news

IKEA turns its Allen key into wearable marketing

IKEA Singapore’s ALLËNKI turns a simple Allen key into wearable marketing

news

X and TikTok face regulatory heat in Singapore

IMDA flags social media safety gaps in 2025 report

news

Tofu raises $12M Series A to consolidate campaign execution for B2B GTM teams

Tofu raised $12M led by SignalFire as it targets fragmented B2B campaign workflows with unified, AI-assisted execution for GTM teams.

news

Supermetrics buys Relay42 to add real-time CDP activation to its data stack

Supermetrics acquired Relay42 to pair marketing data integration with real-time audience activation, reflecting rising demand for first-party workflows.

Reports

Why human-sounding emails are outperforming AI personalization

New data shows human-sounding emails outperform AI personalization

Reports

What makes a story newsworthy in 2026: the rules PR pros can’t ignore

Why most PR pitches fail today and how to craft stories journalists and AI actually pick up

news

Samsung taps BTS world tour to turn Galaxy into a live marketing platform

Samsung uses BTS World Tour ARIRANG to turn fan moments into a scalable marketing

news

Crexi adds Market Analytics for faster commercial real estate reports

Crexi launched Market Analytics to turn proprietary transaction signals and third-party sources into editable CRE reports, cutting hours of manual work.

news

Sett raises US$30M Series B to expand AI automation for game user acquisition

Sett’s funding supports AI agents for research, creative generation, testing, and optimization as mobile game UA teams push for faster iteration cycles.

Reports

What Muck Rack’s “What is AI Reading?” report reveals about AI brand visibility

New data shows earned media, not paid channels, is shaping how AI tools represent brands

news

Zendesk closes Forethought acquisition to expand AI agents for customer service

Zendesk integrates Forethought to advance autonomous resolution, workflow generation, and voice automation as CX platforms shift toward AI-native service.

news

Impartner adds AI and ad automation to partner marketing workflows

Impartner unifies partner campaigns, paid media automation, and measurement to connect partner activity to pipeline and revenue in one system.

news

CHAGEE bets on Hojicha to bring mindful tea moments to Singapore

CHAGEE blends storytelling, activations, and merch to turn Hojicha into a lifestyle moment

news

Meta bets on AI shopping and creator commerce to close the gap between discovery and purchase

AI-powered discovery, creator monetization, and native checkout are converging into a closed-loop commerce ecosystem

martech

AI-written emails are triggering a trust crisis marketers can’t ignore according Adobe Express report

Consumers don’t just care what you send, they care how you made it

news

Anthropic’s Claude is gaining paying users fast but ChatGPT still leads

A mix of controversy, product launches, and sharp positioning is turning Claude into a serious paid AI contender

Reports

PR in the zero-click era: why visibility now means being cited, not clicked

AI search is shifting visibility from clicks to citations, and PR is at the center of it

martech

The rise of crypto trading in 2026: what marketers and users need to know

From football partnerships to no-KYC onboarding, crypto platforms are rewriting growth strategies

Reports

Why AI trust is becoming marketing’s most important performance metric

AI usage is growing fast, but the real divide is how much consumers trust it

news

Duolingo turns NIKI’s pop lyrics into a language learning engine for Gen Z Indonesia

Duolingo uses pop culture to drive language learning adoption

news

CourtAvenue buys GTX Solutions to expand enterprise data and AI services

The acquisition adds CDP-focused implementation talent as brands rebuild first-party data foundations for AI-driven orchestration and measurement.

news

Wikipedia's new policy limits AI-written articles

New policy signals rising concerns over AI accuracy, sourcing, and editorial trust

news

Opus1 appoints Sharad Mohan as CEO and closes Series B funding

Opus1’s CEO transition and Series B point to scaling vertical software for performing arts schools, as demand grows for integrated ops plus marketing.

news

Lightfield debuts a one-hour agent to migrate CRM data from HubSpot

Lightfield automates CRM switching via CSV mapping and relationship preservation, as data access policies become a new battleground for AI agents.

Reports

Localization gaps are costing companies 20% in revenue as global expansion accelerates

New Lokalise data shows how AI translation, budget gaps, and weak localization strategies are holding back global growth