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Liverpool FC leads Europe’s clubs on cultural relevance at 31%

Liverpool FC leads Europe’s clubs on cultural relevance at 31%

Liverpool FC scores 31% for cultural influence across a 22-market study, showing how fandom and digital reach strengthen sports brands.

Cadbury turns a chocolate clutch into a New York Fashion Week moment

Cadbury turns a chocolate clutch into a New York Fashion Week moment

Cadbury uses a crystal-covered LUAR clutch to turn generosity into a New York Fashion Week launch moment for its new U.S. brand platform.

Firmable finds sales data is not ready for AI agents

Firmable finds sales data is not ready for AI agents

Firmable’s survey of B2B sellers reveals a gap between widespread AI use and the data, trust, and governance needed for autonomous revenue work.

Standard Chartered puts AI into regional wealth campaign decisions

Standard Chartered puts AI into regional wealth campaign decisions

Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.

SERP features in 2026: what still sends clicks alongside AI Overviews

SERP features in 2026: what still sends clicks alongside AI Overviews

A practical 2026 guide to which Google SERP features still drive clicks, which mainly build visibility, and how to optimize for both.

Publishers now spend $113M a month buying search traffic

Publishers now spend $113M a month buying search traffic

Publishers are spending more on paid search as zero-click behavior erodes organic referrals and changes how brands should measure visibility.

What is Higgsfield? A marketer's guide to the multi-model AI video platform

What is Higgsfield? A marketer's guide to the multi-model AI video platform

A practical guide to Higgsfield's multi-model AI video platform, including marketing use cases, credit pricing, commercial rights and tradeoffs.

California blocks addictive feeds for under-16s, changing teen reach

California blocks addictive feeds for under-16s, changing teen reach

California’s AB 1709 restricts addictive social-feed features for under-16s, changing how brands, creators, and agencies should plan teen reach.

Content monetization in 2026: models and economics for B2B brands

content marketing

Content monetization in 2026: models and economics for B2B brands

A practical 2026 guide to ads, memberships, communities, commerce, events, and services for B2B content teams facing weaker search traffic.

When the community objects to your sponsorship: lessons from OpenAI's exit from Caltech's Mathathon

Public Relations

When the community objects to your sponsorship: lessons from OpenAI's exit from Caltech's Mathathon

When a sponsor's industry is itself the community's debate, goodwill can read as influence. OpenAI's Mathathon exit shows why sponsorship fit needs stakeholder testing before launch.

Before the NFL played in Melbourne, it spent four years building the market

Public Relations

Before the NFL played in Melbourne, it spent four years building the market

The NFL's Melbourne spectacle was the visible payoff of years of local fan-building, partnerships and sponsor planning, not a substitute for them.

Standard Chartered extends its wealth campaign with AI optimisation

Standard Chartered extends its wealth campaign with AI optimisation

Standard Chartered adds AI media optimisation, real-time triggers, and local platforms to its wealth campaign, with dentsu Singapore supporting

Telkomsel turns an Ariel NOAH lyric into a brand shortcut

Telkomsel uses an Ariel NOAH lyric to make Halo Optima’s “More in Every Way” promise feel specific and culturally grounded.

Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades

Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades

Caesars ties “looksmaxxing” humor to Caesars Sportsbook UX changes, using a Clay Matthews makeover to prompt bettors to revisit the app.

KFC Picklecore turns a food trend into a brand identity

KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture around an LTO.

Apple races to make iPhone Duo’s app ecosystem feel mature before release

Apple races to make iPhone Duo’s app ecosystem feel mature before release

Apple is mobilizing developers and familiar apps to make its first foldable feel ready before customers can buy it.

Shailene Woodley teams with Mars and Calm to spotlight pet adoption

Shailene Woodley teams with Mars and Calm to spotlight pet adoption

Mars partners with Calm and Shailene Woodley to link pet adoption with mental wellbeing, adding adoption-fee support and free Calm memberships.

Amazon DSP opens a new buying path into ChatGPT ads

Amazon DSP opens a new buying path into ChatGPT ads

Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control.

Apple’s iPhone Duo launch turns one event into weeks of demand

Apple’s iPhone Duo launch turns one event into weeks of demand

Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on sale.

LT.agency's Jess Petersen: automate the work, not the judgment.

LT.agency's Jess Petersen: automate the work, not the judgment.

LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and client controls human.

Influencer Marketing

The US Open's influencer problem was really a brand activation problem

The US Open creator backlash was not just an etiquette problem. It showed why brands must own briefing, access and accountability at live events.

How to announce an increase people won't like: lessons from Singapore's ministerial pay review

Public Relations

How to announce an increase people won't like: lessons from Singapore's ministerial pay review

Singapore's ministerial pay review shows a disciplined sequence for explaining an unpopular increase: independent validation, phasing, personal commitment and direct publishing.

The price-hike playbook: what the memory crunch is teaching brands about communicating cost increases

Public Relations

The price-hike playbook: what the memory crunch is teaching brands about communicating cost increases

The strongest price increase message starts before the number arrives. Apple's 2026 iPhone sequence shows how timing, options and messenger choice can change the reaction.

ARK Agency builds a plant-made “Emergency Exit” sign in Canary Wharf

ARK Agency builds a plant-made “Emergency Exit” sign in Canary Wharf

Eden Project’s Greentime17 uses a plant-built “Emergency Exit to Nature” in Canary Wharf, linking screen-first habits to a 17-minute daily

Motorola teases a “next move” foldable after Apple’s iPhone Duo moment

Motorola teases a “next move” foldable after Apple’s iPhone Duo moment

Motorola posts a Razr throwback clip that ends on a short, wide foldable silhouette, signalling a coming device without specs or a launch date.