News OREO and BTS launch hotteok-inspired cookie collaboration across 80+ markets BTS’ first global snack partnership shows how brands are rethinking fan engagement at scale.
News Spotify’s disco ball logo sparked a branding trend, and marketers should pay attention Spotify’s glittery anniversary logo accidentally became a masterclass in social-first brand engagement
News LANEIGE gives Neo Cushion a glow-up with BTS’ Jin The BTS star fronts LANEIGE’s latest global beauty push as premium cosmetics brands double down on franchise marketing and celebrity storytelling.
content marketing AI made content faster. Brand control is now the bottleneck. AI content governance is now critical for brand voice, creator rights, and disclosure control across modern marketing workflows.
News Colgate turns oral care into emotional storytelling across Asia Pacific Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.
News Hinge’s new campaign sells emotional honesty, not dating app fantasy Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling
News Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences
News Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026 Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.
Guides How to create an SEO content brief that supports topical authority A step-by-step breakdown of what belongs in a brief when your goal is owning a topic, not just ranking one page
content marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
News adidas brings FIFA World Cup 2026 pet jerseys to with matching kits for owners and pets The sportswear giant is turning football fandom and pet culture into a lifestyle marketing play ahead of FIFA World Cup 2026™.
News The real marketing lesson behind the “Millennial vs Gen Z” trend Brands are turning generational copy jokes into a lesson on attention, context and cultural fluency.
content marketing Disney+ expands ‘A Lifetime of Great Stories’ campaign with cinematic cross-generational storytelling The streaming platform’s latest campaign positions Disney+ as a companion across every stage of life.
content marketing AI discoverability strategy: why SEO alone is no longer enough Search, chat, and AI recommendations are reshaping how brands get found. Learn how to build authority, citations, and visibility across AI-driven discovery surfaces.
content marketing Starbucks Chilled Coffee reframes RTD marketing around self-expression, not energy boosts The campaign taps into Gen Z’s growing frustration with performative identity and pressure to tone themselves down.
content marketing The ultimate list of TikTok trends for Gen Z marketing in 2026 Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.
News Cathay marks 80 years with a short film built on memory, distance, and home The airline’s new short film uses family, Hong Kong memory, and archive-led details to make legacy feel personal.
News FOX One and Indeed turn World Cup fandom into a US$50,000 creator job FOX Sports and Indeed are turning football fandom into a creator-led streaming spectacle for FIFA World Cup 2026™
News Canva turns a giant squirrel into a marketing movement with new US campaign Canva’s “The Thing That Makes Anything A Thing” campaign blends absurdity, AI, and experiential marketing to show how ideas become cultural moments.
News Pinterest turns a real wedding into a marketing activation play Pinterest blends trend forecasting with real-world activation to influence consumer behavior
News How Eu Yan Sang made Mother’s Day cinematic without losing its roots A 146-year-old brand reframes Mother’s Day with cinematic storytelling and smarter content production
Lists The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands From Samsung to Spotify, brands turn nostalgia into full-funnel marketing
Lists Gen Z marketing campaigns: 20+ brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
News Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action
Lists 12 trendjacking campaigns that turned viral moments into marketing wins How brands turn viral moments into shared cultural trends that everyone can participate in
