news

Swatch x AP’s Royal Pop frenzy shows hype is now the product

The chaotic global launch reveals how luxury collaborations are becoming cultural events, not just retail drops

news

Colgate turns oral care into emotional storytelling across Asia Pacific

Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.

Influencer Marketing

B2B influencer marketing is becoming a revenue channel. Most teams still run it like social.

B2B influencer marketing is shifting from awareness to pipeline. Use this strategy for attribution, contracts, compliance, and creator fit.

news

Zoovu acquires XGEN AI to unify ecommerce search and personalization stack

The acquisition combines search, recommendations, and guided selling under one model, reflecting consolidation in ecommerce marketing tech.

Reports

Taboola study says advertisers want agentic AI beyond search and social

New Taboola research shows marketers want AI-powered campaign automation beyond Meta and Google’s walled gardens.

news

Warner Bros. Discovery wants upfront ads to feel more measurable

Warner Bros. Discovery is betting that cultural relevance, streaming scale, and real-time measurement can reshape how brands approach upfront advertising.

news

Hinge’s new campaign sells emotional honesty, not dating app fantasy

Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling

Influencer Marketing

How to find B2B influencers on LinkedIn: 5 methods that actually work

5 proven ways to find B2B influencers on LinkedIn (no guesswork)

news

Later launches Creator AEO to help brands influence AI answer visibility

Later’s Creator AEO audits prompts, activates creators, and tracks citation and sentiment to improve brand visibility across answer engines.

news

Attentive launches Visibility AI to boost RCS deliverability and revenue

Attentive’s Visibility AI routes sends between RCS and SMS using inbox signals, aiming to protect performance as brands scale rich messaging.

Guides

How to build a topic cluster from scratch

A step-by-step guide to organizing your content for topical authority, stronger rankings, and compounding organic traffic.

news

Publicis acquires LiveRamp to build smarter AI agents through data co-creation

The US$2.2B acquisition signals a bigger push toward AI-ready data collaboration, identity infrastructure, and enterprise marketing agents.

news

Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing

Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences

Influencer Marketing

LinkedIn influencer marketing: a complete playbook for B2B brands

Why your LinkedIn influencer strategy is probably built on the wrong assumptions

Influencer Marketing

Influencer marketing attribution: connecting creator posts to B2B pipeline

B2B influencer attribution: the UTM, CRM, and dark funnel playbook

news

Qualtrics buys Press Ganey Forsta for $6.75B to deepen healthcare XM data

The deal expands Qualtrics’ experience management data in healthcare, where benchmarking depth and workflow integration drive differentiation.

Reports

Accenture says AI is becoming consumers’ “second self” and marketers need a new playbook

Accenture’s latest consumer research shows AI is reshaping discovery, loyalty, and autonomous commerce

news

Zithara.AI expands into Australia with AI-native CRM, CDP and automation stack

Zithara.AI enters Australia with a unified retail CRM and CDP stack, aiming to connect Meta and Google spend to in-store outcomes.

news

Alexa+ turns Echo Show into a full-screen AI shopping hub for Amazon

Amazon’s upgraded Alexa+ shopping experience could change how consumers discover products and how brands compete inside AI-powered retail ecosystems.

news

Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026

Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.

Guides

How to create an SEO content brief that supports topical authority

A step-by-step breakdown of what belongs in a brief when your goal is owning a topic, not just ranking one page

news

Captello launches Revelation analytics platform for event ROI measurement

Captello’s Revelation consolidates event data sources and automates reporting to support year-over-year ROI analysis for exhibitors and organizers.

news

Netflix ramps up global ad push with AI tools and 250M monthly viewers

The streaming giant is turning its ad business into a full-scale AI-powered media platform for global marketers.

news

Hyundai backs CNN’s ‘K-Everything’ series as brands lean harder into culture-led marketing

Hyundai and CNN are betting that Korean culture, not traditional advertising, is the future of global brand relevance.

Influencer Marketing

Influencer contract templates: clauses every B2B marketer needs in 2026

The B2B influencer contract template most brands are missing