news Huawei launches global “Now is yours” campaign to win Gen Z hearts Huawei’s latest brand play aims to emotionally resonate with the next generation of global consumers
news Nongshim names aespa as global face of Shin Ramyun for spicy international push Nongshim launches global campaign with aespa to elevate Shin Ramyun’s cultural and commercial appeal
Reports Adobe Express reveals the best time to post on Facebook Based on billions of posts, Adobe Express identifies the hours and days that drive peak Facebook engagement
news Visa taps BLACKPINK’s Jennie to fuel APAC travel hype Visa’s “Road to Ruby” campaign hits APAC just as fans gear up for BLACKPINK’s global tour stops.
news PUBG Mobile and BABYMONSTER bring K-pop spectacle to in-game marketing PUBG Mobile reunites with BABYMONSTER in a global campaign fusing music, gameplay, and fan interaction
Reports AI is raising the bar, but trust still closes the deal Dentsu’s latest Superpowers Index reveals that ‘ease’ is the new differentiator, but trust still rules in B2B buying
news UNIQLO Singapore turns up the heat with Nissin noodle-themed T-shirts The new UTme! drop pairs a global FMCG brand with local talent to deepen culture-driven storytelling
news POP MART’s Skullpanda exhibition lands in Singapore with a cultural twist The brand’s immersive collectible art experience hits Singapore, blending storytelling, heritage, and Gen Z appeal
Reports How brands hijacked Wicked’s spotlight with pink and green perfection The Land of Oz got a brand makeover. Here’s what marketers can learn from the Wicked wave
news Froot Loops taps hip-hop nostalgia with a jewelry collab A cereal brand just turned decades of hip-hop name-drops into limited-edition art. Here is what marketers can take from the move.
news Skechers recruits Sofía Vergara for global campaign Skechers just made a bold move with a new global ambassador. Here’s how marketers should interpret it
martech What’s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising From AI ethics to browser shakeups, this is your Q2 cheat sheet for staying ahead in marketing.
Reports Executives bet big on AI, but most companies aren’t ready for the disruption Accenture’s latest Pulse of Change report reveals a widening gap between leadership optimism and organizational readiness
news CHAGEE celebrates 8th anniversary with brand refresh and regional campaign CHAGEE’s anniversary push showcases how to localize campaigns at scale across APAC
news Benedict Cumberbatch turns Amazon reviews into holiday drama Amazon brings back review-inspired theatre, tapping into celebrity power for its festive push
martech Top 14 AI marketing tools for photo and video editing: a comprehensive review Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.
Reports AI search diverges from Google and marketers can’t ignore it New research shows major differences between LLMs and Google search results
news Audi’s Formula 1 debut isn’t just racing, it's a global brand reboot The German automaker is using Formula 1 as a testbed for its next-gen identity and marketing strategy
news Disney’s Taika Waititi Christmas short turns doodles into holiday magic Disney ramps up festive engagement with Taika Waititi’s “Best Christmas Ever” and a live billboard activation in New York
Reports Agentic AI is no longer theory according to McKinsey study Agentic AI is moving beyond hype with real impact in marketing and sales.
news Inside adidas’ wild new promo film for FIFA World Cup 2026 jerseys A short film starring Messi, Rodman, and Yamal kicks off adidas’ 2026 World Cup push
news Coca-Cola steps into streetwear with Converse collab Coca-Cola taps fashion and youth culture in its latest limited-edition partnership
martech Instagram is now an SEO tool according to Adobe Express study Google now indexes Instagram content. Here’s how marketers are rewriting posts and shifting budgets
news OpenAI clashes with NYT over user data in AI copyright battle OpenAI pushes back on court order to hand over 20M ChatGPT convos, citing privacy risks
news MPA calls out Meta over PG-13 labels on Instagram teen controls Meta’s teen safety update hits a legal snag as the Motion Picture Association objects to the use of its film rating
