Content Marketing Copywriter vs Content Writer: Four key differences We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
Content Marketing TikTok's ad revenue is massive - here's exactly how much it will grow TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
News BackScoop: SEA's first GenZ-built startup newsletter This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Reports Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
Martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Martech What's predictive analytics in marketing going to be like in 2023? It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Public Relations The ultimate media monitoring service guide for global PR teams (with 13 examples!) PR teams can save time on important but time-consuming tasks by outsourcing media monitoring. Here's our list of 13 services to choose from.
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
News EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Freelancing Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing Singapore-based lifestyle journalist and editor Kenneth Goh shares his experiences as a freelancer in the brilliantly colorful landscapes of food and lifestyle writing.
Guides 11 great press release examples (plus tips!) Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide as well as 11 examples.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Media Eight ways news editors find compelling stories Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
Media Hiring freelance journalists for news: Pros and Cons In the modern gig economy, more media outlets are hiring freelance journalists to cover the news. Here are a few things to be aware of before diving in.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
News Teens Will Fuel Massive Growth in the Video Game Industry Over the Next Five Years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing Six clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
