News Skechers recruits Sofía Vergara for global campaign Skechers just made a bold move with a new global ambassador. Here’s how marketers should interpret it
News CHAGEE celebrates 8th anniversary with brand refresh and regional campaign CHAGEE’s anniversary push showcases how to localize campaigns at scale across APAC
News Benedict Cumberbatch turns Amazon reviews into holiday drama Amazon brings back review-inspired theatre, tapping into celebrity power for its festive push
News Audi’s Formula 1 debut isn’t just racing, it's a global brand reboot The German automaker is using Formula 1 as a testbed for its next-gen identity and marketing strategy
News Disney’s Taika Waititi Christmas short turns doodles into holiday magic Disney ramps up festive engagement with Taika Waititi’s “Best Christmas Ever” and a live billboard activation in New York
News Inside adidas’ wild new promo film for FIFA World Cup 2026 jerseys A short film starring Messi, Rodman, and Yamal kicks off adidas’ 2026 World Cup push
News Coca-Cola steps into streetwear with Converse collab Coca-Cola taps fashion and youth culture in its latest limited-edition partnership
News Netflix taps the cassette for one last Stranger Things rewatch Netflix revives retro audio to engage fans ahead of Stranger Things’ final season
News The Ordinary calls out skincare lies with ‘The Periodic Fable’ The Ordinary launches a bold campaign spotlighting overhyped beauty jargon
Reports Sport fandom in APAC is changing fast according to We Are Social's report We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific
Content Marketing Marketer's quick guide to GDPR compliance Explore the importance of GDPR compliance for marketers in today's digital age.
Martech The rise of student influencers As student creators gain traction, content marketers must adapt
News Heineken trolls AI companions with cheeky wearable and IRL message As AI companions gain traction, Heineken’s latest campaign urges consumers to connect offline, ideally over a cold beer
News CHAGEE turns back the clock with a modern twist on Chinatown teahouses The modern tea brand launches Pagoda House to revive community-centric tea culture
News OH!SOME turns Pixar nostalgia into collectibles for daily life OH!SOME’s Disney collaboration shows how IP nostalgia can drive regional brand engagement
Martech Why backlink authority still matters for B2B content success Why content quality alone isn’t enough to rank in competitive B2B search
News Cathay’s short film invites travelers to slow down, explore, and get inspired Cathay’s newest brand push invites travelers to rethink how they experience a destination
Reports When is creativity at its peak? Adobe Express’ global study breaks it down Adobe Express’ latest data shows when people feel most creative and how marketers can work smarter around it
News Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys Netflix just signed Mattel and Hasbro as co-licensees for KPop Demon Hunters. Brands should pay attention
Content Marketing How veterans can optimize their LinkedIn profiles for civilian jobs Discover how veterans can transform military experience into civilian-ready LinkedIn profiles to attract recruiters, grow networks, and land jobs.
Martech The fashion industry is flirting with AI but is it ready for the consequences? As AI-generated models enter campaigns, the fashion world confronts tough questions about authenticity, diversity, and ethics
News McCain taps Bollywood magic to launch South Asian-inspired snacks McCain’s latest campaign fuses Bollywood spectacle with frozen food innovation. Here’s what marketers should learn from the cross-cultural play
News Apple’s final collab with Jane Goodall is a masterclass in brand storytelling Apple’s latest global platform is more than just a tribute to Mac. It’s a strategic bet on emotion-led brand marketing
News Spotify joins forces with labels to push AI tools for artists Spotify is building AI tools for music, without cutting out the artist. Here's why that matters for brand marketers
News POP LAND makes international debut with pastel pop-up in Singapore POP LAND makes a calculated leap outside China with a limited-edition Singapore experience
