News

Cathay Pacific’s TikTok campaign leans into the “post-flight debrief” moment

Cathay Pacific’s TikTok campaign uses real traveller recaps and FaceTime-style formats, reflecting how younger audiences judge

News

Brands rushed to “trendjack” Spain’s World Cup win in real time

Brands posted fast after Spain’s 1-0 World Cup win. A look at the creative patterns, tone risks, and what “real-time” marketing rewards.

public relations

Press release dateline: how PR teams should format city and date

A practical guide to press release datelines, covering where they go, how to format city and date, and how PR teams should check them before distribution.

News

Brands console England fans after Argentina’s World Cup semi-final win

England lost 2-1 to Argentina, and brands responded with humour, pride, and creator-led coverage. Here’s what landed and why tone mattered.

News

China Media Group’s youth campaign turns AIGC jersey design into a World Cup afterparty

A Guizhou pitch became a runway for AIGC jersey designs from 20+ regions, showing how participation formats can scale cross-cultural storytelling.

News

Netflix nears upfront deals as it targets $3B in 2026 ad revenue

Netflix says it’s pacing toward $3B in 2026 ad revenue. Upfront talks and reduced viewership reporting raise the stakes for measurement

News

Pizza Hut leans into ’80s–2000s nostalgia to get fans back into rewards

Back to the Hut adds trivia-style challenges, early merch access, and throwback pricing, showing how loyalty can be built around identity.

News

Yeti’s “Four Letters” platform turns obsession into a logo you can wear

Yeti’s “Four Letters” uses a logo remix and an anthem film to frame the brand around obsession, then extends it through OOH, retail, and social formats.

AI marketing

Myer builds retail media network around loyalty data and AI ads

Myer’s AI retail media network shows how loyalty data is becoming a new advertising layer for retailer and brand partners.

News

Samsung’s Spider-Man spot turns foldables into superhero props

Samsung ties Galaxy foldables to Spider-Man via story logic, Easter eggs, and Jacob Batalon, building momentum ahead of Galaxy Unpacked.

News

Yeti’s “Four Letters” campaign turns obsession into a brand language

Yeti’s “Four Letters” reframes the brand around obsession and commitment, using a repeatable logo device across film, OOH, retail, and social.

AI marketing

Stagwell takes AI media curation in-house

Stagwell Curate shows how AI media curation is becoming a control layer for agencies, not just another adtech service.

martech

AI disclosure is becoming a brand trust decision

AI disclosure is moving from legal fine print into brand experience. Marketing teams need clearer labels, consent, and control before trust erodes.

News

Neutrogena’s ‘Break the Rules’ bets on science over skincare noise

Neutrogena’s new platform challenges AI and social skincare myths, starting with a retinol campaign shaped by search and social listening.

public relations

Newsjacking: how PR teams join breaking stories without forcing it

A practical newsjacking guide for B2B PR teams, covering safe timing, workflow, formats, tools, and measurement.

News

APAC short drama apps see 452% session growth as marketers take notice

Sessions jumped 452% in APAC as short drama apps grew. What retention, frequency, and rising creative competition mean for marketers.

News

Coffee-mate’s “situationship” campaign turns a creamer drop into content

Coffee-mate builds a social-first “situationship” story around Situation-Sip, using Instagram DMs and limited free drops to spark participation.

AI marketing

Publicis lifts outlook as AI marketing services grow

Publicis is tying AI marketing services, LiveRamp data, and agency transformation into one growth story for marketers watching agentic systems.

martech

Events Are Becoming the Budget Test for Brand Belief

AI has made digital reach cheap. Events now need to prove they create brand belief, not just attendance, impressions, or pipeline anecdotes.

Spotlight

Getting a senior executive to say yes is the easy part. Here's the hard part

The Ortus Club's Jess Circi on why AI-personalized outreach is losing its edge, and what actually earns a senior executive's trust in 2026.

public relations

Longacre names Whit Clay first CEO amid growth push

Longacre Square Partners has appointed Whit Clay as its first CEO, adding management structure as the advisory firm scales its special-situations work.

public relations

Who's leading the charge? Top 8 PR agencies in APAC

Explore top PR firms in APAC, each specializing in distinct sectors like tech, health, and consumer markets.

public relations

How to vet a B2B PR agency in Singapore

A practical framework for vetting B2B PR agencies in Singapore, with five questions that matter more than any star rating.

News

IKEA turns football’s “lying behind the wall” moment into sofa discounts

IKEA Saudi Arabia offers sofa discounts when a player lies behind the free-kick wall, with savings tied to shirt numbers and DM redemption.

public relations

Best PR agencies in Indonesia for tech startups (2026)

The best PR agencies in Indonesia for tech startups, evaluated on tech specialization, verified scale, and real client relationships.