Front Row acquires Socium Media to expand integrated commerce marketing capabilities
The acquisition of Socium Media expands Front Row’s Connected Commerce platform for beauty, wellness, and CPG brands.
Front Row, a full-service e-commerce agency known for helping brands grow across digital marketplaces, has acquired performance marketing agency Socium Media. The move brings Socium’s expertise in paid search, social, SEO, and digital growth into the fold of Front Row, further strengthening its Connected Commerce platform for brands in beauty, health, wellness, and consumer packaged goods.
Socium will merge into Front Row’s integrated agency business, initially operating as “Socium, Powered by Front Row,” with full brand integration planned for later in 2026. The acquisition is designed to help brands better connect creative strategy and performance marketing, offering a unified approach to growth across Amazon, D2C, and retail channels.
Short on time?
Here’s a quick look at what’s inside:
- Why Front Row is acquiring Socium Media now
- What Socium Media brings to the table
- How the combined agency aims to help marketers
Why Front Row is acquiring Socium Media now
The e-commerce and performance marketing landscape is increasingly competitive, with brands under pressure to align creative storytelling with measurable results. Front Row’s acquisition of Socium Media is a response to this demand, aiming to remove friction between brand strategy and execution. By bringing Socium’s performance-driven capabilities into its Connected Commerce platform, Front Row is betting on a more unified approach to digital growth.
Front Row’s leadership sees this as a way to help brands navigate complex commerce ecosystems, where off-platform media and integrated campaigns are key drivers of marketplace demand. The agency’s track record includes helping partner brands outperform Amazon category growth benchmarks, particularly in beauty, health, and CPG sectors.
Atikah Amalia
What Socium Media brings to the table
Founded by Sam Sherman and Owen Loft, Socium Media has built a reputation for expertise in paid search, shopping, paid social, SEO, and GEO. The agency has worked with brands across travel, wellness, and lifestyle categories, including Auberge, VINCE, Canopy, Magic Spoon, and OSEA. This complements Front Row’s existing portfolio and expands its reach into new verticals.
Socium’s team will join Front Row’s integrated agency business, led by EVP and Managing Director Katie Martin. The combined organization will offer a broader set of capabilities, connecting creative campaigns with the data and technology needed to scale brand growth on Amazon and beyond.
How the combined agency aims to help marketers
For marketers, the integration of Socium Media into Front Row means access to a more cohesive set of services. The combined agency will deliver:
- Unified brand strategy and performance marketing, reducing silos between creative and execution.
- Enhanced capabilities across paid media, influencer, social, and retention marketing.
- Full-funnel execution, from awareness and demand generation to conversion on Amazon, D2C, and retail platforms.
Front Row’s proprietary technology, Catapult, and its experience with notable brands like OUAI, Essity, Wella, and Tatcha, position the agency to help clients achieve measurable growth. The addition of Socium Media is expected to further strengthen this offering, giving brands a single partner for both creative and performance-driven digital growth.
