News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
Media BackScoop: SEA's first GenZ-built startup newsletter This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Reports Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
Martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Martech What's predictive analytics in marketing going to be like in 2023? It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
News EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Freelancing Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing Singapore-based lifestyle journalist and editor Kenneth Goh shares his experiences as a freelancer in the brilliantly colorful landscapes of food and lifestyle writing.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Media 8 ways news editors find compelling stories Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
Media Hiring freelance journalists for news: pros and cons In the modern gig economy, more media outlets are hiring freelance journalists to cover the news. Here are a few things to be aware of before diving in.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
News Targeting Gen Zs? Forget mainstream: it's all about subcultures now From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Freelancing Securing on-demand freelancing talent with ContentGrow (podcast) As we head into 2023, find out how connecting with the right on-demand freelancers through ContentGrow can help improve your business.
