ContentGrip - AI insights on marketing, PR, and media

Sign in Subscribe

PUMA appears to remove Joanna Wietrzyk collab page after HYROX incident

PUMA appears to remove Joanna Wietrzyk collab page after HYROX incident

PUMA appears to remove Joanna Wietrzyk’s collab page after a HYROX Beijing incident, as HYROX updates rules on welfare and contamination risk.

Amazon Ads brings agentic campaign tools to Australia

Amazon Ads brings agentic campaign tools to Australia

Amazon Ads is connecting agentic campaign control, external AI tools and personalized Prime Video creative for Australian advertisers.

How to send a press release via email: a practical PR workflow

public-relations

How to send a press release via email: a practical PR workflow

A practical workflow for sending press releases by email without confusing the pitch, release, assets, timing, or follow-up.

Why luxury resale is becoming live shopping’s strongest trust case

Influencer Marketing

Why luxury resale is becoming live shopping’s strongest trust case

TikTok Shop says livestreams generate 94% of U.S. luxury-resale revenue. The reason is not just urgency. Live video lets buyers inspect condition and test seller expertise.

Google opens Search profiles to publishers with 10,000 followers

Google has lowered the Search profile threshold and added multi-brand management, giving U.S. publishers another controlled surface across Search and Discover.

Coach turns Spotify into the connective tissue of its Gen Z campaign

Coach turns Spotify into the connective tissue of its Gen Z campaign

Coach links campaign films, custom Tabbys, playlists and the Tabby Tour through Spotify, turning Fall 2026 into a participation system.

NESCAFÉ turns 4 no na members into 4 flavour personalities

NESCAFÉ turns 4 no na members into 4 flavour personalities

NESCAFÉ pairs four no na members with four coffee flavours, then stretches the idea across music, OOH and social participation.

Google brings Business Agent into YouTube ads, turning views into product research

Google brings Business Agent into YouTube ads, turning views into product research

Google is testing Business Agent inside YouTube ads, merging product research, AI visibility and checkout infrastructure.

Spikes Asia is becoming LIONS Asia

Public Relations

Spikes Asia is becoming LIONS Asia

LIONS is turning a long-running APAC awards brand into a year-round regional platform, but the operational impact depends on details still to come.

Flipkart turns a five-minute celebrity film into a social content factory

Flipkart turns a five-minute celebrity film into a social content factory

Flipkart's Big Billion Days film uses a time loop and rotating stars to turn one long campaign into reusable social cutdowns.

Google Ads is turning peer spend into a benchmark. Marketers should not treat it as a budget target.

Google Ads is turning peer spend into a benchmark. Marketers should not treat it as a budget target.

Google Ads is reportedly showing some advertisers how weekly spend and clicks compare with peers. The useful question is whether those peers share the same economics.

Pangdonglai turned customer service into its strongest marketing channel

Pangdonglai turned customer service into its strongest marketing channel

Pangdonglai shows how customer service, product trust and employee policies can turn retail operations into word-of-mouth marketing.

Carrefour uses Fortnite to make food careers feel playable

Carrefour uses Fortnite to make food careers feel playable

Carrefour built a Fortnite experience to showcase food careers via mini-games, with cross-market support from social, DOOH, CRM, and in-store.

Overwatch x LE SSERAFIM returns as Steam traffic jumps

Overwatch x LE SSERAFIM returns as Steam traffic jumps

The third Overwatch x LE SSERAFIM wave ties K-pop fandom, new skins and BlizzCon into one recurring live-service moment.

Most brand-monitoring tools stop at the alert. dig is building past it.

84% of brands can't prove their measurement is working. dig built custom apps in under a week to close the gap between an alert and someone actually acting on it.

Anker’s Valorant gear turns a USB-C hub into a collector item

Anker’s Valorant gear turns a USB-C hub into a collector item

Anker’s Valorant hub and 100W charger use smart displays and OTA character updates, plus a limited gift box for early buyers.

Goodwipes turns OpenAI's Astra ad into an AI-made parody

Goodwipes turns OpenAI's Astra ad into an AI-made parody

The brand used generative tools to answer a fast-moving cultural moment, showing why speed matters only when distinctive assets and human judgment remain intact.

Earned media examples: 8 types of coverage B2B teams can actually earn

public-relations

Earned media examples: 8 types of coverage B2B teams can actually earn

Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how to measure it.

Riot Games and Pop Mart tease VALORANT collectibles, starting with Jett

Riot Games and Pop Mart tease VALORANT collectibles, starting with Jett

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing, and blind-box format.

Guinness turns matchday identity into a customizable fan uniform

Guinness turns matchday identity into a customizable fan uniform

Guinness reunites with Tobyato for a customizable Singapore football jersey as Guinness 0.0 enters Southeast Asia.

AI didn't kill the writing job. It made everyone an editor.

AI didn't kill the writing job. It made everyone an editor.

A content operation that once needed 20 writers can now run on one person and a well-trained AI system, according to a conversation between C2 Media's Enricko Lukman and StoryMint's Miftahul Khoir. The catch: someone still has to know what good looks like.

EU Kids Act sets a 13-to-15 age ladder for social platforms

EU Kids Act sets a 13-to-15 age ladder for social platforms

The EU Kids Act would set new age tiers for social platforms, with implications for onboarding, targeting, measurement and compliance.

Meta One puts a US$14.99 entry price on Meta's marketing stack

Meta One puts a US$14.99 entry price on Meta's marketing stack

Meta One packages AI, publishing and analytics into paid creator and business plans, turning Meta's subscription tests into a marketed stack.

Wonderful Pistachios turns 7 college athletes into a year-round NIL content engine

Wonderful Pistachios turns 7 college athletes into a year-round NIL content engine

Wonderful Pistachios signs seven college athletes across six sports, turning its first NIL roster into a year-round social content engine.

Bluey enters 5 Mattel brands as fandom moves beyond the screen

Bluey enters 5 Mattel brands as fandom moves beyond the screen

Mattel and BBC Studios are extending Bluey beyond the screen through five established toy and game franchises.