Martech Data: good practices for businesses (based on GDPR standards) Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
News Brands remove the Facebook login option. What does this mean for businesses? Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.
News Internet companies complain about Apple’s privacy update – here’s what you need to know The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.
News What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
Martech Martech stack deep dive: remarketing for ecommerce Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.
Spotlight Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
News What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
News Digital advertisers, here are 4 emerging tech to keep an eye on The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.
Martech MarTech stack deep dive: content delivery network Online consumers are known to ditch web pages with slow load times, meaning you need your website and app speedy to satisfy customers. Enter CDN.
Martech MarTech stack deep dive: CRM Since the pandemic, businesses have started realizing how customer demands have changed, and focusing on customer engagement.
Content Marketing 5 essential martech tools for businesses Among many incredible tools for marketing automation that make your business stand out, we have chosen the top 5 to add to your martech stack.
Martech 4 martech best practices in 2022 Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.
News Ad spend in retail media, search and social grew in 2022 (report) Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.
Martech MarTech stack deep dive: web analytics In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.
News Cross-channel marketing platform Cordial secures another US$50 mil In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.
Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
