AI marketing tools for content creation: reviews and comparisons

Discover the best AI marketing tools of 2024 for content creation with our in-depth reviews and comparisons.

AI marketing tools for content creation: reviews and comparisons

As we step into 2024, the variety of AI marketing tools available has expanded significantly, each promising to streamline processes and drive better results. But with so many options, how do you choose the right one for your needs? In this article, we provide in-depth reviews and comparisons of the top AI marketing tools, helping you navigate this complex landscape and make informed decisions.

We delve into the key features, pros, and cons of each tool, offering valuable insights based on user reviews and expert analysis. By the end of this article, you'll have a clear understanding of which AI tools can best support your marketing efforts and help you achieve your goals.

AI marketing tools for content creation overview

  1. Krater AI (for content creation)
  2. Grammarly (for checking grammar)
  3. Canva (for social media posts)
  4. Hemingway Editor (for content editing)
  5. Copy.AI (for content creation)
  6. Lumen5 (for video content)
  7. Piktochart (for content creation)
  8. QuillBot (for checking grammar)
  9. Zoho Writer (for checking grammar
  10. Wordtune (for content enhancement)
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In-depth reviews of top 10 AI marketing tools for content creation

1. Krater AI (for content creation)

AI marketing tools for content creation - Krater AI


Krater AI is an all-in-one AI marketing tool designed to streamline various content creation and optimization tasks. It is a versatile tool for marketers, writers, and entrepreneurs who want to improve their productivity and content quality. The platform is praised for its user-friendly interface and cost-effectiveness, offering different pricing plans to accommodate various needs and budgets.

Key features and capabilities

Krater AI’s key features include advanced copywriting capabilities, where users can generate engaging ad copy and social media content tailored to specific audiences. The platform also offers robust image generation tools, allowing users to create visually appealing content to support their marketing campaigns.

Additionally, Krater AI includes text-to-speech and speech-to-text functionalities, making it easy to convert written content into audio and vice versa. This versatility is particularly useful for creating multimedia content that can engage a broader audience.

Krater AI’s capabilities

  1. Automated content generation – Users can quickly produce high-quality written content, including blog posts, product descriptions, and social media updates.
  2. Image generation – The tool allows for the creation of custom images to complement marketing materials.
  3. Text-to-speech and speech-to-text – These features facilitate the creation of audio content and the transcription of spoken content into written form.
  4. Code creation – Useful for marketers involved in technical projects, Krater AI can assist in generating and editing code.
  5. AI content detection – This feature helps ensure the originality of the content produced, reducing the risk of plagiarism.


  • Ease of use
  • Quality results
  • User interface
  • Content generation
  • Versatility of features


  • Limited free access
  • Complexity issues
  • Difficult learning
  • Limited multimedia support
  • Missing features

Pricing (monthly and annual plans, free trials)

AI marketing tools for content creation - Krater AI Pricing

You can use Krater AI for free with a limit of 5 generations per month. However, if you require more generations, Krater AI’s pricing starts from US$7 per month (paid annually) up to US$399 per month (paid monthly). Each pricing plan differs based on your content creation capacity from 100 generations per month and up to 10,000 generations per month.

User rating and reviews

Rating: 5.0/5.0 (6 reviews)

Krater AI review

“Marketers, content creators, and entrepreneurs, rejoice! Krater empowers with its remarkable versatility. From generating ad copy to transcribing audio and creating captivating visuals, the range of tools fosters creativity and ensures a professional touch. The intuitive user interface further enhances the experience.” - Noemi K.

“Krater empowers marketers, content creators, and entrepreneurs. What I like most about this software is the versatility it offers. The range of tools available, such as generating copy for ads, transcribing audio to text, and creating stunning visuals, allows me to explore my creativity and achieve professional results. The intuitive user interface makes it easy to navigate and access the different features, enhancing the overall user experience.” - Erika G.

“The Tool truly lives up to its promise of being an all-in-one AI solution. I love how it brings together a wide range of powerful features that cater to different needs. Whether I need to generate copy for ads, transcribe audio to text, chat with AI for ideas, create images for social media, or even generate code, has got me covered. It's a versatile tool that empowers marketers, content creators, and entrepreneurs.” - Kathrin S.

2. Grammarly (for checking grammar)

AI marketing tools for content creation - Grammarly


Grammarly is an AI-powered writing assistant designed to help users improve their writing by providing real-time grammar, punctuation, and style suggestions. Leveraging advanced machine learning algorithms, Grammarly scans text for errors and suggests enhancements to improve clarity, engagement, and correctness.

Grammarly's user-friendly interface and robust functionality make it a top choice for professionals and students alike, enhancing productivity and ensuring polished communication.

