OH!SOME turns Pixar nostalgia into collectibles for daily life
OH!SOME’s Disney collaboration shows how IP nostalgia can drive regional brand engagement
Lifestyle brand OH!SOME is tapping into the emotional power of Pixar storytelling with two new IP-driven collections inspired by Toy Story and Zootopia.
The launches, which went live across Asia on 15 October 2025, underscore how character licensing can be translated into regionally resonant retail strategies.
This article explores how OH!SOME's latest drop turns beloved animated IP into tactile brand experiences, and what it signals for marketers focused on experiential retail, fan economy, and character licensing.
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Here’s a table of contents for quick access:
- Pixar nostalgia meets functional lifestyle products
- Toy Story turns 30: Pizza Planet gets a merchandising moment
- Zootopia hits the road with travel-friendly essentials
- What marketers should know
Patrecia Meliana
Pixar nostalgia meets functional lifestyle products
With over 150 stores in Southeast Asia and backing from Blue Origin Group, OH!SOME is positioning itself as more than a home and lifestyle chain. Its latest collaboration with Disney reveals a strategy built on merging art, fandom, and functionality.
The Toy Story and Zootopia collections are designed not just for display but for everyday use — from bento boxes and travel accessories to magnetic fridge art and food containers. Unlike standard IP merch, the collections integrate design into daily routines, making character nostalgia a lifestyle.
It’s not the first time OH!SOME has leaned into Disney IP. The brand previously launched a Mickey Mouse-themed “OH!SOME one is more” campaign to mark its first anniversary, featuring denim accessories and red-shorts-inspired coin purses. This ongoing partnership gives OH!SOME a pipeline of ready-made emotional triggers that speak directly to childhood memories and fan-driven communities.
Pizza Planet gets a merchandising moment
To celebrate the 30th anniversary of Toy Story, OH!SOME’s collection pulls directly from the Pizza Planet scene in the original 1995 film. Known for its retro-futuristic aesthetic and arcade alien vibes, Pizza Planet is a visual touchstone that resonates across generations.
The new line transforms that setting into tangible, daily-use items like tableware, storage, and magnets, bringing Pixar’s world into the home with a wink of nostalgia. It’s a move that doesn’t just celebrate a milestone but invites fans to relive it repeatedly, one meal or fridge trip at a time.
To deepen the experience, OH!SOME stores are now hosting themed check-in spots for social sharing and nostalgia activation. Fans can also take part in an Instagram challenge through October, creating user-generated momentum around the launch with mystery IP gifts as incentive.
Zootopia hits the road with travel-friendly essentials
Running alongside the Toy Story drop is OH!SOME’s Zootopia-inspired "On The Road" collection. The theme centers on mobility and style, introducing items designed for commuting or quick getaways.
While the Zootopia IP might skew younger, the collection is positioned for utility across demographics — especially Southeast Asia’s urban youth market, which blends streetwear style with function.
This marks a shift in how IP licensing is being applied — not just to collect-and-display items but toward everyday touchpoints. It’s experiential branding that moves with the consumer, quite literally.
What marketers should know
Marketers and brand strategists eyeing lifestyle verticals or IP-driven retail collabs can pull a few lessons from OH!SOME’s approach:
- Don’t just sell nostalgia — make it useful
OH!SOME’s Disney products aren’t just decorative. By embedding nostalgia into functional items like bento boxes or travel gear, the brand extends the emotional shelf life of IP beyond impulse buys.
- Turn stores into social activators
The brand’s check-in corners and Instagram contest signal how experiential retail can drive UGC and foot traffic without big-budget activations. It’s a lightweight but smart way to integrate digital and offline fan engagement.
- Design around moments, not just characters
Rather than focusing on the Toy Story cast alone, OH!SOME zeroed in on the Pizza Planet setting — a scene with visual cohesion and retro appeal. This kind of storytelling-by-design can create stronger thematic hooks for consumers.
- Regional relevance matters
With retail footprints in Thailand, Vietnam, and Malaysia, OH!SOME’s strategy reflects how IP resonance varies by market. From denim Mickey bags to travel kits, each drop localizes its appeal while staying anchored to the global brand.
OH!SOME’s latest Pixar collab shows how character licensing can move beyond novelty into the realm of lifestyle integration. By aligning fan-favorite IPs with functional design and regional retail strategies, the brand offers a blueprint for how experiential merchandising can evolve.
For marketers looking to pair emotional resonance with everyday utility, OH!SOME’s Disney rollout is one to watch.
