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ChatGPT ad revenue milestone moves the platform beyond pilot mode

ChatGPT ad revenue milestone moves the platform beyond pilot mode

ChatGPT Ads has moved beyond pilot economics, giving marketers a stronger reason to evaluate conversational media as a distinct channel.

Cadbury extends Premier League club deals as fan-led confectionery tie-ins grow

Cadbury extends Premier League club deals as fan-led confectionery tie-ins grow

Cadbury renews deals with Arsenal, Liverpool and Spurs for four years, tying fan access to community work as collaborations rise.

Chinese animated film ‘Niu Lai’ turns “so bad it’s good” into a global meme

Chinese animated film ‘Niu Lai’ turns “so bad it’s good” into a global meme

Niu Lai crossed 45M yuan ($6.7M) after going viral for rough animation. The meme spread into merch, institutions, and overseas screenings.

LFC renews Google Pixel deal as Google Gemini joins as consumer AI partner

LFC renews Google Pixel deal as Google Gemini joins as consumer AI partner

Liverpool FC expands its Google partnership as Gemini becomes consumer AI partner, tying matchday planning and fan insights to social-first content formats.

Snoop Dogg’s Dr. Bombay and Deel are hiring a $10,000-a-month ice cream taster

Snoop Dogg’s Dr. Bombay and Deel are hiring a $10,000-a-month ice cream taster

Dr. Bombay and Deel are hiring a remote ice cream taste tester for $10,000 a month. A look at why “dream jobs” travel online.

Can a fan-designed AI kit become Manchester City’s next collector classic?

Can a fan-designed AI kit become Manchester City’s next collector classic?

Manchester City and PUMA used AI prompts, ratings, and voting to select a third kit design, showing how co-creation can reshape product launches.

Stan’s new “Enter the Chat” push bets on the group chat, not the catalog

Stan’s new “Enter the Chat” push bets on the group chat, not the catalog

Stan’s new brand platform ties entertainment and sport to the social moments after watching, as Australia’s streaming market gets more crowded.

Starbucks brings Martha Stewart into PSL meme culture (and onto TV)

Starbucks brings Martha Stewart into PSL meme culture (and onto TV)

Starbucks puts Martha Stewart at the center of its PSL return, combining social-first videos with a UGC-heavy TV spot and pop culture cues.

Chrysler’s Pacifica campaign turns “STFU” into a family in-joke

Chrysler’s Pacifica campaign turns “STFU” into a family in-joke

Chrysler links STFU, FML and more to 2027 Pacifica features, using digital spots to position the minivan as a practical co-pilot for parents.

Norwegian’s “this or that” ads use small travel annoyances to sell choice

Norwegian’s “this or that” ads use small travel annoyances to sell choice

Norwegian’s 10-film campaign uses simple “this or that” choices and warm humour to build preference, paired with broad channel bursts.

Old Navy shifts to denim-led marketing after summer traffic miss

Old Navy shifts to denim-led marketing after summer traffic miss

Old Navy refocuses on denim after a summer traffic miss, citing improved August momentum and a Cardi B campaign as it heads into fall.

Beefeater brings back “Virtual Insanity” vibes to sell the case for 0.0 gin

Beefeater brings back “Virtual Insanity” vibes to sell the case for 0.0 gin

Beefeater’s Beefeater 0.0 spot taps “Virtual Insanity” nostalgia to position moderation as aspiration, as Pernod Ricard looks to innovation

maurices spotlights in-store styling in new “Sophie Has a Stylist” campaign

maurices spotlights in-store styling in new “Sophie Has a Stylist” campaign

maurices centers its in-store styling service in a new campaign, signaling a shift toward service differentiation in value retail.

Jin and Gucci’s “Primavera” campaign leans into Renaissance portrait energy

Jin and Gucci’s “Primavera” campaign leans into Renaissance portrait energy

Gucci places Jin in Renaissance-style portraits for “Primavera,” using stillness and recognition cues that map to fandom behavior and luxury positioning.

Guenther Steiner fronts Amex and Sky Sports F1 social-first campaign

Guenther Steiner fronts Amex and Sky Sports F1 social-first campaign

Amex and Sky Media team up on a Sky Sports F1 series with Guenther Steiner at Chicken George, aimed at driving Amex Business Card

LTK brings agentic AI into creator campaign workflows

LTK brings agentic AI into creator campaign workflows

LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without weakening human judgment.

Fanta brings Beyblade X fandom offline with a Hong Kong tournament

Fanta brings Beyblade X fandom offline with a Hong Kong tournament

Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a creator-led finale.

Fanta uses AI to build “Fanta’s haunted universe” for Halloween

Fanta uses AI to build “Fanta’s haunted universe” for Halloween

Fanta debuts four original horror characters and a trailer made with GRAiL, signaling a shift from collabs to brand-owned Halloween IP.

Dr Pepper returns to Fansville with AI-driven personalization at scale

Dr Pepper returns to Fansville with AI-driven personalization at scale

Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales lift and iROAS.

Jin’s $9,900 Gucci jacket sellout shows how fandom commerce works

Jin’s $9,900 Gucci jacket sellout shows how fandom commerce works

Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and drop-like scarcity.

Influencer marketing proposal template: the B2B deck that gets budget approved

Influencer Marketing

Influencer marketing proposal template: the B2B deck that gets budget approved

A practical B2B influencer marketing proposal structure for turning creator strategy, budget, measurement, rights, and risk into a clear approval decision.

MINISO × LISA brings its first global pop-up to Bangkok’s ICONSIAM

MINISO × LISA brings its first global pop-up to Bangkok’s ICONSIAM

MINISO’s LISA pop-up debuts at ICONSIAM Sept 1–24 with blind boxes, apparel, and timed entry, showing how retail can mirror fandom rituals.

Has adidas found a repeatable way to bottle Liverpool’s “Anfield effect”?

Has adidas found a repeatable way to bottle Liverpool’s “Anfield effect”?

adidas and Liverpool launch “Feel the Anfield effect” with a third kit, lifestyle line, and a revamped global store focused on speed and

How DTC brands can use product bundles to lift basket size without sacrificing margin

How DTC brands can use product bundles to lift basket size without sacrificing margin

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want bigger baskets without relying on blanket discounts.

Donut King turns a heritage mascot into an all-AI campaign

Donut King turns a heritage mascot into an all-AI campaign

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an integrated media plan.