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GrabUnlimited taps Ian Mark to make “tipid” feel less punishing

GrabUnlimited taps Ian Mark to make “tipid” feel less punishing

GrabUnlimited’s Ian Mark film turns “tightening the belt” into comedy, positioning subscriptions as repeatable, everyday savings across rides, food, and groceries.

PR audit: how to find the gaps before your next campaign

public relations

PR audit: how to find the gaps before your next campaign

A practical PR audit guide for B2B teams that need clearer messaging, better media targeting, and stronger earned visibility evidence.

Hybe teams up with Korea Fashion Association to scale K-pop fashion IP

Hybe teams up with Korea Fashion Association to scale K-pop fashion IP

Hybe and Korea Fashion Association plan a production system linking artist IP with domestic manufacturers, aiming to strengthen K-fashion

B2B PR credibility begins before the announcement

Content Collision: B2B PR credibility begins before the announcement

Content Collision's Tommy Prayoga argues that startups should treat PR as a long-term perception system, not a last-minute launch tool.

Hallyu exports hit $19B as K-culture becomes a growth channel

Hallyu exports hit $19B as K-culture becomes a growth channel

New figures put Hallyu exports at $19B. For marketers, the signal is faster trend cycles and a clearer need to convert cultural attention into outcomes.

Dermal Therapy’s “It Works 2.0” campaign turns skincare proof into billboard culture

Dermal Therapy’s “It Works 2.0” campaign turns skincare proof into billboard culture

Dermal Therapy expands “It Works 2.0” with 550+ billboards and influencer loyalists, betting that efficacy is the core decision driver in skincare.

Meta AI ad gains meet a bigger infrastructure bill

Meta AI ad gains meet a bigger infrastructure bill

Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.

PR teams need source infrastructure, not more AI pitching

public relations

PR teams need source infrastructure, not more AI pitching

Journalists need PR inputs, but AI-written outreach is making trust more fragile. The durable advantage is verified source infrastructure, not higher pitch volume.

Wendy's hands North America comms remit to Ruder Finn

public relations

Wendy's hands North America comms remit to Ruder Finn

Wendy's has selected Ruder Finn as its North American communications agency of record, with Agnostic supporting Canada.

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

BMW integrates iX3 and 5 Series into Spider-Man: Brand New Day, pairing a film role with an owner animation and a one-off concept vehicle.

Fact sheet: how PR teams turn scattered details into proof

public relations

Fact sheet: how PR teams turn scattered details into proof

A practical fact sheet guide for PR teams that need accurate, current, journalist-ready facts for pitches, briefings, and press kits.

When subscription apps should raise their minimum iOS version

When subscription apps should raise their minimum iOS version

RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.

George Regan steps back from Regan Communications

public relations

George Regan steps back from Regan Communications

George Regan is stepping back from daily management at Regan Communications Group, with Christian Nakkashian taking the operations post.

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo staged a halftime mascot performance at an Indonesian watch party, prompting on-the-spot lessons and rewards without interrupting live play.

Google cloud growth reframes its AI ad advantage

Google cloud growth reframes its AI ad advantage

Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.

Is Shopify Hydrogen right for your brand? A real-world cost-benefit analysis

A practical guide to the costs, benefits, trade-offs, and ROI of Shopify's headless commerce framework.

Encore AI raises $30M for revenue agents

Encore AI raises $30M for revenue agents

Encore AI raised Series A funding to scale AI agents trained on customer conversations, but marketers should test CRM fit before trusting revenue claims.

Lazada Malaysia hands PR remit to TEAM LEWIS

public relations

Lazada Malaysia hands PR remit to TEAM LEWIS

Lazada Malaysia has handed its PR AOR remit to TEAM LEWIS, adding an e-commerce account to the agency's Malaysia portfolio.

Katt Williams stars in TextNow’s first major brand campaign

TextNow’s first major campaign uses Katt Williams to call out contracts and fees, reframing wireless as a control and trust problem for consumers.

Jinro taps BTS’s V for its first global campaign as soju goes mainstream

Jinro taps BTS’s V for its first global campaign as soju goes mainstream

Jinro’s first global campaign with BTS’s V pairs a shareable story with signals about product variety, as overseas soju sales rose 9% in 2025.

Study finds Hallyu exports hit $19B as AI personalization grows fandoms

Study finds Hallyu exports hit $19B as AI personalization grows fandoms

A new ecosystem study sizes Hallyu exports at US$19B, with music up 84% and AI personalization linked to faster global fandom

Sony and Spotify turn Spider-Man fandom into a personalised in-app journey

Sony and Spotify turn Spider-Man fandom into a personalised in-app journey

Sony Pictures Canada and Spotify use listening history and a phone-flip mechanic to create a Spider-Man themed in-app journey for US and Canada users.

Public relations plan template: how PR teams turn strategy into execution

public relations

Public relations plan template: how PR teams turn strategy into execution

Use this public relations plan template to align goals, audiences, messages, owners, timelines, budget, and measurement before outreach starts.

AI statistics show a split between AI adoption and public trust

AI statistics show a split between AI adoption and public trust

New stats show 88% of firms use AI, but only 7% fully integrate it. Marketers face trust gaps and detectable AI content.

Katt Williams fronts TextNow’s “Way Too Smart To Pay Dumb” campaign

Katt Williams fronts TextNow’s “Way Too Smart To Pay Dumb” campaign

TextNow’s new campaign with Katt Williams targets contracts and hidden fees, positioning control and simplicity as the real product message.