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Martech

Explore the latest in marketing technology tailored for B2B marketers, PR professionals, and journalists. From AI-driven tools to automation solutions, our martech insights cover cutting-edge tools and strategies that help brands thrive in the fast-paced marketing world. Stay informed on how technology is reshaping content creation, customer engagement, and data analysis.

PR is not dead and AI search engines are proving it

PR is not dead and AI search engines are proving it

Muck Rack’s new findings expose a growing divide between AI search behavior and traditional SEO tactics

AI startup Perplexity just made a US$34.5B bid for Chrome

AI startup Perplexity just made a US$34.5B bid for Chrome

The AI startup is offering nearly double its own valuation to acquire Google’s browser. Here’s what marketers need to know

Content strategies for Google's AI Search Mode

Content strategies for Google's AI Search Mode

Google’s AI Mode is revolutionizing search experiences. Learn AI content strategies to improve visibility in this tool.

Top 50 AI tools for marketing

Top 50 AI tools for marketing: updated list for 2025 and beyond

Explore 50 powerful AI tools for content, SEO, email, social media, video, and more. Perfect for marketers looking to boost ROI with automation and smart insights—updated regularly.

Gen Z turns to ChatGPT for career advice

Gen Z is asking ChatGPT what to do with their lives

A new study shows Gen Z trusts AI with major life decisions. Here's why marketers and education brands should pay attention.

Instagram adds new repost, friends tab, and map tool

Instagram adds new repost, friends tab, and map tool

Instagram adds reposting, a friends-focused content tab, and a Snap Map lookalike. Here’s what it means for brand strategy

Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia

Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia

Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.

Google supercharges AI Search with image uploads, Canvas, and live video input

Google supercharges AI Search with image uploads, Canvas, and live video input

Google updates its AI-powered Search with image uploads and desktop features aimed at students

How Southeast Asia's startup storytelling evolved beyond funding rounds

How Southeast Asia's startup storytelling evolved beyond funding rounds

Manisha from e27 reveals why founders are shifting toward human-centered narratives and cross-border collaboration stories that actually resonate with readers

The ultimate list of TikTok trends for Gen Z marketing

The ultimate list of TikTok trends for Gen Z marketing (updated: August 2025)

Gen Z is rewriting the rules of brand discovery on TikTok. Here’s how to stay relevant.

Social is Gen Z's new search engine

Social is Gen Z's new search engine

According to new Sprout Social research, Gen Z is searching first on social, not Google.

Mastercard launches AI-powered card design studio for banks

Mastercard launches AI-powered card design studio for banks

Mastercard’s new AI design tool gives banks and financial marketers creative control over card branding

Generative AI might be the lifeline premium publishers needed

Generative AI might be the lifeline premium publishers needed

Trust is becoming machine-readable, and that’s good news for premium media

Studio Resonate reveals the real impact of AI voices in advertising

Studio Resonate reveals the real impact of AI voices in advertising

AI voiceovers don’t inherently fail, but how they’re framed changes everything

Netflix ad growth is real, but marketers want more from its stack

Netflix ad growth is real, but marketers want more from its stack

Netflix’s ad business is growing fast, but marketers say measurement and partnerships still lag behind

Spotify treats audiobooks like pop hits in new campaign

Spotify treats audiobooks like pop hits in new campaign

Spotify’s latest campaign markets audiobooks with the same emotional pull as viral music

AI suspicion is costing brands real money and they call it 'AI stink'

AI suspicion is costing brands real money and they call it 'AI stink'

Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency

Amazon backs out of Google Shopping ads

Amazon backs out of Google Shopping ads

Amazon quietly exits Google Shopping ads, giving competitors a shot at cheaper clicks

TikTok rolls out Engaged Session to track post-click user behavior without pixels

TikTok rolls out Engaged Session to track post-click user behavior without pixels

TikTok's Engaged Session tool tracks users beyond the app without pixel tracking

Google is now courting news publishers for AI training

Google is now courting news publishers for AI training

Google is in talks with 20 news outlets to license content for AI, catching up to rivals in the race for media data

Google rolls out AI-based age detection

Google rolls out AI-based age detection

Google is tightening ad access for minors. Marketers in regulated categories should pay attention.

Google’s Q2 earnings top US$96B as AI bets intensify

Google’s Q2 earnings top US$96B as AI bets intensify

A flurry of AI features helped Google outpace expectations in Q2. Here's what marketers need to know

X’s new ad policy rewards visual polish over clickbait

X’s new ad policy rewards visual polish over clickbait

X’s algorithm will now favor ads without emojis, links, or gimmicks. Here’s what brands should know

Google AI Max is here, and why it won’t replace your agency

Google AI Max is here, and why it won’t replace your agency

Google’s newest AI tool for paid search brings more automation but raises the stakes for strategy

Vogue and Guess spark backlash with AI model ad

Vogue and Guess spark backlash with AI model ad

Guess used an AI-generated model in Vogue and the internet isn’t having it