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Viral Nation adds social signals to the GEO playbook

Viral Nation adds social signals to the GEO playbook

Viral Nation's AI Discovery brings creator, community and social signals into GEO, linking AI visibility with traffic and pipeline measurement.

LG’s “Free up your mind” campaign puts mental load at the center of AI

LG’s “Free up your mind” campaign puts mental load at the center of AI

LG’s 2026 Life’s Good campaign targets mental load with survey findings, a hero film, and a self-assessment tool that links AI to wellbeing.

Dove returns to the US Open with “Don’t Sweat It. Make A Racket.”

Dove returns to the US Open with “Don’t Sweat It. Make A Racket.”

Dove’s US Open campaign mixes OOH, fan interviews, and refresh spaces, linking sweat and “no white marks” to tournament style.

OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100

OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100

OneLittleWeb tracks 9,531 AI tools: 144.5B visits, Top 100 capture ~90%. Chatbots surge as translators and study tools slide.

GRAFF taps BTS’ Jung Kook as global ambassador for a new signature campaign

GRAFF taps BTS’ Jung Kook as global ambassador for a new signature campaign

GRAFF names Jung Kook global ambassador, debuting a Laurence Graff Signature campaign that blends heritage craft codes with fandom-driven visual culture.

CeraVe uses a renovation-style social series to counter Gen Z “tanmaxxing”

CeraVe uses a renovation-style social series to counter Gen Z “tanmaxxing”

CeraVe answers “tanmaxxing” with an episodic social series and a real campus renovation, positioning SPF as part of everyday hangouts.

AI made brand safety a production problem

AI has moved brand safety upstream. Communications teams now need to test creative, partnerships, and product surfaces for social permission before launch.

Spotify to label AI-generated artist identities with new “AI Persona” badges

Spotify to label AI-generated artist identities with new “AI Persona” badges

Spotify will badge some AI-generated artist identities and exclude AI Personas from recommendations by default, reshaping discovery and trust signals.

Epoch CEO Jade Choy on the event the CRM forgot

Epoch CEO Jade Choy on the event the CRM forgot

Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.

Klook’s new brand push spotlights the friend who plans every group trip

Klook’s “Get your travel right” frames trip planning as hidden labour, pairing Klookmojis with AI production and creator distribution across 15 markets.

Jung Kook fronts Chanel 1957 L’Extrait as fans revive the “career-boosting” scent

Jung Kook fronts Chanel 1957 L’Extrait as fans revive the “career-boosting” scent

Chanel pairs Jungkook with perfumer Olivier Polge to frame 1957 L’Extrait through craft and personal story, tapping fragrance lore and fandom sharing.

Hamilton’s new Odyssey watch turns Nolan-style time obsession into merch

Hamilton’s new Odyssey watch turns Nolan-style time obsession into merch

Hamilton’s Odyssey edition with Christopher Nolan uses film symbolism, scarcity, and packaging to sell a collectible, not just a watch.

VideoAmp cuts 20% of staff as AI reshapes its media platform

VideoAmp cuts 20% of staff as AI reshapes its media platform

VideoAmp is cutting roughly 20% of staff and reorganizing around agentic AI as it pushes its media measurement platform deeper into automation.

Western Sydney University refreshes brand with “Charge Towards Change”

WSU updates its brand platform after a decade, tying its pitch to employability, industry connections, and AI-era uncertainty reshaping student

U.S. web search and AI report highlights trust as key barrier

U.S. web search and AI report highlights trust as key barrier

YouGov’s 2026 survey of 2,000 U.S. adults maps AI assistants in the search journey and why trust remains the adoption constraint.

7-Eleven turns Singapore kopi nostalgia into SG61 collectibles

7-Eleven turns Singapore kopi nostalgia into SG61 collectibles

7-Eleven Singapore and Play Nation launch SG61 plush collectibles inspired by kopi culture, tying nostalgia to footfall, sales, and

BTS’s Google Gemini advert draws backlash from some fans online

BTS’s Google Gemini advert draws backlash from some fans online

Some fans criticised the BTS x Google Gemini advert online, framing the partnership as an AI values issue and amplifying the debate through X posts.

Singapore's AI National Day backlash raises the bar for creative craft

Singapore's AI National Day backlash raises the bar for creative craft

Singapore's National Day AI controversy shows why culturally significant campaigns demand stronger craft, context and human accountability.

Reactive PR: a practical playbook for winning fast media coverage

Public Relations

Reactive PR: a practical playbook for winning fast media coverage

A practical reactive PR playbook for B2B teams, covering opportunity triage, fast approvals, expert commentary, outreach, and measurement.

BMW’s Spider-Man pop-up prompts reignite the “don’t ad-tech my car” fear

BMW’s Spider-Man pop-up prompts reignite the “don’t ad-tech my car” fear

BMW defended optional Spider-Man infotainment prompts as non-ads. The backlash highlights rising resistance to marketing inside connected cars.

The Odyssey is turning box-office hype into a brand marketing machine

Klipsch, Fortnite, Cactus Jack and Hamilton show how The Odyssey is becoming a commercial IP ecosystem beyond the cinema.

BTS and Google Gemini tease a new AI collab on the Las Vegas Sphere

BTS and Google Gemini tease a new AI collab on the Las Vegas Sphere

A Gemini x BTS teaser ran on the Las Vegas Sphere, using chat-style curiosity and cultural imagery to frame AI as a creative companion.

Reddit and YouTube are becoming AI visibility battlegrounds

Reddit and YouTube are becoming AI visibility battlegrounds

AI answers are cutting referral traffic and reshaping visibility. Reddit and YouTube citations show why UGC and video now influence discovery.

SaaS influencer marketing: turn creator demos into qualified trials

Influencer Marketing

SaaS influencer marketing: turn creator demos into qualified trials

A product-led SaaS influencer marketing playbook for turning credible creator demos into activated trials and measurable pipeline.

Gravity raises US$30.5M to build advertising infrastructure for AI

Gravity raises US$30.5M to build advertising infrastructure for AI

Gravity raised US$30.5 million to expand advertising infrastructure that connects brands with AI chatbots, agents, search tools, and other AI applications.