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News

Cup Noodles Turns Vampire Noodles Into a Halloween Casket

Cup Noodles pairs blood-red Vampire Noodles with a $3,999 Titan Casket collectible and a fictional vampire campaign.

News

Carl's Jr turns one-star burger reviews into free Famous Stars

Carl's Jr New Zealand turns one-star reviews of rival burger chains into free Famous Star vouchers with TBWA's One-Star Swapper campaign.

News

LG SIGNATURE puts John Mayer and Leslie Bibb at Guggenheim gala

LG SIGNATURE used music, food and design at the Guggenheim to introduce its premium appliance collections to cultural tastemakers.

AI marketing

Australian Open brings Adobe AI into year-round fan marketing

The Australian Open is linking AI, audience data and creative tools to turn a seasonal sports event into a more continuous fan relationship.

News

Gen Z games for nine hours a week, challenging brands' attention assumptions

Gameloft and GWI research explores Gen Z gaming habits, ad disruption and why brands need to earn attention through participation.

News

Brett Goldstein brings Roy Kent energy to Amazon's Alexa+ campaign

Brett Goldstein's familiar comic persona helps Amazon turn an Alexa+ product demonstration into an awkward family-visit joke.

AI marketing

Ocean Park uses AI visuals to build one Halloween campaign world

Ocean Park's Halloween campaign shows how AI-generated visuals can connect media, creators and physical experiences without replacing creative judgment.

martech

Google Ads tests campaign setup from an advertiser’s written goal

Google’s campaign setup experiment asks advertisers to describe a goal, while availability and the resulting controls remain undisclosed.

martech

Rakuten TV takes FAST beyond Europe with 3 market models

Rakuten TV’s FAST expansion combines channel licensing in the US and Middle East with technical integration in Japan, with market-specific partners.

martech

Getty Images plans to go private with up to US$533M in new equity

Getty plans to go private through a restructuring backed by up to US$533 million in new equity, while promising continuity for its customers.

media business

DOJ probes five TV networks over shared White House coverage

DOJ is examining five broadcasters' temporary coverage halt. The inquiry raises questions about shared newsgathering and editorial decisions.

advertising

A landing page audit is becoming a media-buying control

AI ad platforms increasingly use landing-page content and destinations. Here is why a landing page audit now protects creative promises, budget, and control.

Public Relations

FUEL buys 53Six to connect live events with fan-data marketing

FUEL's 53Six deal adds fan-data and performance marketing to live experiences. The test is whether the group can prove value after the event.

News

Zendaya rewears her Odyssey look at Louis Vuitton's Paris Fashion Week show

Zendaya restyled her Odyssey premiere jacket for Louis Vuitton's Paris show, giving a couture piece another moment in the spotlight.

News

JD Sports and Nike Celebrate Liverpool's Love for the Air Max 95

JD Sports and Nike celebrate Liverpool's Air Max 95 culture through local collectors, football figures and music.

News

Jang Wonyoung gives Tommy Jeans' Fall 2026 Americana a K-pop twist

The IVE star mixes tartan, denim and puffers in a seasonal campaign built around modern interpretations of American prep.

AI marketing

Bench Media finds AI confidence is outrunning human review

Bench Media's research shows senior marketers trust AI in consequential decisions faster than they are building review and accountability around it.

News

Zendaya turns action hero in On's new sportswear film

Zendaya and Law Roach bring action cinema to On's second co-created collection, blending sportswear, storytelling and fashion.

News

Rick and Morty bring mutant moustaches to Movember's 2026 campaign

Movember teams with Rick and Morty and comedians for a 2026 campaign encouraging friends to take action for men's health.

Guides

Why ecommerce security should be part of your customer trust strategy

How secure checkouts, customer data protection, and reliable websites help ecommerce brands build and maintain customer trust.

AI marketing

Singapore opens government communications to AI audience analytics

Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge from data access to accountable interpretation.

News

Starbucks and bubly turn the 'basic fall girl' meme into a $20 Halloween kit

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch hat and more.

AI marketing

Revlon tests AI-personalized streaming ads with Amazon

Revlon's Amazon campaign shows how AI can adapt interactive streaming ads while keeping the core brand story intact.

News

MyMacca’s points can now unlock World of Warcraft game time and cosmetics

McDonald’s Australia lets MyMacca’s members redeem points for WoW game time, cosmetics, or a pet, with limited stock and claim deadlines.

Influencer Marketing

Book influencer marketing: how publishers turn reader trust into book discovery

How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.