Content Marketing CoComelon debuts first brand campaign to support parents and teach a marketing lesson CoComelon moves beyond the screen, offering real-world support for stressed parents through music, creators, and community programs.
Martech AI and social ads to dominate B2B budgets in 2025: what marketers should do next B2B marketers are doubling down on AI and social platforms. Learn how to future-proof your 2025 game plan.
Martech What is generative engine optimization (GEO)? Why marketers can’t ignore it now As generative engines rewrite how we find information, marketers need a new playbook. GEO is that strategy.
Martech How Mentos is winning Gen Z with ‘90s nostalgia and Fortnite activations From TikTok to Fortnite, here’s how Mentos is merging legacy assets with modern culture to drive engagement.
Martech Meta launches AI app to rival ChatGPT: what marketers need to know The Meta AI app is live, with voice, image, and user profile capabilities—marketers, take note
Martech Types of AI marketing tools Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.
Content Marketing Why ROAS is misleading marketers and what to use instead ROAS might be killing your long-term growth. Here's why MER could be the smarter bet.
Martech OpenAI launches new tools to build intelligent AI agents faster From Responses API to agent orchestration, OpenAI’s new tools aim to make agent-building smarter and faster.
Content Marketing Whitepapers are still B2B marketing's secret weapon How whitepaper's long-form format continues to drive leads, trust, and thought leadership.
Martech Forget TikTok, movies may be Gen Z's real attention magnet Theatrical releases are quietly outperforming YouTube, sports, and TV among younger audiences.
Martech Google ditches third-party cookie ban: what it means for marketers Chrome’s cookie deprecation is off the table—for now. Here's what marketers need to know about Google’s reversal.
Martech Meta brings ads to Threads: What marketers should expect Threads is officially open for ads. Explore how to capitalize on Meta’s newest platform expansion.
Martech YouTube joins Google's AI Overviews: what marketers need to know YouTube is testing video carousels in Google AI Overviews. Here's what this means for your search visibility.
Martech OpenAI launches AI shopping inside ChatGPT: what marketers should know OpenAI introduces shoppable links and product comparisons to ChatGPT—what this means for brands and marketers.
Content Marketing CHARM launches Kartini Day campaign to inspire Gen Z confidence The brand’s new campaign aims to blend self-expression with product innovation — and it’s targeting Gen Z’s empowerment mindset.
Martech Top 11 AI marketing tools for email marketing: reviews and comparisons Learn about the top 11 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.
Martech Inside Gen Z's podcast obsession: key stats and marketing takeaways New Edison Research reveals how Gen Z discovers, binges, and acts on podcast content.
Content Marketing Jargon could be costing your brand millions: new study warns marketers Kickresume’s research shows that corporate jargon hurts communication and costs companies millions. Here’s what marketers need to know
Martech Inside Indonesia’s US$22 billion social commerce future: live shopping, influencer trust, and TikTok Shop With social commerce dominating in Indonesia, brands need a fresh playbook to stay competitive.
Tools 15 best martech tools and martech companies in 2025 for global marketing teams We’ve rounded up a list of the best martech tools and martech companies that may help to upgrade your current marketing team’s stack. From CRM to content creation and AI tools, find the right solutions for your team.
Martech Claude now browses the web: here’s what that means for B2B marketers Anthropic just gave Claude real-time web access. Here's how it stacks up against ChatGPT and what marketers should expect next.
Martech Cinépolis launches Minecraft cinema experience to woo Gen Z moviegoers Indonesia’s Cinépolis is using Minecraft to turn its cinema brand into a playable adventure.
Tools 26 websites and tips to help you hire the right writer Explore 26 websites to hire blog writers, copywriters, or SEO content pros who use AI wisely. Learn how to find the best match for your marketing needs.
Martech AI marketing tools: implementation and best practices Learn how to integrate AI marketing tools into your strategy and discover best practices and avoid common mistakes for optimal results.
Martech When AI fails in public: what brand trust really costs AI glitches are making headlines—and costing brands more than money
