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YouGov ranks Shopee first, adds AI layer to brand research

YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.

20+ brands thriving with Gen Z in 2026 and what they're doing right

20+ brands thriving with Gen Z in 2026 and what they're doing right

Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Spider-Man: Brand New Day’s $309M brand push shows how ads moved into movies

Sony’s 165-brand push around Brand New Day hits US$309M in media value. Here’s why on-screen placement and gaming tie-ins are rising.

Fortnite’s Spider-Man “Brand New Day” collab signals how fandom hype now works

Epic’s teaser points to July 30 content tied to the new Spider-Man film, with likely Web Shooters and cosmetics built for community speculation.

Jennifer Coolidge turns grocery shopping into Audible’s next big Aussie moment

Jennifer Coolidge turns grocery shopping into Audible’s next big Aussie moment

Audible and Hello lead with a surprise Bondi moment, then test audio-enabled trolleys to link celebrity attention with real product usage.

PUBG MOBILE adds Spider-Man: Brand New Day mode in Version 4.5

The limited-time mode adds Central Square, web-swinging gear, and creator templates, showing how playable IP can drive sharing and retention.

Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand

Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand

Amazon says multisport advertisers see 2.3x unduplicated reach and higher spend, as Prime Video sports inventory sells out and ad revenue rises.

Snickers Ice Cream wants a “chief online chill officer” to calm hot takes

Snickers Ice Cream wants a “chief online chill officer” to calm hot takes

Snickers Ice Cream will pay a “chief online chill officer” to reply to heated posts with humor and coupons, spotlighting its Minis range.

Under Armour taps BOYNEXTDOOR for its “Commit” campaign push

Under Armour taps BOYNEXTDOOR for its “Commit” campaign push

Under Armour teams with BOYNEXTDOOR for its “Commit” campaign, pairing group and member films with an APAC-focused Bouncy Tee rollout.

SponsorCX study maps a consumer trust shift across AI, reviews, and influencers

SponsorCX study maps a consumer trust shift across AI, reviews, and influencers

SponsorCX surveyed 1,000 U.S. adults. AI content and influencer promos face skepticism, while reviews and values-based partnerships shape trust decisions.

GrabUnlimited taps Ian Mark to make “tipid” feel less punishing

GrabUnlimited taps Ian Mark to make “tipid” feel less punishing

GrabUnlimited’s Ian Mark film turns “tightening the belt” into comedy, positioning subscriptions as repeatable, everyday savings across rides, food, and groceries.

PR audit: how to find the gaps before your next campaign

public relations

PR audit: how to find the gaps before your next campaign

A practical PR audit guide for B2B teams that need clearer messaging, better media targeting, and stronger earned visibility evidence.

Hybe teams up with Korea Fashion Association to scale K-pop fashion IP

Hybe teams up with Korea Fashion Association to scale K-pop fashion IP

Hybe and Korea Fashion Association plan a production system linking artist IP with domestic manufacturers, aiming to strengthen K-fashion

B2B PR credibility begins before the announcement

Content Collision: B2B PR credibility begins before the announcement

Content Collision's Tommy Prayoga argues that startups should treat PR as a long-term perception system, not a last-minute launch tool.

Hallyu exports hit $19B as K-culture becomes a growth channel

Hallyu exports hit $19B as K-culture becomes a growth channel

New figures put Hallyu exports at $19B. For marketers, the signal is faster trend cycles and a clearer need to convert cultural attention into outcomes.

Dermal Therapy’s “It Works 2.0” campaign turns skincare proof into billboard culture

Dermal Therapy’s “It Works 2.0” campaign turns skincare proof into billboard culture

Dermal Therapy expands “It Works 2.0” with 550+ billboards and influencer loyalists, betting that efficacy is the core decision driver in skincare.

Meta AI ad gains meet a bigger infrastructure bill

Meta AI ad gains meet a bigger infrastructure bill

Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.

PR teams need source infrastructure, not more AI pitching

public relations

PR teams need source infrastructure, not more AI pitching

Journalists need PR inputs, but AI-written outreach is making trust more fragile. The durable advantage is verified source infrastructure, not higher pitch volume.

Wendy's hands North America comms remit to Ruder Finn

public relations

Wendy's hands North America comms remit to Ruder Finn

Wendy's has selected Ruder Finn as its North American communications agency of record, with Agnostic supporting Canada.

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing

BMW integrates iX3 and 5 Series into Spider-Man: Brand New Day, pairing a film role with an owner animation and a one-off concept vehicle.

Fact sheet: how PR teams turn scattered details into proof

public relations

Fact sheet: how PR teams turn scattered details into proof

A practical fact sheet guide for PR teams that need accurate, current, journalist-ready facts for pitches, briefings, and press kits.

When subscription apps should raise their minimum iOS version

When subscription apps should raise their minimum iOS version

RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.

George Regan steps back from Regan Communications

public relations

George Regan steps back from Regan Communications

George Regan is stepping back from daily management at Regan Communications Group, with Christian Nakkashian taking the operations post.

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo taps halftime culture to pull learners back into their streaks

Duolingo staged a halftime mascot performance at an Indonesian watch party, prompting on-the-spot lessons and rewards without interrupting live play.

Google cloud growth reframes its AI ad advantage

Google cloud growth reframes its AI ad advantage

Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.