news

Cathay marks 80 years with a short film built on memory, distance, and home

The airline’s new short film uses family, Hong Kong memory, and archive-led details to make legacy feel personal.

news

OpenAI expands ChatGPT ads pilot with self-serve Ads Manager and CPC bidding

ChatGPT’s ads pilot is expanding globally as OpenAI builds a full conversational advertising platform.

martech

The future of AI in marketing 2026: trends, tools and strategies

Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

news

Rokt acquires Canal to expand its e-commerce catalog and checkout offers

Rokt is adding Canal’s distributed commerce stack to expand third-party offers in checkout and post-purchase flows, as retail media moves closer to conversion.

Reports

55% of businesses are consolidating software tools to adopt AI

Businesses are replacing working software, consolidating vendors, and reshaping procurement strategies as AI adoption accelerates across enterprise tech stacks.

news

Omnisend launches MCP to use e-commerce marketing tools inside ChatGPT

MCP lets merchants query Omnisend data and create campaigns in ChatGPT, signaling a shift toward AI-led marketing ops in e-commerce.

martech

How topic clusters and internal linking build topical authority

Why search engines and AI Overviews reward connected content instead of isolated blog posts

news

Instagram’s ‘Instants’ test signals a shift toward private social sharing

Meta’s disappearing photo app could reshape how brands approach private social engagement

Spotlight

Axel Sukianto: B2B teams are paying a tax for playing it safe

Truescope's VP Marketing Axel Sukianto explains why B2B teams play it safe, what real experimentation looks like, and why conviction beats content.

news

Showpad AI expands into an AI-native revenue effectiveness platform

Showpad AI combines content, coaching, engagement, and revenue signals, aiming to reduce CRM admin work and improve field sales consistency.

Reports

Smarter aisles are forcing retail media budgets to grow up

The quiet merger of shelf space and screen space is changing how brands think about retail media, shopper marketing, and omnichannel investment.

news

Captello rolls out Intelligent Scanner for AI-based event lead capture

Captello’s Intelligent Scanner captures badges, cards, and conversations, then enriches and syncs data into CRM and marketing automation tools.

Influencer Marketing

How to calculate earned media value (EMV) without lying to yourself

Most EMV formulas produce numbers that look great in a deck but prove nothing. Here's how to calculate earned media value with CPM-equivalent math that holds up to scrutiny.

news

FOX One and Indeed turn World Cup fandom into a US$50,000 creator job

FOX Sports and Indeed are turning football fandom into a creator-led streaming spectacle for FIFA World Cup 2026™

news

Meta’s AI-scaled ad engine lifts revenue 33% as pricing power deepens

AI-driven ad optimisation is helping Meta grow faster from the same audience while increasing advertiser dependence on its ecosystem.

Guides

AI writing tools in 2026: complete guide for content creators

How modern AI writing platforms help creators brainstorm, fact-check, localize, edit, and publish faster without losing their voice

Reports

The localization mistakes marketers wish they could take back

New Lokalise research reveals how translation mistakes damage campaigns, dilute brand voice, and force marketers to rethink global expansion.

news

Amperity adds real-time AI assistants for customer data activation

Amperity’s new assistants and real-time activation aim to close the gap between customer insight and in-session personalization across channels.

news

TikaMobile launches agentic AI-native CRM for commercial sales teams

TikaPharma adds agentic workflows, HCP scoring, and automated reporting for commercial teams. Here's how to evaluate impact and risk.

news

Aircall acquires Vogent to improve AI voice agent reliability

Aircall acquired Vogent to deepen voice AI infrastructure, focusing on latency, turn-taking, and production reliability for business calls.

news

Influ2 launches Contact-Level GTM Orchestration

Influ2's new orchestration triggers ads, cadences, and MAP actions from individual buyer signals, with Salesforce attribution and identity beta.

news

Sierra raises $950M to expand AI customer experience agents

Sierra secured US$950M at a US$15B+ valuation, as enterprises shift AI agents from support into sales and retention workflows.

news

ServiceNow launches Autonomous CRM to execute work

ServiceNow expands AI specialists into CRM to automate cases, quotes, and orders. What to assess on governance, data, and workflow fit.

news

OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions

New code hints suggest ChatGPT ads may evolve from awareness placements into measurable performance campaigns.

news

Samsung taps Thierry Henry to push premium football viewing ahead of World Cup marketing wave

Samsung’s latest football campaign turns TV quality into a brand positioning play for the 2026 World Cup cycle