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Amperity adds real-time AI assistants for customer data activation

Amperity adds real-time AI assistants for customer data activation

Amperity’s new assistants and real-time activation aim to close the gap between customer insight and in-session personalization across channels.

TikaMobile launches agentic AI-native CRM for commercial sales teams

TikaMobile launches agentic AI-native CRM for commercial sales teams

TikaPharma adds agentic workflows, HCP scoring, and automated reporting for commercial teams. Here's how to evaluate impact and risk.

Aircall acquires Vogent to improve AI voice agent reliability

Aircall acquires Vogent to improve AI voice agent reliability

Aircall acquired Vogent to deepen voice AI infrastructure, focusing on latency, turn-taking, and production reliability for business calls.

Influ2 launches Contact-Level GTM Orchestration

Influ2 launches Contact-Level GTM Orchestration

Influ2's new orchestration triggers ads, cadences, and MAP actions from individual buyer signals, with Salesforce attribution and identity beta.

Sierra raises $950M to expand AI customer experience agents

Sierra raises $950M to expand AI customer experience agents

Sierra secured US$950M at a US$15B+ valuation, as enterprises shift AI agents from support into sales and retention workflows.

ServiceNow launches Autonomous CRM to execute work

ServiceNow launches Autonomous CRM to execute work

ServiceNow expands AI specialists into CRM to automate cases, quotes, and orders. What to assess on governance, data, and workflow fit.

OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions

OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions

New code hints suggest ChatGPT ads may evolve from awareness placements into measurable performance campaigns.

Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave

Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave

Samsung’s latest football campaign turns TV quality into a brand positioning play for the 2026 World Cup cycle

Types of influencers: nano, micro, macro, mega - and the B2B LinkedInfluencer tier most guides ignore

Influencer Marketing

Types of influencers: nano, micro, macro, mega - and the B2B LinkedInfluencer tier most guides ignore

From nano to mega - and the LinkedIn operator-creator tier most guides miss. Rates, engagement benchmarks, and B2B campaign guidance for every influencer tier.

OpenAI’s image boom in Singapore signals AI visuals are entering the execution phase for marketers

OpenAI’s image boom in Singapore signals AI visuals are entering the execution phase for marketers

Singapore’s rapid adoption of ChatGPT Images 2.0 shows marketers are moving from AI experimentation to production workflows

Netflix expands Clips as streaming apps chase short-form discovery

Netflix expands Clips as streaming apps chase short-form discovery

Netflix is turning viral scenes into mobile-first discovery tools for the scroll era

Meta says its business AI now facilitates 10 million conversations a week as monetization nears

Meta says its business AI now facilitates 10 million conversations a week as monetization nears

Meta’s AI business tools are scaling rapidly across messaging, ads, and customer engagement

Influencer marketing cost: 2026 rate card by tier and platform

Influencer Marketing

Influencer marketing cost: 2026 rate card by tier and platform

2026 influencer pricing benchmarks by tier (nano to mega) and platform (Instagram, TikTok, YouTube, LinkedIn), with B2B and LinkedIn premium rates included.

Consumers want AI convenience but still crave authentic brands

Consumers want AI convenience but still crave authentic brands

Prophet’s latest AI consumer research shows that as GenAI adoption accelerates, trust, transparency, and emotional connection are becoming critical differentiators for marketers.

Canva turns a giant squirrel into a marketing movement with new US campaign

Canva turns a giant squirrel into a marketing movement with new US campaign

Canva’s “The Thing That Makes Anything A Thing” campaign blends absurdity, AI, and experiential marketing to show how ideas become cultural moments.

Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience

Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience

Expedia’s creator-led campaign shows how livestream culture is reshaping travel discovery for Gen Z audiences

X rebuilds Ads Manager with AI as it tries to win advertisers back

X rebuilds Ads Manager with AI as it tries to win advertisers back

X wants advertisers back with a rebuilt AI advertising platform

AI is bringing retail media closer to the sale, and marketers want more accountability

AI is bringing retail media closer to the sale, and marketers want more accountability

Better shopper data and AI optimization are pushing retail media toward measurable business outcomes

20+ brands thriving with Gen Z in 2026 and what they're doing right

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Pinterest turns a real wedding into a marketing activation play

Pinterest turns a real wedding into a marketing activation play

Pinterest blends trend forecasting with real-world activation to influence consumer behavior

What is B2B influencer marketing? The definitive guide

Influencer Marketing

What is B2B influencer marketing? The definitive guide

A complete guide to how B2B creator marketing works, which platforms matter, and how to build a program that generates real pipeline.

OpenAI quietly turns ChatGPT free users into an ad-targeting engine

OpenAI quietly turns ChatGPT free users into an ad-targeting engine

OpenAI’s latest move turns free ChatGPT usage into a conversion engine powered by behavioral data

How generative AI will reshape advertising and ecommerce strategies

How generative AI will reshape advertising and ecommerce strategies

From agent-led shopping to interactive ads, marketers face a new playbook

SprySite launches $15 per month website and marketing platform for SMBs

SprySite launches $15 per month website and marketing platform for SMBs

The new SMB platform combines web publishing, email and SMS workflows, reviews, analytics, and CRM, aiming to reduce tool sprawl.

American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign

American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign

A Gen Z-focused reset built on calm, confidence, and cultural timing