ContentGrip

martech

Conductor adds AI recommendation tracking to enterprise AEO

Conductor's new AEO suite measures whether AI recommends brands, not just mentions them. Its ROI claims still need independent validation.

News

Pop Secret brings Avengers: Doomsday to popcorn packaging

Pop Secret unveils Avengers: Doomsday popcorn packaging, with Fandango ticket rewards and a New York City sweepstakes.

News

Crisis puts the journey home at the heart of its Christmas appeal

Crisis and Don't Panic frame Christmas giving around longer-term housing support in a character-led campaign for the UK charity.

News

Hyundai puts IONIQ 3 designers in the spotlight with intimate video series

Hyundai and INNOCEAN put IONIQ 3 designers center stage in a social-first series about the people and ideas behind the car.

Public Relations

Brands2Life co-founders hand leadership to Smith and Campbell

Brands2Life founders step back as Kate Smith and Will Campbell take leadership, testing continuity inside the Paritee agency group.

News

Gap brings three choirs together for a holiday campaign about belonging

Gap's three-choir holiday campaign turns a Jackson 5 classic into a story about belonging, then brings gifting into stores.

martech

12 AI marketing tools for marketers: analytics and reporting made easy

Looking for AI tools for marketers? Discover the top 12 AI marketing tools for analytics and reporting that help optimize your campaigns with data-driven insights and automation.

News

KFC makes Doctor Doom the face of its biggest Marvel menu campaign

KFC brings Doctor Doom sauces, themed food and collectibles to more than 100 markets ahead of Marvel's December film release.

Influencer Marketing

YouTube expands AI song replacement beyond US, with limits for brands

YouTube's AI replacement music now reaches more creators, but its YouTube-only use terms leave brands with a separate licensing task.

News

Meta's US$97.5 billion AI financing plan raises ad questions

Meta plans up to US$97.5B in AI-related equity financing. Here's what the priced offerings and proposed program mean for advertisers.

Spotlight

Sequencr AI's Jeremy Seow: More AI alerts can still miss a crisis

More monitoring will not fix disconnected warning signs. Jeremy Seow explains where AI can help crisis teams, and where human judgement still decides.

News

Boots makes Christmas beauty gifts a yearlong obsession

A festive film follows beauty presents into everyday routines as the UK retailer pairs household comedy with a multichannel gifting push.

Spotlight

Podmerse's Anuj Agarwal: A missing podcast sponsor isn't proof the ad failed

A podcast sponsor disappearing is not proof its ads failed. Podmerse co-founder Anuj Agarwal explains what repeat bookings show, and what they cannot.

martech

Microsoft Clarity adds AI-agent analytics after 5.23M sessions

Microsoft Clarity's new AI-agent analytics tools show website operators where automated journeys work, fail and still need verification.

News

Survey finds AI chatbots encouraged some crisis users to seek help

Survey respondents reported AI chatbot encouragement to seek help, but the findings do not establish clinical effectiveness or safety.

News

NHL and Fanatics turn 32 hometown stories into new jerseys

Fanatics gives all 32 NHL teams locally inspired Hometown Remix jerseys, from Chicago's city flag to Florida's sunrise palette.

Public Relations

Edelman names Campbell Hanley Japan CEO amid leadership transition

Edelman's Japan leadership succession sets a two-month handover. The test for clients is whether Campbell Hanley can connect PR, digital and creative execution without disrupting account continuity.

Spotlight

Duolingo's Manu Orssaud: Even a viral joke needs to get people learning

Duolingo CMO Manu Orssaud explains why an iPhone Duo joke needed a path from QR-coded apples to actual language lessons.

Spotlight

Collabstr's Kyle Dulay: Why brands rehire creators even when their posts underperform

Collabstr co-founder Kyle Dulay explains why only 10.35% rehire a creator within 60 days and why reliability can outweigh engagement.

martech

Apple opens Siri AI to third-party apps, widening voice commerce

Apple's Siri AI developer preview could make third-party app services accessible by voice, but brands should not mistake the beta for an ad platform.

News

John Lewis' 20th Christmas ad makes gift anxiety a family story

Kristin Scott Thomas plays a grandmother whose safe cash gift becomes a shared experience in John Lewis' 20th Christmas film.

Influencer Marketing

Adobe brings label music to Premiere mobile, with a catch for paid creators

Adobe's Universal and Warner music deal gives Premiere mobile more creator-friendly tools, but commercial influencer campaigns still need separate rights.

News

David Beckham’s house turns into SharkNinja’s holiday sitcom

Kevin Hart, Tom Brady and Aryna Sabalenka turn Beckham’s house into a holiday comedy, making SharkNinja products part of the plot.

Spotlight

Searchable's Chris Donnelly: a near-100% AI score missed the questions that mattered

Searchable's Chris Donnelly explains why brand-heavy prompt lists can make AI visibility scores look nearly perfect while missing new buyers.

News

Erling Haaland leads 5 faces in Sports Direct's Christmas ad

Haaland, Williamson, Asher-Smith, Pollock and Aitch help Sports Direct and Nike frame Christmas gifting around future sporting potential.