News Clear targets hair loss apathy in Turkey with “Scalp before skin” campaign Unilever reframes scalp care as prevention, not cosmetic fix
Reports TikTok is becoming Gen Z’s scholarship search engine A new study reveals how TikTok is influencing scholarship discovery, trust, and decision-making
News M&M’S x Marvel turns purchases into gameplay across APAC markets Mars leans into purchase-linked gaming as a performance channel for regional engagement
News Coca-Cola leans into fan emotion with “Uncanned Emotions” World Cup campaign The brand shifts from hype to human storytelling as it builds momentum for FIFA World Cup 2026
News Ray-Ban taps BLACKPINK’s Jennie as global brand ambassador A strategic move as global brands double down on K-pop influence and Asian market relevance
News Picsart launches open creator monetization program to reward performance over followers The AI design platform bets on engagement, not audience size, to power creator income
Reports AI tools are reshaping how B2B buyers evaluate software, but trust still belongs to humans New data shows AI adoption is high, but decisions still rely on reviews, pricing, and peer input
Guides AI marketing tools in 2026: the complete guide for modern marketers Explore AI marketing tools in 2026, including types, benefits, workflows, and how to choose the right stack for your team.
News Nutella’s space cameo goes viral A zero-gravity moment turns into a masterclass in real-time brand virality
News UNIQLO brings experiential retail to museums with ACM pop-up in Singapore A museum pop-up strategy that blends culture, commerce, and experiential retail
Reports AI is rewriting B2B software discovery and aggregators are losing traffic Software Finder study shows why intent-first content is outperforming category pages
News Lenovo taps David Beckham to power its AI play ahead of World Cup Tech meets football as Lenovo turns AI into a global marketing story
Reports Fandom is the new funnel: what Live Nation’s Love Song 2026 reveals about Gen Z marketing Gen Z is redefining engagement through live music and fandom
News KitKat turns cargo theft into a global marketing moment with real-time tracker and meme-led amplification A real chocolate heist becomes a participatory campaign as brands and consumers join the hunt
News LEGO taps Ronaldo, Messi and Mbappé to turn World Cup fandom into a buildable platform LEGO’s FIFA 2026 push blends fandom, play, and collectible commerce for global audiences
Reports Global brands push for clearer AI disclosure rules as usage scales As AI-generated marketing scales, brands face rising challenges around disclosure, trust, and fragmented global rules
public relations How to build media relationships in 2026 without cold spamming Why relevance and trust now outperform volume in PR outreach
Lists April Fool’s Day 2026 marketing campaigns: key insights for brands and marketers A closer look at the boldest April Fool’s campaigns and what they reveal about modern marketing strategy
News KFC Singapore revives Samyang collab with carbonara double down and experiential push Fast food meets K-culture as KFC turns menu innovation into a social experience
News IKEA turns its Allen key into wearable marketing IKEA Singapore’s ALLËNKI turns a simple Allen key into wearable marketing
News X and TikTok face regulatory heat in Singapore IMDA flags social media safety gaps in 2025 report
Reports Why human-sounding emails are outperforming AI personalization New data shows human-sounding emails outperform AI personalization
Reports What makes a story newsworthy in 2026: the rules PR pros can’t ignore Why most PR pitches fail today and how to craft stories journalists and AI actually pick up
News Samsung taps BTS world tour to turn Galaxy into a live marketing platform Samsung uses BTS World Tour ARIRANG to turn fan moments into a scalable marketing
Reports What Muck Rack’s “What is AI Reading?” report reveals about AI brand visibility New data shows earned media, not paid channels, is shaping how AI tools represent brands
