BOOSTERZ lands US$25.4M to expand its K-brand performance marketing model
BOOSTERZ’s hybrid model blends performance marketing with brand equity investment. Here’s why that matters for marketers
Korean marketing platform BOOSTERZ has raised US$25.4 million in a fresh funding round to accelerate its hybrid business model, which blends media buying, brand marketing, and equity investment into a single offering.
A subsidiary of publicly listed FSN, BOOSTERZ isn’t a household name for global marketers — yet. But with its roots in performance marketing and its growing portfolio of K-beauty and K-healthcare brands, this platform could soon become a blueprint for how media operators grow consumer brands in Asia and beyond.
The latest funding, which brings total capital raised to US$43.3 million, will help the company double down on equity partnerships with brands, expand into new verticals, and grow its global footprint, especially in Japan, the US, and China.
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Here’s a table of contents for quick access:
- What’s new in BOOSTERZ’s funding round
- A different kind of marketing model
- What marketers should know
- Why this matters for FSN and the broader industry
What’s new in BOOSTERZ’s funding round
BOOSTERZ’s recent investment round was led by institutional backers including SBI Investment, Envestor, Lakebridge Equity Partners, and Hana Ventures. SBI also led a previous round with a US$13.6 million check in December.
The capital will be used to scale BOOSTERZ’s current operations and enter new verticals like K-beauty and K-healthcare. The company is also targeting strategic investments in high-growth brand partners.
BOOSTERZ expects to nearly double its 2024 annual revenue of US$68 million to US$136 million in 2025, while tripling operating profit to US$23.8 million. Its valuation has nearly doubled in the past year and is projected to hit US$680 million within three years if current growth continues.
A different kind of marketing model
BOOSTERZ operates differently from traditional media agencies. Instead of just running campaigns, it co-invests in its brand partners — sometimes even taking equity stakes — and shares both marketing costs and revenue outcomes.
This “symbiotic model,” as the company calls it, relies on BOOSTERZ’s advertising expertise to actively drive growth for the brands in its portfolio. The strategy is already paying off: five years in, BOOSTERZ is profitable and expanding fast.
The company has also launched its own K-medical platform, “Jeonghnadak,” to enter Korea’s US$1.7 billion traffic accident and orthopedic patient services market. In addition, it operates Daedamo.com, a multilingual hair-loss platform that’s gaining traction in the US, China, and Japan.
Patrecia Meliana
What marketers should know
BOOSTERZ’s approach signals a growing shift in how performance marketing can be structured — especially for consumer brands looking to scale in Asia. Here’s what B2B and brand-side marketers should take away:
- Performance plus equity is gaining ground
BOOSTERZ’s model shows that media operators can go beyond fee-for-service to become true business partners. By investing in the outcome — and even in the business itself — BOOSTERZ creates shared incentives that traditional agencies often lack. - Local-first, global-later is working
BOOSTERZ has been methodical about building success in Korea before launching global expansions. Their Japan strategy — mixing localized content, YouTuber tie-ups, and offline promotions — is already showing early traction. - K-beauty and K-healthcare are hot again
With Korean cosmetics exports topping US$11 billion and global medical tourism growing, BOOSTERZ is betting on categories with both brand appeal and long-term demand. Marketers working in beauty, health, and wellness should keep an eye on how BOOSTERZ activates these sectors across regions. - Owning the platform matters
In addition to investing in brands, BOOSTERZ also builds its own consumer-facing platforms — such as Daedamo — creating multiple revenue streams and giving marketers alternative distribution and engagement channels.
Why this matters for FSN and the broader marketing space
BOOSTERZ’s success doesn’t just impact the brands it partners with. It’s also changing the growth story for FSN, its parent company. FSN’s equity stake in BOOSTERZ is now more valuable, and the performance of BOOSTERZ is expected to contribute significantly to FSN’s consolidated earnings going forward.
For marketers, BOOSTERZ is a case study in how advertising, commerce, and capital investment can work together — not just to sell products, but to grow brands holistically. As more media groups look to diversify their revenue and impact, BOOSTERZ’s blueprint is one worth watching.
