Havas expands CSA network in Sweden with Ctrl Digital acquisition
Havas acquires Ctrl Digital, launching its CSA analytics arm in Sweden and expanding data-driven marketing services for Nordic brands.
Havas has acquired a majority stake in Ctrl Digital, a Swedish consultancy specializing in measurement, analytics, and data activation. This move marks the official launch of Havas Media Network’s global technology, data, and analytics consultancy arm, CSA, in Sweden and the Nordics. The integration aims to strengthen Havas’ data-driven capabilities in the region and expand its service offering for marketers focused on first-party data and measurable business outcomes.
Ctrl Digital, founded in 2018, is known for helping organizations build reliable data foundations and turn first-party data into actionable insights across sales and marketing. The company’s expertise in digital analytics, measurement, and data activation will now reinforce Havas’ local agency, Bizkit Havas, and enhance the broader Havas Village Sweden proposition.
Short on time?
Here’s a quick look at what’s inside:
- Who are Havas and Ctrl Digital, and what’s the angle here?
- What this means for marketers in the Nordics
- How Ctrl Digital’s expertise fits into Havas’ CSA strategy
- Key takeaways for marketing teams
Who are Havas and Ctrl Digital, and what’s the angle here?
Havas is one of the world’s largest global communications groups, operating in over 100 markets with nearly 23,000 employees. The company’s mission centers on delivering meaningful difference to brands, businesses, and people through integrated marketing solutions. Ctrl Digital, based in Stockholm, is a consultancy that helps organizations collect, analyze, and activate marketing and first-party data to improve decision-making and drive digital growth. Ctrl Digital’s services include digital analytics, measurement, data warehousing, privacy compliance, and data activation across marketing and CRM systems.
By acquiring Ctrl Digital, Havas is expanding its CSA (Consulting, Science, Analytics) network into the Nordics, aiming to offer clients a more robust, data-driven approach to marketing and measurement.
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What this means for marketers in the Nordics
For marketers in Sweden and the broader Nordic region, this acquisition brings together Havas’ global scale and integrated strategy with Ctrl Digital’s local expertise in data and analytics. Marketers can expect:
- Enhanced support for building and activating first-party data strategies
- Access to advanced measurement and analytics capabilities
- Greater focus on data quality, privacy, and long-term value creation
- Integration of marketing, analytics, and technology for more actionable insights
The move is positioned to help brands future-proof their marketing efforts and ensure measurability across the entire effect chain.
How Ctrl Digital’s expertise fits into Havas’ CSA strategy
Ctrl Digital’s team will join Havas Media Network’s CSA consultancy, which includes over 450 data scientists, machine learning and AI experts, and digital technologists. This integration is designed to accelerate client growth and strengthen competitiveness in the Nordics by combining strategic expertise with deep technical capabilities.
For Havas, the addition of Ctrl Digital reinforces its commitment to data-driven marketing and expands the scope of services available to clients in the region. The partnership also supports Havas’ Converged.AI operating system, which aims to deliver real-time, optimized, and personalized marketing solutions at scale.
Key takeaways for marketing teams
- Havas’ acquisition of Ctrl Digital signals a continued investment in data-driven marketing and analytics in the Nordics.
- Marketers can leverage the combined expertise to build stronger first-party data foundations and improve measurement across channels.
- The integration supports a more unified approach to marketing, analytics, and technology, with a focus on privacy and long-term value.
- Brands working with Havas in Sweden will have access to expanded capabilities for data activation and measurable business results.
