AI marketing Zoom turns creator partnerships into an AI search visibility test Zoom is testing creator authority as an AI visibility signal while working to reposition itself beyond video meetings.
News Kraft Heinz raises marketing spend to 6% of sales with $100M turnaround push Kraft Heinz adds $100M to its turnaround and targets marketing at 6% of sales, with fewer partners and tighter direct sales measurement.
News Snapchat outlines how brands can use humor to reach Next Gen audiences Snapchat and Omnicom studied 6,000 Next Gen users. Learn what “context is the punchline” means for brand humor and trend timing.
News Netflix details APAC product updates across mobile, collections, and games Netflix expands its APAC mobile refresh with Clips, adds themed browsing hubs, and grows Netflix Playground to deepen discovery and engagement.
News Canva research highlights Gen Z’s shift toward visual workplace communication Canva research says Gen Z prefers visuals at work, exposing the cost of text-heavy workflows and raising new expectations for tools, clarity, and AI literacy.
News RGE says B2B reputation now depends on how AI describes you RGE argues B2B reputation is shaped by AI answers. Learn why question-led content, EEAT, and AI visibility tracking are becoming core.
News Disney and TikTok strike content-sharing deal for creator-led fandom Disney and TikTok will share creator videos across TikTok and Disney+ Verts, turning licensed IP and creator rewards into a retention and discovery loop.
AI marketing AI markdown ads draw interest, but buyers question the signal Media buyers are testing AI markdown ads as a possible route into generative search, while questioning whether crawler exposure can produce reliable brand visibility.
AI marketing DoubleVerify finds AI slop is becoming a brand safety problem DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.
News OpenAI’s first influencer trip draws backlash over AI ethics and optics OpenAI’s creator retreat drew criticism over ethics and authenticity. What it signals about influencer strategy in high-scrutiny categories.
News Online beauty sales grow 6x faster than in-store as AI discovery spreads NIQ finds beauty sales up 10% YoY and e-commerce growing 6x faster than stores. What it signals for AI-led discovery and social checkout paths.
News Ann Piper on Spotify's Spider-Man: Brand New Day campaign Spotify's head of North America ad sales, Ann Piper, explains how the Spider-Man: Brand New Day campaign used first-party listening data, personalization, and interactive storytelling to create deeper fan engagement.
News LVMH H1 2026 results show jewelry strength as fashion returns to growth LVMH posted €38.6B H1 revenue as jewelry outpaced handbags. What the mix shift and China IP focus signal for luxury marketers.
News The gender divide in US shopping offers new signals for marketers YouGov data shows gaps in deals, discovery channels, and loyalty enrollment. What it implies for creative strategy, search, and retention design.
AI marketing IAB sets a common standard for measuring AI brand visibility The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.
News Gen Z brand consideration rises for OpenAI, Claude, and Johnnie Walker in Q2 2026 Q2 2026 Gen Z consideration rose for OpenAI, Claude, and Johnnie Walker. What it signals about distribution, trust, and product cadence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
News Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand Amazon says multisport advertisers see 2.3x unduplicated reach and higher spend, as Prime Video sports inventory sells out and ad revenue rises.
News SponsorCX study maps a consumer trust shift across AI, reviews, and influencers SponsorCX surveyed 1,000 U.S. adults. AI content and influencer promos face skepticism, while reviews and values-based partnerships shape trust decisions.
News Hallyu exports hit $19B as K-culture becomes a growth channel New figures put Hallyu exports at $19B. For marketers, the signal is faster trend cycles and a clearer need to convert cultural attention into outcomes.
AI marketing Meta AI ad gains meet a bigger infrastructure bill Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.
News When subscription apps should raise their minimum iOS version RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.
AI marketing Google cloud growth reframes its AI ad advantage Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.
News Study finds Hallyu exports hit $19B as AI personalization grows fandoms A new ecosystem study sizes Hallyu exports at US$19B, with music up 84% and AI personalization linked to faster global fandom
News AI statistics show a split between AI adoption and public trust New stats show 88% of firms use AI, but only 7% fully integrate it. Marketers face trust gaps and detectable AI content.
