News AirAsia debuts “AirAsia World” on Roblox to gamify ASEAN travel With a new experience on Roblox, AirAsia is rethinking travel engagement for the digital generation
Content Marketing adidas apologizes over Oaxaca sandal controversy adidas pulled images of its ‘Oaxaca slip-on’ after Indigenous appropriation claims. Here's what brands should take away.
Reports PR is not dead and AI search engines are proving it Muck Rack’s new findings expose a growing divide between AI search behavior and traditional SEO tactics
Martech AI startup Perplexity just made a US$34.5B bid for Chrome The AI startup is offering nearly double its own valuation to acquire Google’s browser. Here’s what marketers need to know
News Zara ads banned in the UK for unhealthy body image portrayal Two Zara ads banned in the UK for showing “unhealthily thin” models. Here’s what brand and PR teams should take away.
Martech Top 50 AI tools for marketing: updated list for 2025 and beyond Explore 50 powerful AI tools for content, SEO, email, social media, video, and more. Perfect for marketers looking to boost ROI with automation and smart insights—updated regularly.
Reports Gen Z is asking ChatGPT what to do with their lives A new study shows Gen Z trusts AI with major life decisions. Here's why marketers and education brands should pay attention.
Content Marketing Miniso names Teens in Times as global ambassador Global retail brand Miniso enlists C-pop group TNT to target younger audiences
News Instagram adds new repost, friends tab, and map tool Instagram adds reposting, a friends-focused content tab, and a Snap Map lookalike. Here’s what it means for brand strategy
Martech Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.
News Google supercharges AI Search with image uploads, Canvas, and live video input Google updates its AI-powered Search with image uploads and desktop features aimed at students
News M&M’S taps K-pop group ILLIT for regional Asia campaign The candy brand’s first K-pop partnership blends music, social media, and regional marketing. Here’s why it matters for your strategy
Spotlight How Southeast Asia's startup storytelling evolved beyond funding rounds Manisha from e27 reveals why founders are shifting toward human-centered narratives and cross-border collaboration stories that actually resonate with readers
Martech The ultimate list of TikTok trends for Gen Z marketing (updated: August 2025) Gen Z is rewriting the rules of brand discovery on TikTok. Here’s how to stay relevant.
Reports Social is Gen Z's new search engine According to new Sprout Social research, Gen Z is searching first on social, not Google.
News Levi’s closes REIIMAGINE campaign with Beyoncé Levi’s and Beyoncé end their year-long REIIMAGINE push with a denim-powered story of reinvention and empowerment
News Mastercard launches AI-powered card design studio for banks Mastercard’s new AI design tool gives banks and financial marketers creative control over card branding
News Samsung taps girl group no na as youngest Team Galaxy members in AI-powered marketing push Samsung Indonesia brings in no na to merge AI storytelling with youth-driven cultural influence
Martech Generative AI might be the lifeline premium publishers needed Trust is becoming machine-readable, and that’s good news for premium media
News 7-Eleven’s National Day campaign shows how nostalgia still sells 7-Eleven’s SG60 push reveals how food nostalgia and local icons can power everyday brand love
Reports Studio Resonate reveals the real impact of AI voices in advertising AI voiceovers don’t inherently fail, but how they’re framed changes everything
Martech Netflix ad growth is real, but marketers want more from its stack Netflix’s ad business is growing fast, but marketers say measurement and partnerships still lag behind
News Spotify treats audiobooks like pop hits in new campaign Spotify’s latest campaign markets audiobooks with the same emotional pull as viral music
Reports AI suspicion is costing brands real money and they call it 'AI stink' Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency
