Reports

Gen Z search behavior and trends, revealed by Fractl and SEL report

New research shows that Gen Z favors ChatGPT and TikTok over Google. Here’s what that means for brand visibility

Martech

Google is using Gemini AI to fight ad fraud

Google is using its Gemini AI model to tackle invalid traffic. Learn how it’s changing ad enforcement and ROI

Content Marketing

When brand ad campaigns fail

These infamous marketing campaigns sparked backlash instead of buzz. Here’s what went wrong and what marketers can do better.

Content Marketing

The intersection of finance and marketing: a strategic partnership for business success

How finance and marketing collaboration boosts ROI and business success.

News

Swatch pulls controversial “slanted eye” ad in China

Swatch pulled a controversial ad in China after backlash. Here’s what marketers should take away from the incident.

Reports

AI search is stealing your traffic, even when you rank #1

Ranking #1 isn’t what it used to be. Here’s how AI summaries are changing the SEO game

News

How brands are riding Taylor Swift’s ‘Life of a Showgirl’ wave

Taylor Swift's latest album era has brands everywhere jumping on the showgirl bandwagon

Reports

Twilio report shows why AI alone won't drive loyalty

Twilio’s 2025 State of Customer Engagement report reveals why real-time relevance and transparency matter more than AI hype

Content Marketing

Nostalgia meets novelty in MILO’s SG60 celebrations

Lessons from MILO’s 75th anniversary activations and what they reveal about consumer sentiment

Martech

Gen Z is driving the rise of dark social

Gen Z’s shift to private, interest-driven platforms is upending the rules of engagement

News

AirAsia debuts “AirAsia World” on Roblox to gamify ASEAN travel

With a new experience on Roblox, AirAsia is rethinking travel engagement for the digital generation

Content Marketing

adidas apologizes over Oaxaca sandal controversy

adidas pulled images of its ‘Oaxaca slip-on’ after Indigenous appropriation claims. Here's what brands should take away.

Reports

PR is not dead and AI search engines are proving it

Muck Rack’s new findings expose a growing divide between AI search behavior and traditional SEO tactics

Martech

AI startup Perplexity just made a US$34.5B bid for Chrome

The AI startup is offering nearly double its own valuation to acquire Google’s browser. Here’s what marketers need to know

News

Zara ads banned in the UK for unhealthy body image portrayal

Two Zara ads banned in the UK for showing “unhealthily thin” models. Here’s what brand and PR teams should take away.

Martech

Content strategies for Google's AI Search Mode

Google’s AI Mode is revolutionizing search experiences. Learn AI content strategies to improve visibility in this tool.

Martech

Top 50 AI tools for marketing: updated list for 2025 and beyond

Explore 50 powerful AI tools for content, SEO, email, social media, video, and more. Perfect for marketers looking to boost ROI with automation and smart insights—updated regularly.

Content Marketing

Simple ways to build a daily writing habit without burning out

Writing every day doesn’t have to be a grind. Here's how to stay consistent without burning out

Reports

Gen Z is asking ChatGPT what to do with their lives

A new study shows Gen Z trusts AI with major life decisions. Here's why marketers and education brands should pay attention.

Content Marketing

Miniso names Teens in Times as global ambassador

Global retail brand Miniso enlists C-pop group TNT to target younger audiences

News

Instagram adds new repost, friends tab, and map tool

Instagram adds reposting, a friends-focused content tab, and a Snap Map lookalike. Here’s what it means for brand strategy

Martech

Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia

Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.

Reports

Golf creators are cashing in

Golf is hotter than ever, and creators are cashing in.

News

Google supercharges AI Search with image uploads, Canvas, and live video input

Google updates its AI-powered Search with image uploads and desktop features aimed at students

News

M&M’S taps K-pop group ILLIT for regional Asia campaign

The candy brand’s first K-pop partnership blends music, social media, and regional marketing. Here’s why it matters for your strategy