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Swig and Liquid Death's Halloween cup sells out in 48 hours

Swig and Liquid Death's Halloween cup sells out in 48 hours

Swig says its Liquid Death Halloween cups sold out in 48 hours. The drink remained available, highlighting collectible merchandise's role.

Amazon Ads nears US$20B in Q3 as AI buying raises control questions

Amazon Ads nears US$20B in Q3 as AI buying raises control questions

Amazon's Q3 ad revenue nears US$20B. Its AI-led buying strategy raises questions about control, modeled sales and incremental campaign returns.

BONBONWHIMS and GlassesUSA turn Y2K charms into eyewear

BONBONWHIMS and GlassesUSA turn Y2K charms into eyewear

A 10-style eyewear collection pairs Y2K frames with seven swappable magnetic charms, turning prescription glasses into customizable accessories.

Joe Fresh apologizes for hiding Halloween costumes under puffers

Joe Fresh apologizes for hiding Halloween costumes under puffers

A Canadian Halloween campaign makes the winter coat hiding a child's costume the reason to notice Joe Fresh outerwear.

CelcomDigi turns a Deepavali family photo into a video call

CelcomDigi turns a Deepavali family photo into a video call

CelcomDigi's 2026 Deepavali film, Inaikkum Alaippu, turns a messy family photo into a video call, putting connection before perfection.

When audience overlap is worth paying for

When audience overlap is worth paying for

Audience overlap analysis needs more than deduplicated reach. Pinterest, Walmart and Criteo show when repeated exposure may help and when it wastes spend.

YouTrip turns Jungkook lookalikes into a S$9,000 fan contest

YouTrip turns Jungkook lookalikes into a S$9,000 fan contest

A BTS-inspired lookalike contest invites Singapore fans to vote online and attend a finale while YouTrip promotes its Korea flight giveaway.

KPop Demon Hunters brings Derpy collectibles to MINISO in KL

KPop Demon Hunters brings Derpy collectibles to MINISO in KL

MINISO Friends in Kuala Lumpur offers Derpy plushies, HUNTR/X figures and accessories, extending KPop Demon Hunters fandom into everyday retail.

TikTok puts brand safety and AI ad guidance in one APAC push

TikTok's new APAC Brand Safety Center brings advertiser controls and AI ad guidance together, but campaign-level verification remains essential.

Walmart brings 3,000+ shopper segments to CTV ads through Vibe

Walmart brings 3,000+ shopper segments to CTV ads through Vibe

Walmart brings its shopper data into Vibe's streaming TV ad platform with AI-assisted targeting. What marketers can and cannot measure.

Zulu Alpha Kilo uses AI satire to question agency economics

Zulu Alpha Kilo uses AI satire to question agency economics

Zulu Alpha Kilo's The Chat turns AI efficiency into an agency billing problem, with implications for creative value and client relationships.

Doritos turns snack crumbs into limited-edition loungewear

Doritos turns snack crumbs into limited-edition loungewear

Doritos and 7-Eleven Canada offer 50 artist-designed loungewear sets with crumb catchers.

Instagram reportedly offers YouTubers up to $500K for Features

Influencer Marketing

Instagram reportedly offers YouTubers up to $500K for Features

Instagram reportedly offers some YouTubers up to $500K to bring long-form videos to Features. What the confidential deals mean for creators and brands.

Google expands AI Mode ads to 10 markets, including Southeast Asia

Google expands AI Mode ads to 10 markets, including Southeast Asia

Google's AI Mode ad expansion reaches three Southeast Asian markets, but marketers must validate account eligibility and aggregated reporting.

FTI survey finds most crisis plans go untested until risk escalates

Public Relations

FTI survey finds most crisis plans go untested until risk escalates

FTI's survey finds a large gap between written crisis plans and continuous readiness, with implications for PR and legal escalation.

Mbappé's China crisis shows the limits of a personal-views defense

Public Relations

Mbappé's China crisis shows the limits of a personal-views defense

The limits of a personal-views defense become clear when broadcasters and sponsors act. Mbappé's China backlash shows why global crisis plans need local decision rights and coordinated partner responses.

Meta’s Andromeda now scores over 1 billion ads per second

Meta’s Andromeda now scores over 1 billion ads per second

Meta's redesigned Andromeda ad retrieval engine processes over a billion eligible ads per second, but advertiser-level gains still depend on measurement and creative.

Edelman US CEO Kirsty Graham exits as Harrington takes interim role

Public Relations

Edelman US CEO Kirsty Graham exits as Harrington takes interim role

Edelman's interim US leadership choice prioritizes account continuity as Kirsty Graham prepares to depart and the firm searches for her successor.

How LEGO turns toy sets into real-world brand experiences

LEGO's Unicorn Café, Botanicals Bloom Bar and Formula 1 cars reveal how physical experiences make different audiences part of the story.

KPop Demon Hunters heads to Immersive Gamebox in 2027

KPop Demon Hunters heads to Immersive Gamebox in 2027

Immersive Gamebox and Netflix plan a 60-minute KPop Demon Hunters group experience in the U.S. for January 2027, with ticket sales in December.

KPop Demon Hunters heads to Immersive Gamebox in 2027

KPop Demon Hunters heads to Immersive Gamebox in 2027

Immersive Gamebox and Netflix plan a 60-minute KPop Demon Hunters group experience in the U.S. for January 2027, with ticket sales in December.

KPop Demon Hunters heads to Immersive Gamebox in 2027

KPop Demon Hunters heads to Immersive Gamebox in 2027

Immersive Gamebox and Netflix plan a 60-minute KPop Demon Hunters group experience in the U.S. for January 2027, with ticket sales in December.

KPop Demon Hunters heads to Immersive Gamebox in 2027

KPop Demon Hunters heads to Immersive Gamebox in 2027

Immersive Gamebox and Netflix plan a 60-minute KPop Demon Hunters group experience in the U.S. for January 2027, with ticket sales in December.

POP MART makes Derpy a rare KPop Demon Hunters collectible

POP MART makes Derpy a rare KPop Demon Hunters collectible

POP MART's Peach Riot x KPop Demon Hunters collection includes a one-in-72 secret Gigi Derpy plush alongside six HUNTR/X looks.

KPop Demon Hunters gets a 37,000-brick LEGO Derpy

KPop Demon Hunters gets a 37,000-brick LEGO Derpy

LEGO and Netflix commissioned a roughly 37,000-brick Derpy Tiger for LEGO World in Utrecht, blending fandom with a maker's showpiece.