public relations PR report: how to prove coverage, learn from it, and brief the next campaign Learn how to build a PR report that explains coverage quality, message pull-through, stakeholder impact, AI visibility, and next campaign actions.
public relations Digital PR: how B2B brands earn authority in search, media, and AI answers Learn how digital PR helps B2B brands earn media coverage, backlinks, AI citations, and buyer trust through useful proof and credible stories.
public relations Media training: a practical guide for PR teams and spokespeople A practical media training guide for PR teams, founders, and executives preparing for journalist interviews, podcasts, live video, and crises.
public relations Share of voice calculation: how PR teams should measure visibility without fooling themselves Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes.
public relations Crisis communication plan: a practical template for PR teams before things go wrong Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.
public relations Event press release template: what PR pros actually send (and when) Most event press releases fail because the event is not the news. Learn the two tools B2B PR teams actually use: a pre-event media invite and an at-event announcement press release, with templates and real examples.
public relations PR strategy examples: how to plan campaigns that earn coverage A PR strategy is not a tactic list. See how Dwolla, Gong, and Resource Guru built campaigns that earned real coverage, with a framework you can apply.
public relations Press kit examples: what to include and how to build one journalists will use A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.
public relations Best free press release distribution services for startups and small businesses Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.
public relations Best AI press release writing tools for startups on a budget Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.
Guides 15 great press release examples (plus tips for SEO and AI visibility in 2026) New to press releases? Follow our guide to write one journalists will notice, with 13 examples and best practices.
Guides Grammarly for email and LinkedIn outreach: a practical playbook for better replies How marketers and PR professionals use Grammarly to refine outreach, improve tone, and increase reply rates without sounding robotic
public relations Founder-led PR: turning executives into thought leaders in 2026 As AI floods content channels, founder voices become the new signal of credibility
public relations How to build media relationships in 2026 without cold spamming Why relevance and trust now outperform volume in PR outreach
Reports What makes a story newsworthy in 2026: the rules PR pros can’t ignore Why most PR pitches fail today and how to craft stories journalists and AI actually pick up
Reports PR in the zero-click era: why visibility now means being cited, not clicked AI search is shifting visibility from clicks to citations, and PR is at the center of it
Reports Localization gaps are costing companies 20% in revenue as global expansion accelerates New Lokalise data shows how AI translation, budget gaps, and weak localization strategies are holding back global growth
News Sam Altman’s coder tribute sparks backlash and memes The AI narrative gap is widening, marketers should pay attention
News Did McDonald’s CEO just stage the Big Arch bite? Here’s why brands jumped in After McDonald’s CEO Chris Kempczinski’s Big Arch tasting video drew criticism, Burger King, Wendy’s and A&W responded with their own social-first burger moments.
public relations Media pitching email templates that get replies (with examples) Practical media pitching email templates PR teams, founders, and marketers can use to earn journalist replies.
public relations David Beckham’s post-feud interview is a PR case study in restraint When family drama meets the global stage, Beckham’s media strategy keeps the brand intact
public relations Brand mentions are overrated: how Google weighs editorial links in modern PR campaigns Why modern PR campaigns still need editorial backlinks to drive real SEO results
martech Data: good practices for businesses (based on GDPR standards) Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.
public relations PR crisis checklist: what to do in the first 24 hours Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.
public relations What is a PR agency and when do you need one? What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.
