Martech

Sell-side decisioning is making programmatic advertising smarter

New tech is turning the supply side into a strategic lever for targeting, pricing, and media quality. Here’s what that means for your ad strategy.

Martech

LG uses AI-generated songs to strike emotional chords in new brand campaign

LG wants to rebuild emotional bonds with AI-created songs—marketers should take note

Martech

Top 13 AI marketing tools for photo and video editing: a comprehensive review

Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.

Martech

Publishers pivot to Reddit and Facebook as Google traffic wanes

With search traffic falling, Reddit and Facebook become unlikely heroes

Martech

Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene

The blind box giant, POP MART, is betting big on AI-powered drops, creator commerce, and community-driven campaigns across Lazada

Public Relations

What is a PR agency and when do you need one?

What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.

Martech

Music videos are becoming luxury’s next big ad space

Music videos are evolving into high-impact marketing tools—especially for luxury brands looking to reach Gen Z

Content Marketing

TikTok’s 2025 insights might hold the key to your next big strategy

Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.

Lists

Five agencies in Asia that specialize in thought leadership

Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.

Martech

Reddit turns AI into ad fuel: what marketers should know

With AI-powered tools, Reddit offers brands a smarter way to read the room.

Content Marketing

Gen Z’s financial stress is fueling a new kind of consumerism

With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.

Martech

Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans

Coca-Cola taps into AR and fan nostalgia for its biggest Disney crossover yet

Spotlight

AI jury system outperforms ChatGPT: B2B SaaS expert's method

B2B SaaS startup valuation expert Brad Hanks shares how his unconventional AI workflow achieves superior results using DeepSeek, Qwen, and Claude AI in a collaborative "jury" system that eliminates single-model bias.

Spotlight

AI as a tool, not replacement: content strategist John Egan's approach to efficiency without losing the human touch

Content strategist John Egan explains how AI enhances his freelance business workflow while maintaining the human creativity that clients value most.

Guides

11 great press release examples (plus tips)

New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.

Spotlight

How Allan Ling uses custom GPTs as virtual employees to scale SME growth

Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.

Martech

Pinterest is Gen Z’s new mall: here’s how brands can show up

Gen Z is turning Pinterest into a shopping destination. Marketers, take notes.

Martech

CVS and Reddit partner up on retail media targeting

CVS and Reddit launch a data partnership that gives marketers new offsite targeting and sales tracking capabilities

Content Marketing

Matcha madness: how brands are capitalizing on the green gold rush

Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.

Martech

Dove’s AI-era real beauty campaign wins big at Cannes Lions

From beauty standards to public transport, this year’s Cannes Lions campaigns tackled AI, incentives, and misinformation

Martech

KLAP review: turn long videos into viral clips in minutes

The AI-powered video clipping tool for YouTube, podcasts, webinars, and more

Content Marketing

The great generation divide: marketing from Gen Beta to Boomers in 2025

From AI natives to digital adapters—here's what brands need to know about marketing across generations.

Content Marketing

Nike goes full horror to make football thrilling again

Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset

Martech

Why travel apps are the best playground for AI-based personalization

From dynamic itinerary planning to real-time conversational support – travel apps are the perfect testbed for AI-powered personalization. Here’s why it works.

Content Marketing

Content localization mistakes cost you - here's how to fix them (every time)

Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.