Martech

Google AI Max is here, and why it won’t replace your agency

Google’s newest AI tool for paid search brings more automation but raises the stakes for strategy

News

KitKat x POP MART collab brings mindful breaks into blind boxes

As blind box culture heats up, KitKat uses DIMOO from POP MART to turn fast-paced breaks into something more intentional

News

Vogue and Guess spark backlash with AI model ad

Guess used an AI-generated model in Vogue and the internet isn’t having it

Reports

AI search is real and Adobe’s data shows how fast it’s growing

Adobe’s latest survey confirms the emerging trend where AI search tools are changing how we discover products and brands

Martech

What is VPS hosting? A beginner's guide for marketers and entrepreneurs

The hosting upgrade marketers didn’t know they needed, until now

Reports

1 in 3 Americans pays for a specialist subscription according to a Bango report

From horror streaming to meal kits, Bango data shows rising demand for personalized bundles.

Reports

Millennials and Gen Z are fueling the next wellness boom according to McKinsey Report

Millennials and Gen Z are changing the US$2T global wellness market. Here’s what’s changing and how brands can respond.

Content Marketing

Dunkin’s new ad joins American Eagle in sparking controversy over genetics references

Two brands, two campaigns, one backlash. Genetics references in ads are hitting a nerve.

Martech

Why are mid-tier influencers getting left behind?

Explore why mid-sized creators are being left behind and what it means for monetization in 2025.

News

'Good genes' gone wrong? Lessons for marketers from American Eagle’s controversy

American Eagle’s denim stunt with Sydney Sweeney stirred backlash. What does it signal about brand risk today?

Martech

How to get Google AI Overviews to notice you—finally

If Google’s AI Overviews is ignoring you, it’s time to fight back. Here’s the playbook to get noticed and get clicks.

News

Why are ad agency jobs disappearing?

As AI eats the grunt work, layoffs hit staff and managers alike

Content Marketing

MINISO and One Piece join forces again with lessons for marketers in fandom-led growth

With over 300 SKUs and immersive pop-ups worldwide, MINISO’s One Piece collab offers a playbook for fandom-led marketing

News

Starbucks brews up nostalgia and national pride for Singapore’s 60th birthday

Starbucks taps national pride and childhood nostalgia to mark Singapore’s 60th birthday with exclusive merch, games, and local-inspired menus

Martech

Must-have marketing tools for remote teams in 2025

Remote marketing isn’t just a trend—it’s the future. These tools will keep you efficient and secure wherever you work.

Martech

5 startups using AI agents to automate ad ops and boost media efficiency

These startups want to replace ad ops teams with bots and they just raised millions to do it

Martech

Mastercard ditches tech tropes in Southeast Asia to highlight human security moments

Mastercard leans into quiet, human moments in its latest Southeast Asian push

Content Marketing

CHAGEE launches 'Bes-tea' plushies across Southeast Asia

How CHAGEE turned a plushie drop into a cultural campaign for Gen Z connection

Martech

Roblox just made it legal to build with big-name IPs

Roblox just made it legal and easy for creators and brands to build games around blockbuster IPs

Reports

Celebrity ads still work if you do these 3 things right

Human Made Machine’s latest report shows how to avoid the most common pitfalls in celebrity-led marketing

News

Astronomer’s kiss cam scandal goes viral and how the brand flipped a PR crisis into marketing momentum

Astronomer’s CEO scandal became global meme fodder and here’s how the brand responded with bold PR tactics

Reports

Inside APAC's new luxury travel mindset

Marriott’s latest study reveals APAC’s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance

Content Marketing

Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN

Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN

Martech

Synthetic data might be the next big thing in privacy-first advertising

Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics

News

Google taps Aunty M to make B2B ads fun again in Southeast Asia

Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.