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Crisis communication plan: a practical template for PR teams before things go wrong

Public Relations

Crisis communication plan: a practical template for PR teams before things go wrong

Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.

AEON Bank brings back Creator collective with a six-month UGC challenge

AEON Bank brings back Creator collective with a six-month UGC challenge

AEON Bank’s Creator collective 2026 adds a UGC challenge and six-month structure, aiming to link fintech features to everyday “Ringgit savvy” habits.

The state of B2B influencer marketing: mid-2026 pulse

Influencer Marketing

The state of B2B influencer marketing: mid-2026 pulse

B2B influencer marketing mid-2026: adoption is mainstream, execution is the gap

Gap expands AI use across owned marketing channels for its brand portfolio

Gap Inc. is modernizing owned marketing with unified data, AI workflows, and Zeta’s Athena to improve personalization and speed.

Storika raises seed funding to expand AI influencer marketing automation

Storika raises seed funding to expand AI influencer marketing automation

Storika’s seed round supports US expansion and deeper automation across creator discovery, outreach, and campaign ops in martech.

Sprite’s “Living Tracklist” campaign turns hip-hop debate into brand media

Sprite’s “Living Tracklist” uses Genius, QR-linked packaging, and social video to keep hip-hop debate active across channels.

Agentic AI tools are spreading across programmatic ad buying platforms

Agentic AI tools are spreading across programmatic ad buying platforms

Magnite, Mediaocean, and PubMatic are tied to agentic AI buying tools. Here’s what changes in governance, control, and measurement.

Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad

Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad

Doritos Loaded’s new ad with Gordon Ramsay and George Russell ties a fictional stunt to eight recipes and F1 fan-zone food trucks.

Blue Moon brings back talking oranges with Colin Jost in new ad

Blue Moon brings back talking oranges with Colin Jost in new ad

Blue Moon’s new spot brings back the talking oranges with Colin Jost, scaling the orange garnish cue across social, OTT, and TV.

AI commerce will reward brands that are safe to recommend

AI commerce will reward brands that are safe to recommend

AI commerce is moving discovery, recommendation, and checkout into assistants. Brands now need product data and governance that make them safe to recommend.

Subway Singapore uses live match “subs” to trigger BOGO vouchers

Subway Singapore uses live match “subs” to trigger BOGO vouchers

Subway Singapore links football substitutions to Instagram Story DMs, rewarding fast responders with BOGO vouchers and leaning into second-screen

5 Cannes Lions takeaways as marketers weigh AI, craft, and creators

5 Cannes Lions takeaways as marketers weigh AI, craft, and creators

Marketers at Cannes weighed AI’s efficiency focus, the renewed value of craft, and why creator marketing is shifting from tactic to core channel.

MoEngage acquires Aampe to add per-user agentic decisioning for B2C teams

MoEngage acquires Aampe to add per-user agentic decisioning for B2C teams

MoEngage brings Aampe’s per-user agents into its engagement stack, pushing personalization beyond rules-based journeys and segment optimization.

L'Oréal Paris ties its ‘90s products to Prime Video’s “Elle” prequel

L'Oréal Paris ties its ‘90s products to Prime Video’s “Elle” prequel

The beauty brand is integrating period-appropriate products into the series

Chery’s Winter Care Campaign offers free checks for Australian drivers

Chery’s Winter Care Campaign offers free checks for Australian drivers

Chery’s Winter Care Campaign runs July 1 to Aug 14 in Australia, bundling a free 28-point check and software updates to drive service visits.

MINISO expands YOYO merch with a global Toy Story 5 collection

MINISO expands YOYO merch with a global Toy Story 5 collection

A 100+ SKU drop plus pop-ups in Asia, China, Australia, and New York shows how IP launches can drive footfall and deepen owned-character equity.

Lululemon apologises after Great Wall event sparks drum controversy

Lululemon apologises after Great Wall event sparks drum controversy

Lululemon apologised on Weibo after backlash over a drum at a Great Wall yoga event. A case study in cultural diligence and brand risk planning.

MoEngage acquires Aampe to scale AI-agent personalization for brands

MoEngage acquires Aampe to scale AI-agent personalization for brands

MoEngage adds Aampe to automate customer-level targeting and timing, signaling a move from segments and rules to agent-driven lifecycle

Hightouch launches Lifecycle Studio for agentic lifecycle marketing workflows

Hightouch launches Lifecycle Studio for agentic lifecycle marketing workflows

Hightouch expands agentic workflows for lifecycle teams, aiming to cut handoffs across data, creative, QA, and activation in owned channels.

AI commerce makes product data a media decision

AI commerce makes product data a media decision

Agentic commerce is moving discovery and checkout into AI surfaces, making product data, offers, and measurement a media control problem.

Facebook revives Creator Studio with AI features for creators

Facebook revives Creator Studio with AI features for creators

Meta is rebuilding Creator Studio with AI recommendations and comment tools, plus new Creator and Business dashboards to streamline creator

Influencer Marketing

How to build a brand ambassador program that creators actually want to join

A practical guide to building a brand ambassador program: from defining goals and recruiting creators to structuring pay, onboarding, and measuring ROI.

Canva enters its anime era with emotional campaign about creativity and community

Canva enters its anime era with emotional campaign about creativity and community

Canva Japan's first animated brand campaign uses anime, music, and emotional storytelling to show how creativity can help communities reconnect

Go-to-market strategy examples: what marketers can learn from real launch plays

Go-to-market strategy examples: what marketers can learn from real launch plays

Eight documented go-to-market strategy examples from B2B companies. For each, the focus is on the specific audience, channel, and message decisions that made the launch work.

Meta's branded content and disclosure rules just changed: what brands need to update now

Influencer Marketing

Meta's branded content and disclosure rules just changed: what brands need to update now

Meta makes Partnership Ads mandatory and extends AI disclosure: the compliance checklist