ContentGrip

Technology

6 things to know about brand-creator community Mighty Networks

Mighty Networks wants brands and creators to connect and earn money from their communities.

investments

6 things to know about ContentCal’s US$6.2M funding round

With fresh capital, ContentCal aims to triple its revenue in 2022.

tools

22 websites to help you hire freelance journalists

With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.

investments

5 things to know about InfiniGrow’s US$5.25M funding round

Several notable marketing leaders have joined InfiniGrow’s latest funding round.

reports

Trends and data: 105+ NEW and powerful marketing statistics for 2021

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2021.

acquisitions

Engagement firm Insticator acquires OKO to help publishers thrive

Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.

investments

Martech startup funding news: 48+ investments and acquisitions in 2021

With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.

Technology

Filo integrates Zoom to help marketers conduct awesome virtual events

With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.

acquisitions

Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform

Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.

Technology

Interesting martech startups raising capital on Wefunder

Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.

case studies

11 smart B2B content marketing examples and success stories

It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.

Content Marketing

Report: Strong growth in media intelligence spend

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Technology

Audio-video sharing app Issuer Pixel launches US$2.5M crowdfunding campaign

In the same way that LinkedIn and Facebook differentiate themselves from one another, B2B audio-video sharing app Issuer Pixel aims to be the ‘YouTube for businesses.’

Technology

Voices partners StackAdapt to make audio marketing interesting

Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.

Technology

Reputation launches new feature to help teams manage omnichannel chats

Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.

investments

Martech highlight: Copysmith raises US$10M to improve creative content with AI

With $10 million in seed funding, Copysmith helps marketers brainstorm new copy for marketing campaigns.

Technology

20 sites to find free stock images in 2021

High-quality visuals can make your marketing content more engaging and help build traffic. Here are eight of the most popular sites to find beautiful free stock images for your content.

case studies

10 clever blog marketing examples and what you can learn from them

82% of companies that blog say it is essential to their business. Here are business blog marketing examples to inspire your own.

Technology

Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI

With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.

reports

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

reports

Marketers will try to blend AI with creative work this year

Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.

Technology

Animated video SaaS Vyond bags US$50M from PeakSpan Capital

The firm claims that more than 80% of Fortune 500 companies have “voted with their checkbooks” that Vyond is the market leader in its space.

reports

Pro PR tips on how to pitch to journalists

Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.

investments

OneSignal investment: HubSpot wants more push notifications

HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.

reports

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.