taught him to use AI for strategic thinking, not just efficiency. Learn his framework for better AI integration.
Spotlight The 20% of content work AI can't touch: A strategist's framework Jake Rundell shares his framework for identifying the critical 20% of content work that requires human strategy, from EU compliance to brand consistency at scale.
Martech Why marketing teams are becoming AI orchestrators instead of content creators Marketing roles are shifting from hands-on creation to AI orchestration. How teams manage this transition in 2025.
Spotlight Why many B2B companies are targeting the wrong customers Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.
Spotlight Why B2B2C marketers can't just plug in AI email tools Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.
Spotlight Ken Kerrigan on AI in PR: Why human touch still matters The Bliss Group's Ken Kerrigan explains why AI excels at audience research but falls short on reputation strategy—and what that means for communicators navigating the technology shift.
Spotlight AI jury system outperforms ChatGPT: B2B SaaS expert's method B2B SaaS startup valuation expert Brad Hanks shares how his unconventional AI workflow achieves superior results using DeepSeek, Qwen, and Claude AI in a collaborative "jury" system that eliminates single-model bias.
Spotlight AI as a tool, not replacement: content strategist John Egan's approach to efficiency without losing the human touch Content strategist John Egan explains how AI enhances his freelance business workflow while maintaining the human creativity that clients value most.
Spotlight How Allan Ling uses custom GPTs as virtual employees to scale SME growth Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.
Content Marketing ContentGrow evolves: launching full-service B2B content engine at $2,000/month How offshore talent and AI convergence enables premium content at unprecedented value.
Spotlight From English teacher to B2B lead magnet: Samuel Cook's data-driven AI strategy that increased leads by 900% Comparitech's Samuel Cook reveals how he A/B tests AI vs human email subject lines and grew B2B leads 900% with data-driven content strategy.
Spotlight AI in GTM: How 30-year revenue leader Giancarlo Comini views AI as enhancement, not replacement Revenue executive Giancarlo Comini shares how AI enhances GTM teams through automation and lead scoring while human skills remain essential.
News ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth Discover Google's cookie reversal, OpenAI's shopping feature, and 5 AI tools revolutionizing YouTube content creation.
News ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth Get the latest on Google's cookie reversal, OpenAI's shopping feature, and expert B2B strategies in this week's marketing and martech roundup.
