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Google and Meta earnings show AI is driving growth, but at very different costs for marketers

Google and Meta earnings show AI is driving growth, but at very different costs for marketers

AI is fueling explosive growth for Google and Meta, but their strategies and risks are diverging fast

Highspot adds GTM Agent to connect revenue signals with execution guidance

Highspot adds GTM Agent to connect revenue signals with execution guidance

Highspot’s GTM Agent unifies CRM, content, training, and engagement signals to recommend role-specific actions for GTM consistency.

Cemantica acquires Luminoso to expand AI-driven journey analytics

Cemantica acquires Luminoso to expand AI-driven journey analytics

Cemantica acquired Luminoso to add natural language analytics to its JVMP, aiming to turn unstructured feedback into measurable journey actions.

Hightouch raises US$150M Series D as it leans into agentic marketing

Hightouch raises US$150M Series D as it leans into agentic marketing

Hightouch raised US$150M at a US$2.75B valuation, pushing AI agents that use first-party data to orchestrate cross-channel campaigns.

The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands

The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands

From Samsung to Spotify, brands turn nostalgia into full-funnel marketing

Gen Z marketing campaigns: 20+ brand examples marketers should study

A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Why B2B startups lose deals after the demo (and it's not your competitor's fault)

Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra

Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action

How to vet influencers: an AI-era checklist for authenticity

Influencer Marketing

How to vet influencers: an AI-era checklist for authenticity

Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.

Pacvue launches Amazon-focused AI agent as retail media automation heats up

Pacvue launches Amazon-focused AI agent as retail media automation heats up

A specialized AI agent aims to simplify Amazon Ads optimization and close the gap between data and execution

What content works in AI search today (and what doesn’t)

What content works in AI search today (and what doesn’t)

Search has shifted from clicks to citations, and content strategy needs to follow

Chord raises $7M to expand its context platform for AI-driven commerce

Chord raises $7M to expand its context platform for AI-driven commerce

Chord’s $7M round supports a platform that unifies commerce data for reporting and activation as brands push AI into daily decisions.

Claritas Rx launches omnichannel CRM for patient services teams

Claritas Rx launches omnichannel CRM for patient services teams

Claritas Rx unifies hub and pharmacy workflows in one CRM, aiming to reduce access delays and improve time-to-therapy for specialty brands.

Influencer marketing ROI: a data-driven framework for B2B marketers

Influencer Marketing

Influencer marketing ROI: a data-driven framework for B2B marketers

The US$5.78 benchmark was built for e-commerce. Here is how B2B marketers should actually measure what creator programs return.

Accenture backs Netomi to scale agentic AI in customer experience programs

Accenture backs Netomi to scale agentic AI in customer experience programs

Accenture will integrate Netomi into CX programs, highlighting services-led distribution as a key path for deploying governed AI agents at scale.

ContractorHUB takes strategic investment to link contractor marketing and ops

ContractorHUB takes strategic investment to link contractor marketing and ops

ContractorHUB pairs contractor CRM and operations with agency execution, aiming to close the gap between lead gen, booking, and job outcomes.

Appier details “AI self-awareness” research for lower-risk enterprise decisions

Appier details “AI self-awareness” research for lower-risk enterprise decisions

Appier embeds risk calibration and boundary checks into AI agents for adtech and personalization teams operating under data and brand constraints.

Snapchat brings AI Sponsored Snaps to chat

Snapchat brings AI Sponsored Snaps to chat

A closer look at Snapchat’s push into AI-powered chat ads and what it signals for marketers

Klaviyo adds Custom Skills to expand its Customer Agent

Klaviyo adds Custom Skills to expand its Customer Agent

Klaviyo’s Custom Skills adds brand-specific logic and integrations to its Customer Agent, reflecting the shift toward CRM-native AI service.

WellnessLiving launches integrated AI marketing automation for service businesses

WellnessLiving launches integrated AI marketing automation for service businesses

WellnessLiving embeds marketing automation into scheduling and payments data, targeting retention and win-back for fitness and wellness operators.

Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production

Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production

Why a no-new-ads strategy signals a shift in sports marketing efficiency

reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce

reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce

AiChat connects Shopify catalog and order data to chat, aiming to reduce checkout drop-off and unify support with AI ticketing.

12 trendjacking campaigns that turned viral moments into marketing wins

12 trendjacking campaigns that turned viral moments into marketing wins

How brands turn viral moments into shared cultural trends that everyone can participate in

Amazon adds real-time AI chat to audio shopping with “Join the chat”

Amazon adds real-time AI chat to audio shopping with “Join the chat”

Amazon turns passive product listening into interactive AI conversations, letting shoppers ask questions and get real-time answers mid-audio

Actively raises $45M Series B for AI agents built around each revenue account

Actively raises $45M Series B for AI agents built around each revenue account

Actively secured $45M Series B to expand a revenue platform with persistent AI agents per account, as enterprises look to reduce tool sprawl.