Influencer Marketing

UGC vs influencer marketing: when B2B brands should use each

UGC or influencer marketing? How to pick the right tactic for every stage of the B2B funnel

news

CNN sues Perplexity over AI copyright claims as brands face new risks around AI visibility

The lawsuit could redefine how AI search platforms access publisher content and how brands approach AI visibility strategies.

news

DoorDash expands DoorDash Ads with LiveRamp clean rooms and Spotlight format

DoorDash Ads adds LiveRamp clean room measurement, Spotlight homepage ads, and more automation, aiming to improve incrementality and ROAS control.

news

McDonald’s turns FIFA World Cup 26™ into a global fan engagement platform with collectibles

The fast food giant is using FIFA World Cup 26™ to blend collectibles, loyalty rewards, digital experiences, and fandom-driven marketing at a global scale.

Reports

ChatGPT leads as solo founders use AI to accelerate growth

New survey data shows AI is helping solo founders launch faster, save time, and improve confidence, but funding remains a major challenge.

news

Pipedrive joins OpenAI Codex Sales Plugin launch for CRM-linked workflows

Pipedrive plugs CRM data into OpenAI Codex sales workflows, raising the bar for CRM hygiene, access control, and enablement playbooks.

news

OpenAI’s enterprise AI push signals the rise of the workplace superapp

OpenAI wants AI agents and ChatGPT to become the operating system for modern work

news

Chelsea FC and Nike turn a kit launch into a global fan culture movement

The club's "Can't tame us" campaign shows how fan communities, culture, and anticipation are becoming the new playbook for sports marketing.

Influencer Marketing

Performance-based influencer marketing: affiliate models, bonus pools, and hybrid pay

How to pay influencers for results: affiliate commissions, hybrid deals, and bonus pools explained

Influencer Marketing

Influencer whitelisting and dark posting: a practical guide for B2B marketers

Whitelisting and dark posting explained: the B2B paid media playbook

Guides

How to turn one pillar article into a full content cluster

A practical guide to turning one strong pillar article into a connected content cluster that supports topical authority, rankings, and long-term organic traffic.

martech

AI is making context the marketing asset teams forgot to govern

AI marketing systems need reliable context before they can act responsibly. Senior teams should govern content, data, social signals, and analytics as one operating layer.

news

Nitrosend raises $700,000 seed for AI-native email marketing automation

The Adelaide startup aims to speed up campaign creation with prompt-generated emails, workflows, and segments in a crowded SMB email market.

news

Encoura and Element451 partner to connect higher ed insights with action

Encoura Connect embeds predictive enrollment models into Element451 workflows, reflecting the shift toward AI-driven execution in higher ed teams.

martech

AI search made visibility a trust problem, not a ranking problem

AI search is splitting discovery between answer seekers and evidence seekers. Marketers need trust workflows that work across both behaviors.

news

Google brings AI “Try on” virtual try-on to Singapore shopping results

The rollout adds a new evaluation step inside Google’s shopping surfaces, increasing the importance of clean product listings and testing how pre-click visualization affects click-through and conversion patterns.

news

Hyundai’s FIFA World Cup 2026 campaign blends football stars, robotics, and cultural storytelling

Hyundai uses Son Heung-min and Atlas to connect mobility innovation with football fandom ahead of FIFA World Cup 2026.

Reports

Meta AI is the most trusted AI platform for personal data, but Americans still don’t trust AI

New Cloaked research reveals a trust gap in AI, even as Meta AI users report the highest confidence in how platforms handle personal data.

news

MoEngage adds Merlin AI Custom Agents with guardrails and an open MCP connector

MoEngage expands Merlin AI with custom agents, audit logs, and marketer guardrails, reflecting a shift toward governed autonomy in martech.

news

Zendesk names Tifenn Dano Kwan CMO to scale AI service demand

Zendesk’s CMO hire signals a tighter link between AI product momentum and pipeline execution, with messaging, voice, and email agents becoming the core narrative for customer service growth.

news

Vaseline appoints JENNIE as global ambassador for its body care collection

Discover why Vaseline partnered with JENNIE and what the move signals for beauty marketing and body care growth.

Guides

How to use AI for campaign planning, not just content writing

Most marketers use AI to create content. The bigger opportunity is using AI to improve audience research, campaign strategy, channel selection, and budget planning before content production begins.

news

Aircall acquires Piper AI to connect sales conversations to pipeline actions

Aircall adds Piper AI to turn cross-channel sales activity into CRM updates, deal health scoring, and automated follow-ups for revenue teams.

news

DuckDuckGo’s no-AI search gains momentum as users push back on AI-first search

As Google pushes deeper into AI-generated search, DuckDuckGo is attracting users who still prefer direct links, traditional results, and greater control over their search experience.

news

Duolingo lets learners recover lost streaks for Duo’s birthday, and it’s a retention play marketers should watch

Duolingo is finally granting one of its most requested features, giving lapsed learners a path back while showcasing how product design can drive re-engagement.