ContentGrip - AI insights on marketing, PR, and media

Sign in Subscribe

DoubleVerify finds AI slop is becoming a brand safety problem

DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.

Gretchen Moore: Hilton's Stay strategy is really about memory

Gretchen Moore: Hilton's Stay strategy is really about memory

Hilton's Gretchen Moore explains how the Deepika Padukone campaign links cultural relevance, loyalty, and the hotel stay.

Netflix marks one year of KPop Demon Hunters with games, merch, and events

Netflix marks one year of KPop Demon Hunters with games, merch, and events

Netflix ties KPop Demon Hunters’ first anniversary to screenings, Netflix House activations, toys, and a Netflix Playground minigame pack.

Harry Potter’s “Back to Hogwarts” returns with global cinema week and live events

Harry Potter’s “Back to Hogwarts” returns with global cinema week and live events

Back to Hogwarts 2026 includes a global cinema week, live events, and YouTube/TikTok programming, showing how IP marketing builds repeatable rituals.

Funko grows KPop Demon Hunters Pop! lineup with Demon Saja Boys and SDCC queue

Funko grows KPop Demon Hunters Pop! lineup with Demon Saja Boys and SDCC queue

Funko expands KPop Demon Hunters with Demon Saja Boys blind boxes, chase odds, and a $10,000 buyback, plus an SDCC virtual queue

TikTok creators are getting a new spotlight inside Disney+

TikTok creators are getting a new spotlight inside Disney+

Disney and TikTok will feature creator-made Disney videos on Disney+ and TikTok, testing short-form fandom content as a streaming discovery layer.

KPop Demon Hunters’ Derpy Tiger and Sussie Bird get a preorder LEGO set

KPop Demon Hunters’ Derpy Tiger and Sussie Bird get a preorder LEGO set

The 825-piece Derpy Tiger and Sussie Bird build highlights collector culture, with poseable parts and scene nods that make fandom merch feel personal.

Coca-Cola’s “The World Will Wait” pushes an AFK-style pause for shared meals

Coca-Cola’s “The World Will Wait” pushes an AFK-style pause for shared meals

Coca-Cola’s global push frames shared meals as the priority, using films, influencers, and AFK language to challenge always-on

Vans expands KPop Demon Hunters collab with a “Golden” Old Skool drop

Vans expands KPop Demon Hunters collab with a “Golden” Old Skool drop

Vans’ “Golden” Old Skool extends its KPop Demon Hunters collab, leaning on song-driven references and character cues that fans recognize.

Amoy HK leans into Hong Kong-made identity with Natalie Tong campaign

Amoy HK leans into Hong Kong-made identity with Natalie Tong campaign

Amoy runs an Aug-Sep campaign with Natalie Tong, pushing HK-made credentials and a “0 additives” soy sauce line across OOH, digital, and retail.

OpenAI’s first influencer trip draws backlash over AI ethics and optics

OpenAI’s first influencer trip draws backlash over AI ethics and optics

OpenAI’s creator retreat drew criticism over ethics and authenticity. What it signals about influencer strategy in high-scrutiny categories.

Fandom marketing needs a balance sheet, not campaign ROI

Fandom marketing needs a balance sheet, not campaign ROI

Campaign ROI captures the launch. Fandom value compounds through participation, repeat behavior, and direct audience relationships that outlive the media plan.

Online beauty sales grow 6x faster than in-store as AI discovery spreads

Online beauty sales grow 6x faster than in-store as AI discovery spreads

NIQ finds beauty sales up 10% YoY and e-commerce growing 6x faster than stores. What it signals for AI-led discovery and social checkout paths.

Ann Piper on Spotify's Spider-Man: Brand New Day campaign

Spotify's head of North America ad sales, Ann Piper, explains how the Spider-Man: Brand New Day campaign used first-party listening data, personalization, and interactive storytelling to create deeper fan engagement.

From creative to metrics: inside Regina Iakupova’s data-driven UGC process

content marketing

From creative to metrics: inside Regina Iakupova’s data-driven UGC process

UGC creator Regina Iakupova has built a data-driven system for performance content, from batch producing ten video variations per shoot to reading algorithmic feedback loops that fix underperforming ads mid-campaign.

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea collab shows how fandom turns drinks into collectibles

Wang Sulong’s Molly Tea drop sold out fast, then sparked resale backlash. The campaign shows how scarcity and check-ins shape fan commerce.

Influencer marketing

Brand ambassador vs influencer: which model fits your campaign?

A practical guide to choosing influencers for reach and ambassadors for lasting trust, with a B2B framework for structure, measurement, and risk.

Gong cha’s Harry Potter bubble tea drop leans into house pride and collectability

Gong cha’s Harry Potter bubble tea drop leans into house pride and collectability

Gong cha’s Harry Potter drinks run through Aug. 31 with themed cups and house collectibles, using scarcity and identity to drive repeat

LVMH H1 2026 results show jewelry strength as fashion returns to growth

LVMH H1 2026 results show jewelry strength as fashion returns to growth

LVMH posted €38.6B H1 revenue as jewelry outpaced handbags. What the mix shift and China IP focus signal for luxury marketers.

Molly Tea’s NYC stores rebrand to “?” amid trademark dispute

Molly Tea’s NYC stores rebrand to “?” amid trademark dispute

Molly Tea’s NYC locations shifted to “?” branding after an injunction. What it reveals about habit-driven loyalty and brand control in expansion.

How to write a public relations report executives will actually use

Public Relations

How to write a public relations report executives will actually use

A practical PR reporting workflow and template that connects earned coverage, audience response, AI visibility, and business decisions.

The gender divide in US shopping offers new signals for marketers

The gender divide in US shopping offers new signals for marketers

YouGov data shows gaps in deals, discovery channels, and loyalty enrollment. What it implies for creative strategy, search, and retention design.

Express leans into Y2K nostalgia with a fashion-meets-music campaign

Express leans into Y2K nostalgia with a fashion-meets-music campaign

Express ties its Fall 2026 line to a Y2K-inspired film with Tinashe and Tee Higgins, plus creator community support across social and stores.

TIRTIR teams up with BTS THE CITY New York for a limited-edition K-beauty drop

TIRTIR teams up with BTS THE CITY New York for a limited-edition K-beauty drop

TIRTIR’s BTS THE CITY New York drop ties a setting duo to Weverse pre-orders and a pop-up, reflecting how fandom events shape commerce behavior.

How Coca-Cola turned Coke Time into a collectible fan experience with V merchandise

How Coca-Cola turned Coke Time into a collectible fan experience with V merchandise

Learn how Coca-Cola transformed its V campaign into a collectible retail experience using limited-edition merchandise and loyalty mechanics for fans.