ContentGrip

Public Relations

OpenAI brings Uber's Jill Hazelbaker in to lead corporate affairs

OpenAI brings Uber's Jill Hazelbaker in to lead global communications and reputation, reflecting corporate affairs' widening strategic role.

News

Amazon's 400M Alexa shoppers signal a new test for retail marketers

Amazon's Alexa shopping scale raises new questions about product visibility, recommendation quality and retail media measurement.

martech

People Inc. builds AI-ready APIs as publishers rethink content delivery

People Inc. is developing Markdown-based APIs as publishers test how to deliver trusted reporting directly to AI agents.

News

Dentsu sees AI modeling reshaping retail media measurement

Agency executives want retail media measured beyond conversions. AI-powered modeling may change how brands evaluate retailer-reported results.

Influencer Marketing

TikTok and WTA launch Creator Club to bring fans closer to tennis

TikTok and the WTA are building a Creator Club with tournament access, athlete-led content and GamePlan hubs. Here is what brands should watch.

Public Relations

Why B2B teams still fight over MQL quality: a 30-day lead audit

Why sales rejects B2B marketing leads, and how to audit 100 MQLs, fix the handoff and measure progress over 30 days.

Influencer Marketing

Faceless YouTube channels promise passive income. But what does the data actually prove?

A 10,000-channel faceless YouTube income model is not a survey of earnings. Independent data shows what brands and creators can actually verify.

News

Best holiday ads of 2026 so far: 9 Christmas campaigns worth watching

Watch nine standout 2026 Christmas ads from John Lewis, Gucci, Levi's, Walmart and more, with real videos, images and creative insights.

News

Publicis closes LiveRamp deal as brands question AI data control

Publicis has closed its LiveRamp deal and launched an AI growth engine. Liquid Death's planned exit shows why data neutrality matters.

Public Relations

Hotwire names Karyn Barr US CEO amid agency leadership changes

Hotwire is appointing a new US CEO amid wider leadership changes. For technology PR clients, the test is how the new structure handles AI and GEO delivery.

News

Aspen Collection brings alpine textures to winter skiwear

Aspen Collection's winter line mixes ski-ready outerwear with alpine textures and a limited 80th-anniversary merchandise capsule.

News

KPop Demon Hunters calendars turn Christmas into 24 fan days

Cinereplicas spotlights Stage Deluxe and Classic 24-day calendars, taking KPop Demon Hunters collectibles into holiday routines.

martech

6sense ties B2B buyer intelligence to AI agents and search visibility

6sense is linking account intelligence to prospecting agents, AI-search visibility and external AI tools, with November and December beta rollouts.

News

Louis Vuitton adds brand chief as Molly Tea fallout lingers

Hector Muelas takes a new creative leadership role as Louis Vuitton faces scrutiny over its China reputation and the Molly Tea dispute.

Influencer Marketing

Velocity backs LV8-Mirage creator agency and media network

Velocity is investing in a creator agency and owned media network. Here's what integrated distribution changes for brands and creators.

martech

Fox’s US$22B Roku deal may clear DOJ with conditions, report says

Semafor reports possible conditional DOJ clearance for Fox's $22B Roku acquisition, but no final decision or ad integration is confirmed.

News

Reddit’s US$847M ad quarter exposes a search traffic dilemma

Reddit's ad revenue grew 54% in Q3 as search referrals fell. What the shift means for brand discovery, logged-in reach and media buying.

News

Pinterest adds 21M monthly users as AI discovery meets revenue gap

Pinterest gained 21M monthly users in Q3. Regional revenue and ARPU show why AI shopping must turn discovery into advertiser value.

News

Etsy turns holiday gifting into a celebration of human makers

Etsy's 2026 holiday films spotlight makers, a lookalike doll and family keepsakes as the retailer builds its human-centered brand message.

News

Microsoft turns Curry Barker's horror short into an unplugged laptop test

Microsoft and Droga5 turn a Curry Barker horror short into a product demo, with unplugged editing and behind-the-scenes proof.

News

Levi’s turns 2,000 build hours into a fuzzy Christmas horror ad

Levi’s stars a fuzzy yeti in a stop-motion holiday horror story, with handmade miniature sets that put its sweaters in the spotlight.

martech

Affle moves to buy Perion for US$420M, linking mobile and retail media

Affle's planned US$420 million takeover of Perion would connect mobile conversion advertising with connected TV, DOOH and retail media.

News

Ye's Jakarta globe stage inspires 10 brand remixes

Domino's, Hydro Coco and CIMB Niaga turn Ye's globe stage into food, finance and local-language social posts.

News

Ulta Beauty's Mrs. Claus season 2 stars Selena Gomez and Tate McRae

Ulta pairs Selena Gomez's Rare Beauty and Tate McRae's fragrance with Mrs. Claus to make holiday gifts feel personal and easy to shop.

News

Svedka turns AI ad backlash into a fan-created Super Bowl contest

Svedka's 2027 Super Bowl contest welcomes human and AI-made entries. The strategy puts audience creativity at the center of its response.