Martech FirstHive adds agentic AI CDP tools on Snowflake FirstHive's Snowflake launch shows CDPs moving from data unification toward governed AI decisioning and activation.
News LEGO and Olivia Rodrigo get the collectible treatment with five new sets Five LEGO Olivia Rodrigo sets launch Aug. 1, built around hidden references and tour moments, showing how fandom behaviors shape product design.
News Profound debuts Aim, an AI agent aimed at end-to-end marketing workflows Profound’s Aim monitors brand citations and sentiment in AI assistants, then creates memos and tasks to respond when visibility changes.
Public Relations Byline article: how PR teams turn executive expertise into earned visibility Learn what a byline article is, when to use one, how to pitch editors, and how PR teams should measure earned visibility from bylines.
News Reddit’s “People are the best” campaign bets on human internet energy Reddit’s new brand campaign leans into authenticity across beauty, TV, and soccer communities, as it expands retail ads with a global Shopify integration.
News Velo and McLaren bring back “Live Your Fandom” with a global fan contest Velo and McLaren relaunch “Live Your Fandom,” pairing fan experiences with a global contest as access becomes the core currency in modern F1 fandom.
Public Relations Message pull-through: how PR teams prove the story actually landed Learn how to measure message pull-through in PR coverage, score earned media quality, and prove whether the intended story actually landed.
News Stitch Fix expands Vision to generate “see it on me” outfit images Stitch Fix expands Vision so clients can generate “see it on me” outfit images. A move toward on-demand, customer-led personalization.
News Disney Imagineering is using Adobe Firefly Foundry to speed up theme park design Disney Imagineering will use Adobe Firefly Foundry with custom models to speed concept art and 3D prototyping while keeping IP fidelity.
News Accenture Song expands cross-channel measurement with Amazon signals and AI Accenture Song outlines a unified measurement platform using Amazon signals and AI agents to connect ads, CRM, and sales data for planning.
News Heineken’s OOH “soccer translator” ads target America’s World Cup newbies Heineken uses digital OOH in US host cities to translate soccer terms into familiar sports language, aiming to help newer fans join the conversation.
Martech AI adoption is not permission to market AI harder AI adoption is rising faster than trust. Marketing teams need AI positioning built around control, boundaries, and permission, not novelty alone.
Martech Manago AI rebrands from SALESmanago and adds agentic AI for marketers Rebrand plus agentic AI aims to cut time from insight to execution. Here’s how it fits a crowded marketing automation market.
News Google’s new ad tests how far “AI collaboration” can go in brand storytelling Google’s tongue-in-cheek Workspace ad uses light AI moments. The real lesson is how brands can frame AI as bounded support without triggering trust
News Apple China uses comedy to make iPhone privacy feel less intimidating Apple China’s new iPhone privacy creative uses Yue Yunpeng and short films to show how App Permissions help users control app access.
News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
News Google Pixel’s football campaign spotlights AI camera features Google Pixel’s football campaign uses localized films and cutdowns to tie tournament fandom to AI-powered camera capture in key markets.
Martech AI commerce is creating a verification gap marketers cannot ignore AI commerce is moving discovery into assistants, but shoppers still verify recommendations elsewhere. Brands now need product proof machines and skeptics can trust.
Martech AI visibility now comes with a trust tax AI visibility is rising while consumer trust fragments. Marketers now need proof paths, disclosure rules, and monitoring before AI reach damages belief.
News How brands can respond to AI backlash without losing trust AI skeptics are a growing segment. Learn how restraint, guardrails, and expectation-setting can reduce risk and improve long-term brand trust.
News KitKat’s ‘KitKat Heist’ reframes crisis PR as a participatory campaign KitKat’s tracker-driven “heist” response drew global attention fast. Here’s what its share-of-voice and earned media signals mean for marketers.
News Starbucks pilots a TikTok Creator Network to scale employee content Starbucks will pilot a custom TikTok Creator Network to brief and pay select employee creators, as EGC becomes a key Gen Z discovery path.
Public Relations Reactive PR: how to earn coverage when the news cycle moves first Reactive PR helps teams respond to live news moments with credible commentary, faster approval, and better earned media measurement.
News Mike’s Hot Honey leans into soccer and “swicy” culture to sell new use cases Mike’s Hot Honey pairs Chicago Fire FC, CTV, and social commerce to push hot honey beyond pizza and measure behavior change across ordering channels.
