ContentGrip

advertising

Dentsu's Carat sharpens its pitch with Difference Engineered

Carat is recasting its media agency identity around brand difference and wasted reach, giving advertisers new promises to put to the test.

advertising

Havas net revenue grows 7.2% as APAC and Africa weaken

Havas grew net revenue in the third quarter, while its combined Asia Pacific and Africa segment contracted organically.

Public Relations

Press kit examples: what to include and how to build one journalists will use

A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples)

Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.

Public Relations

GreenRubino buys Rupert to expand PR and creative services

The Rupert deal puts new creative leadership inside GreenRubino's PR and media operation, making integrated execution the test for clients.

Influencer Marketing

Influencer marketing for nonprofits: make creator trust count

Creator support can bring more than reach to a nonprofit. Use trusted advocates, clear action paths and honest impact reporting.

News

Luckin Coffee and Garfield Turn Coffee Breaks Into Collectibles

Luckin Coffee and Garfield launch themed cups, plush merchandise and seasonal drinks in Malaysia, turning coffee breaks into collectible moments.

martech

Contentsquare brings AI agent journeys into experience analytics

Contentsquare's new experience platform adds AI-agent journey analytics and Sense-led testing, but broad access remains in beta.

News

Taobao turns Zhang Linghe fandom into a Double 11 treasure hunt

Taobao's Double 11 campaign with Zhang Linghe offers fan videos, app rewards and city activations across five Asian markets.

News

Sprite brings Nikola Jokić and Anthony Edwards into global basketball campaign

Sprite teams with Nikola Jokić and Anthony Edwards for a global basketball campaign with collectible cans and fan experiences.

News

ATEEZ's MIGHTEEZ rock-star pop-up sells out reservations in five minutes

ATEEZ and LINE FRIENDS bring MIGHTEEZ to a rock-star-themed pop-up, with five-minute reservation sellout and exclusive collectibles.

News

LE SSERAFIM turns K-drama recommendations into Rakuten Viki's Pass It On campaign

LE SSERAFIM stars in Rakuten Viki's Pass It On campaign, sharing drama recommendations through a global ad and curated watchlist.

AI marketing

IKEA draws a line between AI scale and brand control

IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails under human control.

media

Hollywood alliance seeks 50% streamer budget share for independents

A new agency-and-producer coalition wants a required independent share of major streamers’ original-content budgets. That remains a policy demand, not a spending commitment.

media

Universal Music reshuffle puts label partnership continuity in focus

Reported leadership exits across UMG labels put campaign ownership and partner handovers under scrutiny, without establishing changes to individual deals.

media

CNN All Access heads to UK and Canada on October 20

CNN’s first international All Access rollout combines a direct subscription with existing pay-TV and subscription relationships.

media

Medill counts 238 news-desert counties as local coverage contracts

The new State of Local News report gives media planners a reason to recheck the outlets behind their geographic coverage assumptions.

martech

Paramount newsletter case puts video privacy before Supreme Court

The Salazar hearing tests who counts as a video-service consumer, not whether every marketing pixel is unlawful.

martech

YouTube Music puts AI provenance on the player

YouTube Music is adding AI labels to tracks. The rollout makes provenance more visible without replacing rights clearance or proving a performance effect.

martech

Fox’s US$22B Roku deal clears votes, with regulatory review ahead

Fox and Roku shareholders approved the deal, but closing and regulatory clearance remain ahead. CTV buyers should separate ownership plans from available products.

martech

Netflix’s 6% staff cut puts streaming priorities under scrutiny

Netflix is reducing its workforce while maintaining its forecast. Media partners need evidence of product changes, not assumptions from a staffing memo.

News

CHAGEE Turns Chrysanthemum Tea Into Illustrated Playdate Collectibles

CHAGEE turns chrysanthemum tea into illustrated cups, collectible accessories and a playful Singapore pop-up with artist Lauren Cheung.

News

Starbucks Turns Its Iconic Cup Into an Autumn Bag Charm

Starbucks UK transforms its coffee cup into a limited-edition autumn bag charm, available through an Instagram competition until October 19.

advertising

The Y Australia launches national platform with 6 creative variations

The Y Australia's new national brand platform combines a shared proposition with campaign templates local associations can adapt.

News

Hello Kitty Black Series and ATEEZ turn K-pop fandom into a Tokyo collectible pop-up

ATEEZ and Hello Kitty Black Series bring collectible figures, fashion and a signed display to a Tokyo pop-up from October 16 to 25.