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Telkomsel turns an Ariel NOAH lyric into a brand shortcut

Telkomsel uses an Ariel NOAH lyric to make Halo Optima’s “More in Every Way” promise feel specific and culturally grounded.

Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades

Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades

Caesars ties “looksmaxxing” humor to Caesars Sportsbook UX changes, using a Clay Matthews makeover to prompt bettors to revisit the app.

KFC Picklecore turns a food trend into a brand identity

KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture around an LTO.

Apple races to make iPhone Duo’s app ecosystem feel mature before release

Apple races to make iPhone Duo’s app ecosystem feel mature before release

Apple is mobilizing developers and familiar apps to make its first foldable feel ready before customers can buy it.

Shailene Woodley teams with Mars and Calm to spotlight pet adoption

Shailene Woodley teams with Mars and Calm to spotlight pet adoption

Mars partners with Calm and Shailene Woodley to link pet adoption with mental wellbeing, adding adoption-fee support and free Calm memberships.

Amazon DSP opens a new buying path into ChatGPT ads

Amazon DSP opens a new buying path into ChatGPT ads

Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control.

Apple’s iPhone Duo launch turns one event into weeks of demand

Apple’s iPhone Duo launch turns one event into weeks of demand

Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on sale.

LT.agency's Jess Petersen: automate the work, not the judgment.

LT.agency's Jess Petersen: automate the work, not the judgment.

LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and client controls human.

Influencer Marketing

The US Open's influencer problem was really a brand activation problem

The US Open creator backlash was not just an etiquette problem. It showed why brands must own briefing, access and accountability at live events.

How to announce an increase people won't like: lessons from Singapore's ministerial pay review

Public Relations

How to announce an increase people won't like: lessons from Singapore's ministerial pay review

Singapore's ministerial pay review shows a disciplined sequence for explaining an unpopular increase: independent validation, phasing, personal commitment and direct publishing.

The price-hike playbook: what the memory crunch is teaching brands about communicating cost increases

Public Relations

The price-hike playbook: what the memory crunch is teaching brands about communicating cost increases

The strongest price increase message starts before the number arrives. Apple's 2026 iPhone sequence shows how timing, options and messenger choice can change the reaction.

ARK Agency builds a plant-made “Emergency Exit” sign in Canary Wharf

ARK Agency builds a plant-made “Emergency Exit” sign in Canary Wharf

Eden Project’s Greentime17 uses a plant-built “Emergency Exit to Nature” in Canary Wharf, linking screen-first habits to a 17-minute daily

Motorola teases a “next move” foldable after Apple’s iPhone Duo moment

Motorola teases a “next move” foldable after Apple’s iPhone Duo moment

Motorola posts a Razr throwback clip that ends on a short, wide foldable silhouette, signalling a coming device without specs or a launch date.

Apple didn't just change CEOs. It staged the handover.

Public Relations

Apple didn't just change CEOs. It staged the handover.

Apple's handover worked because the succession announcement, internal messages and first keynote were treated as one communications sequence.

PUMA’s monk-and-marathon campaign turns “focus” into a running aesthetic

PUMA’s monk-and-marathon campaign turns “focus” into a running aesthetic

PUMA India’s “Meditation in Motion” uses monks at Thiksey Monastery to frame running as mental endurance, timed to the Ladakh Marathon.

Chitato taps TREASURE to frame Gen Z self-expression as “Wavy” or “Lite”

Chitato taps TREASURE to frame Gen Z self-expression as “Wavy” or “Lite”

Chitato teams with TREASURE to frame Gen Z identity as “Wavy” or “Lite,” extending the platform into fan activities, collectibles, and

Wingstop's $27.99 Wing Pass turns NFL season into an 18-week habit

Wingstop's $27.99 Wing Pass turns NFL season into an 18-week habit

Wingstop ties a $27.99 pass to 18 weeks of football, blending watch-party culture, limited-time flavors and loyalty.

One resignation, 115 million views, and a Senate briefing: how Anthropic lost control of its own safety story

Public Relations

One resignation, 115 million views, and a Senate briefing: how Anthropic lost control of its own safety story

When Jacob Coxon quit Anthropic, the bigger communications problem wasn't the critic who left. It was the colleagues who publicly agreed with him. Here's how the story escaped the company in 48 hours, and what comms teams should prepare before it's their turn.

ROSÉ makes Apple’s iPhone 18 Pro launch feel like a music drop

ROSÉ makes Apple’s iPhone 18 Pro launch feel like a music drop

Apple uses ROSÉ’s new video to show iPhone 18 Pro camera capability through entertainment instead of a conventional product ad.

Samsung and Duolingo turn iPhone Duo into a live brand roast

Samsung pulled Duolingo into its iPhone Duo trolling, turning Apple’s launch into a fast lesson in reactive brand voice.

Toyota passes NFL fandom to the next generation

Toyota passes NFL fandom to the next generation

Toyota pairs NFL stars with youth flag football players to frame its season-long campaign around how fandom gets passed forward.

Meta’s Muse hints at a new marketing funnel: convincing the customer’s AI

Meta’s Muse hints at a new marketing funnel: convincing the customer’s AI

Meta Muse puts an AI agent between brands and customers, raising new questions about discoverability, intent and transactions.

Poshmark’s “Try Yourself On” campaign taps fashion’s closet-curiosity

Poshmark’s “Try Yourself On” campaign taps fashion’s closet-curiosity

Poshmark’s new brand concept ties resale to identity play, using mixed-media film, OOH in three cities, and creator perspectives to sell discovery.

Samsung turns iPhone Duo launch into a familiar rivalry joke

Samsung turns iPhone Duo launch into a familiar rivalry joke

Samsung uses Apple’s own iPhone Duo language to turn a product launch into a debate about foldable experience and originality.

Trust Bank turns card spending search into an AI conversation

Trust Bank turns card spending search into an AI conversation

Trust AI Ask lets customers query card spending in natural language, showing how authenticated context can make brand-owned AI more useful.