Key features and capabilities

One of its standout features is real-time grammar and spelling checks, which help marketers ensure their content is error-free before publication. Additionally, Grammarly offers advanced style and tone suggestions, allowing users to tailor their writing to different audiences and purposes. This feature is particularly useful for marketers who need to adapt their content to various platforms and demographics.

Grammarly’s capabilities

  1. Real-time grammar and spelling checks – Detects and corrects errors as you write.
  2. Style and tone suggestions – Helps adapt the writing style and tone to suit different audiences.
  3. Plagiarism detection – Ensures the originality of content by comparing it against billions of web pages and academic papers.
  4. Vocabulary enhancement – Suggests more effective words and phrases to improve readability and engagement.
  5. Writing insights – Provides personalized feedback and performance statistics, helping users understand and improve their writing skills over time.
  6. Integration capabilities – Works across multiple platforms, including web browsers, Microsoft Office, and mobile devices, ensuring consistency and ease of use.
  7. Generative AI – AI text generator that can generate ideas for your content or command it to do what you need.
AI marketing tools for content creation - Grammarly Features


  • Real-time feedback
  • Comprehensive plagiarism checker
  • User-friendly interface
  • Customization options
  • Advanced tone detector


  • Occasional over-correction
  • Limited offline access
  • Contextual limitations

Pricing (monthly and annual plans, free trials)

AI marketing tools for content creation - Grammarly Pricing

Grammarly can be used for free with a limit of 100 AI prompts. More features and generations can be accessed via Grammarly’s paid subscriptions which start from US$12 per month up to US$15 per month per member. Features such as writing tone, plagiarism, knowledge sharing and analytics can be accessed by subscribing to either premium or business plans.

User rating and reviews

Rating: 4.7/5.0 (8,485 reviews)

Grammarly review

“Our entire company uses Grammarly, a fantastic tool that not only helps in catching spelling and grammatical errors, but also provides suggestions on how to improve writing. The new AI tool is super valuable as it easily summarizes text, gives suggestions on how to expand on a topic, and re-words something that may not be clear. Personally, I plan to use Grammarly for life because it has been such a great help.” - Eric F.

“I use Grammarly very often to write blog & social media post copies. It helps me fix all the grammatical errors, spelling mistakes and it also improves the writing style. In paid version it offers the plagarism check also. For my company work I am using free versions only and it is very much beneficial. I am very happy with the service Grammarly is offering.” - Sahana B.

“Thanks to Grammarly’s AI, Writing has become effortless for me” - Deepali J.

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3. Canva (for social media posts)

AI marketing tools for content creation - Canva


Canva is a user-friendly graphic design platform that has transformed the way individuals and businesses create visual content. Leveraging AI, Canva offers a range of tools that simplify design processes, making it accessible even to those without a background in graphic design.

Canva's AI tools help reduce the time and effort needed to create professional-grade designs, making it a valuable asset for marketing teams looking to improve their visual content strategy efficiently.

Key features and capabilities

One of its standout features is the drag-and-drop interface, which allows users to create designs effortlessly without needing extensive graphic design knowledge. Canva’s AI-driven design suggestions provide users with template recommendations based on their project type, ensuring that even novices can produce professional-quality work.

Additionally, Canva's automatic resizing feature is particularly useful for marketing purposes, allowing users to adapt a single design across various social media platforms with just a few clicks.

Canva’s capabilities

  1. Design suggestions – AI-driven recommendations for templates and layouts based on the user’s project.
  2. Automatic resizing – Quickly adjust designs to fit different social media platforms and formats.
  3. Extensive template library – Access to thousands of templates for various types of content, from social media posts to presentations.
  4. Brand kit – Maintain brand consistency by storing brand colors, logos, and fonts for easy access.
  5. Collaborative tools – Real-time collaboration capabilities, allowing teams to work together on designs seamlessly.
  6. Stock assets – A vast collection of stock photos, illustrations, icons, and fonts powered by AI to find the best match for your needs.
  7. Magic resize – Instantly resize designs to suit different social media channels or marketing needs.

These features streamline the design process, making Canva an essential tool for marketers aiming to produce visually appealing and cohesive content efficiently. 


  • Ease of use
  • Templates
  • Template availability
  • Graphics design
  • Easy design


  • Expensive
  • Limited free version
  • Limited features
  • Limited options
  • Limited templates

Pricing (monthly and annual plans, free trials)

Canva offers a range of pricing plans designed to meet the needs of various users, from individuals to large organizations. The Free plan provides access to a wide array of templates, images, and basic design tools, making it an excellent starting point for personal use or small projects.

