ContentGrip - AI insights on marketing, PR, and media

Sign in Subscribe

Nike revives ‘Just do it’ with a bold new question for Gen Z

Content Marketing

Nike revives ‘Just do it’ with a bold new question for Gen Z

Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes

Future of AI in marketing 2025

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Bose launches brand anthem to reframe sound as essential, not optional

Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.

Content Marketing

How Love Island USA turned summer 2025 into a brand engagement bonanza

Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox rolls out a native short-form content tool for game discovery, brand integration, and creator monetization

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. joins Disney and NBCU in challenging AI’s use of iconic characters. Here’s why marketers should care.

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year

Canva wants marketers to slay content fatigue with fantasy

Canva wants marketers to slay content fatigue with fantasy

Canva’s new brand campaign urges marketers to fight boring content with imagination and its AI-powered tools

Zendaya and On launch campaign celebrating identity through movement

Content Marketing

Zendaya and On launch campaign celebrating identity through movement

Zendaya and On launch “Be every you,” a campaign that reframes movement as a form of identity

Why are internships disappearing in adland?

Why are internships disappearing in adland?

With fewer internships and junior roles, the industry's talent pipeline is under pressure

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

Content Marketing

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

Can a pop star and a whisky label rewrite the rules of brand storytelling? Johnnie Walker is about to find out

Samsung launches global AI Home campaign focused on autonomy and quality time

Content Marketing

Samsung launches global AI Home campaign focused on autonomy and quality time

Samsung bets on convenience and emotional connection to sell its AI Home concept worldwide

Viral Gen Z stare

What the Gen Z stare teaches marketers about trend tracking in digital culture

The Gen Z stare meme went from Reddit to mainstream media in weeks. Here’s what that says about how discourse moves online

Mastercard's F1 naming deal with McLaren is more than just branding

Mastercard's F1 naming deal with McLaren is more than just branding

Mastercard becomes McLaren’s naming partner for 2026. The focus? Global fan access and experiential loyalty.

KFC’s new campaign leans into Singapore’s fried chicken quirks

Content Marketing

KFC’s new campaign leans into Singapore’s fried chicken quirks

From chicken peeling to spicy dips, KFC’s new campaign turns Singaporeans' eating habits into brand storytelling

Netflix’s KPop Demon Hunters is a viral marketing case study in the making

Content Marketing

Netflix’s KPop Demon Hunters is a viral marketing case study in the making

The surprise Netflix hit shows how fandom strategy and timing can outshine big-budget reboots

LEGO enlists Tom Holland to reframe play as ageless

Content Marketing

LEGO enlists Tom Holland to reframe play as ageless

LEGO’s new film featuring Tom Holland makes a case for why adults should play more, not less

Quick writing tips to instantly make your content stand out

Content Marketing

Quick writing tips to instantly make your content stand out

Actionable tips to help you write clearer, more engaging, and unforgettable content without overhauling your workflow

Content Marketing

What to consider when working on a blog design

Learn key considerations for designing an effective blog. Discover essential features, top design practices, and common mistakes to avoid for a successful blog.

Why Gen Z can’t stop listening to Stephanie Soo’s true crime podcast

Content Marketing

Why Gen Z can’t stop listening to Stephanie Soo’s true crime podcast

Stephanie Soo’s genre-bending storytelling has cracked the code for Gen Z engagement

Americans are spending big to “AI-proof” their careers

Americans are spending big to “AI-proof” their careers

New data reveals how AI is fueling job switches, retraining investments, and workplace tension

Can AI pay for the news it uses? Publishers are testing 3 models

Can AI pay for the news it uses? Publishers are testing 3 models

AI tools like ChatGPT are eating publisher traffic. Here's how the industry is fighting to get paid

Fiction writer turned AI strategist: 'You should never completely outsource your brain to AI

Fiction writer turned AI strategist: "You should never completely outsource your brain to AI"

Sally Slater's systematic AI workflows help law firms and consultancies scale expertise without losing human judgment.

Rising TikTok beauty creators

Content Marketing

Rising TikTok beauty creators

These creators may have fewer than 4M followers, but they’re commanding serious influence and sparking industry change