Reports AI tools are reshaping how B2B buyers evaluate software, but trust still belongs to humans New data shows AI adoption is high, but decisions still rely on reviews, pricing, and peer input
Guides AI marketing tools in 2026: the complete guide for modern marketers Explore AI marketing tools in 2026, including types, benefits, workflows, and how to choose the right stack for your team.
news Nutella’s space cameo goes viral A zero-gravity moment turns into a masterclass in real-time brand virality
news UNIQLO brings experiential retail to museums with ACM pop-up in Singapore A museum pop-up strategy that blends culture, commerce, and experiential retail
Reports AI is rewriting B2B software discovery and aggregators are losing traffic Software Finder study shows why intent-first content is outperforming category pages
news Lenovo taps David Beckham to power its AI play ahead of World Cup Tech meets football as Lenovo turns AI into a global marketing story
Reports Fandom is the new funnel: what Live Nation’s Love Song 2026 reveals about Gen Z marketing Gen Z is redefining engagement through live music and fandom
news KitKat turns cargo theft into a global marketing moment with real-time tracker and meme-led amplification A real chocolate heist becomes a participatory campaign as brands and consumers join the hunt
news LEGO taps Ronaldo, Messi and Mbappé to turn World Cup fandom into a buildable platform LEGO’s FIFA 2026 push blends fandom, play, and collectible commerce for global audiences
Reports Global brands push for clearer AI disclosure rules as usage scales As AI-generated marketing scales, brands face rising challenges around disclosure, trust, and fragmented global rules
Public Relations How to build media relationships in 2026 without cold spamming Why relevance and trust now outperform volume in PR outreach
Lists April Fool’s Day 2026 marketing campaigns: key insights for brands and marketers A closer look at the boldest April Fool’s campaigns and what they reveal about modern marketing strategy
news KFC Singapore revives Samyang collab with carbonara double down and experiential push Fast food meets K-culture as KFC turns menu innovation into a social experience
news IKEA turns its Allen key into wearable marketing IKEA Singapore’s ALLËNKI turns a simple Allen key into wearable marketing
news X and TikTok face regulatory heat in Singapore IMDA flags social media safety gaps in 2025 report
Reports Why human-sounding emails are outperforming AI personalization New data shows human-sounding emails outperform AI personalization
Reports What makes a story newsworthy in 2026: the rules PR pros can’t ignore Why most PR pitches fail today and how to craft stories journalists and AI actually pick up
news Samsung taps BTS world tour to turn Galaxy into a live marketing platform Samsung uses BTS World Tour ARIRANG to turn fan moments into a scalable marketing
Reports What Muck Rack’s “What is AI Reading?” report reveals about AI brand visibility New data shows earned media, not paid channels, is shaping how AI tools represent brands
news CHAGEE bets on Hojicha to bring mindful tea moments to Singapore CHAGEE blends storytelling, activations, and merch to turn Hojicha into a lifestyle moment
news Meta bets on AI shopping and creator commerce to close the gap between discovery and purchase AI-powered discovery, creator monetization, and native checkout are converging into a closed-loop commerce ecosystem
martech AI-written emails are triggering a trust crisis marketers can’t ignore according Adobe Express report Consumers don’t just care what you send, they care how you made it
news Anthropic’s Claude is gaining paying users fast but ChatGPT still leads A mix of controversy, product launches, and sharp positioning is turning Claude into a serious paid AI contender
Reports PR in the zero-click era: why visibility now means being cited, not clicked AI search is shifting visibility from clicks to citations, and PR is at the center of it
Reports Why AI trust is becoming marketing’s most important performance metric AI usage is growing fast, but the real divide is how much consumers trust it
