Privy acquires Sendlane to strengthen its position as an ecommerce growth platform
Sendlane joins Privy, promising smarter automation and hands-on help for ecommerce brands.
Privy, a US-based email and SMS marketing platform focused on ecommerce, has acquired Sendlane, another player known for its hands-on, service-first approach to customer support. The move is part of Privy’s ongoing strategy to build a unified, human-centric platform for growing ecommerce brands, following its previous acquisition of Emotive. Financial terms were not disclosed.
For marketers, this deal is about simplifying complex marketing stacks and gaining access to both intuitive tools and real human expertise. Privy now serves over 6,000 ecommerce brands and has reported 300% revenue growth in the past year, signaling its growing influence in the space.
Short on time?
Here’s a quick look at what’s inside:
- Who are Privy and Sendlane, and why does this deal matter?
- How the acquisition changes Privy’s platform for marketers
- What marketers can expect from the unified platform
- Looking ahead: Fewer tools, more support, and practical impact
Who are Privy and Sendlane, and why does this deal matter?
Privy is an established name in ecommerce marketing, offering email and SMS tools designed for growth-focused brands. Its platform is known for being easy to use, with a strong emphasis on customer support. Sendlane, meanwhile, built its reputation by providing personalized, hands-on service at transparent prices—addressing a gap for brands that want more than just software.
This acquisition brings together two companies with a shared philosophy: that growing ecommerce brands need both powerful tools and real human support. The deal also reflects a broader trend of consolidation in the martech space, as brands look for simpler, more connected solutions.
Patrecia Meliana
How the acquisition changes Privy’s platform for marketers
With Sendlane joining Privy, marketers can expect:
- Faster innovation across email and SMS marketing features
- Deeper automation for lifecycle and conversion campaigns
- More connected reporting that links onsite activity with marketing results
- Continued focus on human-led support for onboarding, troubleshooting, and strategy
Privy’s approach is to help brands do more with fewer, better-connected systems—reducing the need for multiple tools and making it easier to manage campaigns and data in one place.
What marketers can expect from the unified platform
For ecommerce marketers, the combined platform aims to deliver:
- Smarter automation: Behavioral signals from your site power more relevant, timely email and SMS campaigns.
- Clearer insights: Unified reporting helps you see what’s working across the entire customer journey.
- Simplified operations: Fewer tools to manage, with everything from signups to lifecycle marketing in one platform.
- Dedicated support: Access to real experts who understand ecommerce and can help you get results.
The focus is on outcomes, not just features—helping brands grow efficiently without getting bogged down in complexity.
Looking ahead: Fewer tools, more support, and practical impact
As the martech landscape consolidates, Privy is betting that brands want less complexity and more partnership. By combining Sendlane’s service-first approach with Privy’s scalable platform, the company is positioning itself as a growth partner for ecommerce teams that value both technology and human expertise.
For marketers, this means a platform that’s built to scale with your business, offers actionable insights, and provides the kind of support that’s often missing from larger, less personal providers. The integration is already underway, with customers expected to see new features and improvements in upcoming releases.
