ContentGrip

News

Hamilton’s new Odyssey watch turns Nolan-style time obsession into merch

Hamilton’s Odyssey edition with Christopher Nolan uses film symbolism, scarcity, and packaging to sell a collectible, not just a watch.

martech

VideoAmp cuts 20% of staff as AI reshapes its media platform

VideoAmp is cutting roughly 20% of staff and reorganizing around agentic AI as it pushes its media measurement platform deeper into automation.

News

Western Sydney University refreshes brand with “Charge Towards Change”

WSU updates its brand platform after a decade, tying its pitch to employability, industry connections, and AI-era uncertainty reshaping student

News

U.S. web search and AI report highlights trust as key barrier

YouGov’s 2026 survey of 2,000 U.S. adults maps AI assistants in the search journey and why trust remains the adoption constraint.

News

7-Eleven turns Singapore kopi nostalgia into SG61 collectibles

7-Eleven Singapore and Play Nation launch SG61 plush collectibles inspired by kopi culture, tying nostalgia to footfall, sales, and

News

BTS’s Google Gemini advert draws backlash from some fans online

Some fans criticised the BTS x Google Gemini advert online, framing the partnership as an AI values issue and amplifying the debate through X posts.

AI marketing

Singapore's AI National Day backlash raises the bar for creative craft

Singapore's National Day AI controversy shows why culturally significant campaigns demand stronger craft, context and human accountability.

Public Relations

Reactive PR: a practical playbook for winning fast media coverage

A practical reactive PR playbook for B2B teams, covering opportunity triage, fast approvals, expert commentary, outreach, and measurement.

News

BMW’s Spider-Man pop-up prompts reignite the “don’t ad-tech my car” fear

BMW defended optional Spider-Man infotainment prompts as non-ads. The backlash highlights rising resistance to marketing inside connected cars.

News

The Odyssey is turning box-office hype into a brand marketing machine

Klipsch, Fortnite, Cactus Jack and Hamilton show how The Odyssey is becoming a commercial IP ecosystem beyond the cinema.

News

BTS and Google Gemini tease a new AI collab on the Las Vegas Sphere

A Gemini x BTS teaser ran on the Las Vegas Sphere, using chat-style curiosity and cultural imagery to frame AI as a creative companion.

News

Reddit and YouTube are becoming AI visibility battlegrounds

AI answers are cutting referral traffic and reshaping visibility. Reddit and YouTube citations show why UGC and video now influence discovery.

Influencer Marketing

SaaS influencer marketing: turn creator demos into qualified trials

A product-led SaaS influencer marketing playbook for turning credible creator demos into activated trials and measurable pipeline.

News

Gravity raises US$30.5M to build advertising infrastructure for AI

Gravity raised US$30.5 million to expand advertising infrastructure that connects brands with AI chatbots, agents, search tools, and other AI applications.

News

Marvel and Hasbro preview Avengers: Doomsday figures ahead of December drop

Marvel and Hasbro’s Doomsday Marvel Legends lineup uses accessories and team mix to fuel fan speculation and pre-order demand.

AI marketing

Zoom turns creator partnerships into an AI search visibility test

Zoom is testing creator authority as an AI visibility signal while working to reposition itself beyond video meetings.

News

Klipsch’s Nolan “The Odyssey” speaker is built for collectors, not casual buyers

Klipsch is releasing a 2,500-unit Odyssey-themed speaker at US$499.99, blending collector design with durable, app-controlled audio features.

News

Shake Shack and Flagrant bring yuzu hot wings to Hong Kong and Macau

Shake Shack teams with Hong Kong sauce brand Flagrant for yuzu hot wings, adding BTS social content, keychain merch, and a 7-day donation.

martech

7 best AI tools for B2B lead generation in 2026

A 2026 breakdown of the top AI lead generation tools for B2B marketers, covering intent data, enrichment, and outbound automation.

News

Fortnite adds ‘The Odyssey’ skins with tournaments and item shop drop

Epic ties The Odyssey cosmetics to a July Cup tournament and shop drop, blending film promotion with player status, collecting, and competitive rewards.

News

Kraft Heinz raises marketing spend to 6% of sales with $100M turnaround push

Kraft Heinz adds $100M to its turnaround and targets marketing at 6% of sales, with fewer partners and tighter direct sales measurement.

News

Travis Scott’s Cactus Jack drops a limited “The Odyssey” IMAX capsule

Travis Scott’s Cactus Jack ties a one-week capsule to Nolan’s “The Odyssey” and IMAX, using scarcity and format fandom to fuel demand.

Influencer Marketing

Influencer campaign report template: the B2B deck that earns budget renewal

A practical B2B influencer campaign report template for connecting creator performance to pipeline and making the next budget decision clear.

martech

Nielsen to buy DoubleVerify for US$2.15 billion in measurement push

Nielsen’s US$2.15 billion DoubleVerify deal brings audience measurement and ad verification closer together. Here is what marketers should watch.

News

Snapchat outlines how brands can use humor to reach Next Gen audiences

Snapchat and Omnicom studied 6,000 Next Gen users. Learn what “context is the punchline” means for brand humor and trend timing.