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Ziggo and Not Just Any build an AI-made octopus for a new football ad

Ziggo and Not Just Any build an AI-made octopus for a new football ad

Ziggo introduces an Octopus character built with AI production methods, signaling faster broadcast-quality workflows and longer-term brand IP

Coca-Cola updates its visual identity to stay instantly recognisable

Coca-Cola updates its visual identity to stay instantly recognisable

Coca-Cola refreshes its visual identity across 200+ markets, backed by AI design tools aimed at brand governance and faster, consistent creative production.

Coffee Meets Bagel refreshes its app to fight dating fatigue

Coffee Meets Bagel refreshes its app to fight dating fatigue

Coffee Meets Bagel updates its app with AI conversation prompts and a new ML engine, signaling a shift toward quality interactions over swiping.

Huggies reworks a viral Messi and Lamine Yamal photo into World Cup OOH

Huggies reworks a viral Messi and Lamine Yamal photo into World Cup OOH

Huggies reframed a viral Messi and Lamine Yamal photo with “They grow up so fast,” showing how brands can join fan narratives without official rights.

Press statement: how PR teams should respond on the record

public relations

Press statement: how PR teams should respond on the record

A practical press statement guide for PR teams covering when to use one, what to include, approval, distribution, and measurement.

Adobe Express study finds under-30-second YouTube Shorts drive key metrics

Adobe Express study finds under-30-second YouTube Shorts drive key metrics

Survey of 507 creators links under-30-second Shorts to views and click-throughs, with 30–60 seconds tying for subscriber growth.

Gap’s Hailey Bieber denim capsule leans into a very specific 1996 mood

Gap’s Hailey Bieber denim capsule leans into a very specific 1996 mood

Gap teams with Hailey Bieber on a 1996-inspired denim capsule, backed by creator partnerships, paid social, and out-of-home placements.

Kraft Heinz and Disney strike multi-year partnership spanning parks, streaming, and D23

Kraft Heinz and Disney strike multi-year partnership spanning parks, streaming, and D23

Kraft Heinz and Disney team up across parks, streaming, and D23, pairing CPG products with fandom rituals and measurable brand media outcomes.

Omnicom Media rethinks agency value as AI automates media work

Omnicom Media rethinks agency value as AI automates media work

Omnicom Media's AI marketing shift shows how agencies may defend value as automation absorbs execution work.

Passionfroot raises $15M for B2B creator marketing

Passionfroot raises $15M for B2B creator marketing

Passionfroot’s Series A backs AI-assisted creator campaign workflows for B2B marketing teams, but attribution remains the real test.

Burson wins The Kallang communications brief

public relations

Burson wins The Kallang communications brief

Burson has been appointed communications agency for The Kallang Group, adding a Singapore destination brief across earned media, reputation, and executive visibility.

Kraft Heinz and Disney expand brand marketing across parks, streaming, and D23

Kraft Heinz and Disney plan integrated campaigns across parks, streaming, and D23, with brand-led experiences and a “Together at Last” creative concept.

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s “Reimagined with ChatGPT Images” OOH series uses trompe-l’œil billboards in four cities, turning AI output into place-based spectacle.

Backgrounder: how PR teams give journalists useful context

public relations

Backgrounder: how PR teams give journalists useful context

A practical backgrounder guide for PR teams covering what to include, when to use one, mistakes to avoid, tools, and measurement.

AAA Club Alliance reframes AAA membership with “The Start of Something Good”

AAA Club Alliance reframes AAA membership with “The Start of Something Good”

AAA Club Alliance’s new campaign broadens AAA’s role from crisis help to everyday confidence, spanning travel, car care, insurance, and

Agencies face AI cost questions as token use grows

Agencies face AI cost questions as token use grows

Agencies are moving from AI adoption to AI accountability as token caps, pricing models, and client expectations reshape automated marketing work.

Sabre hands tech PR remit to Walt & Company

public relations

Sabre hands tech PR remit to Walt & Company

Walt & Company has won Sabre's PR remit, a specialist account focused on making complex travel AI and platform messaging easier to understand.

7-Eleven Singapore bets on “little surprises” to keep shoppers coming back

7-Eleven Singapore bets on “little surprises” to keep shoppers coming back

7-Eleven Singapore’s “Find the good stuff” campaign blends creators, app rewards, and collectibles to make store visits feel more like discovery.

Holding statement: how PR teams should respond before facts are final

public relations

Holding statement: how PR teams should respond before facts are final

A practical holding statement guide for PR teams covering structure, templates, approval workflows, common mistakes, and crisis measurement.

Isla and YPF’s “Thank You, Messi” film uses AI to honour Lionel Messi

Isla and YPF’s “Thank You, Messi” film uses AI to honour Lionel Messi

Isla and YPF’s film thanks Lionel Messi with a single message, using in-house AI production to streamline craft while keeping the emotion central.

Cutwater taps Parker Posey to make summer hosting feel less stressful

Cutwater taps Parker Posey to make summer hosting feel less stressful

Cutwater’s “The Longest Island” uses Parker Posey, influencers, and a US$10,000 sweepstakes to position canned cocktails as a host shortcut.

Tracksuit adds AI visibility to brand tracking with Hall deal

Tracksuit's Hall acquisition shows how AI visibility is becoming part of brand health measurement, not just search or content strategy.

CTM brings OpenAI Ads attribution into conversation analytics

CTM brings OpenAI Ads attribution into conversation analytics

CTM adds OpenAI Ads attribution and AskCTM to help marketers connect AI ad traffic to calls, forms, chats, and appointments.

Delphi combines with 393 in tech PR integration

public relations

Delphi combines with 393 in tech PR integration

Delphi has merged with 393, bringing its backed technology PR shop into one brand and reputation consultancy.

Cathay Pacific’s TikTok campaign leans into the “post-flight debrief” moment

Cathay Pacific’s TikTok campaign leans into the “post-flight debrief” moment

Cathay Pacific’s TikTok campaign uses real traveller recaps and FaceTime-style formats, reflecting how younger audiences judge