Content Marketing

Adapting to disruption: SEA's digital marketing shifts in 2024

As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.

Content Marketing

Beyond blogs: B2B content formats to try when building presence in the new market

Learn how to diversify your content marketing strategy to build your presence in the new market.

Case Studies

How we grew tech startups in Indonesia: list of effective marketing channels

Launching your tech startup in Indonesia? Discover our list of effective marketing channels to help your tech startup thrive in the Indonesian market.

News

Beyoncé launches Cécred haircare with Bretman Rock as ambassador

Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.

News

Bidmath opens e-commerce Lab for retail media management in APAC and the Middle East

Explore Bidmath's e-commerce lab, aimed at improving digital retail media with marketplace analytics and strategy development in Asia Pacific and the Middle East.

Guides

Building your startup in Indonesia: a guide to localized PR campaign

This guide explores localized public relations strategies for startups considering expansion into the Indonesian market.

Public Relations

Marketing-Interactive reveals top PR agencies in 2024

Discover the leading PR agencies as unveiled by Marketing-Interactive for 2024, showcasing excellence and innovation in public relations.

Media

StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™

With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.

Public Relations

Maximize your reach: how press release distribution amplifies your message

Discover how leveraging press release distribution services can boost your brand's visibility and authority.

Martech

Ad-Shield secures $2 million to combat adblock challenges for publishers

Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.

Media

The Sentosa lantern festival: a case study in crisis communication

Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.

Guides

Content writing services vs. in-house writing team: which is right for you?

Content is king; how about the right writer? In-house or outsource? Compare pros and cons for your strategy.

Martech

Synup enhances local SEO capabilities with OptimoRank acquisition

Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.

Reports

Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report

With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.

Content Marketing

What services do content writers offer?

Content writers do more than just write; discover their services that can transform your content strategy and attract more customers.

Media

Webjump and Content Thread: merging forces in ecommerce

The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.

Martech

The state of digital marketing in 2023: successes, challenges, and future priorities

In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.

Content Marketing

5 things you must avoid when hiring a content writing service

Learn what to avoid when hiring a content writing service to ensure a successful partnership and quality content output.

Martech

The future of lead generation: how AI-enhanced webinars are transforming APAC

The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.

Content Marketing

Is a content writing service still worth it for your blog?

Deciding between AI and human content writing? We cover time, expertise, SEO, and cost to help you choose what's best for your blog.

Content Marketing

Navigating media monitoring tools: pros, cons, and top picks

Unveil the strengths and weaknesses of top media monitoring tools and make an informed decision for your brand.

Media

The digital landscape of love: analyzing Singapore's dating app trends

Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.

Content Marketing

How to measure content performance: metrics that matter for business growth

Metrics guide decisions. Explore essential metrics for content strategy success and business growth.

Media

TUMI launches 19 degree campaign with Son Heung-Min

TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.

Content Marketing

Ad-funded content and super bundling: the future of streaming and subscriptions

Examine the effects of ad-funded tiers and super bundling on the streaming landscape, based on findings from Bango's Subscription Wars 2024 report.