ContentGrip

AI marketing

Brainlabs data reframes the cost of AI search traffic loss

Brainlabs' advertiser data shows AI search can reduce organic sessions while sending fewer, higher-intent visitors to brand websites.

martech

Your agency's AI advantage needs an exit plan

AI agency reviews should test workflow portability, data access and handover rights before embedded capability becomes client lock-in.

News

Glico and SM Cinema bring Pocky’s 60th anniversary moment to Cebu

Glico and SM Cinema renew for a third year, keep Pocky exclusive, and use Cebu to signal a broader push beyond Metro Manila.

News

Instagram’s “First draft” feature targets the awkward part of making Reels

Instagram adds First draft to auto-trim pauses and clips into a reversible starting edit. It could shorten review cycles for brand social teams.

AI marketing

USA Today is redesigning articles for AI buyers, not just readers

USA Today Co. is testing machine-friendly article formats as GEO and AI content licensing begin to converge.

Public Relations

Hightouch hires Google agency veteran to lead advertising growth

Hightouch appoints Google agency veteran Jitendra Kumar to lead commercial advertising relationships across agencies, brands, and platforms.

News

LinkedIn says 1M users flagged “AI slop” posts in two weeks

LinkedIn says 1M users used its “AI slop” feedback in two weeks. The signal personalizes feeds and can reduce views at scale.

News

Cathay’s “Most Fun Per km²” campaign turns Hong Kong into a creator map

Cathay expands a creator-led Hong Kong campaign across Oceania, using TikTok and an Instagram grid-as-map while linking content to fares.

News

Strava’s “Soft Summer” leans into strength, recovery, and community

Strava’s Strength experience adds muscle maps, shareables, and integrations, backed by a Carl Radke event that spotlights recovery culture.

AI marketing

Brands draw firmer lines around customer-facing AI creative

Koia, Hilton, Goodwipes and Gozney reveal why customer-facing AI creative needs boundaries shaped by brand promise and audience trust.

Public Relations

Public relations 101: a practical guide for B2B teams

A practical Public Relations 101 guide covering PR strategy, media relations, reputation, workflow, assets, and measurement for B2B teams.

News

Mofusand returns to Starbucks Singapore with market-only collectables

Starbucks Singapore brings back Mofusand with market-only merch, blind boxes, and Rewards bundles, using exclusivity to drive repeat discovery.

News

McDonald’s taps Xbox fandom with “Side Missions” game-inspired menu

McDonald’s UK and Ireland teams with Xbox on game-inspired menu items plus MyMcDonald’s Rewards that unlock in-game cosmetics and items.

Influencer Marketing

AI search is rewriting how marketers discover creators

AI creator discovery can surface credible voices faster, but platform blind spots and cultural context still separate visibility from influence.

Public Relations

Publicis and Travis Kelce launch Tekta for fragmented NIL market

Tekta gives Publicis clients a single route into NIL activation, but its speed and measurement promises still need live proof.

martech

Higgsfield’s US$1M film festival turns creators into its next growth channel

Higgsfield’s US$1M film festival doubles as a creator-acquisition campaign, product demo engine and source of reusable marketing content.

martech

Runway’s enterprise numbers show what Higgsfield’s US$400M must compete against

Runway says enterprise growth is accelerating as AI video competition shifts toward workflow, security, model choice and cost control.

AI marketing

Adobe buys enterprise trust. Higgsfield buys creator growth

Adobe is competing on enterprise trust while Higgsfield uses a US$1M contest to drive creator adoption and public product demos.

martech

Kling’s $126M quarter turns the AI-video race into a revenue contest

Kling’s Q2 revenue disclosure gives Higgsfield and other AI-video rivals a public commercialization benchmark.

News

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Farmers’ pink brand shift lifted ad awareness, with stronger gains among 18–34s. Consideration moved in that segment more than overall.

News

Microdrama apps are turning into an ad channel, not just a content trend

Microdrama app downloads hit 1.45B in H1 2026 as advertisers and creative output surge. Creative density signals tougher competition.

martech

AI trust is rising, but corporate AI messaging is losing attention

CARMA finds public trust in AI rising even as media grows more sceptical and audiences tune out vague corporate AI claims.

News

Fanta teases “Haunted Universe” as a long-term Halloween platform

Fanta’s Haunted Universe adds original characters, collectibles, and creator storytelling as the brand scales its Halloween push across 50 markets.

News

NEREUS puts a motion-sickness brand on IndyCar’s new Washington, D.C. race

Vanda makes NEREUS the primary sponsor of IndyCar’s No. 47 for the inaugural Washington, D.C. Freedom 250, built for broadcast visibility.

News

Snickers’ “hangry troll” ad taps a very real sports-fan mood in Australia

Snickers’ Australian ad turns hangry sports fans into a troll, with TV, Kayo, MCG, outdoor and Twitch placements signalling sharper local