News

Neutrogena’s ‘Break the Rules’ bets on science over skincare noise

Neutrogena’s new platform challenges AI and social skincare myths, starting with a retinol campaign shaped by search and social listening.

public relations

Newsjacking: how PR teams join breaking stories without forcing it

A practical newsjacking guide for B2B PR teams, covering safe timing, workflow, formats, tools, and measurement.

News

APAC short drama apps see 452% session growth as marketers take notice

Sessions jumped 452% in APAC as short drama apps grew. What retention, frequency, and rising creative competition mean for marketers.

News

Coffee-mate’s “situationship” campaign turns a creamer drop into content

Coffee-mate builds a social-first “situationship” story around Situation-Sip, using Instagram DMs and limited free drops to spark participation.

AI marketing

Publicis lifts outlook as AI marketing services grow

Publicis is tying AI marketing services, LiveRamp data, and agency transformation into one growth story for marketers watching agentic systems.

martech

Events Are Becoming the Budget Test for Brand Belief

AI has made digital reach cheap. Events now need to prove they create brand belief, not just attendance, impressions, or pipeline anecdotes.

Spotlight

Getting a senior executive to say yes is the easy part. Here's the hard part

The Ortus Club's Jess Circi on why AI-personalized outreach is losing its edge, and what actually earns a senior executive's trust in 2026.

public relations

Longacre names Whit Clay first CEO amid growth push

Longacre Square Partners has appointed Whit Clay as its first CEO, adding management structure as the advisory firm scales its special-situations work.

public relations

Who's leading the charge? Top 8 PR agencies in APAC

Explore top PR firms in APAC, each specializing in distinct sectors like tech, health, and consumer markets.

public relations

How to vet a B2B PR agency in Singapore

A practical framework for vetting B2B PR agencies in Singapore, with five questions that matter more than any star rating.

News

IKEA turns football’s “lying behind the wall” moment into sofa discounts

IKEA Saudi Arabia offers sofa discounts when a player lies behind the free-kick wall, with savings tied to shirt numbers and DM redemption.

public relations

Best PR agencies in Indonesia for tech startups (2026)

The best PR agencies in Indonesia for tech startups, evaluated on tech specialization, verified scale, and real client relationships.

public relations

Press conference checklist: how PR teams should plan live media events

A practical press conference checklist for PR teams covering news value, media invites, spokesperson prep, press kits, Q&A, and reporting.

News

Gen Z travel habits push loyalty beyond points and into experiences

Agoda data shows Gen Z travels often and wants experience-led perks. Loyalty teams may need trip-based offers and smoother earn-and-redeem flows.

News

Samsung and Liquid I.V. tap Spider-Man hype for new product campaigns

Samsung and Liquid I.V. build Spider-Man: Brand New Day tie-ins around Ned Leeds, limited-time products, and a foldable phone durability story.

martech

ZetaDisplay buys retailmediatools for in-store retail media

ZetaDisplay's retailmediatools deal shows retail media moving toward owned infrastructure that connects store screens, campaign tools, and measurement.

AI marketing

Reddit faces an AI data dilemma for its ad business

Reddit is debating whether AI data licensing could weaken the contextual signal behind its advertising pitch.

public relations

Who's covering AI and martech in APAC: journalists and writers worth following in 2026

A media list of real APAC journalists covering AI, martech, and PR, grouped by beat, with links to their current bylines.

Influencer Marketing

Brand-as-creator strategy: what B2B marketers can learn from Ryanair, Wendy's, and Duolingo

The brand-as-creator playbook, translated for B2B marketers

public relations

Press release quote: how to write one journalists can actually use

Learn how to write a press release quote that adds context, source credibility, and journalist-ready value to a company announcement.

News

Only 52% of APJ employees feel ready for AI-driven change

Cornerstone OnDemand finds 52% of APJ employees feel AI-ready. Market, industry, and generational gaps signal execution risk.

News

McDonald’s Philippines uses an AI pop star to spotlight why fries are social

McDonald’s Philippines introduces Chip, an AI pop star, to frame fries as shared memories, backed by a music video and weekly Fryday activations.

AI marketing

Dollar Shave Club turns AI ads into an in-house speed play

Dollar Shave Club's latest AI-made ads show how generative AI can help in-house teams move faster when brand voice is already clear.

Spotlight

StoryMint's founder on building the tool his own agency needed

Search Agency's Ridho Putradi S'Gara built StoryMint to fix a problem 15 years of agency work never solved: research that never reaches the workflow.

martech

Cvent backs brand reset with $1B event tech investment

Cvent's $1B plan puts event marketing tech back in the budget debate as AI content weakens audience trust.