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Singapore’s anti-vape campaign ditches scare tactics for sobering truths

Singapore’s anti-vape campaign ditches scare tactics for sobering truths

A new campaign from MDDI and TBWA\Singapore leans on true stories and cinematic misdirection to expose vaping’s harsh consequences

How Neopets is using nostalgia and superfans to rebuild its brand

Neopets is betting on superfans and strategic loyalty to win back its massive fanbase

Mintegral's guide to acquiring paying RPG players in Japan and South Korea

Mintegral's guide to acquiring paying RPG players in Japan and South Korea

High CPI, high rewards: how to win over loyal RPG spenders in Asia’s most lucrative markets

monday.com puts AI to work in Singapore with new 360° campaign

monday.com puts AI to work in Singapore with new 360° campaign

monday.com brings AI to the frontlines of work in Singapore, using creative OOH and local context to cut through

Garuda taps Mitsubishi, OT Group for ‘Sky explorer’ marketing universe

Garuda taps Mitsubishi, OT Group for ‘Sky explorer’ marketing universe

Garuda’s cross-sector campaign unites airlines, auto, FMCG, and comics into a marketing-first experience

AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report

AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report

Green Hat’s 2025 research reveals why B2B marketers must rethink buyer engagement timing

PR crisis checklist: what to do in the first 24 hours

Public Relations

PR crisis checklist: what to do in the first 24 hours

Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.

Building your martech stack: tips and insights

Building your martech stack: tips and insights

Discover the step-by-step process of building a martech stack that aligns with your business goals.

Salesforce goes all in on agentic AI with Agentforce 360

Salesforce goes all in on agentic AI with Agentforce 360

Salesforce’s Agentforce 360 introduces a new model of productivity with AI agents at the core. Here’s how marketers and CX leaders should prepare.

PepsiCo bets big on ‘agentic AI’ by 2026. Should your brand do the same?

As PepsiCo declares an AI-first overhaul, top execs at Dell and Accenture say transformation is no longer optional

From outreach to outcomes: measuring PR effectiveness in the digital era

From outreach to outcomes: measuring PR effectiveness in the digital era

Why PR success today depends on data-driven measurement, human insight, and proactive media intelligence.

AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers

AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers

As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost

Microsoft x Crocs: A nostalgia drop marketers shouldn't ignore

Microsoft x Crocs: A nostalgia drop marketers shouldn't ignore

Microsoft’s 50th-anniversary Crocs bundle shows how legacy brands can go viral again

Lay’s rebrand puts the potato first

Lay’s rebrand puts the potato first

Lay’s latest brand overhaul celebrates its potato roots and signals a shift toward ingredient-first storytelling

AI isn’t fixing customer experience yet, and marketers are losing loyalty over it

AI isn’t fixing customer experience yet, and marketers are losing loyalty over it

A new Qualtrics report shows where brands are missing the mark with AI, personalization, and customer feedback

MoMA and Mattel launch a design-forward toy collection inspired by modern art

MoMA and Mattel launch a design-forward toy collection inspired by modern art

MoMA and Mattel are reimagining collectibles through modern art. Here's what the partnership means for design-forward branding

Domino’s turns up the crave factor with first brand refresh in 13 years

Domino’s goes bold with new packaging, sound logo, and identity. Here’s how it plays into modern brand strategy

What you need to know about content localization for new markets

Content Marketing

What you need to know about content localization for new markets

Guide to effective localization strategies for preparing your company to enter new markets.

Factorial’s AI-powered business management tool wants to eliminate busywork

Factorial’s AI-powered business management tool wants to eliminate busywork

Factorial launches an AI agent to tackle business admin, automate approvals, and optimize workforce planning

CeraVe teams up with the NBA

CeraVe teams up with the NBA

CeraVe becomes the NBA’s official skincare and haircare partner. Here’s what this cultural crossover means for marketers

Spotify’s Tunetorials turns ad lessons into bangers

Spotify’s Tunetorials turns ad lessons into bangers

A new series from Spotify Advertising blends marketing education with original tracks and music videos

Serbiz proves TikTok doesn’t need polish, just show up and hustle

Content Marketing

Serbiz proves TikTok doesn’t need polish, just show up and hustle

Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia

Agoda taps travel creators with new ambassador program

Agoda taps travel creators with new ambassador program

Agoda’s new affiliate model gives creators cash, comps, and campaign visibility

KitKat’s Break Buddies bring collectibles into snacking culture

KitKat’s Break Buddies bring collectibles into snacking culture

New limited-edition plushies from KitKat highlight the brand’s push into lifestyle marketing

AI personas are speeding up strategy but are marketers relying on them too much?

AI personas are speeding up strategy but are marketers relying on them too much?

Marketers love the speed of AI personas but experts warn not to treat them like crystal balls