KnowledgeWork launches partner sales tool for agency and distributor support

KnowledgeWork, a Japan-based sales enablement startup, has launched “KnowledgeWork for Partner Sales,” a new product designed to support partner and distributor sales teams. Developed in partnership with PartnerProp, the tool combines sales AI and partner relationship management (PRM) features to help companies manage and scale their partner sales channels.

The launch comes as more companies look to resellers and distributors to drive growth, but face challenges in supporting, collaborating with, and analyzing the activities of partner sales teams. KnowledgeWork’s new product aims to address these gaps by providing integrated sales support, streamlined collaboration, and actionable analytics for partner channels.

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Here’s a quick look at what’s inside:

• Who is KnowledgeWork, and what’s the new product?
• How KnowledgeWork for Partner Sales works for marketers
• Key features for partner and distributor sales
• What to watch as partner sales tech evolves

Who is KnowledgeWork, and what’s the new product?

Founded in 2020 and headquartered in Tokyo, KnowledgeWork provides sales enablement and AI-driven solutions for large enterprises. Its tools are used by major Japanese companies, including NTT Docomo, Mizuho Bank, and Nissin Foods, to support sales transformation and performance improvement.

The new product, “KnowledgeWork for Partner Sales,” is built in partnership with PartnerProp and targets the growing need for better management of partner and distributor sales channels. The tool is designed to help companies provide sales support, improve collaboration, and analyze partner activity in one platform.

How KnowledgeWork for Partner Sales works for marketers

For marketers and sales leaders, the platform offers:

• Centralized access to product information, sales materials, and best practices for partner teams
• Automated sharing of updates and resources with partners via email and ticketing
• Unified management of deal registration, approvals, contracts, and activity records
• Real-time analytics on partner engagement and sales activity

This approach helps brands and B2B marketers ensure that partner sales teams are equipped, aligned, and accountable—without the manual overhead of traditional partner management.

Key features for partner and distributor sales

KnowledgeWork for Partner Sales includes:

• Sales support: Easy search and access to product documents, sales guides, and process information for partner reps
• Sales collaboration: Streamlined communication, ticket-based inquiry management, and unified deal tracking
• Activity analysis: Data-driven insights into which resources are used, by whom, and how partner teams are performing

These features are designed to help companies scale their partner sales operations, improve transparency, and drive better results from agency and distributor channels.

What to watch as partner sales tech evolves

• The rise of partner sales tools reflects a shift toward more data-driven, scalable approaches to B2B growth.
• Marketers and sales leaders should look for platforms that combine enablement, collaboration, and analytics in one place.
• As more companies rely on partner channels, the ability to support and measure partner performance will become a key differentiator.
• KnowledgeWork’s move highlights growing demand for integrated PRM and sales AI solutions in the Japanese market.

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