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Search engines still draw 19.6 times more visits than AI chatbots

Search engines still draw 19.6 times more visits than AI chatbots

OneLittleWeb's June 2026 estimates reveal a wide gap between search-engine and chatbot visits, with implications for SEO and AI visibility.

e.l.f. puts an astronaut's hair ahead of her helmet

e.l.f. puts an astronaut's hair ahead of her helmet

A spacewalk gag extends e.l.f.'s haircare campaign, following its Bigfoot debut with another film directed by Ulf Johansson.

KPop Demon Hunters turns Yoplait yogurt into a London makeover salon

KPop Demon Hunters turns Yoplait yogurt into a London makeover salon

Yoplait brought KPop Demon Hunters hair styling, yogurt tasting and take-home goodies to a one-day London salon.

Armani Beauty lets Jonathan Bailey talk failure in Power of WILL

Armani Beauty lets Jonathan Bailey talk failure in Power of WILL

Devon Rodriguez interviews Jonathan Bailey, J Balvin and other public figures for Armani Beauty's Power of WILL fragrance series.

The best product campaign begins with the objection

The best product campaign begins with the objection

Objection-led marketing makes customer doubts the starting point for creative. Samsung, Google and SodaStream show how evidence can answer them.

M&M’S turns Rylan’s cinema prank into a 2,000-ticket Halloween push

M&M’S turns Rylan’s cinema prank into a 2,000-ticket Halloween push

Rylan surprises UK moviegoers for M&M’S Scream Time, with 500 four-ticket prize packages linking the prank to group Halloween outings.

Target turns D'Arcy Carden into Chief Giftologist for the holidays

Target turns D'Arcy Carden into Chief Giftologist for the holidays

Target casts D'Arcy Carden as Chief Giftologist in a nine-film holiday campaign combining comedy, creator content and gift guides.

Nike and Corteiz make a 2:18 sneaker film about making ads

Nike and Corteiz make a 2:18 sneaker film about making ads

A Shox R419 film mixes British football, television and art cameos with two young narrators who keep pushing sneaker-ad ideas further.

Samsung Malaysia uses Team Galaxy creators to answer Fold8 doubts

Samsung Malaysia uses Team Galaxy creators to answer Fold8 doubts

Samsung Malaysia uses Team Galaxy creators to demonstrate Fold8 screens, cameras and everyday practicality in a two-part social series.

Simone Biles brings a personal story to Arcutis' skin campaign

Simone Biles brings a personal story to Arcutis' skin campaign

Simone Biles shares a skin-health story in Arcutis' awareness campaign, illustrating the care needed in healthcare celebrity marketing.

Domino’s turns Minecraft into six collectible pizza boxes

Domino’s turns Minecraft into six collectible pizza boxes

Domino’s teams with Minecraft Dungeons II for six collectible pizza boxes, in-game rewards and a block-shaped personal pizza.

Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute

Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute

The Timberwolves' Real Loud film puts Minneapolis fans, players and local businesses at the heart of a new team identity.

Samsung turns 8 years of foldable doubts into creator Re-Reviews

Samsung turns 8 years of foldable doubts into creator Re-Reviews

Karl Conrad, Unbox Therapy and Linus Media revisit old Galaxy Fold takes as Samsung reframes what a phone review can show.

A product launch is not a marketing capability

A product launch is not a marketing capability

A martech feature announcement is not proof it works for your team. Here is how to check availability, integrations and buying conditions before committing budget.

Google takes Gemini product education to Indonesian campuses

Google takes Gemini product education to Indonesian campuses

Google's campus tour shows how AI product education can connect live trial with the chance to build repeat student use.

Simone Biles brings signature moves to SodaStream's $199.99 Fountain

Simone Biles brings signature moves to SodaStream's $199.99 Fountain

SodaStream ties Simone Biles's individual style to a customizable drink maker, with a campaign spanning video, social, retail and TV.

Lionel Messi brings ChatGPT chess to 517 million Instagram followers

Lionel Messi brings ChatGPT chess to 517 million Instagram followers

Messi's chess lesson turns ChatGPT into a celebrity product demo, while a misplaced chessboard highlights the need for accuracy.

Banana Republic turns a 5-part TikTok sitcom into a fashion showcase

Banana Republic turns a 5-part TikTok sitcom into a fashion showcase

A five-part workplace comedy puts Banana Republic's travel heritage and fashion at the center of a recurring TikTok story.

Anua brings KPop Demon Hunters skincare truck to LA Ulta stores

Anua brings KPop Demon Hunters skincare truck to LA Ulta stores

Anua's October 23-24 LA truck event brings skincare samples, refreshments and collectible moments to two Ulta Beauty locations.

Meta advertisers pull AI-altered ads as new terms shift liability to brands

Meta advertisers pull AI-altered ads as new terms shift liability to brands

Bookshop.org and Exverus say Meta's automated tools changed ads without their approval, as new terms shift AI output risks onto advertisers.

The Cat in the Hat invades 3 Roblox games before Warner Bros. film

The Cat in the Hat invades 3 Roblox games before Warner Bros. film

Warner Bros adds Cat in the Hat experiences to three Roblox games, betting on playful collectibles ahead of the November film.

Visilay maps where SEO, AEO and GEO actually differ

Visilay maps where SEO, AEO and GEO actually differ

Visilay argues that SEO, AEO and GEO share a common foundation, but marketers need different scorecards for rankings, answers and citations.

McDonald’s turns 6 sauces into Halloween face paint kits

McDonald’s turns 6 sauces into Halloween face paint kits

McDonald’s UK blends Halloween makeup, creator tutorials and a limited-edition giveaway to put its familiar sauces into social feeds.

Klook brings experience booking into Meta's Muse

Klook brings experience booking into Meta's Muse

Klook's Meta Muse integration compresses travel discovery, comparison and booking into one conversation, changing how experiences compete for visibility.

KPop Demon Hunters brings the stage to UK toy retail

KPop Demon Hunters brings the stage to UK toy retail

Netflix and The Entertainer bring interactive K-pop photo moments and licensed merchandise to a six-month space at Birmingham's Bullring.