News Heinz turns couch-eating chaos into a limited-edition SauceCover in Italy Heinz Italy pairs new Spicy Chicken and Fish & Chips sauces with a grease-resistant SauceCover, distributed to media and influencers for social proof.
News Heinz turns World Cup “cards” into a bigger ketchup packet moment Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.
AI marketing Anthropic turns AI skepticism into brand strategy Anthropic's new campaign shows how AI marketing now has to address skepticism, trust, and product boundaries before audiences accept ambition.
content marketing Stop Managing Content Calendars. Start Building Proof Libraries AI search rewards evidence more than publishing volume. Build proof libraries that help buyers, journalists, and AI systems verify your strongest claims.
Influencer Marketing Gymshark's long-term creator partnership program: the B2B lessons hiding in a B2C playbook Inside Gymshark's Athlete program: what B2B marketers can steal from a fitness apparel brand
News CTF Life uses a classic school essay prompt to frame its new brand push CTF Life uses a Hong Kong school essay prompt to position insurance as life planning, with video, OOH, and brand-plus-business measurement.
News KFC’s “Surrender to Tender” ad bets on softness to sell chicken KFC UK&I’s new film uses a revised “Linger” to sell Tenders & Dips, hinting at how its global brand refresh may evolve.
Spotlight AI made content free. That's exactly why Kickresume's best pages are the least AI-written ones Kickresume's Peter Duris on why AI made generic content free, and why proof, depth, and audience fit are the only things left that still convert.
public-relations How to pitch an exclusive story without burning media trust A practical guide to pitching an exclusive story, choosing the right reporter, setting clear terms, and protecting media trust.
Influencer Marketing Event influencers: how B2B brands turn conferences into creator campaigns A practical B2B guide to using event influencers before, during, and after conferences to build trust, extend reach, and measure impact.
News Heinz’s World Cup “Penalty Packets” turn a fan gripe into social content Heinz’s Penalty Packets use red/yellow card visuals, creators, and UGC to tie a common condiment gripe to World Cup conversation.
Influencer Marketing The micro-influencer seeding playbook: what Stanley and The Buy Guide prove about earned trust What Stanley's US$750 million turnaround teaches B2B marketers about product seeding
AI marketing Meta adds AI ad labels as synthetic creative becomes routine Meta is adding AI disclosure labels to Facebook and Instagram ads, giving marketers a clearer governance signal as synthetic creative becomes routine.
AI marketing AI creative now needs provenance, not just approvals AI creative speed is becoming easy. The harder advantage is provenance that lets teams defend how an asset was made, approved, disclosed, and scaled.
Guides 12 marketing and martech publications every APAC marketer should follow in 2026 A working shortlist of 12 marketing and martech publications for APAC marketers, compared on focus, cadence, format, and what each is actually good for.
Public Relations Embargoed press release: when to use one and how to send it A practical guide to using an embargoed press release, covering when it helps, how to secure journalist agreement, and how to avoid timing mistakes.
News PepsiCo’s ‘Now in a Solo Pack’ platform pushes single-serve snacking in Europe PepsiCo’s “Now in a Solo Pack” platform targets everyday snacking moments in Europe, using short assets across OOH, retail, and digital.
Guides Content marketing platforms vs. content marketing resources: the complete 2026 guide Content marketing platforms and content marketing resources aren't the same thing. Here's how to tell them apart, and where each one fits your stack in 2026.
Public Relations What is a media list? A practical guide for PR teams A practical guide to building a media list that improves PR outreach, journalist relevance, campaign learning, and earned coverage quality.
AI marketing Meta brings Muse Image to Advantage+ creative Meta's Muse Image rollout puts generative visuals closer to paid social production, with Advantage+ creative access coming for advertisers and agencies.
News Doritos leans into F1’s “watch-from-home” fandom with a global campaign push Doritos is using F1’s 10-month calendar to scale a global platform and local activations, with creative built around how most fans actually watch races.
Influencer Marketing Influencer outreach template: messages creators actually answer A B2B influencer outreach template for pitching creators with clear fit, compensation, disclosure, usage rights, and next steps.
martech Monetization strategies for publishers beyond traditional banner ads Discover publisher monetization strategies beyond banner ads, including native ads, push notifications, affiliate marketing, and subscriptions.
martech Zappi brings predictive ad testing to high-volume creative Zappi's Amplify AI brings predictive ad testing into high-volume digital creative, but marketers still need guardrails for AI-assisted decisions.
News Animoca Brands backs Minds with a $10M program for AI agent builders Animoca Brands launched Minds with a $10M program. The move highlights AEO, agent-friendly content, and new distribution rules beyond ads.
