Brandlight raises $30M Series A to expand AI-native ad visibility for global brands
Brandlight raises $30M Series A to help brands monitor and optimize their presence across AI-driven search and advertising.
Brandlight, a Tel Aviv-based adtech startup specializing in AI-powered brand visibility and analytics, has raised US$30 million in Series A funding. The round was led by Pelion Venture Partners, with participation from Cardumen Capital and G20 Ventures. This investment will help Brandlight scale its platform, which enables enterprise marketing teams to monitor, analyze, and optimize their presence across AI-driven search, advertising, and commerce environments.
The funding comes as AI-driven discovery and advertising become core marketing disciplines for major brands. Brandlight positions itself as a navigator for this new landscape, helping marketing leaders anticipate and act on shifts in how brands are found and evaluated in generative AI-powered environments.
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Here’s a quick look at what’s inside:
- What’s behind Brandlight’s $30M Series A?
- How Brandlight’s platform supports AI-native advertising
- What marketers should know about AI visibility
What’s behind Brandlight’s $30M Series A?
Brandlight announced a US$30 million Series A funding round led by Pelion Venture Partners, with Cardumen Capital and G20 Ventures also participating. The company, founded in 2025, has quickly become a partner to hundreds of the world’s largest brands—including Fortune 500 companies such as Kimberly-Clark, LG, The Hartford, and Estée Lauder—helping them navigate the convergence of AI search, ads, and commerce.
This new funding will accelerate the development and scale of Brandlight’s enterprise-grade platform, which is designed to give brands control over their AI visibility and support the shift to AI-native advertising. The company previously raised US$5.75 million in seed funding, bringing its total funding to US$35.75 million to date.
How Brandlight’s platform supports AI-native advertising
Brandlight’s platform provides marketing teams with tools to track, analyze, and optimize their brand’s presence and narrative across AI-powered search and advertising platforms. The platform analyzes billions of AI-generated signals across the customer journey and translates them into actionable recommendations for marketing, PR, content, and media teams.
Key features include real-time tracking of brand mentions across AI platforms, sentiment and bias analysis, and identification of key content sources influencing AI-generated answers. Brandlight’s technology enables brands to monitor and influence how generative AI systems perceive and present their narratives, ensuring accurate representation and enhanced visibility in AI-driven interactions.
In a competitive landscape that includes players like Yext, BrightEdge, Similarweb, and Conductor, Brandlight focuses on delivering actionable insights and optimization for enterprise CMOs and brand leaders.
Patrecia Meliana
What marketers should know about AI visibility
For marketers, the rise of AI-native advertising and visibility brings new challenges and opportunities:
- Dedicated AI visibility budgets: Major brands are now allocating specific resources to manage and measure their presence in AI-driven channels.
- Proactive brand management: Tools like Brandlight enable marketing teams to monitor and influence how their brands are represented in AI-generated content and recommendations.
- Unified analytics and action: By consolidating data from search, ads, and commerce, Brandlight helps marketers make more informed decisions and respond quickly to changes in the digital landscape.
- Adapting to AI-driven discovery: As consumers increasingly rely on AI platforms for information and recommendations, traditional SEO and ad strategies are evolving. Marketers need to understand and engage with the factors that shape AI-generated brand narratives.
Brandlight’s platform is positioned to help enterprise marketers stay ahead in a rapidly changing environment, where AI is reshaping how brands are discovered, evaluated, and chosen.
