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Mastercard turns payment safety into a K-drama across Southeast Asia

Mastercard turns payment safety into a K-drama across Southeast Asia

Mastercard's Tap Into My Heart uses K-drama storytelling to turn payment security into entertainment across six Southeast Asian markets.

Champion's V campaign generated $6.3M in media impact in 48 hours

Champion's V campaign generated $6.3M in media impact in 48 hours

Champion's V campaign generated a reported $6.3M in media impact within 48 hours, showing both the power and limits of celebrity metrics.

Philippine brands show strong AI visibility in Spiralytics study

Philippine brands show strong AI visibility in Spiralytics study

Spiralytics' study shows why AI visibility now depends on brand mentions, citations and third-party sources, not only website rankings.

Coca-Cola turns V fandom into a 35,000-prize retail loop

Coca-Cola turns V fandom into a 35,000-prize retail loop

Coca-Cola Japan links V collectibles to receipt uploads and repeat purchases, with phase-two rewards running through October 25.

One NZ brings back Matter of Faith 25 years later

One NZ brings back Matter of Faith 25 years later

One NZ revives a 2001 Warriors anthem with Coterie, using sponsor history, music and fan identity as the campaign's cultural core.

Four'N Twenty turns footy ritual into wearable merch

Four'N Twenty turns footy ritual into wearable merch

Four'N Twenty's Pie Scarf turns a messy stadium food ritual into limited-edition fan merch ahead of Australia's grand finals.

Pantene turns no na’s Island Girl pop-up into a Gen Z gloss room

Pantene turns no na’s Island Girl pop-up into a Gen Z gloss room

Pantene uses no na’s Island Girl pop-up to turn product trial into a Gen Z beauty experience in Jakarta.

Magnum Ice Cream Company turns 5 brands into a beach workout

Magnum Ice Cream Company turns 5 brands into a beach workout

Magnum and Sentosa turn Palawan Beach into a free eight-zone ice cream workout running from October through January.

DoorDash makes dinner the entry point to hockey fandom

DoorDash makes dinner the entry point to hockey fandom

DoorDash turns game-night food into a role inside NHL fandom, using a new campaign and broadcast sponsorship to own the household ritual.

Billion Dollar Boy's Thomas Walters: One brand overpaid creators by $4 million and didn't know it

Billion Dollar Boy’s Thomas Walters explains how fragmented creator deals, rights and local market dynamics can push fees off benchmark.

Jisoo takes Salomon's trail shoes into a global fashion campaign

Jisoo takes Salomon's trail shoes into a global fashion campaign

Salomon's "In the Open" campaign uses Jisoo, Seoul and three winter-ready XT shoes to connect technical performance with fashion culture.

BTS' V brings Nothing deeper into music culture

BTS' V brings Nothing deeper into music culture

Nothing is using BTS' V to connect product design with music culture and creative identity as Headphone (1) Pro enters its audio lineup.

Nestlé turns LazzieChat into a regional commerce layer

Nestlé turns LazzieChat into a regional commerce layer

Nestlé and Lazada connect AI discovery, shopper insights and checkout in a five-market ecommerce campaign.

Fore Coffee turns everyday cat stories into a collectible Tahilalats world

Fore Coffee turns everyday cat stories into a collectible Tahilalats world

Fore Coffee turns everyday cat stories into a Tahilalats pop-up spanning interactive installations, collectibles, merchandise and new menu items.

Lotte makes JENNIE its first ad model in 10 years, then takes the campaign across Asia

Lotte makes JENNIE its first ad model in 10 years, then takes the campaign across Asia

Lotte Department Store makes JENNIE its first ad model in about 10 years and rolls the "As I am" campaign into Vietnam and Indonesia.

Gemini 4 Argon scores 51.3% on AutomationBench

Gemini 4 Argon scores 51.3% on AutomationBench

Google says Argon scored 51.3% on AutomationBench, showing why marketing teams still need review gates for autonomous workflows.

ACUVUE turns an MRT ad into a CORTIS fan-content engine

ACUVUE turns an MRT ad into a CORTIS fan-content engine

ACUVUE turns a Bras Basah MRT takeover into a CORTIS photo moment, collectible push and localized K-pop fandom campaign in Singapore.

Louis Vuitton's China sales fell an estimated 30% amid Molly Tea backlash

Louis Vuitton's China sales fell an estimated 30% amid Molly Tea backlash

Louis Vuitton's China sales fell an estimated 30% in July as the Molly Tea trademark fight triggered a wider cultural backlash.

POP MART’s next test is turning Labubu fandom into story

POP MART’s next test is turning Labubu fandom into story

POP MART is moving Labubu from collectibles into entertainment, testing whether fandom can support deeper character stories.

Kroger tests AI creative scoring against actual conversions

Kroger tests AI creative scoring against actual conversions

Kroger linked AI creative scores to e-commerce conversions, showing how pre-launch evidence can shape both ad edits and media allocation.

WPP Media loses two senior APAC leaders within the same week

Public Relations

WPP Media loses two senior APAC leaders within the same week

WPP Media is losing two senior APAC leaders within the same week, putting succession and client continuity in focus across the region.

Motion buys TRIAD to merge physical and digital brand experience

Motion's acquisition of TRIAD combines experiential, sensory, creative and digital capabilities as APAC clients push for more integrated brand experiences.

Retailers are teaching AI assistants to finish the shopping trip

Retailers are teaching AI assistants to finish the shopping trip

Kroger, Giant Eagle and DoorDash are pushing retail AI from search and inspiration toward basket building, ordering and task completion.

California is turning newsroom headcount into a refundable tax credit

California is turning newsroom headcount into a refundable tax credit

California's new local-news tax credit ties refundable benefits directly to journalist employment, making newsroom headcount part of publisher economics.

Ecommerce influencer marketing: how brands turn creator attention into attributable sales

Influencer Marketing

Ecommerce influencer marketing: how brands turn creator attention into attributable sales

A practical ecommerce influencer marketing playbook for creator fit, shoppable content, attribution, conversion, and repeatable sales.