Media Webjump and Content Thread: merging forces in ecommerce The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.
Martech The state of digital marketing in 2023: successes, challenges, and future priorities In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.
Martech The future of lead generation: how AI-enhanced webinars are transforming APAC The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.
Content Marketing Navigating media monitoring tools: pros, cons, and top picks Unveil the strengths and weaknesses of top media monitoring tools and make an informed decision for your brand.
Media The digital landscape of love: analyzing Singapore's dating app trends Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.
Media TUMI launches 19 degree campaign with Son Heung-Min TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.
Content Marketing Ad-funded content and super bundling: the future of streaming and subscriptions Examine the effects of ad-funded tiers and super bundling on the streaming landscape, based on findings from Bango's Subscription Wars 2024 report.
Media A look at Coca-Cola Zero Sugar's AI-driven 'Best Coke Ever' campaign Coca-Cola Zero Sugar introduces a new typography created by artificial intelligence, adding a digital dimension to its zero-sugar variant as part of the "Best Coke Ever" campaign.
Content Marketing Improving display ads in 2024: strategies for success Explore the tips to improve your display ads and its role in today’s digital marketing strategies.
Media Hilton partners with Deepika Padukone: a strategic move in Indian hospitality This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
Content Marketing Evaluating and overcoming B2B marketing errors Insights into rectifying prevalent B2B marketing oversights, emphasizing the importance of audience-centric strategies and effective communication.
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Tools 24 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
Tools Mastering demand generation: strategies for boosting brand awareness and conversions Learn the essential steps to crafting demand generation campaigns that elevate brand awareness, enhance sales cycles, and boost conversions.
Media The Super Bowl effect: analyzing the surge in Usher's music streams and marketing impact The Super Bowl's unmatched viewership offers a unique marketing platform, as evidenced by significant boosts in visibility for brands like Temu, Uber Eats, and CeraVe through creative advertising.
Media Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
News Boosting digital wellbeing for youth: MCI and IMDA's latest online safety campaign With a focus on education and parental involvement, the initiative aims to mitigate risks like cyberbullying and exposure to inappropriate content among young gamers.
Media Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
Media IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Media Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Media Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.
News Meta trials Trending Topics feature on Threads in the United States Threads aims to become a hub for real-time news discussions, integrating AI to curate relevant and timely media topics across the U.S.
News From street art to marketing mastery: lessons from Julien’s Auctions Exploring how the dynamic world of street art can redefine marketing strategies and audience engagement.
Media Bringing hearts closer in the digital age: Comedy Central's unique initiative By leveraging a creative partnership with Sociowash, Comedy Central transforms smartphones from barriers to bridges, fostering real connections through a shared viewing experience.
Media Valentine's day special: WhatsApp teams up with feng shui expert for zodiac wisdom Discover how WhatsApp's collaboration with feng shui master Thierry Chow can elevate your chat game this Valentine's Day based on your zodiac sign.
