ContentGrip - AI insights on marketing, PR, and media

Sign in Subscribe

Snapchat brings AI Sponsored Snaps to chat

Snapchat brings AI Sponsored Snaps to chat

A closer look at Snapchat’s push into AI-powered chat ads and what it signals for marketers

Klaviyo adds Custom Skills to expand its Customer Agent

Klaviyo adds Custom Skills to expand its Customer Agent

Klaviyo’s Custom Skills adds brand-specific logic and integrations to its Customer Agent, reflecting the shift toward CRM-native AI service.

WellnessLiving launches integrated AI marketing automation for service businesses

WellnessLiving launches integrated AI marketing automation for service businesses

WellnessLiving embeds marketing automation into scheduling and payments data, targeting retention and win-back for fitness and wellness operators.

Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production

Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production

Why a no-new-ads strategy signals a shift in sports marketing efficiency

reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce

reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce

AiChat connects Shopify catalog and order data to chat, aiming to reduce checkout drop-off and unify support with AI ticketing.

12 trendjacking campaigns that turned viral moments into marketing wins

12 trendjacking campaigns that turned viral moments into marketing wins

How brands turn viral moments into shared cultural trends that everyone can participate in

Amazon adds real-time AI chat to audio shopping with “Join the chat”

Amazon adds real-time AI chat to audio shopping with “Join the chat”

Amazon turns passive product listening into interactive AI conversations, letting shoppers ask questions and get real-time answers mid-audio

Actively raises $45M Series B for AI agents built around each revenue account

Actively raises $45M Series B for AI agents built around each revenue account

Actively secured $45M Series B to expand a revenue platform with persistent AI agents per account, as enterprises look to reduce tool sprawl.

Bloomreach adds Loomi AI for Shopify as a single app for journey personalization

Bloomreach adds Loomi AI for Shopify as a single app for journey personalization

Bloomreach ships a Shopify app that connects store data to its search and marketing tools, aiming for consistent personalization across touchpoints.

Apple reframes health data as signal, not noise in new iPhone and Apple Watch campaign

Apple reframes health data as signal, not noise in new iPhone and Apple Watch campaign

Apple’s latest campaign shifts the wellness narrative from advice overload to personal data clarity

Ndovesha AI expands a unified AI agent workspace for marketing production

Ndovesha AI expands a unified AI agent workspace for marketing production

Ndovesha AI bundles agents for ads, social, and web assets in one workspace, reflecting the push toward workflow based AI marketing automation.

Omnicom and Google launch AI system to critique ads before they go live

Omnicom and Google launch AI system to critique ads before they go live

Learn how Omnicom and Google’s AI creative intelligence system improves ad performance before campaigns go live.

The ultimate list of TikTok trends for Gen Z marketing

The ultimate list of TikTok trends for Gen Z marketing in 2026

Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.

Airwallex taps football culture with Arsenal and Spike Lee to reframe B2B finance

Airwallex taps football culture with Arsenal and Spike Lee to reframe B2B finance

Spike Lee and Arsenal help Airwallex make cross-border finance relatable for modern marketers

SAS and Liverpool FC partner to expand AI-driven fan personalization

SAS and Liverpool FC partner to expand AI-driven fan personalization

SAS Customer Intelligence 360 and Viya will unify fan data and support personalized offers, journey optimization, and engagement modeling across channels.

Q4 adds AI-native CRM features to its investor relations platform

Q4 adds AI-native CRM features to its investor relations platform

New features automate meeting logging and briefing prep, aiming to turn IR engagement histories into faster, queryable insights.

What does success look like in AI search? New KPIs marketers need

What does success look like in AI search? New KPIs marketers need

Why rankings no longer define visibility and what marketers should measure instead

Hightouch raises $150M Series D for agentic AI marketing platform

Hightouch raises $150M Series D for agentic AI marketing platform

The Series D backs AI agents built on first-party data, pushing marketing teams toward automated decisioning and cross-channel execution.

The best AI influencer marketing tools for 2026: a B2B marketer's comparison

Influencer Marketing

The best AI influencer marketing tools for 2026: a B2B marketer's comparison

Not a vendor list. A real comparison of 12 platforms on LinkedIn coverage, martech integration, and B2B pipeline attribution.

Courier Health raises $50M Series B to expand life sciences CRM

Courier Health raises $50M Series B to expand life sciences CRM

Courier Health secured US$50M led by Oak HC/FT to scale its biopharma CRM, focused on patient journey workflows like enrollment and therapy start.

$McDonald’s France turns everyday moments into brand storytelling with TBWA\Paris$

McDonald’s France turns everyday moments into brand storytelling with TBWA\Paris

How a simple emoji twist reframes family marketing in a fragmented world

SignNow adds Docgen API to automate document creation before e-signature

SignNow adds Docgen API to automate document creation before e-signature

SignNow’s Docgen API generates documents from CRM and ERP data, then routes them into signing flows, aiming to reduce errors and cycle time.

Adobe completes Semrush acquisition to expand brand visibility for CX teams

Adobe finalizes its Semrush acquisition, bringing SEO, GEO, and agentic visibility signals closer to CX orchestration and content workflows.

Marc Jacobs bets on microdrama content with “The Scene” to turn fashion into episodic entertainment

Marc Jacobs bets on microdrama content with “The Scene” to turn fashion into episodic entertainment

A scripted Manhattan chase for a Met Gala invite signals a bigger shift toward episodic branded entertainment

12 best marketing campaigns of all time

18 best marketing campaigns of all time that marketers can learn from

From viral moments to brand movements, what the best campaigns teach modern marketers