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Hilary Duff’s “loonie dog” moment sparked a 24-hour DOOH response

Hilary Duff’s “loonie dog” moment sparked a 24-hour DOOH response

Schneiders reacted in under 24 hours with venue-area DOOH tied to a viral Hilary Duff moment, showing how speed and simplicity can extend culture.

Hublot names Jung Kook as global brand ambassador for Big Bang Original Unico

Hublot names Jung Kook global ambassador, linking the Big Bang Original Unico to brand “fusion” storytelling and the Unico in-house movement narrative.

GEO is pushing PR and marketing to share ownership of AI visibility

GEO is pushing PR and marketing to share ownership of AI visibility

Muck Rack survey data shows GEO matters, but many firms lack an owner. Why AI visibility depends on credible sources and shared governance.

Types of influencer marketing campaigns: the B2B format guide

Influencer Marketing

Types of influencer marketing campaigns: the B2B format guide

The useful way to choose an influencer campaign is by the job it must do for the buyer, the creator role, and the metric that proves it worked.

POP MART’s POP BAKERY shows how fandom IP is moving into everyday rituals

POP MART’s POP BAKERY shows how fandom IP is moving into everyday rituals

POP MART’s POP BAKERY lands in Singapore, using IP-led desserts, localisation, and store refresh cycles to drive repeat visits and social sharing.

Dove’s “Real Reviews” flips influencer content into community proof

Dove’s “Real Reviews” flips influencer content into community proof

Dove’s Real Reviews in Australia pays creators to amplify audience feedback, repurposing it across social, podcasts, and video as trust-focused creative.

Why Jung Kook’s Calvin Klein capsule hit the fandom sweet spot

Why Jung Kook’s Calvin Klein capsule hit the fandom sweet spot

Jung Kook’s Calvin Klein capsule mixed personal design details, pop-ups, and flagship exclusives, helping fans treat essentials like collectible drops.

Gap’s “Denim on your own” leans on Robyn nostalgia and rising stars

Gap’s “Denim on your own” leans on Robyn nostalgia and rising stars

Gap’s fall denim creative uses a “Dancing on My Own” cover, creator partnerships, and OOH placements, aiming to keep Gen Z relevance.

AI search visibility has an attribution problem

AI search visibility has an attribution problem

AI search attribution is pushing marketers to combine visibility data, first-party signals, and modeling to estimate how answer-engine presence affects revenue.

Viral Nation adds social signals to the GEO playbook

Viral Nation adds social signals to the GEO playbook

Viral Nation's AI Discovery brings creator, community and social signals into GEO, linking AI visibility with traffic and pipeline measurement.

LG’s “Free up your mind” campaign puts mental load at the center of AI

LG’s “Free up your mind” campaign puts mental load at the center of AI

LG’s 2026 Life’s Good campaign targets mental load with survey findings, a hero film, and a self-assessment tool that links AI to wellbeing.

Dove returns to the US Open with “Don’t Sweat It. Make A Racket.”

Dove returns to the US Open with “Don’t Sweat It. Make A Racket.”

Dove’s US Open campaign mixes OOH, fan interviews, and refresh spaces, linking sweat and “no white marks” to tournament style.

OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100

OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100

OneLittleWeb tracks 9,531 AI tools: 144.5B visits, Top 100 capture ~90%. Chatbots surge as translators and study tools slide.

GRAFF taps BTS’ Jung Kook as global ambassador for a new signature campaign

GRAFF taps BTS’ Jung Kook as global ambassador for a new signature campaign

GRAFF names Jung Kook global ambassador, debuting a Laurence Graff Signature campaign that blends heritage craft codes with fandom-driven visual culture.

CeraVe uses a renovation-style social series to counter Gen Z “tanmaxxing”

CeraVe uses a renovation-style social series to counter Gen Z “tanmaxxing”

CeraVe answers “tanmaxxing” with an episodic social series and a real campus renovation, positioning SPF as part of everyday hangouts.

AI made brand safety a production problem

AI has moved brand safety upstream. Communications teams now need to test creative, partnerships, and product surfaces for social permission before launch.

Spotify to label AI-generated artist identities with new “AI Persona” badges

Spotify to label AI-generated artist identities with new “AI Persona” badges

Spotify will badge some AI-generated artist identities and exclude AI Personas from recommendations by default, reshaping discovery and trust signals.

Epoch CEO Jade Choy on the event the CRM forgot

Epoch CEO Jade Choy on the event the CRM forgot

Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.

Klook’s new brand push spotlights the friend who plans every group trip

Klook’s “Get your travel right” frames trip planning as hidden labour, pairing Klookmojis with AI production and creator distribution across 15 markets.

Jung Kook fronts Chanel 1957 L’Extrait as fans revive the “career-boosting” scent

Jung Kook fronts Chanel 1957 L’Extrait as fans revive the “career-boosting” scent

Chanel pairs Jungkook with perfumer Olivier Polge to frame 1957 L’Extrait through craft and personal story, tapping fragrance lore and fandom sharing.

Hamilton’s new Odyssey watch turns Nolan-style time obsession into merch

Hamilton’s new Odyssey watch turns Nolan-style time obsession into merch

Hamilton’s Odyssey edition with Christopher Nolan uses film symbolism, scarcity, and packaging to sell a collectible, not just a watch.

VideoAmp cuts 20% of staff as AI reshapes its media platform

VideoAmp cuts 20% of staff as AI reshapes its media platform

VideoAmp is cutting roughly 20% of staff and reorganizing around agentic AI as it pushes its media measurement platform deeper into automation.

Western Sydney University refreshes brand with “Charge Towards Change”

WSU updates its brand platform after a decade, tying its pitch to employability, industry connections, and AI-era uncertainty reshaping student

U.S. web search and AI report highlights trust as key barrier

U.S. web search and AI report highlights trust as key barrier

YouGov’s 2026 survey of 2,000 U.S. adults maps AI assistants in the search journey and why trust remains the adoption constraint.

7-Eleven turns Singapore kopi nostalgia into SG61 collectibles

7-Eleven turns Singapore kopi nostalgia into SG61 collectibles

7-Eleven Singapore and Play Nation launch SG61 plush collectibles inspired by kopi culture, tying nostalgia to footfall, sales, and