RevSure launches Full Funnel Context Data Platform to unify GTM data for B2B marketers
RevSure’s new context data platform connects marketing, sales, and RevOps for better pipeline results.
RevSure, a Palo Alto-based enterprise AI platform for B2B go-to-market teams, has launched its Full Funnel Context Data Platform as a standalone product. The new platform is designed to unify fragmented go-to-market (GTM) data from marketing, sales, and revenue operations, providing a clean, connected, and AI-ready context layer across the entire customer journey.
RevSure’s goal: help revenue teams optimize marketing, accelerate pipeline execution, and achieve more predictable revenue outcomes.
Unlike traditional customer data platforms (CDPs) or RevOps tools that focus on data harmonization and analytics, RevSure’s platform is built to activate trusted context directly into real-time workflows and agentic AI. This means B2B marketers can move beyond disconnected analytics and manual data work, advancing toward real-time orchestration powered by unified signals.
Short on time?
Here’s a quick look at what’s inside:
- What is RevSure’s Full Funnel Context Data Platform?
- How the platform unifies and activates GTM data
- What marketers should know about agentic AI and context data
- Why unified context is becoming essential for B2B revenue teams
What is RevSure’s Full Funnel Context Data Platform?
RevSure’s new platform is designed for B2B marketing, sales, and revenue operations teams that struggle with fragmented data across CRMs, marketing automation, ad platforms, and product usage systems. The Full Funnel Context Data Platform standardizes and connects GTM data into a trusted context layer, enabling full-funnel visibility and real-time activation.
Key capabilities include:
- Data integrations: Connects the GTM stack across systems and sources.
- Data harmonization: Standardizes and unifies records for a consistent data foundation.
- Identity resolution: Establishes unified, AI-ready buyer identities across channels.
- Semantic layer and context graph: Configures to unique GTM motions and builds a full-funnel graph of accounts, leads, interactions, and outcomes.
- Data hygiene and enrichment: Cleans, deduplicates, and enriches data with firmographic, technographic, and intent signals.
- AI enrichment: Adds AI/ML-based propensities, next best action recommendations, and campaign performance predictions.
- Real-time orchestration: Enables event-driven automation and instant writebacks to systems of action.
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How the platform unifies and activates GTM data
RevSure’s platform goes beyond data collection and reporting. It creates a continuously updated source of truth that connects every account, lead, buyer, and interaction across the revenue funnel. The platform’s context data graph and semantic layer allow teams to:
- Build unified buyer profiles and track engagement across channels.
- Activate insights in real time, powering AI agents and automated workflows.
- Adapt to privacy changes with cookie-less tracking and privacy-first attribution.
- Push enriched data and recommendations back into CRM, marketing automation, and other systems for immediate action.
This approach is designed to help B2B marketers and RevOps teams move faster, reduce manual data work, and improve the accuracy of pipeline forecasting and campaign measurement.
What marketers should know about agentic AI and context data
For marketers, the launch of RevSure’s Full Funnel Context Data Platform signals a shift toward more actionable, AI-driven GTM operations. Key takeaways:
- Trusted context is the foundation: AI agents and automation are only as effective as the data context they operate on. Unified, clean data enables smarter, safer automation.
- Real-time activation matters: The ability to push insights and recommendations directly into workflows means less lag between analysis and action.
- Privacy and governance are built in: The platform supports cookie-less tracking and offers a secure gateway for agentic AI, helping teams adapt to evolving privacy standards.
- Measurable impact: RevSure reports that customers have achieved up to 50% higher pipeline ROI and a 20% increase in conversion rates using its platform.
Marketers looking to modernize their data foundation and drive more predictable revenue outcomes should consider how unified context and agentic AI can fit into their GTM strategy.
Why unified context is becoming essential for B2B revenue teams
The launch of RevSure’s Full Funnel Context Data Platform highlights a broader trend: B2B revenue teams are moving beyond dashboards and disconnected analytics toward unified, real-time data activation. As expectations for AI-driven execution and privacy compliance rise, having a trusted context layer is becoming a competitive advantage.
For B2B marketers and RevOps leaders, the ability to connect, enrich, and activate GTM data across the funnel is now critical for pipeline growth, accurate forecasting, and scalable campaign execution. RevSure’s approach—combining full-funnel context, governance, and activation—reflects where the market is heading.
