DaVinci Commerce raises funds to simplify retail media with AI
The newly renamed DaVinci Commerce aims to help brands launch personalized commerce campaigns in minutes.
Marketers who’ve worked with retail media know the pain. Every campaign launch across retailers like Walmart Connect, Amazon, or Target requires juggling creative versions, platform rules, legal reviews, and multiple teams. It's slow, siloed, and expensive.
Enter DaVinci Commerce, the new identity of adtech firm Jivox. Backed by a fresh round of funding and a board stacked with enterprise veterans, the platform is pitching a bold promise: automate the mess of retail media using AI agents that get campaigns from idea to live in minutes, not weeks.
This article unpacks what DaVinci Commerce actually does, why this rebrand matters now, and how marketers can use it to move faster, personalize smarter, and close the loop between ad exposure and purchase.
Short on time?
Here’s a table of contents for quick access:
- What is DaVinci Commerce?
- What’s behind the rebrand and funding
- How marketers can use it
- What it means for commerce media strategy
What is DaVinci Commerce?
DaVinci Commerce is an AI-powered platform designed to make retail and commerce marketing faster and more measurable.
It does two big things:
1. Content optimization for retail media. It uses AI to generate and adapt product ads—images, headlines, descriptions—so they’re tailored for each retail platform and audience segment.
2. Instant campaign activation. Instead of manually uploading assets to each commerce platform, DaVinci uses AI agents to automate setup, launch, and compliance review across networks like Instacart, Amazon, and Target Media Network.
It also connects ad exposure directly to actual transaction data, so marketers get clearer insights into what’s working and what’s not.
Think of it as a retail media control center that plugs AI into every part of your commerce campaign workflow.
What’s behind the rebrand and funding
Jivox has been around for years in dynamic ad personalization, but with AI rapidly reshaping how brands engage customers, the company decided it was time to double down.
The new name, DaVinci Commerce, reflects that shift. It’s not just a rebrand—it’s a signal that the company is going all in on agentic AI, where AI tools don’t just assist humans, they act on behalf of them through pre-programmed guardrails.
The strategic funding round brings in big names like Saama Capital, Amit Singhal (formerly Google Search), Sohaib Abbasi (Informatica), and Cosmos Nicolau (ex-Google, Neeva). They’re betting that AI agents, paired with enterprise-grade controls, are what will unlock scale in retail media.
Patrecia Meliana
How marketers can use it
For marketers in CPG (consumer packaged goods), retail, or ecommerce, DaVinci Commerce offers practical benefits:
1. Speed up campaign launches
What used to take days of coordination—designing variants, aligning with legal, uploading to multiple retail platforms—can now happen in under five minutes with DaVinci’s AI-powered campaign setup.
2. Personalize content at scale
The platform auto-generates commerce assets based on shopper intent, retailer context, and audience data. That means smarter targeting and less generic creative—even across 10+ retailer platforms.
3. Connect ads to actual purchases
DaVinci tracks exposure through to transaction. This helps marketers prove incremental sales impact, not just impressions or clicks. It also improves optimization with better feedback loops.
4. Stay in control with enterprise guardrails
AI agents work within pre-set brand, legal, and retailer-specific rules, so marketers can move fast without risking compliance violations or off-brand messaging.
Why this matters for commerce marketing strategy
Retail media is booming, but the complexity is real. If you’re spending more on Target Roundel or Amazon Ads, you’ve likely felt the slowdown that comes with scale: legal reviews, versioning, manual uploads, retailer requirements.
DaVinci Commerce tackles that head-on with AI. And it’s not just about automation—it’s about finally making retail media act like a modern marketing channel: measurable, fast, and adaptive.
With trusted enterprise customers like Nestlé, Diageo, and Nordstrom already on board, this platform is one to watch. Whether or not "agentic commerce" becomes the buzzword of 2026, the shift it represents—toward less friction and more control—is already underway.
