News Microsoft x Crocs: A nostalgia drop marketers shouldn't ignore Microsoft’s 50th-anniversary Crocs bundle shows how legacy brands can go viral again
News Lay’s rebrand puts the potato first Lay’s latest brand overhaul celebrates its potato roots and signals a shift toward ingredient-first storytelling
News MoMA and Mattel launch a design-forward toy collection inspired by modern art MoMA and Mattel are reimagining collectibles through modern art. Here's what the partnership means for design-forward branding
News Domino’s turns up the crave factor with first brand refresh in 13 years Domino’s goes bold with new packaging, sound logo, and identity. Here’s how it plays into modern brand strategy
Content Marketing What you need to know about content localization for new markets Guide to effective localization strategies for preparing your company to enter new markets.
News CeraVe teams up with the NBA CeraVe becomes the NBA’s official skincare and haircare partner. Here’s what this cultural crossover means for marketers
News Spotify’s Tunetorials turns ad lessons into bangers A new series from Spotify Advertising blends marketing education with original tracks and music videos
Content Marketing Serbiz proves TikTok doesn’t need polish, just show up and hustle Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia
News KitKat’s Break Buddies bring collectibles into snacking culture New limited-edition plushies from KitKat highlight the brand’s push into lifestyle marketing
Lists Brands ride the Swift wave again with “The Official Release Party of a Showgirl” Swift’s three-day theatrical event broke box office rules and inspired a wave of brand activations. Here’s what made it work
News McDonald’s revives Monopoly with Gen Z flair and nostalgic chaos McDonald’s resurrects Monopoly with digital twists, influencer firepower, and Gen Z sensibility
News Brands are rewriting the rules of TV advertising At Tatari’s Forward 2025, marketers shared how they’re turning TV into a performance channel
Content Marketing 1664’s Robert Pattinson play signals a bold new chapter in beer marketing With Robert Pattinson front and center, 1664 is chasing a new cultural narrative around beer and good taste
Reports Key takeaways from Meltwater's US Digital 2025 report The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i
Content Marketing OREO brings the K-pop heat with BABYMONSTER in limited-edition collab A bold K-pop partnership brings OREO closer to Gen Z. Here’s how brands can take notes.
News Sephora and Rare Beauty spotlight youth mental health with global campaign A global fragrance campaign aligns beauty with purpose, driving mental health access across 25 markets
Reports Why luxury marketers should watch Hong Kong and Singapore this Golden Week A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025
News Pizza Hut revives classic logo with a twist From slanted typography to plush garlic bread toys, Pizza Hut is refreshing its image worldwide.
Reports Why APAC travelers are now booking flights around concerts and sports according to Hilton survey A new Hilton survey shows sports and music fans are shaping APAC’s travel economy
News LinkedIn and Love, Bonito tackle career questions women hesitate to ask The campaign brings together voices across Asia to answer career questions women often leave unspoken
News Friend’s subway takeover gambles on backlash to sell AI companions Friend’s subway ads go viral for better or worse as the company banks on Gen Alpha curiosity
News Miley Cyrus gives Maybelline’s iconic jingle a Gen Z reboot Maybelline taps pop icon Miley Cyrus to modernize its legendary jingle and drive cultural relevance
Content Marketing Levi’s celebrates 30 years of Toy Story with a nostalgic limited-edition drop The Disney-Pixar classic gets a 30th-anniversary tribute from Levi’s, blending Western denim with collector appeal
News Kipling leans into playful branding with new monkey-led campaign Kipling’s latest campaign taps into its iconic monkey to drive brand emotion and spontaneity
News CHAGEE x POP MART: tea meets tennis in a lifestyle play for Gen Z The modern tea brand partners with POP MART’s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal
