ContentGrip

News

KIND puts Savannah Bananas star Jackson Olson on TikTok-only bars

KIND puts Savannah Bananas player Jackson Olson on limited-edition snack packs sold through TikTok Shop for World Kindness Day.

Spotlight

How Don't Panic turned an unread checkbox into a warning about AI risk

Don't Panic creatives George McCallum and Georgia Stephenson explain how a terms-and-conditions metaphor shaped MIRI's AI-risk campaign.

Spotlight

Qualcomm's AJ Joseph: Why a kart-racing ad lost to a cardboard time machine

AJ Joseph explains why Snapdragon rejected a kart-racing ad, simplified its Christmas story after testing, and adapted its AI-themed campaign across markets.

News

Mars tests how AI shopping agents find snack brands

Mars is probing LLM product visibility and reorganizing commerce teams as brands prepare for AI shopping without proven sales results.

Influencer Marketing

Tano raises US$4M to automate creator campaigns with AI agents

Tano has raised US$4 million to scale AI-assisted creator advertising. The tougher test is protecting talent relationships, usage rights and trustworthy measurement.

Public Relations

Hawke buys Ketner Group and rebrands it Aster Agency

Aster Agency keeps its senior retail-tech PR team under Hawke Media. Clients should test the promised links between earned media, GEO and reporting.

News

Sabrina Carpenter stars in Damien Chazelle's Johnnie Walker film

A new brand film draws on Carpenter's persona and French New Wave style, continuing a music-led whisky partnership that began in 2025.

News

Lil Yachty leads 7-star Lids holiday gifting campaign

Lids pairs Lil Yachty, Jade Cargill and five other talents with a holiday campaign about gifts that reflect individual fans.

News

71 real-life clips turn MIRI's AI warning into a human story

MIRI and Don't Panic use 71 real clips, a terms-and-conditions metaphor, and public media to bring AI-safety advocacy into everyday life.

News

Adobe previews outside AI agents for 4 Creative Cloud apps

Private beta is planned for early 2027. Editable layers and sequences could change how teams review and revise agent-produced creative work.

News

Maybelline rewrites its 35-year tagline with Miley Cyrus

A collective message replaces a familiar beauty promise as Miley Cyrus fronts Maybelline's permanent brand platform refresh.

News

OpenAI gives brands ChatGPT profiles and business agents

OpenAI adds business profiles, native discovery metrics and branded agents to ChatGPT. What changes for GEO, analytics and marketers?

News

SEVENTEEN's Jeonghan and Joshua turn DREAMSCAPE into a smart guitar

Enya's limited guitar pairs album-inspired design with recorded voices, collector numbering and a matching app theme.

News

Priceline brings Penny AI chatbot to Snapchat ads

Priceline brings Penny into Snapchat chats. The key test is whether travel intent and trip details carry through to completed bookings.

News

Netflix sends KPop Demon Hunters fandom into space in new campaign

An astronaut shares Soda Pop as Netflix turns unexpected viewing obsessions into a campaign about discovering a new favorite.

News

Chipotle gives Wiz Khalifa's tattoos a 1-hour Friday the 13th role

A Friday the 13th BOGO and signed bags put Chipotle's tattoo meme to work, with a Pittsburgh event and 13 rewards prizes.

martech

IAB expands measurement for four CTV ad formats

IAB expands CTV impression measurement to four emerging ad formats. Buyers need to check SDK adoption and viewability definitions.

Public Relations

Manifest acquires Morning Walk, adding 50 staff and PR expertise

Manifest adds about 50 Morning Walk employees and new PR, crisis and creator-marketing capabilities. What should agency clients verify?

Influencer Marketing

CreatorDB brings influencer data to AI tools with API v3 and MCP

CreatorDB links its creator dataset to AI tools through API v3 and MCP, opening new possibilities for agency research and questions about coverage.

Guides

Your content brief was built for clicks. Here's how to rewrite it for AI answers

AI answers are taking the clicks, but most content briefs still ask for keywords and word counts. Here’s what to add so new articles get cited.

News

Edelman finds 84% of B2B buyers use AI to summarize thought leadership

Edelman and LinkedIn find AI summaries and private sharing play a major role in how B2B buyers evaluate vendors and thought leadership.

News

M&M'S turns 3 Christmas films into 6 holiday candy packs

Mars pairs six film-inspired candy designs with a U.S. movie redemption offer, turning holiday viewing into a retail promotion.

Public Relations

Onclusive survey exposes a PR ownership gap in AI visibility

Onclusive's 2027 survey reveals a gap between those who want PR to own AI visibility and those expecting it to lead.

News

Oxfam turns a Christmas wish list into a gift for someone else

Oxfam's The List reframes a child's Christmas wish list as an act of generosity, then turns the story into a digital gift-giving experience.

News

Lindsay Lohan turns 7 online communities into Marshalls gift guides

Seven creator-curated Marshalls guides connect holiday shopping to online communities, with Lindsay Lohan leading a four-part film series.