Bedrock Platform closes seed extension round led by First Party Capital
Bedrock Platform closes seed extension round led by First Party Capital, adding capital and expertise for adtech product growth.
Bedrock Platform, a London-based adtech startup, has closed a seed extension funding round led by First Party Capital, with Aperiam Ventures joining as a co-investor. The new capital will support Bedrock’s continued product development and expansion in the US and UK programmatic advertising markets.
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Here’s a quick look at what’s inside:
- What’s the news? Bedrock Platform’s seed extension
- What Bedrock Platform offers agencies and brands
- Where Bedrock fits in the adtech landscape
- What marketers should know
What’s the news? Bedrock Platform’s seed extension
Bedrock Platform has secured additional funding in a seed extension round led by First Party Capital, with Aperiam Ventures joining as a new investor. The round brings strategic capital and adtech expertise to the company, which is focused on building flexible programmatic infrastructure for agencies and brands. The funding will accelerate product innovation, expand Bedrock’s go-to-market team in the US, and deepen partnerships across the adtech ecosystem.
What Bedrock Platform offers agencies and brands
Bedrock Platform provides programmatic advertising infrastructure designed to help agencies and brands automate campaign management, audience targeting, and inventory optimization. The platform leverages AI-driven automation to streamline media trading and deliver measurable outcomes, aiming to reduce operational overhead for marketing teams.
Patrecia Meliana
Where Bedrock fits in the adtech landscape
Operating in a highly competitive sector, Bedrock Platform is positioning itself alongside established players like The Trade Desk, Magnite, Smartly, and Liftoff. The company’s focus on workflow automation and flexible infrastructure is aligned with broader trends in AI marketing automation and the ongoing push for more efficient programmatic solutions in both the US and UK markets.
What marketers should know
- Bedrock Platform’s new funding will support faster product development and expansion in key markets.
- The platform is designed for agencies and brands seeking advanced programmatic capabilities with streamlined workflows.
- AI-driven automation is central to Bedrock’s offering, helping marketers optimize campaigns and improve effectiveness.
- The addition of strategic investors brings operational expertise and industry connections to support Bedrock’s next phase of growth.
