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Jung Kook turns Calvin Klein's holiday campaign into a personal shopping edit

Jung Kook turns Calvin Klein's holiday campaign into a personal shopping edit

Calvin Klein's Holiday 2026 campaign turns Jung Kook's favorite denim and everyday staples into a seasonal gifting edit.

Mariah Carey makes Gucci's Christmas campaign an annual ritual

Mariah Carey makes Gucci's Christmas campaign an annual ritual

Gucci pairs Mariah Carey, Harmony Korine and a hotel reveal in its 2026 Christmas film, turning a seasonal ritual into luxury gifting.

Doctor Doom takes over Dave & Buster's ahead of Avengers: Doomsday

Doctor Doom takes over Dave & Buster's ahead of Avengers: Doomsday

Dave & Buster's becomes Doom & Buster's with Marvel games, collectible cards, themed zones and surprise rewards ahead of Avengers: Doomsday.

Nvidia's Jensen Huang crisis tests the limits of CEO personal branding

Public Relations

Nvidia's Jensen Huang crisis tests the limits of CEO personal branding

Nvidia's response shows why an executive apology and independent board oversight must answer different questions in a reputation crisis.

Billlie's Tsuki co-creates moev haircare scent for Japan launch

Billlie's Tsuki co-creates moev haircare scent for Japan launch

Billlie's Tsuki co-develops moev's peony-led haircare fragrance for Japan, turning a K-pop ambassadorship into a collectible beauty launch.

KFC turns drink sounds into a pop anthem for KWENCH launch

KFC turns drink sounds into a pop anthem for KWENCH launch

KFC Australia launches 11 KWENCH drinks with a music video built from real sips and slurps, turning its new beverage range into the soundtrack.

X launches video clipping with rewards for creators and clippers

Influencer Marketing

X launches video clipping with rewards for creators and clippers

X has introduced video clipping with potential earnings for both creators and clippers. Here's how the limits, eligibility and brand risks work.

Ogilvy and CAA put consent into AI celebrity ad production

Ogilvy and CAA put consent into AI celebrity ad production

Ogilvy's ECHO turns licensed celebrity scans into ad variations with talent approval. Its proposed cost savings still need live-campaign proof.

Kendall Jenner makes 818 Tequila's 3 ingredients the reveal

Kendall Jenner makes 818 Tequila's 3 ingredients the reveal

818's latest ad turns a celebrity reveal into an ingredient story, backed by brand-published lab testing and a wider retail push.

The Hunger Games and Pantone give Panem's 12 districts a color identity

The Hunger Games and Pantone give Panem's 12 districts a color identity

Lionsgate and Pantone give Panem's 12 districts signature colors, turning The Hunger Games production design into a fan-facing campaign.

Public Relations

Cision's 564m-post study exposes an AI brand visibility gap

Cision's latest study spans 564 million social posts and shows why AI brand-answer measurement must look beyond owned websites.

Disney's 3-minute Invisible Horse leads its Christmas campaign

Disney's 3-minute Invisible Horse leads its Christmas campaign

A new Dougal Wilson short anchors Disney's holiday campaign across streaming, parks, retail and family giving.

Coframe raises US$25M as AI websites move beyond A/B testing

Coframe raises US$25M as AI websites move beyond A/B testing

Coframe has raised US$25M to automate website experiments, but its reported conversion gains need independent validation.

David Schwimmer revives Friends' red sweater in Quince's 60-second ad

David Schwimmer revives Friends' red sweater in Quince's 60-second ad

Quince casts David Schwimmer in a 60-second red-sweater chase, giving its cashmere roots a playful holiday story across three markets.

Learn how topic clusters and internal linking improve topical authority, boost rankings, and increase AI Overview visibility in modern SEO.

How topic clusters and internal linking build topical authority

Why search engines and AI Overviews reward connected content instead of isolated blog posts

Dunkin brings Gambit and Marvel worlds to its Doomsday campaign

Dunkin brings Gambit and Marvel worlds to its Doomsday campaign

Dunkin brings Gambit, Marvel-themed drinks and four restaurant takeovers to its Avengers: Doomsday campaign ahead of the December film.

KFC turns Doctor Doom into a 100-country Avengers: Doomsday menu

KFC turns Doctor Doom into a 100-country Avengers: Doomsday menu

KFC brings Avengers: Doomsday to 100 countries with Doctor Doom-themed food, collectibles and a global campaign ahead of the film.

Publicis vs WPP: 5 marketing lessons from an agency feud

Publicis vs WPP: 5 marketing lessons from an agency feud

The Publicis-WPP dispute reveals five lessons on agency selection, competitive positioning, AI capabilities and client trust.

Amazon turns Christmas gifting into a journey of kindness in Joy Delivered

Amazon turns Christmas gifting into a journey of kindness in Joy Delivered

Amazon's Joy Delivered Christmas ad makes gifts a way to thank strangers on a journey home, with Kate Laidler starring in Mark Molloy's festive film.

Xbox puts a working Series X inside a five-foot alligator

Xbox puts a working Series X inside a five-foot alligator

Xbox's Series X-BITE is a working console inside a five-foot alligator, with a one-of-one social giveaway ending November 10.

Tesco Christmas ad turns a delivery mistake into a reunion road trip

Tesco Christmas ad turns a delivery mistake into a reunion road trip

Tesco's 2026 Christmas ad stars Roisin Conaty and Anna Maxwell Martin in a heartfelt road trip about friendship and grocery delivery.

Apple and Raw Mango turn Deepavali into an iPhone camera showcase

Apple and Raw Mango turn Deepavali into an iPhone camera showcase

Apple and Raw Mango celebrate Deepavali with a film shot on iPhone 18 Pro, using Indian textiles, dance and low-light cinematography.

IVE brings LOVE DIVE into PUBG with playable stages and fan collectibles

IVE brings LOVE DIVE into PUBG with playable stages and fan collectibles

IVE brings LOVE DIVE to PUBG with dance stages, themed locations and collectibles, turning K-pop fandom into a playable experience.

NESCAFÉ bets A$5.6m on Gen Z's iced coffee habit

NESCAFÉ bets A$5.6m on Gen Z's iced coffee habit

NESCAFÉ's Always Ready campaign pairs canned iced coffee with creator side quests and sampling to reach Australia's Gen Z drinkers.

Amazon Ads brings 4 Twitch creators into Movember's Squad Support

Amazon Ads brings 4 Twitch creators into Movember's Squad Support

Four Twitch creators promote free in-game support sessions, showing how a cause campaign can speak in a gaming community's own language.