news

Bing reaches 1B monthly users as AI reshapes search intent and marketer visibility

Microsoft’s latest milestone highlights how AI-driven search behavior is reshaping visibility, intent, and marketer strategy.

Influencer Marketing

Micro-influencers vs. macro-influencers: which drive ROI for B2B brands?

Why ICP density beats follower count in B2B influencer marketing

news

Spotify’s disco-ball app icon backlash shows why disruptive branding still works

What looked like a branding mistake may actually be one of Spotify’s smartest engagement plays this year.

Influencer Marketing

Top influencer marketing agencies in the US for B2B brands

7 B2B influencer marketing agencies US marketers actually trust

Reports

Digital PR searches surge 192% as brands rethink SEO, authority, and AI visibility

As AI-powered discovery changes online visibility, marketers are shifting focus from backlink quantity to credible authority signals.

news

Optimizely posts 42% QoQ ARR growth for its Opal AI agent platform

Optimizely cites 42% QoQ ARR growth for Opal, with 4,000+ customer-built agents. A signal that AI is shifting from prompts to workflow execution.

Influencer Marketing

Influencer marketing budget calculator: how to allocate spend in 2026

How to build an influencer marketing budget that actually compounds

Content Marketing

AI made content faster. Brand control is now the bottleneck.

AI content governance is now critical for brand voice, creator rights, and disclosure control across modern marketing workflows.

news

Constellation1 updates HouseValues with equity reports and intent signals

The update pairs exclusive seller leads with monthly equity reports and behavioral insights, helping agents prioritize outreach based on real engagement.

news

inTandem by vcita launches AI Leads Max for agency lead conversion

vcita adds a white-label AI workflow to help agencies prove downstream impact through faster responses, lead scoring, and automated follow-up.

news

Swatch x AP’s Royal Pop frenzy shows hype is now the product

The chaotic global launch reveals how luxury collaborations are becoming cultural events, not just retail drops

news

Colgate turns oral care into emotional storytelling across Asia Pacific

Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.

Influencer Marketing

B2B influencer marketing is becoming a revenue channel. Most teams still run it like social.

B2B influencer marketing is shifting from awareness to pipeline. Use this strategy for attribution, contracts, compliance, and creator fit.

news

Zoovu acquires XGEN AI to unify ecommerce search and personalization stack

The acquisition combines search, recommendations, and guided selling under one model, reflecting consolidation in ecommerce marketing tech.

Reports

Taboola study says advertisers want agentic AI beyond search and social

New Taboola research shows marketers want AI-powered campaign automation beyond Meta and Google’s walled gardens.

news

Warner Bros. Discovery wants upfront ads to feel more measurable

Warner Bros. Discovery is betting that cultural relevance, streaming scale, and real-time measurement can reshape how brands approach upfront advertising.

news

Hinge’s new campaign sells emotional honesty, not dating app fantasy

Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling

Influencer Marketing

How to find B2B influencers on LinkedIn: 5 methods that actually work

5 proven ways to find B2B influencers on LinkedIn (no guesswork)

news

Later launches Creator AEO to help brands influence AI answer visibility

Later’s Creator AEO audits prompts, activates creators, and tracks citation and sentiment to improve brand visibility across answer engines.

news

Attentive launches Visibility AI to boost RCS deliverability and revenue

Attentive’s Visibility AI routes sends between RCS and SMS using inbox signals, aiming to protect performance as brands scale rich messaging.

Guides

How to build a topic cluster from scratch

A step-by-step guide to organizing your content for topical authority, stronger rankings, and compounding organic traffic.

news

Publicis acquires LiveRamp to build smarter AI agents through data co-creation

The US$2.2B acquisition signals a bigger push toward AI-ready data collaboration, identity infrastructure, and enterprise marketing agents.

news

Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing

Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences

Influencer Marketing

LinkedIn influencer marketing: a complete playbook for B2B brands

Why your LinkedIn influencer strategy is probably built on the wrong assumptions

Influencer Marketing

Influencer marketing attribution: connecting creator posts to B2B pipeline

B2B influencer attribution: the UTM, CRM, and dark funnel playbook