Content Marketing Levi’s celebrates 30 years of Toy Story with a nostalgic limited-edition drop The Disney-Pixar classic gets a 30th-anniversary tribute from Levi’s, blending Western denim with collector appeal
News Kipling leans into playful branding with new monkey-led campaign Kipling’s latest campaign taps into its iconic monkey to drive brand emotion and spontaneity
News CHAGEE x POP MART: tea meets tennis in a lifestyle play for Gen Z The modern tea brand partners with POP MART’s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal
Reports Kantar’s 2025 report reveals the media trust gap marketers can’t ignore Kantar’s latest global study reveals a disconnect between consumer preferences and where marketers spend media dollars
Content Marketing From AI to brand building: essential B2B marketing tips for 2025 Discover the key B2B marketing trends set to dominate in 2025, from AI to better brand building.
News Anthropic makes its first big brand push with Claude AI Claude enters the mainstream with an optimistic message for developers and decision-makers
Martech How Pop Mart turned Labubu into a masterclass in viral branding Labubu’s journey from art toy to billion dollar craze offers marketers fresh lessons on hype, community, and celebrity power.
News Standard Chartered goes cinematic to reposition its global brand Standard Chartered’s latest brand push highlights emotional storytelling, not just glossy success.
News Samsung turns to comics to make AI feel human and helpful Samsung's new Galaxy A campaign uses local storytelling to explain AI in relatable ways.
Martech Roblox dodges Indonesia ban with age rating revamp Facing regulatory heat, Roblox aligns with Indonesia’s content standards to stay online
Content Marketing Ralph Lauren’s ‘Ask Ralph’ AI stylist brings in-store fashion guidance to mobile Ralph Lauren’s latest AI tool signals a new phase in mobile-driven, conversational commerce.
News Ford's new global campaign is all about passion, not just horsepower With “Ready set Ford”, the 122-year-old brand pivots to emotional storytelling and community-first marketing
Content Marketing Audi’s Formula 1 debut gets a style boost with adidas collaboration Audi F1 taps adidas for performance gear and lifestyle collections, blending sport and fashion for fans and teams alike
Content Marketing How anime became a marketing playground across Southeast Asia Southeast Asia is co-writing anime’s future. Smart marketers are joining the storyboard
Content Marketing Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene
Martech Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself
Martech Why celebrity campaigns demand more than just reach Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities
Content Marketing Sephora goes all in on inclusive beauty across Asia Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity
Martech Brian Cox’s Uber Eats ad wins Emmy Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out
Content Marketing How Starbucks turned the Frappuccino into a viral global icon From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant
Content Marketing Nike revives ‘Just do it’ with a bold new question for Gen Z Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes
Content Marketing How Love Island USA turned summer 2025 into a brand engagement bonanza Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy
News Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons Warner Bros. joins Disney and NBCU in challenging AI’s use of iconic characters. Here’s why marketers should care.
Content Marketing Zendaya and On launch campaign celebrating identity through movement Zendaya and On launch “Be every you,” a campaign that reframes movement as a form of identity
News Why are internships disappearing in adland? With fewer internships and junior roles, the industry's talent pipeline is under pressure
