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Clarins brings Emma Roberts and Christina Ricci to 200-guest Austin rooftop

Clarins brings Emma Roberts and Christina Ricci to 200-guest Austin rooftop

Clarins gathered 200 guests, including Emma Roberts and Christina Ricci, for an Austin rooftop event spotlighting Double Serum Eye.

Call of Duty turns an 87-foot dome into Monster Energy's fan arena

Call of Duty turns an 87-foot dome into Monster Energy's fan arena

A giant Los Angeles dome, creator matches and can-code rewards show how Monster Energy connected a game launch with fans.

Mission North buys cred for executive speaking and live events

Public Relations

Mission North buys cred for executive speaking and live events

The value of Mission North's cred deal will hinge on connecting earned speaking, events and PR follow-up, not just putting them on one services page.

Firefox brings 11 internet meme icons back for its browser campaign

Firefox brings 11 internet meme icons back for its browser campaign

Mozilla's new browser ads reunite early viral faces and connect their old jokes to current concerns about tracking and unwanted AI.

The ultimate list of TikTok trends for Gen Z marketing

content marketing

The ultimate list of TikTok trends for Gen Z marketing in 2026

Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.

Anua brings KPop Demon Hunters into Olive Young's Seoul beauty house

Anua brings KPop Demon Hunters into Olive Young's Seoul beauty house

Anua brought KPop Demon Hunters to a themed Olive Young pop-up in Seoul, connecting licensed skincare with an in-store fan experience.

Search engines still draw 19.6 times more visits than AI chatbots

Search engines still draw 19.6 times more visits than AI chatbots

OneLittleWeb's June 2026 estimates reveal a wide gap between search-engine and chatbot visits, with implications for SEO and AI visibility.

e.l.f. puts an astronaut's hair ahead of her helmet

e.l.f. puts an astronaut's hair ahead of her helmet

A spacewalk gag extends e.l.f.'s haircare campaign, following its Bigfoot debut with another film directed by Ulf Johansson.

KPop Demon Hunters turns Yoplait yogurt into a London makeover salon

KPop Demon Hunters turns Yoplait yogurt into a London makeover salon

Yoplait brought KPop Demon Hunters hair styling, yogurt tasting and take-home goodies to a one-day London salon.

Armani Beauty lets Jonathan Bailey talk failure in Power of WILL

Armani Beauty lets Jonathan Bailey talk failure in Power of WILL

Devon Rodriguez interviews Jonathan Bailey, J Balvin and other public figures for Armani Beauty's Power of WILL fragrance series.

The best product campaign begins with the objection

The best product campaign begins with the objection

Objection-led marketing makes customer doubts the starting point for creative. Samsung, Google and SodaStream show how evidence can answer them.

M&M’S turns Rylan’s cinema prank into a 2,000-ticket Halloween push

M&M’S turns Rylan’s cinema prank into a 2,000-ticket Halloween push

Rylan surprises UK moviegoers for M&M’S Scream Time, with 500 four-ticket prize packages linking the prank to group Halloween outings.

Target turns D'Arcy Carden into Chief Giftologist for the holidays

Target turns D'Arcy Carden into Chief Giftologist for the holidays

Target casts D'Arcy Carden as Chief Giftologist in a nine-film holiday campaign combining comedy, creator content and gift guides.

Nike and Corteiz make a 2:18 sneaker film about making ads

Nike and Corteiz make a 2:18 sneaker film about making ads

A Shox R419 film mixes British football, television and art cameos with two young narrators who keep pushing sneaker-ad ideas further.

Samsung Malaysia uses Team Galaxy creators to answer Fold8 doubts

Samsung Malaysia uses Team Galaxy creators to answer Fold8 doubts

Samsung Malaysia uses Team Galaxy creators to demonstrate Fold8 screens, cameras and everyday practicality in a two-part social series.

Simone Biles brings a personal story to Arcutis' skin campaign

Simone Biles brings a personal story to Arcutis' skin campaign

Simone Biles shares a skin-health story in Arcutis' awareness campaign, illustrating the care needed in healthcare celebrity marketing.

Domino’s turns Minecraft into six collectible pizza boxes

Domino’s turns Minecraft into six collectible pizza boxes

Domino’s teams with Minecraft Dungeons II for six collectible pizza boxes, in-game rewards and a block-shaped personal pizza.

Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute

Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute

The Timberwolves' Real Loud film puts Minneapolis fans, players and local businesses at the heart of a new team identity.

Samsung turns 8 years of foldable doubts into creator Re-Reviews

Samsung turns 8 years of foldable doubts into creator Re-Reviews

Karl Conrad, Unbox Therapy and Linus Media revisit old Galaxy Fold takes as Samsung reframes what a phone review can show.

A product launch is not a marketing capability

A product launch is not a marketing capability

A martech feature announcement is not proof it works for your team. Here is how to check availability, integrations and buying conditions before committing budget.

Google takes Gemini product education to Indonesian campuses

Google takes Gemini product education to Indonesian campuses

Google's campus tour shows how AI product education can connect live trial with the chance to build repeat student use.

Simone Biles brings signature moves to SodaStream's $199.99 Fountain

Simone Biles brings signature moves to SodaStream's $199.99 Fountain

SodaStream ties Simone Biles's individual style to a customizable drink maker, with a campaign spanning video, social, retail and TV.

Lionel Messi brings ChatGPT chess to 517 million Instagram followers

Lionel Messi brings ChatGPT chess to 517 million Instagram followers

Messi's chess lesson turns ChatGPT into a celebrity product demo, while a misplaced chessboard highlights the need for accuracy.

Banana Republic turns a 5-part TikTok sitcom into a fashion showcase

Banana Republic turns a 5-part TikTok sitcom into a fashion showcase

A five-part workplace comedy puts Banana Republic's travel heritage and fashion at the center of a recurring TikTok story.

Anua brings KPop Demon Hunters skincare truck to LA Ulta stores

Anua brings KPop Demon Hunters skincare truck to LA Ulta stores

Anua's October 23-24 LA truck event brings skincare samples, refreshments and collectible moments to two Ulta Beauty locations.