News CHAGEE Turns Chrysanthemum Tea Into Illustrated Playdate Collectibles CHAGEE turns chrysanthemum tea into illustrated cups, collectible accessories and a playful Singapore pop-up with artist Lauren Cheung.
News Starbucks Turns Its Iconic Cup Into an Autumn Bag Charm Starbucks UK transforms its coffee cup into a limited-edition autumn bag charm, available through an Instagram competition until October 19.
advertising The Y Australia launches national platform with 6 creative variations The Y Australia's new national brand platform combines a shared proposition with campaign templates local associations can adapt.
News Hello Kitty Black Series and ATEEZ turn K-pop fandom into a Tokyo collectible pop-up ATEEZ and Hello Kitty Black Series bring collectible figures, fashion and a signed display to a Tokyo pop-up from October 16 to 25.
News Chipotle Turns Its Takeout Bag Into an Oversized Fashion Statement Chipotle transforms its takeout bag into a 170-liter fashion-inspired giveaway promoting digital Family Meals.
martech Best press release distribution services in 2026: Pricing, newswires and PR Newswire alternatives We compared 21 press release distribution services and newswires on price, reach and fit, including what PR Newswire really costs and the best cheaper alternatives.
AI marketing Google tests prescription drug ads in AI search Google’s U.S. test brings prescription drug ads into AI Mode and AI Overviews, raising new questions about context, compliance, and trust.
Influencer Marketing Druski’s reported SNL booking puts creator format fit in focus Druski’s reported SNL booking puts creator craft, production support and cross-format audience transfer under the spotlight.
martech X’s US$30 bundle puts Grok, Cursor and social perks on one bill The X Subscription bundles Grok, Cursor and social perks, but shared usage and separately billed models complicate the savings pitch.
martech Google brings Gemini 4 Argon into paid AI Mode search Gemini 4 Argon is reaching paid AI Mode users, creating a new testing surface without establishing a new ranking factor.
martech Disney’s US$20M Character.ai deal leaves platform survival unsettled Disney’s Character.ai agreement covers specified IP rights and transition services, while the platform’s longer-term operation remains uncertain.
martech ADK and Stagwell set a 3-year framework for Japanese IP expansion ADK and Stagwell formalize cross-border marketing work around Japanese IP and Japan market entry, with operating details still to prove.
martech Facebook adds written interests to Feed and Reels recommendations Facebook adds topics and written feedback to recommendations, without establishing new advertiser targeting or proven brand reach gains.
martech Publicis links 5% Q3 growth to AI-led marketing demand Publicis links quarterly growth to AI-powered marketing demand, but agency momentum is not proof of client returns.
martech Discovery+ reportedly lifts U.S. prices to US$6.99 and US$11.99 Discovery+ reportedly raises both U.S. subscription tiers. Official pages still show older rates, while advertising outcomes remain unproven.
AI marketing Meta blocks ByteDance ads as platform rivalry reaches media buying Meta's restriction on ByteDance advertising turns access to paid media into a competitive lever and exposes a new distribution risk for marketers.
News Cup Noodles Turns Vampire Noodles Into a Halloween Casket Cup Noodles pairs blood-red Vampire Noodles with a $3,999 Titan Casket collectible and a fictional vampire campaign.
News Carl's Jr turns one-star burger reviews into free Famous Stars Carl's Jr New Zealand turns one-star reviews of rival burger chains into free Famous Star vouchers with TBWA's One-Star Swapper campaign.
News LG SIGNATURE puts John Mayer and Leslie Bibb at Guggenheim gala LG SIGNATURE used music, food and design at the Guggenheim to introduce its premium appliance collections to cultural tastemakers.
AI marketing Australian Open brings Adobe AI into year-round fan marketing The Australian Open is linking AI, audience data and creative tools to turn a seasonal sports event into a more continuous fan relationship.
News Gen Z games for nine hours a week, challenging brands' attention assumptions Gameloft and GWI research explores Gen Z gaming habits, ad disruption and why brands need to earn attention through participation.
News Brett Goldstein brings Roy Kent energy to Amazon's Alexa+ campaign Brett Goldstein's familiar comic persona helps Amazon turn an Alexa+ product demonstration into an awkward family-visit joke.
AI marketing Ocean Park uses AI visuals to build one Halloween campaign world Ocean Park's Halloween campaign shows how AI-generated visuals can connect media, creators and physical experiences without replacing creative judgment.
martech Google Ads tests campaign setup from an advertiser’s written goal Google’s campaign setup experiment asks advertisers to describe a goal, while availability and the resulting controls remain undisclosed.
martech Rakuten TV takes FAST beyond Europe with 3 market models Rakuten TV’s FAST expansion combines channel licensing in the US and Middle East with technical integration in Japan, with market-specific partners.