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CASETiFY’s G-DRAGON collab turns phone-case customization into a “playset” moment

CASETiFY’s G-DRAGON collab turns phone-case customization into a “playset” moment

CASETiFY’s G-DRAGON collection uses modular add-ons, bundles, and in-store experiences to turn personalisation into a repeatable buying habit.

Mistplay turns mobile gaming into a loyalty lift for Sinclair Oil

Mistplay turns mobile gaming into a loyalty lift for Sinclair Oil

Sinclair Oil used Mistplay's LoyaltyPlay to turn mobile gaming into fuel rewards and test whether play can increase loyalty engagement between purchases.

Betway set to become Manchester United’s principal partner from 2026/27

Betway set to become Manchester United’s principal partner from 2026/27

Betway becomes Manchester United’s principal partner from 2026/27, moving branding to training kits and matchday placements under new shirt rules.

IAB redraws the line for AI disclosure in advertising

IAB redraws the line for AI disclosure in advertising

IAB's updated AI disclosure framework gives advertisers and agencies a clearer test for when AI use in ads should be visible to consumers.

Chipotle puts Salish Matter’s kid’s meal in the app to reach Gen Alpha

Chipotle puts Salish Matter’s kid’s meal in the app to reach Gen Alpha

Chipotle adds a Salish Matter kid’s meal and IG sweepstakes, reflecting Gen Alpha’s creator-led discovery and rising influence on family dining.

The EU AI Act made your agency’s AI review process a legal question

The EU AI Act made your agency’s AI review process a legal question

Article 50(4) turns substantive human review and editorial responsibility into an operational question for agencies publishing AI-assisted public-interest text.

Jin and a tuna ride: Dongwon Tuna’s “sea protein” campaign leans into AI play

Jin and a tuna ride: Dongwon Tuna’s “sea protein” campaign leans into AI play

Dongwon F&B pairs a Jin ad with an AI image promo, positioning tuna as “sea protein” and rewarding participation through UGC and purchase

The Washington Post stopped making ads and started paying for its journalism instead

The Washington Post stopped making ads and started paying for its journalism instead

The Post's journalism-led paid campaigns offer B2B teams a new way to value and distribute the content they already own.

Fake Forbes sites put guaranteed PR model under scrutiny

Public Relations

Fake Forbes sites put guaranteed PR model under scrutiny

A fake Forbes investigation and WIPO ruling show why PR buyers must verify domains, disclosures, and publisher relationships.

KOL vs influencer: how brands should choose the right voice

Influencer Marketing

KOL vs influencer: how brands should choose the right voice

A practical framework for choosing a KOL, an influencer, or both based on trust, campaign roles, risk, briefing, and measurement.

BTS’ 2026 brand deals feel like a “quiet flex” of global influence

BTS’ 2026 brand lineup highlights member-by-member positioning across luxury, tech and beauty, and why that structure makes partnerships feel credible.

Meta brings conversational AI into campaign analysis

Meta brings conversational AI into campaign analysis

Meta AI now lets small businesses question paid and organic performance, turning campaign signals into recommendations and working documents.

Reddit tests “read or play” options for popular posts in its app

Reddit tests “read or play” options for popular posts in its app

Reddit is piloting “read or play” for select posts. The test signals a shift toward passive consumption while keeping threads and comments intact.

Cybernews ranks 500 AI firms on trust, exposing gaps in data disclosure

Cybernews ranks 500 AI firms on trust, exposing gaps in data disclosure

Cybernews scored 500 AI firms. The biggest signal for agencies: unclear training and retention disclosures can turn vendor choice into a client-trust issue.

Decentriq's Max Groth says AI needs verifiable data neutrality

Decentriq's Max Groth says AI needs verifiable data neutrality

Decentriq's Max Groth explains why AI marketing needs verifiable data neutrality, client-owned clean rooms, and human support.

Jo Malone London brings Sea Salt & Bergamot into Fortnite

Jo Malone London brings Sea Salt & Bergamot into Fortnite

Jo Malone is marketing Sea Salt & Bergamot via a limited-time Fortnite island, pairing in-game play with creators, livestreams, and social content.

Neutrogena’s silence on Hayden Panettiere is becoming the story

Neutrogena’s silence on Hayden Panettiere is becoming the story

Neutrogena faces rising criticism as Hayden Panettiere’s postpartum depression claims return to social feeds, raising questions about silence in crises.

Jennifer Coolidge’s “spotted in Bondi” moment was an Audible campaign setup

Jennifer Coolidge’s “spotted in Bondi” moment was an Audible campaign setup

Audible used a staged Jennifer Coolidge Bondi sighting, then an after-film reveal, to move earned buzz into TV, social, retail films, and OOH.

Betway’s “Clubhouse” bet is simple: make sports betting feel like a fandom

Betway’s “Clubhouse” bet is simple: make sports betting feel like a fandom

Betway builds “Clubhouse” around global sports partners, using long-format creative and pop-ups to make sponsorships feel like a shared fan experience.

BTS’ 2026 brand era is built for ARMY’s “spot it, buy it” culture

BTS’ 2026 collaborations span Nike, OREO and ARIH. Here’s why tour-linked scarcity and fandom collecting drive rapid sell-outs.

Jin fronts ELLE D-EDITION with FRED in a Paris château shoot

Jin fronts ELLE D-EDITION with FRED in a Paris château shoot

Jin fronts ELLE’s D-EDITION digital covers with FRED’s Force 10, with teasers and fashion film assets designed for web and social viewing.

How to build a media list journalists actually want to hear from

Public Relations

How to build a media list journalists actually want to hear from

A practical guide to building, segmenting, and maintaining a media list that helps PR teams reach relevant journalists with better pitches.

Influencer Marketing

Your creator campaign may be building the creator's brand, not yours

Creator campaigns can deliver huge attention while leaving the sponsor forgettable. Measure what the brand retains before renewing the partnership.

ChatGPT Ads expands across Europe

ChatGPT Ads expands across Europe

OpenAI brings ChatGPT Ads to 31 European countries, with managed access first and self-serve later. Here’s what changes for targeting and

Central Cee and Coca-Cola turn Premier League fandom into a soundtrack

Central Cee and Coca-Cola turn Premier League fandom into a soundtrack

Coca-Cola Zero Sugar pairs Central Cee with a season-arc film and track, aiming to link the brand to Premier League fan rituals and emotion.