News

Google introduces a new AI shopping protocol

Google’s UCP could make agent-based shopping the new normal. Here’s what brands and marketers should know

News

Disney reveals AI-fueled ad tools and vertical video push at CES 2026

Disney leans into AI, automation, and short-form video to future-proof its advertising business

News

Google adds AI Inbox and Overviews to Gmail

Google brings personalized AI to Gmail. Here’s how it could change productivity and customer engagement

News

Anthropic eyes US$10B at US$350B valuation

Claude’s maker is raising again, doubling its valuation just months after the last round

News

Roblox now mandates facial age checks to chat

Roblox is rolling out mandatory age verification to access chat. Here's what this means for brand safety and platform marketing.

News

PUBG MOBILE brings Peaky Blinders into the game

PUBG MOBILE’s new collaboration leans into gritty TV IP. Here's what marketers can learn from its execution

Martech

Deepgram lands US$130M to expand real-time Voice AI infrastructure

With new funding, Deepgram doubles down on speech infrastructure and restaurant automation.

Martech

DaVinci Commerce raises funds to simplify retail media with AI

The newly renamed DaVinci Commerce aims to help brands launch personalized commerce campaigns in minutes.

News

Netflix’s tarot experience blends fortune-telling with fandom

Netflix links streaming predictions with personal fortunes in a shareable, immersive campaign

News

Marriott Bonvoy repositions loyalty as effortless in new APAC campaign

Marriott Bonvoy’s latest regional campaign reframes loyalty as simple, accessible, and everyday

News

TikTok named FIFA’s “Preferred Platform” for World Cup 2026

FIFA’s deal with TikTok gives creators behind-the-scenes access and media partners new monetization tools.

News

Threads is testing in-message games

Meta’s Threads is prototyping games in DMs. This could shift user engagement tactics

Martech

Spangle AI raises US$15M to turn AI discovery into retail conversions

Former Amazon execs raise funding to build AI infrastructure that bridges shopper intent and checkout.

Martech

WP Engine acquires Big Bite to bolster WordPress publishing workflows

The acquisition shifts Big Bite’s newsroom innovation into WP Engine’s product roadmap.

News

Brave Connective taps Plug and Play to expand SEA martech footprint

The martech venture builder taps into Plug and Play’s startup ecosystem to fast-track regional growth.

Reports

Microsoft’s Nadella wants AI to be seen as a tool, not the end of human work

Microsoft’s ceo pushes back against AI job-loss narratives, urging the industry to see AI as a human productivity enhancer

Reports

Patreon report reveals why creators are leaving for fan-first platforms

Patreon’s 2025 report reveals why creators are quitting the algorithm—and how brands can build better partnerships through trust and sustainability.

Reports

How Reddit is powering brand visibility in the LLM era

Reddit is now a top source for AI chat models. Here's how brands can stay visible in the age of large language models

News

Almond Breeze skipped AI and tapped the Jonas Brothers instead

The almond milk brand leans into star power and anti-bot authenticity in its latest campaign

Martech

What is Coursiv and how does it actually work

A practical look at Coursiv’s AI courses, tools, and learning experience for beginners

Reports

UK media attention is plateauing according to McKinsey study

UK media consumption isn’t slowing, but attention is. Here’s how marketers can recalibrate

News

Equinox’s latest campaign throws shade at AI slop and bets on real humans

Equinox kicks off 2026 with a visually striking campaign that draws a line between artificial perfection and real human effort

News

Walmart expands gen AI ad tools with Sparky and Marty

Walmart is testing sponsored ads in its AI shopping assistant and rolling out new tools to automate campaign strategy

Reports

Creators are skipping the algorithm according to Patreon report

As algorithmic platforms plateau, more creators are turning to paid communities and subscriptions. Here’s what that means for brand partnerships.

News

Zocdoc’s latest campaign turns healthcare pain into punchlines

Zocdoc’s new campaign shows that finding the right doctor doesn’t have to feel like a gamble