ContentGrip

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.

News

Kep1er's SHEIN partnership draws fan backlash over fast-fashion concerns

Some Kep1er fans are criticizing the group's SHEIN Japan endorsement, raising questions about fast-fashion reputation and K-pop brand deals.

News

KPop Demon Hunters helps Anua beat Ulta sales targets by over 62%

Anua says its KPop Demon Hunters pop-ups at Ulta beat sales targets by over 62%, linking Netflix fandom with skincare retail.

Public Relations

Nvidia CEO exit tests its communications beyond Jensen Huang

The challenge after Jensen Huang's exit is not only selecting a successor. Nvidia must show that board accountability and customer confidence can stand apart from its founder.

martech

Google Ads makes AI Max expansion traffic identifiable in click data

Google Ads now identifies AI Max expansion clicks using a new ValueTrack field, offering clearer paid-search traffic segmentation.

News

SHEIN takes Kep1er from fashion catalog to a three-city runway

A six-part Japan campaign pairs Kep1er styling with city screens, Harajuku photo cards and a showroom that turns fandom into retail visits.

News

KIND puts Savannah Bananas star Jackson Olson on TikTok-only bars

KIND puts Savannah Bananas player Jackson Olson on limited-edition snack packs sold through TikTok Shop for World Kindness Day.

Spotlight

How Don't Panic turned AI terms into a question of public consent

George McCallum and Georgia Stephenson explain how Don't Panic used the terms-and-conditions metaphor to challenge assumed consent around artificial superintelligence.

Spotlight

Qualcomm's AJ Joseph: Why a kart-racing ad lost to a cardboard time machine

AJ Joseph explains why Snapdragon rejected a kart-racing ad, simplified its Christmas story after testing, and adapted its AI-themed campaign across markets.

News

Mars tests how AI shopping agents find snack brands

Mars is probing LLM product visibility and reorganizing commerce teams as brands prepare for AI shopping without proven sales results.

Influencer Marketing

Tano raises US$4M to automate creator campaigns with AI agents

Tano has raised US$4 million to scale AI-assisted creator advertising. The tougher test is protecting talent relationships, usage rights and trustworthy measurement.

Public Relations

Hawke buys Ketner Group and rebrands it Aster Agency

Aster Agency keeps its senior retail-tech PR team under Hawke Media. Clients should test the promised links between earned media, GEO and reporting.

News

Sabrina Carpenter stars in Damien Chazelle's Johnnie Walker film

A new brand film draws on Carpenter's persona and French New Wave style, continuing a music-led whisky partnership that began in 2025.

News

Lil Yachty leads 7-star Lids holiday gifting campaign

Lids pairs Lil Yachty, Jade Cargill and five other talents with a holiday campaign about gifts that reflect individual fans.

News

71 real-life clips turn MIRI's AI warning into a human story

MIRI and Don't Panic use 71 real clips, a terms-and-conditions metaphor, and public media to bring AI-safety advocacy into everyday life.

News

Adobe previews outside AI agents for 4 Creative Cloud apps

Private beta is planned for early 2027. Editable layers and sequences could change how teams review and revise agent-produced creative work.

News

Maybelline rewrites its 35-year tagline with Miley Cyrus

A collective message replaces a familiar beauty promise as Miley Cyrus fronts Maybelline's permanent brand platform refresh.

News

OpenAI gives brands ChatGPT profiles and business agents

OpenAI adds business profiles, native discovery metrics and branded agents to ChatGPT. What changes for GEO, analytics and marketers?

News

SEVENTEEN's Jeonghan and Joshua turn DREAMSCAPE into a smart guitar

Enya's limited guitar pairs album-inspired design with recorded voices, collector numbering and a matching app theme.

News

Priceline brings Penny AI chatbot to Snapchat ads

Priceline brings Penny into Snapchat chats. The key test is whether travel intent and trip details carry through to completed bookings.

News

Netflix sends KPop Demon Hunters fandom into space in new campaign

An astronaut shares Soda Pop as Netflix turns unexpected viewing obsessions into a campaign about discovering a new favorite.

News

Chipotle gives Wiz Khalifa's tattoos a 1-hour Friday the 13th role

A Friday the 13th BOGO and signed bags put Chipotle's tattoo meme to work, with a Pittsburgh event and 13 rewards prizes.

martech

IAB expands measurement for four CTV ad formats

IAB expands CTV impression measurement to four emerging ad formats. Buyers need to check SDK adoption and viewability definitions.

Public Relations

Manifest acquires Morning Walk, adding 50 staff and PR expertise

Manifest adds about 50 Morning Walk employees and new PR, crisis and creator-marketing capabilities. What should agency clients verify?

Influencer Marketing

CreatorDB brings influencer data to AI tools with API v3 and MCP

CreatorDB links its creator dataset to AI tools through API v3 and MCP, opening new possibilities for agency research and questions about coverage.