Delphi combines with 393 in tech PR integration
Delphi has merged with 393, bringing its backed technology PR shop into one brand and reputation consultancy.
Delphi has merged with 393, the technology PR agency it backed in 2024, folding the sister shop into one London-based brand and reputation consultancy.
15 people and GBP2 million (about US$2.7 million) is the current scale signal attached to the combined Delphi business, according to the announcement details shared around the merger.
The move is not a classic acquisition of an outside agency. Delphi already backed 393, and the integration appears designed to reduce brand and operating separation as clients ask for strategy, creative, innovation, and PR under one team. For comms buyers, the practical question is whether this gives Delphi sharper delivery or simply a cleaner wrapper around capabilities that were already being sold together.
Key Takeaways
- Delphi has merged with 393, the technology PR agency it backed in 2024, under the Delphi brand.
- The combined agency is positioning around strategy, creative, innovation, and PR for technology clients.
- The integration gives Delphi a simpler market story, but its commercial test will be whether clients see stronger senior delivery from one team.
Table of contents
Jump to each section:
- What Delphi is actually combining
- Why this is more integration than acquisition
- Where Delphi sits in tech PR
- What clients should watch next
What Delphi is actually combining
Delphi describes itself as a brand and reputation consultancy for technology companies, with work across strategy, creative, and innovation. Its own site says the firm was set up for complex, high-stakes work for ambitious technology businesses, including IPO preparation, AI repositioning, and campaigns tied to business growth.
393, meanwhile, was launched as an audience-first PR consultancy for technology brands. Delphi said in 2024 that it backed 393 as its first new venture, led by Will Cook, and that the shop launched with four clients.
| Business | Role before the merger | Role after the merger |
|---|---|---|
| Delphi | Brand and reputation consultancy for technology companies. | Lead combined agency brand covering strategy, creative, innovation, and PR. |
| 393 | Audience-first PR consultancy backed by Delphi. | Folded into Delphi as the PR capability inside the combined consultancy. |
Louie St Claire, Delphi's CEO, framed the decision around client overlap. "As time has gone on, most of our clients are using both businesses in some capacity and we have deepened our relationships with some of the best technology brands in the world. We wanted to bring our brilliant teams together and create something bigger than the sum of its parts," he said.
Why this is more integration than acquisition
The announcement is best read as an operating integration rather than a market-shifting deal. Delphi had already backed 393, and the firms were already connected through leadership, client work, and a shared technology communications focus.
That matters because the risk profile is different from a buyer absorbing an unrelated shop. There is still integration work to do, especially around account ownership, culture, pricing, and reporting lines, but the strategic bet appears to have been tested before the formal merger.
Will Cook, now Delphi managing director and partner, described the move as a natural next step. "Bringing the two businesses together is an exciting moment. It feels like the natural next step, strengthening what we can offer to our clients while creating exciting opportunities for our people," he said.
Where Delphi sits in tech PR
Delphi is operating in a crowded UK and international technology communications market where specialist B2B agencies increasingly sell more than media relations. The client brief often spans positioning, executive visibility, research-led campaigns, AI search visibility, demand support, and corporate reputation.
That puts Delphi in a competitive set that includes specialist technology PR firms, B2B reputation agencies, and larger integrated networks with technology practices. The difference Delphi is trying to claim is not simply PR execution, but senior strategy and innovation around defining moments for technology brands.
| Comparable player | Relevant market position |
|---|---|
| Brands2Life | Large UK-rooted communications agency with technology and corporate reputation depth. |
| Hard Numbers | B2B and technology agency focused on measurable communications and demand outcomes. |
| Harvard, now VCCP Roar | Technology marketing and PR agency heritage tied directly to Delphi's founding team. |
More than 40% of Delphi's work is now outside the UK, a useful signal that the merged agency is not positioning itself only as a domestic London technology PR shop.
The international point is commercially relevant. Technology clients often need consistency across investor, customer, analyst, and media narratives in several markets at once, even when the agency itself remains relatively small. Delphi says it uses freelancers and agency partnerships across EMEA, Asia, and the US to support that footprint.
What clients should watch next
The merger gives Delphi a simpler proposition. It also raises expectations. Once an agency says strategy, creative, innovation, and PR sit in one team, clients will expect fewer handoffs, clearer senior accountability, and a stronger line between campaign ideas and business outcomes.
The more interesting signal is the role of AI in PR workflows. Delphi says its operating model includes AI tools for C-suite audience insight, brand monitoring in large language model results, social listening, and questionnaire drafting. That places the firm in a growing group of agencies trying to make AI part of planning and measurement, not just production efficiency.
For a brand choosing an agency this week, the merger probably does not change the market overnight. It does, however, make Delphi easier to understand: a compact technology communications consultancy with a more complete PR bench and a clearer integrated offer. The test will be whether that structure produces better counsel, not just a tidier agency story.
