Top KPop Demon Hunters soundtracks that went viral

Netflix’s KPop Demon Hunters has done more than top streaming charts. It has rewritten the rules for how music from fictional characters can dominate global culture. With 236 million views, the film is Netflix’s most-watched release ever, but its soundtrack is what cemented its phenomenon status.

The songs didn’t just win over fans. They crossed into mainstream pop culture. At one point, four tracks sat in the Billboard Hot 100 Top 10 simultaneously, a feat unseen since Saturday Night Fever in 1978. On Spotify, 7 tracks from the film occupied the US Top 25 daily chart, an achievement never before accomplished by virtual artists. Brands, influencers, and K-pop idols piled on, amplifying its viral power through TikTok dance challenges, covers, and trendjacking campaigns.

This article highlights the standout tracks that turned KPop Demon Hunters into a soundtrack moment marketers and music pros can’t ignore.

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Here’s a table of contents for quick access:

• Why these songs went beyond fandom
• Viral KPop Demon Hunters songs
• What marketers should know

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Why these songs went beyond fandom

What makes the KPop Demon Hunters soundtrack different is that it was built to stand on its own as legitimate K-pop music. Combined with Netflix’s distribution, TikTok’s amplification, and brand-led remixing, the songs spread far beyond traditional fan bases.

Like Frozen and Encanto before it, KPop Demon Hunters has shown that soundtracks can double as cultural juggernauts.

For marketers, it’s a case study in how music, narrative, and fandom can converge to create a viral moment that doesn’t just stay in entertainment. It spills into brand campaigns, creator economies, and global pop culture.

Viral KPop Demon Hunters songs

1. Golden – Huntr/x

The breakout anthem Golden, performed by Ejae, Audrey Nuna, and Rei Ami, was the crown jewel of the soundtrack. It topped both the Billboard Hot 100 and UK Singles Chart, holding No. 1 for four straight weeks. On Spotify, it debuted with 32 million streams in its first week and now counts more than 82.2 million weekly streams. On YouTube the official lyric video for Golden has reached over 314 million views since it was posted 2 months ago.

TikTok dance challenges, meme culture, and brand collaborations turbocharged the track’s reach. Covers from K-pop stars like BTS’s Jungkook and IVE’s Yujin further expanded its cultural footprint.

2. How It’s Done – Huntr/x

The high-energy opener How It’s Done embodied the girl-power spirit of Huntr/x. It entered the Billboard Hot 100 at No. 29 and went on to crack the Global 200’s Top 5. The track’s martial-arts-inspired choreography made it a TikTok favorite.

The official lyric video has now garnered more than 198 million views on YouTube. With some users commenting “Forget Disney. Sony’s been killing it with the animations lately” and praising Sony for how much they love the movie and songs.

3. Soda Pop – Saja Boys

The bubblegum-pop single Soda Pop introduced the Saja Boys with a lighthearted, earworm vibe.

It debuted at No. 35 on Billboard and exploded after tennis legend Novak Djokovic performed its choreography at the US Open for his daughter’s birthday.

TikTok teens embraced it through a simple dance challenge, while brands like Pororo’s character Zanmang Loopy used it in ads.

BTS’s Jungkook even sang it during a live, boosting its crossover into global pop culture.

4. Your Idol – Saja Boys

The rivals’ anthem Your Idol tapped into darker, edgier boy-band energy and peaked at No. 8 on Billboard. With Spotify streams outpacing even BTS and Blackpink in July and streams on YouTube reaching over 164 million views in just 2 months, it became a rival anthem fans used for parody and competition memes.

Covers and challenges, including a dance by ENHYPEN’s Jay, cemented its viral appeal. The track helped fuel playful fandom wars that amplified both sides of the fictional rivalry.

5. Free – Rumi & Jinu duet

While the soundtrack leaned heavily on anthems, the duet Free stood out as a heartfelt ballad. Performed by Rumi and Jinu, it bowed at No. 41 on the Hot 100, an impressive feat for a K-pop ballad in the US.

Its lakeside scene in the film and emotional lyrics resonated with fans, leading to countless covers on YouTube. Many listeners shared that the song helped them process personal emotions, showing how deeply it connected beyond the fandom.

6. Takedown – Huntr/x

The fiery Takedown served as Huntr/x’s diss track, born from their rivalry with the Saja Boys. It charted at No. 51 on the Hot 100 purely through streaming, bolstered by a polished cover from TWICE for the film’s end credits.

The song became an empowerment anthem and a streaming hit across multiple versions. It proved fictional acts could deliver a credible rap-rock banger with mass appeal.

What marketers should know

KPop Demon Hunters isn’t just a Netflix success story. It’s a case study in modern cultural marketing. For marketers and brand strategists, here’s what this viral soundtrack reveals about where music, fandom, and campaigns are headed.

1. Fictional IP can drive real engagement

The success of Huntr/x and Saja Boys shows that fictional characters can build real fanbases and drive real metrics. These acts, while not technically "real," generated Billboard-charting singles, fan-made remixes, and influencer collaborations. For brands, this opens up opportunities to co-create narratives or partner with fictional talent to ride the wave of narrative-driven hype.

2. Soundtrack marketing is now a brand playground

Tracks like Golden and Soda Pop didn’t go viral in isolation. They became tools for brand engagement. From beverage companies remixing songs to animation brands like Zanmang Loopy joining in, marketers who moved quickly were able to join the conversation while it was hot. This underlines the importance of reactive creative teams that can build short-form content on the fly.

3. TikTok remains the trend ignition point

Every major track from the film gained traction through TikTok first. Dance challenges, idol covers, and meme-driven trends gave each song a second life. For marketers, this reinforces the need to monitor TikTok sound trends. It’s not just a platform for influencer collabs. It’s a discovery engine for campaign content, UGC, and media planning.

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4. Emotional resonance scales

While the pop tracks were explosive, the ballad Free quietly broke through because of its emotional weight. It’s a reminder that relatability and vulnerability often create the most lasting connection with audiences. Emotional content isn't just for PSA campaigns. It works for lifestyle, wellness, and even tech brands trying to cut through noise with storytelling.

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