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BMW puts its iX3 in Spider-Man: Brand New Day with a “Flow” concept car

BMW integrates the iX3 and 5 Series into Spider-Man: Brand New Day, adding an E Ink concept car and limited in-car animations in 70+ markets.

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

BMW integrates iX3 and 5 Series into Spider-Man: Brand New Day, pairing a film role with an owner animation and a one-off concept vehicle.

Fact sheet: how PR teams turn scattered details into proof

Public Relations

Fact sheet: how PR teams turn scattered details into proof

A practical fact sheet guide for PR teams that need accurate, current, journalist-ready facts for pitches, briefings, and press kits.

When subscription apps should raise their minimum iOS version

When subscription apps should raise their minimum iOS version

RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.

George Regan steps back from Regan Communications

Public Relations

George Regan steps back from Regan Communications

George Regan is stepping back from daily management at Regan Communications Group, with Christian Nakkashian taking the operations post.

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo staged a halftime mascot performance at an Indonesian watch party, prompting on-the-spot lessons and rewards without interrupting live play.

Google cloud growth reframes its AI ad advantage

Google cloud growth reframes its AI ad advantage

Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.

Is Shopify Hydrogen right for your brand? A real-world cost-benefit analysis

A practical guide to the costs, benefits, trade-offs, and ROI of Shopify's headless commerce framework.

Encore AI raises $30M for revenue agents

Encore AI raises $30M for revenue agents

Encore AI raised Series A funding to scale AI agents trained on customer conversations, but marketers should test CRM fit before trusting revenue claims.

Lazada Malaysia hands PR remit to TEAM LEWIS

Public Relations

Lazada Malaysia hands PR remit to TEAM LEWIS

Lazada Malaysia has handed its PR AOR remit to TEAM LEWIS, adding an e-commerce account to the agency's Malaysia portfolio.

Katt Williams stars in TextNow’s first major brand campaign

TextNow’s first major campaign uses Katt Williams to call out contracts and fees, reframing wireless as a control and trust problem for consumers.

Jinro taps BTS’s V for its first global campaign as soju goes mainstream

Jinro taps BTS’s V for its first global campaign as soju goes mainstream

Jinro’s first global campaign with BTS’s V pairs a shareable story with signals about product variety, as overseas soju sales rose 9% in 2025.

Study finds Hallyu exports hit $19B as AI personalization grows fandoms

Study finds Hallyu exports hit $19B as AI personalization grows fandoms

A new ecosystem study sizes Hallyu exports at US$19B, with music up 84% and AI personalization linked to faster global fandom

Sony and Spotify turn Spider-Man fandom into a personalised in-app journey

Sony and Spotify turn Spider-Man fandom into a personalised in-app journey

Sony Pictures Canada and Spotify use listening history and a phone-flip mechanic to create a Spider-Man themed in-app journey for US and Canada users.

Public relations plan template: how PR teams turn strategy into execution

Public Relations

Public relations plan template: how PR teams turn strategy into execution

Use this public relations plan template to align goals, audiences, messages, owners, timelines, budget, and measurement before outreach starts.

AI statistics show a split between AI adoption and public trust

AI statistics show a split between AI adoption and public trust

New stats show 88% of firms use AI, but only 7% fully integrate it. Marketers face trust gaps and detectable AI content.

Katt Williams fronts TextNow’s “Way Too Smart To Pay Dumb” campaign

Katt Williams fronts TextNow’s “Way Too Smart To Pay Dumb” campaign

TextNow’s new campaign with Katt Williams targets contracts and hidden fees, positioning control and simplicity as the real product message.

OpenAI builds scaled ads team around reseller growth

OpenAI builds scaled ads team around reseller growth

OpenAI's new scaled ads roles show a shift from testing ChatGPT ads to building the reseller and vendor systems needed for advertiser growth.

Genea’s new IVF campaign spotlights “life after treatment,” not the process

Genea’s new campaign spotlights families formed after IVF, using real participants and long-term proof to stand out in a high-trust healthcare category.

KFC Singapore turns 71 outlets into a Pokémon GO and TCG playground

KFC Singapore turns 71 outlets into a Pokémon GO and TCG playground

KFC Singapore’s Pokémon campaign spans 71 outlets with GO PokéStops, TCG tutorials, and phased collectibles, signalling the rise of fandom-led QSR

PR KPIs: what to track when coverage has to prove value

Public Relations

PR KPIs: what to track when coverage has to prove value

A practical PR KPI guide for measuring earned media beyond clip volume, inflated reach, and dashboard noise.

Rare Beauty’s “Rare Beginnings” taps Greek mythology for a global fragrance push

Rare Beauty’s “Rare Beginnings” taps Greek mythology for a global fragrance push

Rare Beauty’s Rare Beginnings fragrance campaign uses a myth-inspired hero film, painterly visuals, and a Sephora-only release to shape brand context.

Higgsfield Adathon turns AI ads into a judged workflow

Higgsfield Adathon turns AI ads into a judged workflow

Higgsfield's Adathon shows how AI marketing is moving from asset generation into brand briefs, judging criteria, and creative operations.

HubSpot opens Agent Hub beta for AI agent control

HubSpot opens Agent Hub beta for AI agent control

HubSpot's Agent Hub beta puts custom AI agents and workflow control inside its CRM for Professional and Enterprise teams.

Trippant hires ex-Ogilvy PR EMEA CEO Joanna Oosthuizen

Public Relations

Trippant hires ex-Ogilvy PR EMEA CEO Joanna Oosthuizen

Trippant has hired Joanna Oosthuizen as chief client officer, strengthening its senior counsel and commercial communications positioning.