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Neutrogena’s silence on Hayden Panettiere is becoming the story

Neutrogena’s silence on Hayden Panettiere is becoming the story

Neutrogena faces rising criticism as Hayden Panettiere’s postpartum depression claims return to social feeds, raising questions about silence in crises.

Jennifer Coolidge’s “spotted in Bondi” moment was an Audible campaign setup

Jennifer Coolidge’s “spotted in Bondi” moment was an Audible campaign setup

Audible used a staged Jennifer Coolidge Bondi sighting, then an after-film reveal, to move earned buzz into TV, social, retail films, and OOH.

Betway’s “Clubhouse” bet is simple: make sports betting feel like a fandom

Betway’s “Clubhouse” bet is simple: make sports betting feel like a fandom

Betway builds “Clubhouse” around global sports partners, using long-format creative and pop-ups to make sponsorships feel like a shared fan experience.

BTS’ 2026 brand era is built for ARMY’s “spot it, buy it” culture

BTS’ 2026 collaborations span Nike, OREO and ARIH. Here’s why tour-linked scarcity and fandom collecting drive rapid sell-outs.

Jin fronts ELLE D-EDITION with FRED in a Paris château shoot

Jin fronts ELLE D-EDITION with FRED in a Paris château shoot

Jin fronts ELLE’s D-EDITION digital covers with FRED’s Force 10, with teasers and fashion film assets designed for web and social viewing.

How to build a media list journalists actually want to hear from

public relations

How to build a media list journalists actually want to hear from

A practical guide to building, segmenting, and maintaining a media list that helps PR teams reach relevant journalists with better pitches.

Influencer Marketing

Your creator campaign may be building the creator's brand, not yours

Creator campaigns can deliver huge attention while leaving the sponsor forgettable. Measure what the brand retains before renewing the partnership.

ChatGPT Ads expands across Europe

ChatGPT Ads expands across Europe

OpenAI brings ChatGPT Ads to 31 European countries, with managed access first and self-serve later. Here’s what changes for targeting and

Central Cee and Coca-Cola turn Premier League fandom into a soundtrack

Central Cee and Coca-Cola turn Premier League fandom into a soundtrack

Coca-Cola Zero Sugar pairs Central Cee with a season-arc film and track, aiming to link the brand to Premier League fan rituals and emotion.

FRED names BTS’ Jin as global brand ambassador

FRED names BTS’ Jin global ambassador, emphasizing personality and modern style. The move highlights how luxury brands plan for long-term fandom attention.

Liquid Death and Garage Beer’s pee joke targets AI data center water use

Liquid Death and Garage Beer’s pee joke targets AI data center water use

Liquid Death and Garage Beer use a music video and “Coolant Collector” gag to spotlight data center water use, backed by paid social and CTV.

Toronto approves “BTS Boulevard” co-naming on Yonge Street for August concerts

Toronto approves “BTS Boulevard” co-naming on Yonge Street for August concerts

Toronto will temporarily co-name part of Yonge Street “BTS Boulevard” and light City Hall purple, showing how cities formalize fandom travel moments.

Media pitch examples: 12 templates for B2B PR teams

public relations

Media pitch examples: 12 templates for B2B PR teams

12 adaptable media pitch examples for B2B PR teams, covering funding, launches, data, profiles, reactive PR, follow-ups, and journalist fit.

V joins Champion’s “True Champion” push as brands chase K-pop’s Gen Z pull

V joins Champion’s “True Champion” push as brands chase K-pop’s Gen Z pull

Champion names BTS’ V as the face of “True Champion,” reframing the brand around cultural influence with a roster spanning sport, music, and creators.

JCPenney’s “retail rejuvenation” campaign riffs on deal-hunting burnout

JCPenney’s “retail rejuvenation” campaign riffs on deal-hunting burnout

JCPenney uses a wellness-themed parody and a “retail regret” trade-in to position value as trust, not just price, for trade-down shoppers.

AI shopping is reshaping retail fulfillment as 45% of US consumers adopt it

AI shopping is reshaping retail fulfillment as 45% of US consumers adopt it

Locus finds 45% of US consumers use AI to shop. Brand discovery and basket variance are reshaping forecasting, inventory placement, and returns.

Social commerce spend data suggests marketers may be targeting the wrong buyer

Social commerce spend data suggests marketers may be targeting the wrong buyer

ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices.

Daniela Bartoli: Stop treating PR timing as a volume game

Daniela Bartoli: Stop treating PR timing as a volume game

Daniela Bartoli explains how brands can read reporter signals, choose the right channel, and use AI without outsourcing PR judgment.

Higgsfield raises US$400 million as AI video shifts toward enterprise marketing

Higgsfield raises US$400 million as AI video shifts toward enterprise marketing

Higgsfield raises US$400 million at a US$5.4 billion valuation as it pushes AI video from creator workflows into enterprise marketing production.

Kartik Aaryan and Ananya Panday bring “bedroom personality” to D’Decor

Kartik Aaryan and Ananya Panday bring “bedroom personality” to D’Decor

D’Decor adds Kartik Aaryan and Ananya Panday to spotlight bedding variety, shifting from “softness” to personal style in home retail.

BTS’s World Cup halftime fits show how fandom turns styling into content

BTS’s World Cup halftime fits show how fandom turns styling into content

BTS’s halftime styling mixed football culture, club cues, and custom fashion, showing how fandom turns outfit details into ongoing social content.

Colgate names BTS’s j-hope as APAC ambassador for Optic White vitamin C

Colgate names BTS’s j-hope as APAC ambassador for Optic White vitamin C

Colgate names j-hope APAC ambassador for Optic White vitamin C, signaling how beauty framing and social drops are reshaping oral care.

One in four Americans discover products via influencers, YouGov finds

One in four Americans discover products via influencers, YouGov finds

YouGov Profiles shows 27% of Americans discover products via influencers, rising to 41% for Gen Z. What it signals for consideration and media mix.

BTS’ Paris “ARIRANG” custom looks show how luxury meets fandom

BTS’ Paris “ARIRANG” custom looks show how luxury meets fandom

BTS revealed custom luxury looks in Paris across Balenciaga, Dior, Celine, Gucci, Louis Vuitton, and Givenchy. What it signals for fandom-led branding.

Do creators actually move AI visibility? Here's what the evidence says

Do creators actually move AI visibility? Here's what the evidence says

Every GEO vendor claims creators drive AI citations. Here's what independent correlation research and vendor case studies actually prove, and what they don't.