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FRED names BTS’ Jin as global brand ambassador

FRED names BTS’ Jin global ambassador, emphasizing personality and modern style. The move highlights how luxury brands plan for long-term fandom attention.

Liquid Death and Garage Beer’s pee joke targets AI data center water use

Liquid Death and Garage Beer’s pee joke targets AI data center water use

Liquid Death and Garage Beer use a music video and “Coolant Collector” gag to spotlight data center water use, backed by paid social and CTV.

Toronto approves “BTS Boulevard” co-naming on Yonge Street for August concerts

Toronto approves “BTS Boulevard” co-naming on Yonge Street for August concerts

Toronto will temporarily co-name part of Yonge Street “BTS Boulevard” and light City Hall purple, showing how cities formalize fandom travel moments.

Media pitch examples: 12 templates for B2B PR teams

public relations

Media pitch examples: 12 templates for B2B PR teams

12 adaptable media pitch examples for B2B PR teams, covering funding, launches, data, profiles, reactive PR, follow-ups, and journalist fit.

V joins Champion’s “True Champion” push as brands chase K-pop’s Gen Z pull

V joins Champion’s “True Champion” push as brands chase K-pop’s Gen Z pull

Champion names BTS’ V as the face of “True Champion,” reframing the brand around cultural influence with a roster spanning sport, music, and creators.

JCPenney’s “retail rejuvenation” campaign riffs on deal-hunting burnout

JCPenney’s “retail rejuvenation” campaign riffs on deal-hunting burnout

JCPenney uses a wellness-themed parody and a “retail regret” trade-in to position value as trust, not just price, for trade-down shoppers.

AI shopping is reshaping retail fulfillment as 45% of US consumers adopt it

AI shopping is reshaping retail fulfillment as 45% of US consumers adopt it

Locus finds 45% of US consumers use AI to shop. Brand discovery and basket variance are reshaping forecasting, inventory placement, and returns.

Social commerce spend data suggests marketers may be targeting the wrong buyer

Social commerce spend data suggests marketers may be targeting the wrong buyer

ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices.

Daniela Bartoli: Stop treating PR timing as a volume game

Daniela Bartoli: Stop treating PR timing as a volume game

Daniela Bartoli explains how brands can read reporter signals, choose the right channel, and use AI without outsourcing PR judgment.

Higgsfield raises US$400 million as AI video shifts toward enterprise marketing

Higgsfield raises US$400 million as AI video shifts toward enterprise marketing

Higgsfield raises US$400 million at a US$5.4 billion valuation as it pushes AI video from creator workflows into enterprise marketing production.

Kartik Aaryan and Ananya Panday bring “bedroom personality” to D’Decor

Kartik Aaryan and Ananya Panday bring “bedroom personality” to D’Decor

D’Decor adds Kartik Aaryan and Ananya Panday to spotlight bedding variety, shifting from “softness” to personal style in home retail.

BTS’s World Cup halftime fits show how fandom turns styling into content

BTS’s World Cup halftime fits show how fandom turns styling into content

BTS’s halftime styling mixed football culture, club cues, and custom fashion, showing how fandom turns outfit details into ongoing social content.

Colgate names BTS’s j-hope as APAC ambassador for Optic White vitamin C

Colgate names BTS’s j-hope as APAC ambassador for Optic White vitamin C

Colgate names j-hope APAC ambassador for Optic White vitamin C, signaling how beauty framing and social drops are reshaping oral care.

One in four Americans discover products via influencers, YouGov finds

One in four Americans discover products via influencers, YouGov finds

YouGov Profiles shows 27% of Americans discover products via influencers, rising to 41% for Gen Z. What it signals for consideration and media mix.

BTS’ Paris “ARIRANG” custom looks show how luxury meets fandom

BTS’ Paris “ARIRANG” custom looks show how luxury meets fandom

BTS revealed custom luxury looks in Paris across Balenciaga, Dior, Celine, Gucci, Louis Vuitton, and Givenchy. What it signals for fandom-led branding.

Do creators actually move AI visibility? Here's what the evidence says

Do creators actually move AI visibility? Here's what the evidence says

Every GEO vendor claims creators drive AI citations. Here's what independent correlation research and vendor case studies actually prove, and what they don't.

Crocs debuts Niles, a silent croc mascot built for TikTok-era storytelling

Crocs debuts Niles, a silent croc mascot built for TikTok-era storytelling

Crocs debuts Niles, a silent croc character designed for social-first storytelling and recurring content as TikTok Shop becomes a key commerce channel.

Pepsi Extra Fizz taps SB19 and Mimiyuuuh to push “Go Extra” meal moments

Pepsi Extra Fizz taps SB19 and Mimiyuuuh to push “Go Extra” meal moments

PepsiCo Philippines ties Pepsi Extra Fizz to a SB19-led audio and Mimiyuuuh dance challenge, backed by a live Mall of Asia activation and creator

BTS taps Amazon Music’s Just Walk Out tech to speed up tour merch lines

BTS taps Amazon Music’s Just Walk Out tech to speed up tour merch lines

BTS’s North American tour merch will use Amazon’s Just Walk Out lanes, with venue-specific setups and select city pre-sales to reduce checkout lines.

Netflix Philippines taps Kris Aquino as “C.H.I.K.A.” in local originals campaign

Netflix Philippines taps Kris Aquino as “C.H.I.K.A.” in local originals campaign

Netflix Philippines casts Kris Aquino as “C.H.I.K.A.”, using office-comedy critique to spotlight three local originals and spark

Crocs debuts Niles, a new mascot built for social-first storytelling

Crocs debuts Niles, a new mascot built for social-first storytelling

Crocs unveils Niles, a silent croc character built for microseries and experiences, extending TikTok Shop storytelling into long-term brand IP.

Hublot’s World Cup wristwear push leans on athlete identity

Hublot’s World Cup wristwear push leans on athlete identity

Hublot highlights specific watch models worn by athletes and coaches during a World Cup period, reinforcing identity-based luxury positioning.

Toyota turns vehicle sounds into a TikTok-led music collab across Asia

Toyota turns vehicle sounds into a TikTok-led music collab across Asia

Toyota Motor Asia recruits artists in six markets to turn vehicle sounds into tracks, using TikTok to make movement feel cultural, not just functional.

Jung Kook’s Balenciaga custom looks shaped the ARIRANG Tour’s Paris moment

Jung Kook’s Balenciaga custom looks shaped the ARIRANG Tour’s Paris moment

Balenciaga made five custom looks for Jung Kook’s ARIRANG Tour in Paris. Here’s how house codes and accessories shaped the stadium narrative.

BTS’ US recognition hits 42% as favorability reaches a survey high

BTS’ US recognition hits 42% as favorability reaches a survey high

Luminate figures shared by BigHit Music show BTS’ US recognition at 42% and favourability at 46%, well above the surveyed artist average.