EDO launches ChatEDO, bringing conversational AI to TV ad outcome measurement
EDO’s ChatEDO brings conversational AI to TV ad measurement, making insights faster and more accessible.
EDO, a US-based video ad outcomes measurement firm, has launched ChatEDO—a conversational AI agent designed to make TV advertising insights faster and more accessible for agency teams. The new tool allows users to ask questions about TV ad performance, creative impact, and competitive trends in plain language, receiving instant answers and visuals from EDO’s extensive database.
ChatEDO is positioned as the first agentic AI application for convergent TV measurement, aiming to lower the barrier to advanced TV analytics. The tool is initially available to agency teams via invite-only early access, with EDO managing capacity to ensure quality and accuracy during rollout.
Short on time?
Here’s a quick look at what’s inside:
- Who is EDO, and what is ChatEDO?
- How ChatEDO works for marketers
- Why conversational AI matters for TV measurement
- What marketing teams should watch next
Who is EDO, and what is ChatEDO?
EDO is known for its Convergent TV measurement platform, AdEngage, which tracks advertising outcomes across linear and streaming TV. The company’s database covers trillions of impressions and hundreds of millions of ad airings, providing syndicated benchmarks across industries.
ChatEDO is EDO’s new conversational AI agent, built to accelerate access to this data. Instead of relying on dashboards or spreadsheets, agency teams can now ask questions about creative performance, share shifts, media weights, and category trends using natural language. The tool responds with instant answers and visuals, making advanced TV insights more accessible to a wider range of professionals.
Patrecia Meliana
How ChatEDO works for marketers
With ChatEDO, marketers and agency teams can:
- Query EDO’s TV ad outcomes database using plain language
- Instantly access insights on creative impact, competitive intelligence, and category trends
- Visualize data and receive narrative explanations, not just raw numbers
- Switch between leading AI models (including OpenAI’s GPT-5 and Anthropic’s Claude Opus) for flexible, model-agnostic analysis
- Lower the learning curve for advanced TV analytics, making it easier for more team members to use
The tool is designed to fit into existing workflows, helping research and insights teams move faster and make more informed decisions.
Why conversational AI matters for TV measurement
TV ad measurement has traditionally relied on complex dashboards and manual reporting, limiting access to advanced insights. ChatEDO aims to change this by making TV outcomes intelligence immediate and user-friendly.
By structuring more than a decade of cross-platform outcomes data for AI consumption, EDO enables marketers to:
- Get answers in real time, without waiting for custom reports
- Democratize access to TV analytics across agency teams
- Respond more quickly to shifts in creative performance or competitive activity
This approach supports a more agile, data-driven way of working in TV advertising.
What marketing teams should watch next
- ChatEDO is currently invite-only, with EDO managing access to ensure quality and performance.
- The tool is part of a broader trend toward conversational AI in marketing analytics, aiming to make complex data more actionable for non-technical users.
- For most marketers, the impact is incremental but practical—streamlining access to TV ad insights and reducing reliance on manual reporting.
- As conversational AI tools mature, expect more analytics platforms to adopt similar interfaces, making advanced measurement more accessible across the industry.
