news

Publicis acquires LiveRamp to build smarter AI agents through data co-creation

The US$2.2B acquisition signals a bigger push toward AI-ready data collaboration, identity infrastructure, and enterprise marketing agents.

news

Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing

Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences

Influencer Marketing

LinkedIn influencer marketing: a complete playbook for B2B brands

Why your LinkedIn influencer strategy is probably built on the wrong assumptions

Influencer Marketing

Influencer marketing attribution: connecting creator posts to B2B pipeline

B2B influencer attribution: the UTM, CRM, and dark funnel playbook

news

Qualtrics buys Press Ganey Forsta for $6.75B to deepen healthcare XM data

The deal expands Qualtrics’ experience management data in healthcare, where benchmarking depth and workflow integration drive differentiation.

Reports

Accenture says AI is becoming consumers’ “second self” and marketers need a new playbook

Accenture’s latest consumer research shows AI is reshaping discovery, loyalty, and autonomous commerce

news

Zithara.AI expands into Australia with AI-native CRM, CDP and automation stack

Zithara.AI enters Australia with a unified retail CRM and CDP stack, aiming to connect Meta and Google spend to in-store outcomes.

news

Alexa+ turns Echo Show into a full-screen AI shopping hub for Amazon

Amazon’s upgraded Alexa+ shopping experience could change how consumers discover products and how brands compete inside AI-powered retail ecosystems.

news

Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026

Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.

Guides

How to create an SEO content brief that supports topical authority

A step-by-step breakdown of what belongs in a brief when your goal is owning a topic, not just ranking one page

news

Captello launches Revelation analytics platform for event ROI measurement

Captello’s Revelation consolidates event data sources and automates reporting to support year-over-year ROI analysis for exhibitors and organizers.

news

Netflix ramps up global ad push with AI tools and 250M monthly viewers

The streaming giant is turning its ad business into a full-scale AI-powered media platform for global marketers.

news

Hyundai backs CNN’s ‘K-Everything’ series as brands lean harder into culture-led marketing

Hyundai and CNN are betting that Korean culture, not traditional advertising, is the future of global brand relevance.

Influencer Marketing

Influencer contract templates: clauses every B2B marketer needs in 2026

The B2B influencer contract template most brands are missing

Content Marketing

Modern content marketing strategies beyond SEO

Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.

Reports

Blind boxes are a Gen Z hit, but older shoppers are not buying the hype

GrowthOps Asia’s new research shows why blind boxes are powerful, polarising, and risky when brands overgeneralise Gen Z behaviour.

news

Dua Lipa sues Samsung over TV box image use, raising new brand safety questions for marketers

Samsung’s Dua Lipa lawsuit shows why marketers need stronger image rights governance and creator licensing controls

news

TikTok World 2026 introduces AI ad tools, creator search, and in-app travel booking for marketers

TikTok’s latest ad updates push AI deeper into creative production, creator discovery, and in-app commerce.

news

adidas brings FIFA World Cup 2026 pet jerseys to with matching kits for owners and pets

The sportswear giant is turning football fandom and pet culture into a lifestyle marketing play ahead of FIFA World Cup 2026™.

martech

How to use AI-assisted content marketing without losing your brand voice

AI can speed up content production, but marketers still need to protect originality, clarity, and brand perspective.

news

The real marketing lesson behind the “Millennial vs Gen Z” trend

Brands are turning generational copy jokes into a lesson on attention, context and cultural fluency.

Influencer Marketing

Influencer marketing fraud in 2026: how to detect fake followers, bots, and engagement pods

81% of marketers encountered influencer fraud in 2026. Learn how to detect fake followers, bots, and engagement pods with a 12-point checklist and the AI tools that automate it.

news

Vector raises US$10M Series A for contact-level AI advertising

Vector raised US$10M to expand contact-level B2B advertising and LLM-based reporting. The move targets tighter budgets and harder attribution.

martech

Most AI martech consolidation projects solve the wrong problem first

AI platform consolidation can simplify your stack or bury weak measurement. Use this framework to evaluate identity, traceability, and control before committing.

news

Fluent and Rebuy team up on post-purchase ads for Shopify merchants

Fluent and Rebuy launched a thank-you page ad product for Shopify merchants, reflecting retail media expansion into post-transaction experiences.