Public Relations

Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO

Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.

Technology

SEO software Ahrefs rolls out usage-based pricing

Shifting to a new business model, SEO suite Ahrefs is betting that customers will be happy to only pay for the tools they use.

Investments

E-store personalization app Prodport grabs US$3.6M debut round

Prodport is a martech tool that helps companies personalize their product pages to individual e-shoppers.

Technology

SyncWords partners Hopin to bring captioning, live translations to online events

A potential boon for event marketers, the tie-up will allow for live captioning and translation in more than 100 languages.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Public Relations

Pedigree encourages children to read to dogs to overcome anxiety

Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.

Technology

Kargo uses Parsec acquisition to improve attention advertising

With the unique tech, advertisers can pay only for the number of seconds per impression that a digital ad garners.

Technology

Video commerce app Vyrill raises US$3M

The platform uses AI to help marketers run execute listening on user-generated videos.

Spotlight

TruTrip founder Hugh Batley applies agency lessons to his tech startup

The entrepreneur speaks to ContentGrip about how his experience at Lion & Lion continues to shape TruTrip.

Reports

S4 Capital shares slump by more than a third after results are delayed

S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.

Technology

Google Cloud wants to help e-shoppers find stuff easier

The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.

Media

Judge lets Facebook advertisers run class-action lawsuit over ad rates

The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.

Reports

Magna cuts US ad growth forecast due to Russia-Ukraine war

Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.

Technology

Singapore's Charles & Keith ventures into metaverse fashion week

Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.

Technology

"Adopt or Fail": a report reveals how AI transforms business

As AI becomes more widely understood, Wunderman Thompson predicts a growth in the adoption of more sophisticated, multi-functional AI solutions.

Lists

5 global marcomms agency groups pulling out of Russia

International ad and marketing agency giants have definitively joined the protest against Putin's invasion of Ukraine while providing humanitarian aid.

Investments

Havas acquires indie agency Front Networks for China market

With the buy-out, Havas aims to bolster its digital storytelling and engagement capabilities in a high-value market.

Technology

Flycoin partners Thanks Again to reward travelers with crypto

A new opportunity for marketers, the partnership aims to benefit frequent travelers with cryptocurrency rewards.

Content Marketing

Dentsu renames Happy Marketer as Merkle Singapore

After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.

Media

Singapore's Media Publishares ushers in fresh blood

The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.

Content Marketing

Skittles hosts Twitch event to say sorry to soured lime fans

Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.

Reports

Most consumers in APAC leave sites after viewing just one page (report)

Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.

Technology

Meta partners with Vntana to show 3D ads on Facebook

The integration allows brands to upload 3D models of their products on Facebook and Instagram, then convert them into ads.

Public Relations

Chris Riley leaves Ogilvy after more than 25 years to join mobility industry

After Riley’s departure, co-CEO for Ogilvy Asia Kent Wertime will take on the additional role of group chairman for Ogilvy Singapore and Malaysia.

Public Relations

One Championship enters long-term deal with Tumi

The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.