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XG and G-SHOCK hide fandom details inside a new watch

XG and G-SHOCK hide fandom details inside a new watch

XG and Casio turn a G-SHOCK watch into a fan collectible with a tattoo-style band, wolf backlight and hidden references to the group.

Mastercard and Trip.com turn KPop Demon Hunters tour into a fan-commerce play

Mastercard and Trip.com turn KPop Demon Hunters tour into a fan-commerce play

Mastercard presales, Trip.com travel bundles and VIP packages turn Netflix's KPop Demon Hunters world tour into a fan-commerce play.

HubSpot founder Halligan returns to remake CRM for AI agents

HubSpot founder Halligan returns to remake CRM for AI agents

HubSpot's founder is back as CEO with plans to rebuild the CRM company for AI agents. What marketers should watch before the roadmap is clear.

Trevor Noah takes Grab's 5-Star Eats on a 4-stop Malaysian food trail

Trevor Noah takes Grab's 5-Star Eats on a 4-stop Malaysian food trail

Trevor Noah and Grab CEO Anthony Tan sample four Malaysian food stops in a social campaign that puts Grab's 5-Star Eats guide in focus.

Gerber turns parenting essentials into a pocket-packed puffer

Gerber turns parenting essentials into a pocket-packed puffer

Gerber's US$19.27 Parent Puffer turns snacks, pacifiers and tiny treasures into a limited-edition coat, with three December drops.

McDonald's gives 5 Pokémon buns a blind-box twist in Hong Kong

McDonald's gives 5 Pokémon buns a blind-box twist in Hong Kong

Five surprise bun prints and Pokémon GO PokéStops put collectible discovery inside a Hong Kong fast-food collaboration.

Nectar launches Creator Agent to automate influencer outreach

Influencer Marketing

Nectar launches Creator Agent to automate influencer outreach

Nectar's Creator Agent automates discovery, outreach and reporting for Instagram and TikTok creators. Human checks remain essential for trust and ROI.

One contract does not make an agency integrated

One contract does not make an agency integrated

A combined agency proposal can hide fragmented decisions. Here is how to test whether PR, paid media and analytics genuinely work as one team.

Studio Ghibli turns 9 UNIQLO tees into a Singapore fan trail

Studio Ghibli turns 9 UNIQLO tees into a Singapore fan trail

UNIQLO connects a Studio Ghibli UT range with collectible pins, an exhibition and a film screening in Singapore.

H.I.G. launches Waveborn with Jake Rosen creator-agency acquisition

Influencer Marketing

H.I.G. launches Waveborn with Jake Rosen creator-agency acquisition

H.I.G. Capital has created Waveborn and acquired Jake Rosen Entertainment. The new roll-up tests how creator management and brand services might combine.

Apple makes MacBook Neo a second chance at art in The Dreamer

Apple makes MacBook Neo a second chance at art in The Dreamer

A film by Melina Matsoukas uses a young artist's return to drawing to make MacBook Neo part of a family story.

Tiger Brokers puts 3 AI agents to work across 260-plus screens

Tiger Brokers puts 3 AI agents to work across 260-plus screens

A Singapore OOH pilot links AI buyer, seller and creative agents while retaining approval controls and leaving performance gains unproven.

Teleflora turns Hunger Games fandom into a floral photo stop

Teleflora turns Hunger Games fandom into a floral photo stop

Teleflora pairs a Hunger Games floral installation in Los Angeles with Let Hope Bloom bouquets and keepsake containers.

Netflix turns KPop Demon Hunters tour cities into a reveal campaign

Netflix turns KPop Demon Hunters tour cities into a reveal campaign

The official tour site pairs a globe with sign-ups, showing how staged reveals can connect fandom with the next step in a campaign.

Aer Lingus makes its 66% awareness gap a Sharon Horgan joke

Aer Lingus makes its 66% awareness gap a Sharon Horgan joke

An airline-commissioned survey shapes a US campaign that uses Irish humor to explain the brand before selling its network.

Constant Contact brings agentic marketing to small businesses

Constant Contact brings agentic marketing to small businesses

Constant Contact's Catalyst promises AI-led marketing execution for SMBs, with human approvals and important questions about control and measurement.

Steller launches Human Verified alliance with 52 travel creators

Influencer Marketing

Steller launches Human Verified alliance with 52 travel creators

Steller's travel creator alliance turns AI-content authenticity into a public pledge. Here's what the voluntary badge means for brands.

Jannik Sinner makes doing nothing a 70-second luxury cruise campaign

Jannik Sinner makes doing nothing a 70-second luxury cruise campaign

Explora Journeys puts Jannik Sinner aboard EXPLORA III in a 70-second film about rest, timed to the 2026 ATP Finals.

Brittany Broski turns a fake ukulele into Smirnoff Ice's holiday gift

Brittany Broski turns a fake ukulele into Smirnoff Ice's holiday gift

Smirnoff Ice gives Brittany Broski multiple roles in a holiday campaign with a fake ukulele gift box and five novelty merch items.

Specsavers' artist eyewear campaign reports 2.91% CTR

Specsavers' artist eyewear campaign reports 2.91% CTR

Specsavers' artist eyewear campaign with marie claire reports 2.91% native-content CTR and more than 83% video completion.

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.

Kep1er's SHEIN partnership draws fan backlash over fast-fashion concerns

Kep1er's SHEIN partnership draws fan backlash over fast-fashion concerns

Some Kep1er fans are criticizing the group's SHEIN Japan endorsement, raising questions about fast-fashion reputation and K-pop brand deals.

KPop Demon Hunters helps Anua beat Ulta sales targets by over 62%

KPop Demon Hunters helps Anua beat Ulta sales targets by over 62%

Anua says its KPop Demon Hunters pop-ups at Ulta beat sales targets by over 62%, linking Netflix fandom with skincare retail.

Jensen Huang, co-founder and former CEO of NVIDIA, in an official portrait.

Public Relations

Nvidia CEO exit tests its communications beyond Jensen Huang

The challenge after Jensen Huang's exit is not only selecting a successor. Nvidia must show that board accountability and customer confidence can stand apart from its founder.

Google Ads makes AI Max expansion traffic identifiable in click data

Google Ads makes AI Max expansion traffic identifiable in click data

Google Ads now identifies AI Max expansion clicks using a new ValueTrack field, offering clearer paid-search traffic segmentation.