ContentGrip

Spotlight

Collabstr's Kyle Dulay: Why brands rehire creators even when their posts underperform

Collabstr co-founder Kyle Dulay explains why only 10.35% rehire a creator within 60 days and why reliability can outweigh engagement.

martech

Apple opens Siri AI to third-party apps, widening voice commerce

Apple's Siri AI developer preview could make third-party app services accessible by voice, but brands should not mistake the beta for an ad platform.

News

John Lewis' 20th Christmas ad makes gift anxiety a family story

Kristin Scott Thomas plays a grandmother whose safe cash gift becomes a shared experience in John Lewis' 20th Christmas film.

Influencer Marketing

Adobe brings label music to Premiere mobile, with a catch for paid creators

Adobe's Universal and Warner music deal gives Premiere mobile more creator-friendly tools, but commercial influencer campaigns still need separate rights.

News

David Beckham’s house turns into SharkNinja’s holiday sitcom

Kevin Hart, Tom Brady and Aryna Sabalenka turn Beckham’s house into a holiday comedy, making SharkNinja products part of the plot.

Spotlight

Searchable's Chris Donnelly: a near-100% AI score missed the questions that mattered

Searchable's Chris Donnelly explains why brand-heavy prompt lists can make AI visibility scores look nearly perfect while missing new buyers.

News

Erling Haaland leads 5 faces in Sports Direct's Christmas ad

Haaland, Williamson, Asher-Smith, Pollock and Aitch help Sports Direct and Nike frame Christmas gifting around future sporting potential.

News

Uber Japan turns Reichi's rap into a taxi-button tutorial

Uber uses rapper Reichi's original track to show Japanese Eats users how to book taxis, addressing a little-known feature in an existing app.

News

Coles lets Christmas hosts take credit for store-bought feasts

Coles uses a playful Christmas film about hiding supermarket shortcuts to promote its festive range and simplify holiday hosting.

Tools

12+ content marketing tools to help managers save time and money

Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.

Public Relations

OpenAI brings Uber's Jill Hazelbaker in to lead corporate affairs

OpenAI brings Uber's Jill Hazelbaker in to lead global communications and reputation, reflecting corporate affairs' widening strategic role.

News

Amazon's 400M Alexa shoppers signal a new test for retail marketers

Amazon's Alexa shopping scale raises new questions about product visibility, recommendation quality and retail media measurement.

martech

People Inc. builds AI-ready APIs as publishers rethink content delivery

People Inc. is developing Markdown-based APIs as publishers test how to deliver trusted reporting directly to AI agents.

News

Dentsu sees AI modeling reshaping retail media measurement

Agency executives want retail media measured beyond conversions. AI-powered modeling may change how brands evaluate retailer-reported results.

Influencer Marketing

TikTok and WTA launch Creator Club to bring fans closer to tennis

TikTok and the WTA are building a Creator Club with tournament access, athlete-led content and GamePlan hubs. Here is what brands should watch.

Public Relations

Why B2B teams still fight over MQL quality: a 30-day lead audit

Why sales rejects B2B marketing leads, and how to audit 100 MQLs, fix the handoff and measure progress over 30 days.

Influencer Marketing

Faceless YouTube channels promise passive income. But what does the data actually prove?

A 10,000-channel faceless YouTube income model is not a survey of earnings. Independent data shows what brands and creators can actually verify.

News

Best holiday ads of 2026 so far: 9 Christmas campaigns worth watching

Watch nine standout 2026 Christmas ads from John Lewis, Gucci, Levi's, Walmart and more, with real videos, images and creative insights.

News

Publicis closes LiveRamp deal as brands question AI data control

Publicis has closed its LiveRamp deal and launched an AI growth engine. Liquid Death's planned exit shows why data neutrality matters.

Public Relations

Hotwire names Karyn Barr US CEO amid agency leadership changes

Hotwire is appointing a new US CEO amid wider leadership changes. For technology PR clients, the test is how the new structure handles AI and GEO delivery.

News

Aspen Collection brings alpine textures to winter skiwear

Aspen Collection's winter line mixes ski-ready outerwear with alpine textures and a limited 80th-anniversary merchandise capsule.

News

KPop Demon Hunters calendars turn Christmas into 24 fan days

Cinereplicas spotlights Stage Deluxe and Classic 24-day calendars, taking KPop Demon Hunters collectibles into holiday routines.

martech

6sense ties B2B buyer intelligence to AI agents and search visibility

6sense is linking account intelligence to prospecting agents, AI-search visibility and external AI tools, with November and December beta rollouts.

News

Louis Vuitton adds brand chief as Molly Tea fallout lingers

Hector Muelas takes a new creative leadership role as Louis Vuitton faces scrutiny over its China reputation and the Molly Tea dispute.

Influencer Marketing

Velocity backs LV8-Mirage creator agency and media network

Velocity is investing in a creator agency and owned media network. Here's what integrated distribution changes for brands and creators.