public-relations AP style press release: the rules PR teams actually need A practical guide to AP style for press releases, separating current editorial rules from wire conventions and house style.
public-relations Press release vs news release: is there actually a difference? Press release vs news release: learn what actually differs, what does not, and how PR teams should choose terminology without changing the newsroom workflow.
public-relations Press release best practices: 12 rules that make a release easier to cover A newsroom-first guide to press release best practices, with 12 durable rules for news value, writing, proof, assets, distribution, and final QA.
public relations Press release SEO: what actually helps search and AI visibility A practical press release SEO guide covering newsroom optimization, Google link-spam rules, syndication, earned backlinks, and AI visibility.
public relations How to send a press release via email: a practical PR workflow A practical workflow for sending press releases by email without confusing the pitch, release, assets, timing, or follow-up.
public relations Earned media examples: 8 types of coverage B2B teams can actually earn Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how to measure it.
public relations Press release format: an annotated template for PR teams A practical press release format with an annotated template, section rules, delivery guidance, and a pre-send QA checklist for PR teams.
public relations PR campaign examples: 5 recent campaigns that earned attention Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.
content marketing Brand narrative examples: how to build a story your team can use A practical brand narrative guide with recent examples and a framework for turning one clear story into consistent marketing, PR, and sales messaging.
public relations Public relations 101: a practical guide for B2B teams A practical Public Relations 101 guide covering PR strategy, media relations, reputation, workflow, assets, and measurement for B2B teams.
public relations How to build a media list journalists actually want to hear from A practical guide to building, segmenting, and maintaining a media list that helps PR teams reach relevant journalists with better pitches.
public relations Media pitch examples: 12 templates for B2B PR teams 12 adaptable media pitch examples for B2B PR teams, covering funding, launches, data, profiles, reactive PR, follow-ups, and journalist fit.
public relations Reactive PR: a practical playbook for winning fast media coverage A practical reactive PR playbook for B2B teams, covering opportunity triage, fast approvals, expert commentary, outreach, and measurement.
public relations How to write a public relations report executives will actually use A practical PR reporting workflow and template that connects earned coverage, audience response, AI visibility, and business decisions.
public relations PR audit: how to find the gaps before your next campaign A practical PR audit guide for B2B teams that need clearer messaging, better media targeting, and stronger earned visibility evidence.
public relations Fact sheet: how PR teams turn scattered details into proof A practical fact sheet guide for PR teams that need accurate, current, journalist-ready facts for pitches, briefings, and press kits.
public relations Public relations plan template: how PR teams turn strategy into execution Use this public relations plan template to align goals, audiences, messages, owners, timelines, budget, and measurement before outreach starts.
public relations PR KPIs: what to track when coverage has to prove value A practical PR KPI guide for measuring earned media beyond clip volume, inflated reach, and dashboard noise.
public relations Communications calendar: how PR teams plan visibility A practical communications calendar guide for PR teams covering fields, workflows, tools, mistakes, and post-campaign learning.
public relations PR clipping: how teams turn coverage into useful proof Learn how PR clipping helps teams capture media coverage, score quality, preserve proof, and turn earned mentions into better PR reports.
public relations Press statement: how PR teams should respond on the record A practical press statement guide for PR teams covering when to use one, what to include, approval, distribution, and measurement.
public relations Backgrounder: how PR teams give journalists useful context A practical backgrounder guide for PR teams covering what to include, when to use one, mistakes to avoid, tools, and measurement.
public relations Holding statement: how PR teams should respond before facts are final A practical holding statement guide for PR teams covering structure, templates, approval workflows, common mistakes, and crisis measurement.
public relations Press release dateline: how PR teams should format city and date A practical guide to press release datelines, covering where they go, how to format city and date, and how PR teams should check them before distribution.
public relations Newsjacking: how PR teams join breaking stories without forcing it A practical newsjacking guide for B2B PR teams, covering safe timing, workflow, formats, tools, and measurement.
