public relations

Who's covering AI and martech in APAC: journalists and writers worth following in 2026

A media list of real APAC journalists covering AI, martech, and PR, grouped by beat, with links to their current bylines.

Influencer Marketing

Brand-as-creator strategy: what B2B marketers can learn from Ryanair, Wendy's, and Duolingo

The brand-as-creator playbook, translated for B2B marketers

public relations

Press release quote: how to write one journalists can actually use

Learn how to write a press release quote that adds context, source credibility, and journalist-ready value to a company announcement.

News

Only 52% of APJ employees feel ready for AI-driven change

Cornerstone OnDemand finds 52% of APJ employees feel AI-ready. Market, industry, and generational gaps signal execution risk.

News

McDonald’s Philippines uses an AI pop star to spotlight why fries are social

McDonald’s Philippines introduces Chip, an AI pop star, to frame fries as shared memories, backed by a music video and weekly Fryday activations.

AI marketing

Dollar Shave Club turns AI ads into an in-house speed play

Dollar Shave Club's latest AI-made ads show how generative AI can help in-house teams move faster when brand voice is already clear.

Spotlight

StoryMint's founder on building the tool his own agency needed

Search Agency's Ridho Putradi S'Gara built StoryMint to fix a problem 15 years of agency work never solved: research that never reaches the workflow.

martech

Cvent backs brand reset with $1B event tech investment

Cvent's $1B plan puts event marketing tech back in the budget debate as AI content weakens audience trust.

News

Erling Haaland’s World Cup exit didn’t stop brands from trendjacking his look

From FIFA to food brands, Haaland’s recognisable hair became a fast meme template. What it reveals about sports fandom and social marketing.

public relations

Media briefing: how PR teams should brief journalists before the story breaks

A practical guide to media briefings for PR teams, covering when to use one, what to include, how to brief journalists, and how to measure results.

News

Anthropic’s new Claude film bets on “hard questions” as a brand stance

Anthropic’s new Claude film centers public concerns about AI, using survey-backed questions to reinforce a human-first brand stance.

Influencer Marketing

The creator-equity model: what B2B marketers can learn from Prime, Feastables and Chamberlain Coffee

Why creators now own equity, not just endorsement fees, and what that means for B2B

News

Farmers Insurance tweaks its jingle and goes all-pink for a new brand push

Farmers shifts to “Honesty Is Our Policy,” updates its iconic jingle, and adopts an all-pink look to stand out in a crowded insurance category.

AI marketing

Gartner finds third-party gen AI beating brand chatbots

Gartner data shows why brand-owned AI chatbots need task completion, not just answers, as customers turn to third-party assistants.

martech

Markifact adds Google Ads MCP with approval controls

Markifact's Google Ads MCP launch gives marketers an AI-assistant workflow for paid search reporting and approved account changes.

public relations

Burson names Gemma Hudson as AUNZ CEO

Burson has appointed Gemma Hudson as AUNZ CEO, giving the WPP communications network a regional leader with in-house and agency experience.

News

OpenAI uses grandmothers to demo GPT-Live’s more natural voice chats

OpenAI’s GPT-Live film shows full-duplex voice through everyday dialogue, hinting at how “natural” UX is becoming the key adoption lever.

public relations

Media relations: how B2B PR teams earn coverage that lasts

A practical guide to media relations for B2B PR teams, covering strategy, workflow, tools, measurement, and earned visibility.

News

7-Eleven sues Nike over an Air Max 95 colorway tied to its tri-colour branding

7-Eleven says Nike’s Air Max 95 colors and 7/11 timing create confusion. The case shows how brand codes become high-stakes in collab culture.

News

Sunsilk brings BABYMONSTER’s offstage grind into its latest global hair story

Sunsilk’s BABYMONSTER campaign uses home-video intimacy to link idol grind with a simple product promise, reflecting demand for authenticity.

Influencer Marketing

The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines

The PLG-influencer flywheel: how Notion, Figma, and Canva turn users into growth engines

News

Mobile web display is now the top digital media quality risk, IAS finds

IAS finds mobile web display drives the largest share of suitability violations, clutter, and MFA impressions. What it changes for verification

public relations

Renault appoints Paul Michon as corporate comms director

Renault Group has appointed Paul Michon as corporate communications director, adding Kering experience to its senior comms function.

News

Hilton’s Deepika Padukone campaign leans into the “power of the stay” in India

Hilton’s new Deepika Padukone chapter reframes hotels as travel support systems, backed by a year-long cross-channel content program.

News

Insta360’s Shark Awareness Day film turns diver footage into citizen science

Insta360 ties a Shark Awareness Day film to PADI AWARE’s shark and ray census, encouraging divers to submit verified sightings from past dives.