For those requiring more advanced features, the Canva Pro plan is available at $12.99 per month (or $119.99 per year), offering benefits such as access to premium content, unlimited use of templates, and advanced design tools like the Magic Resize feature. This plan is ideal for freelancers and small businesses aiming to elevate their design capabilities.

For larger teams and enterprises, Canva offers the Canva for Teams plan at $14.99 per month per user for the first five users, with customized pricing for additional users. This plan includes advanced collaboration features, brand management tools, and priority support. Canva Enterprise, tailored for bigger organizations, offers comprehensive brand control, workflow management, and dedicated account support, with pricing available upon request.

User rating and reviews

Rating: 4.7/5.0 (4,684 reviews)

Canva review

“I am a Product Designer and a lot of times I have to create graphics, earlier I used other solutions, but they were not that easy to use and or had many options or templates to choose from. Since I have started relying on Canva for these graphics needs, I have not needed any other solution thus making me more productive at work. Canva is easy to use, has thousands of templates, I can implement edits on the go and make multiple iterations without a hassle. I use Canva multiple times a week from creating graphics to Creating presentations to even editing videos.” - Ayush S.

“Simple but complete, functional, practical, self-intuitive, works on cell phones and tablets in a practical and quick way, access via the web version (for when I'm not at home), very complete library of items, examples, images and references.” - Albert C.

“The perfect platform to create content” - Vincente M.

4. Hemingway Editor (for content editing)

AI marketing tools for content creation - Hemingway Editor


Hemingway Editor is an AI-powered writing tool designed to enhance readability and clarity in written content. By analyzing text and highlighting complex sentences, passive voice, and adverbs, it helps writers simplify their prose, making it more engaging and accessible to readers.

Hemingway Editor is praised for its straightforward interface and effective editing suggestions, making it a valuable asset for improving the quality of marketing copy.

Key features and capabilities

Hemingway Editor’s key features are tailored to help writers produce concise, impactful, and easily understandable text. One of the standout capabilities of Hemingway Editor is its ability to highlight complex sentences, passive voice, and excessive adverbs, encouraging writers to simplify their prose. This focus on simplicity ensures that marketing messages are clear and effective, which is crucial in capturing and retaining the audience's attention.

Hemingway Editor’s capabilities

  1. Readability score – Provides a readability grade level, helping writers adjust their text to suit the target audience’s reading capabilities.
  2. Sentence structure analysis – Highlights long and complex sentences, suggesting simpler alternatives.
  3. Passive voice detection – Identifies passive voice constructions, encouraging more direct and active sentence structures
  4. Adverb and weak phrase highlighting – Points out adverbs and weak phrases, suggesting stronger and more precise alternatives.
  5. Formatting tools – Offers basic formatting options such as bold, italic, headings, and bullet points, allowing writers to organize their content effectively.


  • Free online version
  • Readability improvement
  • Ease of use
  • Writing analysis


  • Limited grammar and style suggestions
  • Not suitable for all writing styles
  • No save or export options in free version

Pricing (monthly and annual plans, free trials)

Hemingway Editor offers both free and paid versions tailored to different needs. The free online version provides basic features such as identifying readability issues, highlighting complex sentences, and offering readability scores, making it a great tool for short and simple edits.

However, it lacks advanced AI-driven suggestions for corrections. For more comprehensive features, users can opt for the desktop app, which requires a one-time payment of $19.99. This version includes capabilities like offline editing, unlimited highlights for wordiness and weak language, readability grade level scoring, and more​.

User rating and reviews

Rating: 4.4/5.0 (48 reviews)

Hemingway Editor review

“Hemingway is incredibly easy to use. I think that's the best part of it. Just paste the content or write it there in the box & it will show its readablity score, grammar and every thing for a perfect content.” - Zahabiya K.

“The Hemingway Editor makes it easy to tailor written content for my intended audience. I love being able to see the readability of what I'm writing based on grade level. The multi-color highlighting of different issues like number of adverbs, passive voice, and difficulty of reading, make me a better communicator and helps make sure that my end reader can grasp the concept quickly and easily.” - Anna A.

“Useful, Simple, Low Cost” - Jeff R.

5. Copy.AI (for content creation)

AI marketing tools for content creation - Copy.AI


Copy.AI is a versatile AI marketing tool designed to streamline the content creation process for various marketing materials, including blog posts, product descriptions, and social media posts. Leveraging the power of OpenAI's GPT-3 model, it allows users to generate content quickly by providing templates and customizable options that cater to different styles and tones.

Notably, Copy.AI offers more than 90 different content templates, making it a comprehensive tool for generating diverse types of marketing copy.

