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News

Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute

The Timberwolves' Real Loud film puts Minneapolis fans, players and local businesses at the heart of a new team identity.

News

Samsung turns 8 years of foldable doubts into creator Re-Reviews

Karl Conrad, Unbox Therapy and Linus Media revisit old Galaxy Fold takes as Samsung reframes what a phone review can show.

martech

A product launch is not a marketing capability

A martech feature announcement is not proof it works for your team. Here is how to check availability, integrations and buying conditions before committing budget.

AI marketing

Google takes Gemini product education to Indonesian campuses

Google's campus tour shows how AI product education can connect live trial with the chance to build repeat student use.

News

Simone Biles brings signature moves to SodaStream's $199.99 Fountain

SodaStream ties Simone Biles's individual style to a customizable drink maker, with a campaign spanning video, social, retail and TV.

News

Lionel Messi brings ChatGPT chess to 517 million Instagram followers

Messi's chess lesson turns ChatGPT into a celebrity product demo, while a misplaced chessboard highlights the need for accuracy.

News

Banana Republic turns a 5-part TikTok sitcom into a fashion showcase

A five-part workplace comedy puts Banana Republic's travel heritage and fashion at the center of a recurring TikTok story.

News

Anua brings KPop Demon Hunters skincare truck to LA Ulta stores

Anua's October 23-24 LA truck event brings skincare samples, refreshments and collectible moments to two Ulta Beauty locations.

martech

Meta advertisers pull AI-altered ads as new terms shift liability to brands

Bookshop.org and Exverus say Meta's automated tools changed ads without their approval, as new terms shift AI output risks onto advertisers.

News

The Cat in the Hat invades 3 Roblox games before Warner Bros. film

Warner Bros adds Cat in the Hat experiences to three Roblox games, betting on playful collectibles ahead of the November film.

AI marketing

Visilay maps where SEO, AEO and GEO actually differ

Visilay argues that SEO, AEO and GEO share a common foundation, but marketers need different scorecards for rankings, answers and citations.

News

McDonald’s turns 6 sauces into Halloween face paint kits

McDonald’s UK blends Halloween makeup, creator tutorials and a limited-edition giveaway to put its familiar sauces into social feeds.

AI marketing

Klook brings experience booking into Meta's Muse

Klook's Meta Muse integration compresses travel discovery, comparison and booking into one conversation, changing how experiences compete for visibility.

News

KPop Demon Hunters brings the stage to UK toy retail

Netflix and The Entertainer bring interactive K-pop photo moments and licensed merchandise to a six-month space at Birmingham's Bullring.

AI marketing

Walmart builds controls for AI agents to shop for customers

Walmart is creating separate profiles, permissions and a gateway for AI shopping agents, turning customer control into retail infrastructure.

News

Build-A-Bear brings tiny Hard Rock Cafe merch to London

Build-A-Bear enters Hard Rock Cafe Piccadilly Circus on October 26, with mini tees, hoodies and collector pins for plush companions.

News

Wise taps Mikey Bustos and Sima Taparia for 2 diaspora ads

Mikey Bustos and Sima Taparia star in separate Wise ads that use family humor to make remittances feel relevant to U.S. diaspora viewers.

AI marketing

YouTube report reframes AI video as a tool for identity

YouTube's latest research suggests generative video is becoming a medium for identity, memory and passion, not just a faster production tool.

AI marketing

McLaren names Airwallex its first official AI finance partner

Airwallex is extending its McLaren relationship into AI finance, using an operational partnership to make a broader product claim more credible.

Public Relations

Accordience rebrands as Grayling Group as two CEOs depart

Accordience will become Grayling Group on November 2 as two agency CEOs leave. Clients will be watching how the reorganization works in practice.

News

Absolut and Charli xcx tease collectibles with concert T-shirts

Absolut and Charli xcx launch a two-year partnership, teasing T-shirts, collectible drops, custom glassware and fan-led experiences.

News

LEGO and Daft Punk revive Alive 2007 with fan-built pyramid set

A fan-created Alive 2007 stage model is entering development as LEGO pairs Daft Punk's imagery with a new campaign film.

Influencer Marketing

Music influencer marketing: turn creator buzz into listeners who stay

Music influencer marketing guide for labels and artists: select creators, brief TikTok and Reels content, and measure the journey from views to listeners.

martech

Canva builds Craft image model for editable marketing designs

Canva Craft brings design-first image generation to Dream Lab and its public API, with editable creative workflows for marketers.

News

Apple Music turns Fred again..'s sound into a new brand identity

Apple Music worked with Fred again.. and NEST Acoustics to create Made by Sound, a visual identity generated from real sound vibrations.