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Income Insurance turns three orange dots into stories of resilience

Income Insurance turns three orange dots into stories of resilience

Income Insurance and Leo Singapore use real policyholder films and three orange dots to shift the focus from policies to the people they protect.

Skechers brings SEVENTEEN's drawings into its Moves with You campaign

Skechers brings SEVENTEEN's drawings into its Moves with You campaign

DK, Seungkwan and Dino add personal drawings to Skechers apparel and footwear as the brand deepens its K-pop ambassador strategy.

Call of Duty builds a playable Korean street in London

Call of Duty builds a playable Korean street in London

Activision recreates a Korean alley from Modern Warfare 4 in London, connecting outdoor advertising with a playable launch experience.

Netflix replaces Bela Bajaria with Peter Rice as content chief

Netflix replaces Bela Bajaria with Peter Rice as content chief

Netflix is handing global content leadership to Peter Rice. Advertisers should monitor programming decisions without assuming a change to ad policies.

HEINZ turns soup pouches into a fashion-inspired collection

HEINZ turns soup pouches into a fashion-inspired collection

HEINZ and Rethink introduce ready-to-eat soup pouches with fashion-inspired campaign imagery for a six-variety Canadian collection.

Google raises source-link visibility in AI Search

Google raises source-link visibility in AI Search

Google is showing web sources more prominently in AI Search, but publishers still need click and engagement data to judge the impact.

Meta gives brands reserved ad windows with Super Burst

Meta is giving brand advertisers reservable attention and new measurement tests, but its premium placements have very different rollout restrictions.

WPP puts Adam Gerhart in charge of global client relationships

Public Relations

WPP puts Adam Gerhart in charge of global client relationships

WPP has elevated Adam Gerhart to a groupwide client leadership role. Advertisers can now test whether the change brings clearer cross-agency accountability.

LISA x HEYTEA brings Thai mango sticky rice to global fans

LISA x HEYTEA brings Thai mango sticky rice to global fans

LISA and HEYTEA launch a mango sticky rice drink with illustrated packaging and collectible merch, connecting Thai flavors with global fandom.

Ocean Spray turns cranberry harvest into bog core apparel

Ocean Spray turns cranberry harvest into bog core apparel

Ocean Spray turns cranberry harvest imagery into a seven-piece Bog Core collection of ridged boots, workwear and limited-edition accessories.

Taman Safari connects AI discovery with destination marketing

Taman Safari connects AI discovery with destination marketing

Taman Safari is aligning question-led content, customer data and developing agentic AI capabilities to connect travel discovery with booking decisions.

Dentsu's Carat sharpens its pitch with Difference Engineered

Dentsu's Carat sharpens its pitch with Difference Engineered

Carat is recasting its media agency identity around brand difference and wasted reach, giving advertisers new promises to put to the test.

Havas net revenue grows 7.2% as APAC and Africa weaken

Havas net revenue grows 7.2% as APAC and Africa weaken

Havas grew net revenue in the third quarter, while its combined Asia Pacific and Africa segment contracted organically.

Press kit examples: what to include and how to build one journalists will use

Public Relations

Press kit examples: what to include and how to build one journalists will use

A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.

GreenRubino buys Rupert to expand PR and creative services

Public Relations

GreenRubino buys Rupert to expand PR and creative services

The Rupert deal puts new creative leadership inside GreenRubino's PR and media operation, making integrated execution the test for clients.

Influencer marketing for nonprofits: make creator trust count

Influencer Marketing

Influencer marketing for nonprofits: make creator trust count

Creator support can bring more than reach to a nonprofit. Use trusted advocates, clear action paths and honest impact reporting.

Luckin Coffee and Garfield turn coffee breaks into collectibles

Luckin Coffee and Garfield turn coffee breaks into collectibles

Luckin Coffee and Garfield launch themed cups, plush merchandise and seasonal drinks in Malaysia, turning coffee breaks into collectible moments.

Contentsquare brings AI agent journeys into experience analytics

Contentsquare brings AI agent journeys into experience analytics

Contentsquare's new experience platform adds AI-agent journey analytics and Sense-led testing, but broad access remains in beta.

Taobao turns Zhang Linghe fandom into a Double 11 treasure hunt

Taobao turns Zhang Linghe fandom into a Double 11 treasure hunt

Taobao's Double 11 campaign with Zhang Linghe offers fan videos, app rewards and city activations across five Asian markets.

Sprite brings Nikola Jokić and Anthony Edwards into global basketball campaign

Sprite teams with Nikola Jokić and Anthony Edwards for a global basketball campaign with collectible cans and fan experiences.

ATEEZ's MIGHTEEZ rock-star pop-up sells out reservations in five minutes

ATEEZ's MIGHTEEZ rock-star pop-up sells out reservations in five minutes

ATEEZ and LINE FRIENDS bring MIGHTEEZ to a rock-star-themed pop-up, with five-minute reservation sellout and exclusive collectibles.

LE SSERAFIM turns K-drama recommendations into Rakuten Viki's Pass It On campaign

LE SSERAFIM turns K-drama recommendations into Rakuten Viki's Pass It On campaign

LE SSERAFIM stars in Rakuten Viki's Pass It On campaign, sharing drama recommendations through a global ad and curated watchlist.

IKEA draws a line between AI scale and brand control

IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails under human control.

Hollywood alliance seeks 50% streamer budget share for independents

Hollywood alliance seeks 50% streamer budget share for independents

A new agency-and-producer coalition wants a required independent share of major streamers’ original-content budgets. That remains a policy demand, not a spending commitment.