Content Marketing

Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline

Jetstar Asia is folding despite a strong brand parent. Here's why marketing alone couldn't carry it through.

Martech

The Guardian unifies programmatic ad ops to simplify global buys

The Guardian merges US, UK, and Australia ad teams to streamline curation and reduce friction for global buyers

Martech

Perplexity’s AI search growth is exploding: here’s what marketers need to know

The AI search challenger is scaling fast and targeting Google’s turf. Here’s what that means for marketers and tech strategists.

Martech

Meta turns all Facebook videos into Reels

Facebook videos are now Reels by default. Learn how this affects content workflows, audience targeting, and monetization.

Martech

YouTube eases content rules—here’s what it means for marketers

YouTube eases enforcement on sensitive topics. What does this mean for brand safety and marketing strategy?

Content Marketing

Canva’s cheeky UK billboards make design tools go big (literally)

Canva gets bold in London with a witty billboard campaign that doubles as a live demo of its design features

Martech

AI toys go mainstream: why Agora’s Fuzozo is a marketing case study in trendjacking

From Mattel to Labubu, AI toys are surging—and Agora’s emotionally intelligent Fuzozo shows how brands can turn tech trends into strategic engagement.

Content Marketing

Using AI to write? Here’s what academic writing teaches us about doing it well

Using AI to write? Without human oversight, you risk errors, weak arguments, and generic content. Here’s how to use AI the right way.

Martech

TikTok rolls out new AI tools to woo marketers even as a US ban looms

As TikTok faces another possible US ban, it’s launching ad tech to keep marketers hooked

Martech

Mattel is turning playtime into prompt time with OpenAI partnership

Mattel wants to make toys smarter with ChatGPT. Here’s what it signals for marketers working with legacy brands.

Martech

Snapchat seizes TikTok's ad uncertainty with bold incentives

Snapchat is offering ad buyers thousands in free credits to poach TikTok budgets—here's what marketers should know

Content Marketing

Starbucks and BEAMS tap lifestyle branding to elevate the daily coffee ritual

Starbucks' latest APAC campaign with BEAMS blends fashion and function. Here's what marketers can learn.

Martech

Superman lands on Amazon: inside the Prime-powered promo push

Warner Bros. and Amazon join forces for a multi-touch Superman campaign—here’s why it matters for brand marketers

Martech

Meta bets big on AI-generated ads—marketers, take note

Meta plans to automate the full ad creation pipeline by 2026—marketers need to understand the risks and rewards

Content Marketing

Why brands need to stop sidelining music in audio strategy

Brands love podcasts, but music is still where Gen Z creates and connects.

Content Marketing

Why is Gen Z so obsessed with tumblers? Inside the rise of Owala, Starbucks, Corkcicle, and Stanley

Tumblers are no longer just for sipping—they're Gen Z’s new status symbols.

Tools

11 recommended tools for media relations

Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.

Martech

Netflix still rules, but Singapore’s streaming scene is getting crowded

New Q1 2025 data from JustWatch reveals growing competition in Singapore’s streaming market

Martech

Gen Z is ditching Google: how to show up where they actually search

Resolve’s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z’s go-to search tools

Guides

How to get indexed by ChatGPT search

Want your content to be seen on ChatGPT search? Here’s how to get indexed and stay ahead on this fast-growing AI platform.

Martech

Generative AI is taking over the digital buying journey — and marketers need to keep up

New Adobe data shows that AI referrals are closing in on traditional digital channels in revenue, engagement, and trust. Here's what it means for marketers.

Content Marketing

Doing YouTube marketing right: 5 things to consider

Including YouTube into your overall marketing strategy can be overwhelming. Here are five things to consider when embarking on a YouTube marketing strategy.

Martech

10 ways AI is becoming embedded in ad strategy according to Amazon Ads

Amazon Ads lays out 10 ways marketers can start using AI right now—here’s what matters most.

Martech

ChatGPT’s referral traffic soars 98%: what publishers need to know

As ChatGPT directs more traffic to publishers, the question shifts from volume to value.

Content Marketing

ContentGrow evolves: launching full-service B2B content engine at $2,000/month

How offshore talent and AI convergence enables premium content at unprecedented value.