ContentGrip

martech

OpenAI turns 4,000+ app connections into an always-on work layer

OpenAI's Dots move AI from chat sessions into persistent work across connected apps, Slack, Teams, and enterprise systems.

News

Standard Chartered turns Formula 1 preparation into a banking brand story

Standard Chartered uses Formula 1 preparation and AI-enabled production to turn a sports partnership into a global banking campaign.

Spotlight

PUCPR’s Cristina Pastore: AI can sound certain while inventing the story

Cristina Pastore tested PUCPR’s Humanitas Code after an AI assistant invented work she had never done. Her lesson for marketers: polished output still needs grounding.

martech

AppLovin-Unity fight turns ad-quality data into a model-governance question

The AppLovin-Unity dispute puts ad-quality SDK data access, downstream reuse and model training under scrutiny as mobile ad platforms automate more auction decisions.

martech

Meta turns Muse into a connected operating layer for small-business marketing

Meta's Muse for Small Business connects marketing, commerce, finance and collaboration tools while keeping publishing, sending and spending behind approval gates.

News

e.l.f. turns its second album into a bigger entertainment play

Mirror Mix shows how e.l.f. is using rising artists and cross-platform distribution to deepen its entertainment strategy.

Influencer Marketing

Instagram Live partnership ads turn creator broadcasts into paid media

Instagram Live partnership ads let brands amplify creator livestreams as paid media, making permissions and media planning pre-broadcast requirements.

Advertising

Amazon Ads turns its agent into the operating layer for full-funnel buying

Amazon Ads is unifying more of its buying workflow through Ads Agent, Full-Funnel Campaigns and DVA+, raising new questions about automation and control.

News

KFC turns a chicken tender relaunch into a boyband fever dream

KFC uses fictional boyband nostalgia to turn a chicken tender relaunch into entertainment while keeping product upgrades visible across channels.

AI marketing

Amazon Ads puts AI at the center of full-funnel buying

Amazon Ads Agent unifies sponsored, display, video and audio buying, raising new questions about control, transparency and automated decisions.

News

Snickers turns Twitch chat into a live test of its hunger platform

Snickers brings its hunger platform into Twitch, prompting sports fans to rethink heated chat messages before they post during finals week.

AI marketing

Indonesia's AI product debate shifts from tools to governance

Jessica Wijaya explains how Indonesia's product AI conversation moved from tool discovery toward agent integration, with governance still under-discussed.

News

Fenty, Glow Recipe and Huda Beauty turn packaging deja vu into content

Near-identical eye patch packaging gave beauty brands, Burger King and Gillette a ready-made format for fast social trendjacking.

News

Fisher & Paykel treats AI discovery as a marketing problem

Fisher & Paykel is connecting AI discovery, service and commerce as customers increasingly research brands through conversational interfaces.

News

The Laughing Cow stops laughing after 100 years

The Laughing Cow removes its mascot’s smile to turn a familiar brand asset into a social and packaging cliffhanger.

News

Telstra turns Steve Buscemi's space villain into a repeatable brand character

Telstra brings back Steve Buscemi's space villain, showing how serialized characters can make a functional network benefit more memorable.

Advertising

LiveRamp brings first-party audiences to ChatGPT Ads in 11 markets

LiveRamp is extending its ChatGPT Ads partnership from measurement into first-party audience activation across 11 markets.

News

KARINA turns her own idea into MARK & LONA’s 4-product travel edit

MARK & LONA turns KARINA’s earlier product idea into an autumn-winter travel edit that stretches luxury golfwear beyond the course.

AI marketing

Adobe brings its AI marketing stack to the NHL

Adobe is connecting content production, customer signals and fan creativity across the NHL, turning personalization into a league-wide operating model.

News

Karina, Winter and RIIZE front Seoul’s 9-film tourism push

Seoul pairs K-pop reach with a tourism idea about missing the city after a trip, then extends it across video, OOH and offline activations.

AI marketing

Mixpanel's Kurby Chua sees product maturity outpacing AI in Indonesia

Mixpanel's Kurby Chua sees Indonesia's product ecosystem advancing, while AI use remains more visible in internal workflows than customer-facing products.

media business

Google puts Nitin Gajria over Southeast Asia growth

Google puts Nitin Gajria in charge of Southeast Asia and South Asia frontier growth, partnerships, developers and creators.

Advertising

Only 17% of brands still use labour-based agency pay

New WFA research shows brands moving agency pay toward outputs and performance as AI weakens the case for billing by time.

martech

Human-in-the-loop AI should protect decisions, not slow every task

Human-in-the-loop AI works best when people own consequential decisions while agents handle routine execution inside clear boundaries.

Influencer Marketing

Sports influencer marketing: how brands turn fandom into measurable action

A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and measuring real brand actions.