AI marketing DoubleVerify finds AI slop is becoming a brand safety problem DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.
News OpenAI’s first influencer trip draws backlash over AI ethics and optics OpenAI’s creator retreat drew criticism over ethics and authenticity. What it signals about influencer strategy in high-scrutiny categories.
News Online beauty sales grow 6x faster than in-store as AI discovery spreads NIQ finds beauty sales up 10% YoY and e-commerce growing 6x faster than stores. What it signals for AI-led discovery and social checkout paths.
News Ann Piper on Spotify's Spider-Man: Brand New Day campaign Spotify's head of North America ad sales, Ann Piper, explains how the Spider-Man: Brand New Day campaign used first-party listening data, personalization, and interactive storytelling to create deeper fan engagement.
News LVMH H1 2026 results show jewelry strength as fashion returns to growth LVMH posted €38.6B H1 revenue as jewelry outpaced handbags. What the mix shift and China IP focus signal for luxury marketers.
News The gender divide in US shopping offers new signals for marketers YouGov data shows gaps in deals, discovery channels, and loyalty enrollment. What it implies for creative strategy, search, and retention design.
AI marketing IAB sets a common standard for measuring AI brand visibility The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.
News Gen Z brand consideration rises for OpenAI, Claude, and Johnnie Walker in Q2 2026 Q2 2026 Gen Z consideration rose for OpenAI, Claude, and Johnnie Walker. What it signals about distribution, trust, and product cadence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
News Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand Amazon says multisport advertisers see 2.3x unduplicated reach and higher spend, as Prime Video sports inventory sells out and ad revenue rises.
News SponsorCX study maps a consumer trust shift across AI, reviews, and influencers SponsorCX surveyed 1,000 U.S. adults. AI content and influencer promos face skepticism, while reviews and values-based partnerships shape trust decisions.
News Hallyu exports hit $19B as K-culture becomes a growth channel New figures put Hallyu exports at $19B. For marketers, the signal is faster trend cycles and a clearer need to convert cultural attention into outcomes.
AI marketing Meta AI ad gains meet a bigger infrastructure bill Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.
News When subscription apps should raise their minimum iOS version RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.
AI marketing Google cloud growth reframes its AI ad advantage Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.
News Study finds Hallyu exports hit $19B as AI personalization grows fandoms A new ecosystem study sizes Hallyu exports at US$19B, with music up 84% and AI personalization linked to faster global fandom
News AI statistics show a split between AI adoption and public trust New stats show 88% of firms use AI, but only 7% fully integrate it. Marketers face trust gaps and detectable AI content.
AI marketing OpenAI builds scaled ads team around reseller growth OpenAI's new scaled ads roles show a shift from testing ChatGPT ads to building the reseller and vendor systems needed for advertiser growth.
AI marketing Higgsfield Adathon turns AI ads into a judged workflow Higgsfield's Adathon shows how AI marketing is moving from asset generation into brand briefs, judging criteria, and creative operations.
News The Korean wave is shifting into “K-lifestyle” consumer adoption Assembly outlines how Korean entertainment is shifting from awareness to routine adoption. What it changes for category strategy, creators, and localisation.
AI marketing Brrandom expands AI marketing practice in Southeast Asia Brrandom's Southeast Asia expansion shows how AI marketing vendors are bundling media, creative, analytics, and agentic execution.
AI marketing Google tests PMax controls as AI ads face buyer pressure Google is testing new Performance Max controls as advertisers push for more transparency and steerable AI advertising.
AI marketing AI shopping growth in SEA keeps creator trust in play Southeast Asia's AI commerce shift shows why creator trust, affiliate evidence and GEO now belong in the same marketing strategy.
News Adobe Express study finds under-30-second YouTube Shorts drive key metrics Survey of 507 creators links under-30-second Shorts to views and click-throughs, with 30–60 seconds tying for subscriber growth.
AI marketing Omnicom Media rethinks agency value as AI automates media work Omnicom Media's AI marketing shift shows how agencies may defend value as automation absorbs execution work.
