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Kraft Heinz and Disney expand brand marketing across parks, streaming, and D23

Kraft Heinz and Disney plan integrated campaigns across parks, streaming, and D23, with brand-led experiences and a “Together at Last” creative concept.

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s trompe-l’œil billboards turn ChatGPT Images into building illusions

OpenAI’s “Reimagined with ChatGPT Images” OOH series uses trompe-l’œil billboards in four cities, turning AI output into place-based spectacle.

Backgrounder: how PR teams give journalists useful context

public relations

Backgrounder: how PR teams give journalists useful context

A practical backgrounder guide for PR teams covering what to include, when to use one, mistakes to avoid, tools, and measurement.

AAA Club Alliance reframes AAA membership with “The Start of Something Good”

AAA Club Alliance reframes AAA membership with “The Start of Something Good”

AAA Club Alliance’s new campaign broadens AAA’s role from crisis help to everyday confidence, spanning travel, car care, insurance, and

Agencies face AI cost questions as token use grows

Agencies face AI cost questions as token use grows

Agencies are moving from AI adoption to AI accountability as token caps, pricing models, and client expectations reshape automated marketing work.

Sabre hands tech PR remit to Walt & Company

public relations

Sabre hands tech PR remit to Walt & Company

Walt & Company has won Sabre's PR remit, a specialist account focused on making complex travel AI and platform messaging easier to understand.

7-Eleven Singapore bets on “little surprises” to keep shoppers coming back

7-Eleven Singapore bets on “little surprises” to keep shoppers coming back

7-Eleven Singapore’s “Find the good stuff” campaign blends creators, app rewards, and collectibles to make store visits feel more like discovery.

Holding statement: how PR teams should respond before facts are final

public relations

Holding statement: how PR teams should respond before facts are final

A practical holding statement guide for PR teams covering structure, templates, approval workflows, common mistakes, and crisis measurement.

Isla and YPF’s “Thank You, Messi” film uses AI to honour Lionel Messi

Isla and YPF’s “Thank You, Messi” film uses AI to honour Lionel Messi

Isla and YPF’s film thanks Lionel Messi with a single message, using in-house AI production to streamline craft while keeping the emotion central.

Cutwater taps Parker Posey to make summer hosting feel less stressful

Cutwater taps Parker Posey to make summer hosting feel less stressful

Cutwater’s “The Longest Island” uses Parker Posey, influencers, and a US$10,000 sweepstakes to position canned cocktails as a host shortcut.

Tracksuit adds AI visibility to brand tracking with Hall deal

Tracksuit's Hall acquisition shows how AI visibility is becoming part of brand health measurement, not just search or content strategy.

CTM brings OpenAI Ads attribution into conversation analytics

CTM brings OpenAI Ads attribution into conversation analytics

CTM adds OpenAI Ads attribution and AskCTM to help marketers connect AI ad traffic to calls, forms, chats, and appointments.

Delphi combines with 393 in tech PR integration

public relations

Delphi combines with 393 in tech PR integration

Delphi has merged with 393, bringing its backed technology PR shop into one brand and reputation consultancy.

Cathay Pacific’s TikTok campaign leans into the “post-flight debrief” moment

Cathay Pacific’s TikTok campaign leans into the “post-flight debrief” moment

Cathay Pacific’s TikTok campaign uses real traveller recaps and FaceTime-style formats, reflecting how younger audiences judge

Brands rushed to “trendjack” Spain’s World Cup win in real time

Brands rushed to “trendjack” Spain’s World Cup win in real time

Brands posted fast after Spain’s 1-0 World Cup win. A look at the creative patterns, tone risks, and what “real-time” marketing rewards.

Press release dateline: how PR teams should format city and date

public relations

Press release dateline: how PR teams should format city and date

A practical guide to press release datelines, covering where they go, how to format city and date, and how PR teams should check them before distribution.

Brands console England fans after Argentina’s World Cup semi-final win

Brands console England fans after Argentina’s World Cup semi-final win

England lost 2-1 to Argentina, and brands responded with humour, pride, and creator-led coverage. Here’s what landed and why tone mattered.

China Media Group’s youth campaign turns AIGC jersey design into a World Cup afterparty

China Media Group’s youth campaign turns AIGC jersey design into a World Cup afterparty

A Guizhou pitch became a runway for AIGC jersey designs from 20+ regions, showing how participation formats can scale cross-cultural storytelling.

Netflix nears upfront deals as it targets $3B in 2026 ad revenue

Netflix nears upfront deals as it targets $3B in 2026 ad revenue

Netflix says it’s pacing toward $3B in 2026 ad revenue. Upfront talks and reduced viewership reporting raise the stakes for measurement

Pizza Hut leans into ’80s–2000s nostalgia to get fans back into rewards

Pizza Hut leans into ’80s–2000s nostalgia to get fans back into rewards

Back to the Hut adds trivia-style challenges, early merch access, and throwback pricing, showing how loyalty can be built around identity.

Yeti’s “Four Letters” platform turns obsession into a logo you can wear

Yeti’s “Four Letters” uses a logo remix and an anthem film to frame the brand around obsession, then extends it through OOH, retail, and social formats.

Myer builds retail media network around loyalty data and AI ads

Myer builds retail media network around loyalty data and AI ads

Myer’s AI retail media network shows how loyalty data is becoming a new advertising layer for retailer and brand partners.

Samsung’s Spider-Man spot turns foldables into superhero props

Samsung’s Spider-Man spot turns foldables into superhero props

Samsung ties Galaxy foldables to Spider-Man via story logic, Easter eggs, and Jacob Batalon, building momentum ahead of Galaxy Unpacked.

Yeti’s “Four Letters” campaign turns obsession into a brand language

Yeti’s “Four Letters” reframes the brand around obsession and commitment, using a repeatable logo device across film, OOH, retail, and social.

Stagwell takes AI media curation in-house

Stagwell takes AI media curation in-house

Stagwell Curate shows how AI media curation is becoming a control layer for agencies, not just another adtech service.