Spotlight Why many B2B companies are targeting the wrong customers Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.
Spotlight Why B2B2C marketers can't just plug in AI email tools Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.
Spotlight Ken Kerrigan on AI in PR: Why human touch still matters The Bliss Group's Ken Kerrigan explains why AI excels at audience research but falls short on reputation strategy—and what that means for communicators navigating the technology shift.
Spotlight AI jury system outperforms ChatGPT: B2B SaaS expert's method B2B SaaS startup valuation expert Brad Hanks shares how his unconventional AI workflow achieves superior results using DeepSeek, Qwen, and Claude AI in a collaborative "jury" system that eliminates single-model bias.
Spotlight AI as a tool, not replacement: content strategist John Egan's approach to efficiency without losing the human touch Content strategist John Egan explains how AI enhances his freelance business workflow while maintaining the human creativity that clients value most.
Spotlight How Allan Ling uses custom GPTs as virtual employees to scale SME growth Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.
Content Marketing ContentGrow evolves: launching full-service B2B content engine at $2,000/month How offshore talent and AI convergence enables premium content at unprecedented value.
Spotlight From English teacher to B2B lead magnet: Samuel Cook's data-driven AI strategy that increased leads by 900% Comparitech's Samuel Cook reveals how he A/B tests AI vs human email subject lines and grew B2B leads 900% with data-driven content strategy.
Spotlight AI in GTM: How 30-year revenue leader Giancarlo Comini views AI as enhancement, not replacement Revenue executive Giancarlo Comini shares how AI enhances GTM teams through automation and lead scoring while human skills remain essential.
news ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth Discover Google's cookie reversal, OpenAI's shopping feature, and 5 AI tools revolutionizing YouTube content creation.
news ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth Get the latest on Google's cookie reversal, OpenAI's shopping feature, and expert B2B strategies in this week's marketing and martech roundup.
Tools 26 websites and tips to help you hire the right writer Explore 26 websites to hire blog writers, copywriters, or SEO content pros who use AI wisely. Learn how to find the best match for your marketing needs.
Reports Brands Gen Zs love and hate According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Public Relations The ultimate media monitoring service guide for global PR teams (with 13 examples) Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.
Freelancing The importance of continuing education for freelance writers There are many reasons why continuing education is essential for a successful freelance writing career. We explore how in this piece.
Technology 3 recommended plagiarism checker tools in 2024 Unique and plagiarism-free content is made easier with tech. Check out these tools to prevent problems and keep your content original.
Lists 5 SEO tips to increase organic traffic in 2024 A great SEO strategy should be developed from the viewpoint and perspective of your existing and potential consumers.
martech How Semrush’s acquisition of Datos aims to strengthen analytics and intelligence With the integration of Datos, Semrush enhances its data analytics suite aiming to provide competitive intelligence for businesses of all sizes.
Tools 10 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
martech Adobe unveils new AI-driven features in Illustrator and Photoshop Adobe announces new features for Illustrator and Photoshop, aimed at enhancing creative workflows and reducing time on tedious tasks.
news From news platform to AI consultancy: DiscoveryShift's new chapter post-DailySocial.id Following significant restructuring, DailySocial.id transitions to DiscoveryShift, spearheaded by founder Rama Mamuaya, focusing on AI-driven business strategies.
Guides Tips for writing a job description for freelance journalists Learn how to effectively communicate job expectations and attract the best freelance journalism talent.
Content Marketing Google's March 2024 update: steering clear of low-quality content Understanding Google's 2024 update: A closer look at the crackdown on low-quality content and the push for original, human-centered articles.
Public Relations Marketing-Interactive reveals top PR agencies in 2024 Discover the leading PR agencies as unveiled by Marketing-Interactive for 2024, showcasing excellence and innovation in public relations.
Tools 24 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
