Fibr AI raises $7.5M to expand agentic website personalization
Fibr AI’s new funding brings adaptive, agentic web experiences to enterprise marketers.
Fibr AI, a US-based startup focused on website personalization and AI-driven marketing automation, has secured US$7.5 million in seed funding. The round was led by Accel, with participation from WillowTree Ventures, MVP Ventures, and several Fortune 100 operators as angel investors and advisors.
Founded in 2023 by Ankur “AJ” Goyal and Pritam Roy, Fibr AI aims to transform high-traffic consumer websites into adaptive, context-aware experiences. The company’s platform operates as a layer on top of existing sites, using AI agents to personalize content and optimize user journeys for both human visitors and AI-driven traffic.
Short on time?
Here’s a quick look at what’s inside:
- Who is Fibr AI, and why does this funding matter?
- How Fibr AI’s agentic layer works for marketers
- What sets Fibr AI apart from incumbents?
- Key takeaways for marketing teams
Who is Fibr AI, and why does this funding matter?
Fibr AI is positioning itself as an “agentic web experience layer,” aiming to close the gap between increasingly personalized advertising and the static nature of most websites. The company’s founders previously worked in enterprise software and are now targeting large US enterprises, including banks and healthcare providers.
The US$7.5 million seed round, led by Accel, will help Fibr AI expand its sales and customer-facing teams in the US and continue technical development in India. The company currently has 12 enterprise customers and is aiming for 50 by year-end.
How Fibr AI’s agentic layer works for marketers
Fibr AI’s platform connects to a company’s advertising, analytics, and customer data systems. Its AI agents analyze how visitors arrive—whether from ads, search, recommendations, or AI systems—and adjust page content in real time. This includes copy, imagery, and layout, with the goal of making each URL an adaptive, learning system.
For marketers, this means:
- Reducing reliance on manual A/B testing and agency-driven personalization
- Running thousands of micro-experiments in parallel, rather than a handful per year
- Personalizing experiences for both human visitors and AI agents (such as chatbots or LLM-driven traffic)
- Measuring cost per experiment and conversion impact, rather than just software or agency spend
What sets Fibr AI apart from incumbents?
Fibr AI enters a market long dominated by platforms like Adobe and Optimizely, which typically require significant agency and engineering support. Fibr’s approach is to automate the experience layer, allowing for continuous optimization without heavy manual intervention.
Early adoption has come from regulated industries such as banking and healthcare, where website infrastructure is often standardized and rarely revisited. Fibr AI’s model—long-term contracts and minimal ongoing management—appeals to enterprises looking to future-proof their digital experience as AI-driven traffic grows.
Key takeaways for marketing teams
- Fibr AI’s funding signals continued interest in AI-driven website personalization, but adoption is still early-stage.
- The platform is designed to help marketers move beyond static landing pages, enabling real-time, context-aware experiences at scale.
- For large enterprises, the main value is operational: fewer manual processes, faster experimentation, and the ability to adapt as both human and AI traffic patterns evolve.
- Marketers considering Fibr AI should evaluate how autonomous experience layers could fit into their existing tech stack and customer journey strategies.
