Reports Cube report reveals the road ahead for Southeast Asia's e-commerce market From hypergrowth to 15% annual gains, here’s what the new “Goldilocks zone” of e-commerce means for marketers
news Samsung turns to comics to make AI feel human and helpful Samsung's new Galaxy A campaign uses local storytelling to explain AI in relatable ways.
martech Roblox dodges Indonesia ban with age rating revamp Facing regulatory heat, Roblox aligns with Indonesia’s content standards to stay online
Reports AI-powered localization is the growth strategy most marketers are missing Most brands ignore localization, but AI is turning it into the smartest marketing play for 2026
martech YouTube launches multilingual audio tools to boost global content reach YouTube now lets creators dub videos in multiple languages. Here’s what that means for brand campaigns
martech Audi turns engine roars into music with “Engine Symphony” campaign Audi UK’s new campaign with BBH London transforms RS engine sounds into sheet music, blending performance with artistry
Lists Top KPop Demon Hunters soundtracks that went viral Netflix’s KPop Demon Hunters isn’t just a film. It’s a soundtrack phenomenon rewriting chart history.
Content Marketing Ralph Lauren’s ‘Ask Ralph’ AI stylist brings in-store fashion guidance to mobile Ralph Lauren’s latest AI tool signals a new phase in mobile-driven, conversational commerce.
news Ford's new global campaign is all about passion, not just horsepower With “Ready set Ford”, the 122-year-old brand pivots to emotional storytelling and community-first marketing
Lists Alternative social media is booming: Bluesky, Threads, Lemon8 Bluesky leads the buzz, but Threads and Lemon8 are rising in Japan. Here’s what brands need to watch
martech Edelman’s Mongolia cinematic branding campaign hits global screens Mongolia’s “Go” campaign blends storytelling, soft power, and digital diplomacy to boost tourism and trade
Content Marketing Audi’s Formula 1 debut gets a style boost with adidas collaboration Audi F1 taps adidas for performance gear and lifestyle collections, blending sport and fashion for fans and teams alike
Content Marketing How anime became a marketing playground across Southeast Asia Southeast Asia is co-writing anime’s future. Smart marketers are joining the storyboard
news PubMatic sues Google over alleged adtech monopoly The independent adtech firm alleges Google’s monopoly has hurt innovation and market access
Reports Why trendjacking burns marketers out and what to do instead Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real
Content Marketing Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene
martech Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself
martech Why celebrity campaigns demand more than just reach Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities
news Magnum Ice Cream Company splits from Unilever The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.
martech Netflix ad inventory goes programmatic with Amazon Ads DSP Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.
Content Marketing Sephora goes all in on inclusive beauty across Asia Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity
Reports Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets
martech Brian Cox’s Uber Eats ad wins Emmy Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out
martech Ray-Ban launches K-pop-infused campaign to connect with Gen Z Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture
Content Marketing How Starbucks turned the Frappuccino into a viral global icon From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant
