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Fox’s US$22B Roku deal may clear DOJ with conditions, report says

Fox’s US$22B Roku deal may clear DOJ with conditions, report says

Semafor reports possible conditional DOJ clearance for Fox's $22B Roku acquisition, but no final decision or ad integration is confirmed.

Reddit’s US$847M ad quarter exposes a search traffic dilemma

Reddit’s US$847M ad quarter exposes a search traffic dilemma

Reddit's ad revenue grew 54% in Q3 as search referrals fell. What the shift means for brand discovery, logged-in reach and media buying.

Pinterest adds 21M monthly users as AI discovery meets revenue gap

Pinterest adds 21M monthly users as AI discovery meets revenue gap

Pinterest gained 21M monthly users in Q3. Regional revenue and ARPU show why AI shopping must turn discovery into advertiser value.

Etsy turns holiday gifting into a celebration of human makers

Etsy turns holiday gifting into a celebration of human makers

Etsy's 2026 holiday films spotlight makers, a lookalike doll and family keepsakes as the retailer builds its human-centered brand message.

Microsoft turns Curry Barker's horror short into an unplugged laptop test

Microsoft turns Curry Barker's horror short into an unplugged laptop test

Microsoft and Droga5 turn a Curry Barker horror short into a product demo, with unplugged editing and behind-the-scenes proof.

Levi’s turns 2,000 build hours into a fuzzy Christmas horror ad

Levi’s turns 2,000 build hours into a fuzzy Christmas horror ad

Levi’s stars a fuzzy yeti in a stop-motion holiday horror story, with handmade miniature sets that put its sweaters in the spotlight.

Affle moves to buy Perion for US$420M, linking mobile and retail media

Affle moves to buy Perion for US$420M, linking mobile and retail media

Affle's planned US$420 million takeover of Perion would connect mobile conversion advertising with connected TV, DOOH and retail media.

Ye's Jakarta globe stage inspires 10 brand remixes

Domino's, Hydro Coco and CIMB Niaga turn Ye's globe stage into food, finance and local-language social posts.

Ulta Beauty's Mrs. Claus season 2 stars Selena Gomez and Tate McRae

Ulta Beauty's Mrs. Claus season 2 stars Selena Gomez and Tate McRae

Ulta pairs Selena Gomez's Rare Beauty and Tate McRae's fragrance with Mrs. Claus to make holiday gifts feel personal and easy to shop.

Svedka turns AI ad backlash into a fan-created Super Bowl contest

Svedka turns AI ad backlash into a fan-created Super Bowl contest

Svedka's 2027 Super Bowl contest welcomes human and AI-made entries. The strategy puts audience creativity at the center of its response.

Shelter's Christmas ad counts down to a safe home, not presents

Shelter's Christmas ad counts down to a safe home, not presents

Shelter uses a mother's countdown with her daughter to challenge assumptions about temporary accommodation and the meaning of Christmas.

Rembrand and Whisper World to form WRLabs with 2B monthly reach

Rembrand and Whisper World to form WRLabs with 2B monthly reach

Rembrand and Whisper World are forming WRLabs, combining AI product placement with global in-content advertising and a potential IPO.

JCPenney makes 3 holiday outfits for US$168 its answer to deal fatigue

JCPenney makes 3 holiday outfits for US$168 its answer to deal fatigue

Real shoppers, a US$168 outfit haul, and weekly deal guides anchor JCPenney's holiday campaign as retailers compete for cautious buyers.

OpenAI reportedly adds Magnite and PubMatic to ChatGPT ads

OpenAI reportedly adds Magnite and PubMatic to ChatGPT ads

OpenAI's reported Magnite and PubMatic deals add familiar buying pathways to ChatGPT ads, but the platform still controls delivery and performance remains unproven.

Canva's breakup ad makes a case for creativity in the AI era

Canva's breakup ad makes a case for creativity in the AI era

Canva's new brand platform uses everyday humor to show why ownership still matters as AI makes creative production faster.

Jude Bellingham brings his goal celebration to Calvin Klein underwear

Jude Bellingham brings his goal celebration to Calvin Klein underwear

The Real Madrid star brings his signature celebration to Calvin Klein's Icon Cotton Stretch campaign, linking football identity with fashion.

Meridian's CA$1 million sweepstakes reframes what wealth means

Meridian's CA$1 million sweepstakes reframes what wealth means

Meridianaires pairs a Canadian credit union's financial freedom message with CA$1 million in prizes and survey-led creative.

WPP Media returns to growth as creative weakness weighs on turnaround

Public Relations

WPP Media returns to growth as creative weakness weighs on turnaround

WPP Media's first growth in two years marks progress, but the larger creative business still faces a deeper decline, complicating the group's recovery.

L’Oréal Paris gives its new mascara a one-click makeover

L’Oréal Paris gives its new mascara a one-click makeover

L’Oréal Paris launches Volume Liberté mascara with a click-to-open gold button and a Paris campaign starring Adria Arjona and Eva Longoria.

PPHC buys Reevemark in deal worth up to $80 million

Public Relations

PPHC buys Reevemark in deal worth up to $80 million

The Reevemark deal puts a specialist litigation PR team inside PPHC's growing network, but most of the headline price is conditional on future profits.

Hello Kitty brings 12 Sanrio characters into Figma's FigJam

Hello Kitty brings 12 Sanrio characters into Figma's FigJam

Sanrio's 12 characters enter FigJam for a one-week collaboration, with themed cursors, community profiles and meetups.

Vusion completes In-Store Media deal spanning 1,600 brands

Vusion completes In-Store Media deal spanning 1,600 brands

Vusion's completed acquisition of In-Store Media adds retail advertising relationships across nine markets, including the Philippines, to its store technology business.

Tips for college students studying Public Relations: preparing for a successful career in an evolving industry

Tips for college students studying Public Relations: preparing for a successful career in an evolving industry

A successful public relations career starts before graduation. This guide explores how college students can gain practical experience, sharpen their communication skills, build a professional portfolio, and prepare for an evolving PR industry.

Ipsos finds AI use rising as communicators rethink reputation

Ipsos finds AI use rising as communicators rethink reputation

Ipsos finds meaningful AI use at 76% among senior communicators, while only 12% say existing AI ethics policies are sufficient.

Profound makes Singapore its APAC hub as AI discovery grows

Profound makes Singapore its APAC hub as AI discovery grows

Profound's Singapore hub highlights the need to measure brand visibility in AI answers, while separating discovery signals from sales.