Key features and capabilities

Copy.AI boasts a range of features and capabilities that make it a powerful AI marketing tool. One of its primary strengths is its ability to streamline content creation, significantly reducing the time needed to produce high-quality marketing materials. Users can generate diverse types of content, including blog posts, product descriptions, digital ads, and social media posts, using over 90 available templates.

The tool is highly customizable, allowing users to input specific styles and tones to match their brand voice. Additionally, Copy.AI's intuitive interface ensures that even beginners can navigate and utilize its features effectively​.

Copy.AI’s capabilities

  1. Versatile content templates – With more than 90 templates, users can create a wide range of content types quickly and efficiently.
  2. Customization options – Users can specify the style and tone of the content, ensuring it aligns with their branding and marketing strategies.
  3. Ease of use – The user-friendly interface makes it accessible to both novice and experienced users.
  4. Efficiency – By automating the content creation process, Copy.AI helps users save time, enabling them to focus on other critical marketing tasks.
  5. Continuous improvement – The platform is regularly updated with new features and improvements, driven by substantial resource investments to enhance user experience


  • Versatile content creation
  • Customization options
  • User-friendly interface
  • Efficiency and time-saving
  • Continuous improvement


  • Occasional content lag
  • Need for careful review
  • Limited creativity
  • Fact-checking required

Pricing (monthly and annual plans, free trials)

AI marketing tools for content creation - Copy.AI Pricing

Copy.AI offers a flexible pricing plan to accommodate various user needs. The platform provides a free plan, which allows users to generate up to 2,000 words per month using over 90 copywriting tools.

For more extensive needs, the Pro plan is available at US$36 per month, offering unlimited word generation and access to additional features. Copy.AI also provides an advanced plan at US$186 per month for larger teams. For businesses or teams looking for advanced capabilities, Copy.AI offers an Enterprise plan, which includes custom workflows and a chat interface, with pricing based on specific requirements.

User rating and reviews

Rating: 4.7/5.0 (178 reviews)

Copy.AI review

“When i was starting out as a digital marketer, was my guide in writing and producing quality content. I find the tool's interface straightforward and user-friendly. I use for social media posts and product descriptions, blog intros and website copy. What I love most about the tool is the pricing plan to accomodate beginners who are just getting started in their career as a content marketer. They also have a very good support. I get email from them on how to use some of their latest features.” - Opeyemi O.

“Things I like about Copy.AI it is Time-Saving and accelerates content creation by generating high-quality copy quickly, saving my daily valuable time and effort.” - Darshana B.

“I love because it's so simple to use. I'm able to pick a tone and the format is very user friendly. There are many templates to choose from and it always has great content.” - Julianna C.

6. Lumen5 (for video content)

AI marketing tools for content creation - Lumen5
AI marketing tools for content creation - Lumen5


Lumen5 is an AI-powered video creation platform designed to help marketers easily produce engaging video content. It transforms text-based content, such as blog posts or articles, into dynamic videos, making it an invaluable tool for enhancing social media and digital marketing strategies.

By utilizing artificial intelligence, Lumen5 automates much of the video production process, allowing users to create professional-looking videos without requiring extensive video editing skills.

Key features and capabilities

Lumen5’s automated text-to-video conversion feature allows users to input text, such as blog posts or articles, and have the AI generate a storyboard with relevant visuals, including images, video clips, and animations. Lumen5 also provides a vast library of stock media and customizable templates, ensuring that users can produce visually appealing and branded content effortlessly.

Lumen5’s capabilities

  1. Automated text-to-video conversion – AI-driven transformation of text content into videos and AI voiceover features.
  2. Extensive media library – Access to a wide range of stock images, video clips, and animations.
  3. Customizable templates – Pre-designed templates that can be tailored to fit the brand’s aesthetic.
  4. Platform integration: Seamless sharing and optimization of videos across various social media and content platforms.
  5. Branding tools – Options to add logos, brand colors, and fonts for consistent visual identity.
  6. Analytics and insights – Tools to measure video performance and engagement metrics​ 


  • User-friendly interface
  • AI-powered features
  • Branding features
  • Extensive media library
  • Customizable templates
  • Direct social media integration


  • Limited customization in free plan
  • Performance issues (long exporting time)
  • Cost of higher plans
  • Clip management

Pricing (monthly and annual plans, free trials)

AI marketing tools for content creation - Lumen5 Pricing

Lumen5 offers a range of pricing plans to accommodate various needs and budgets. The Community plan is free and allows users to create up to five videos per month with a Lumen5 watermark and 720p video resolution.

For those needing more features, Lumen5’s pricing starts from US$19 per month (billed annually) up to US$199 per month (billed monthly). Lumen5 has a range of plans starting from Basic, Starter, Professional and Enterprise pricing for teams needing custom pricing, added security and dedicated customer support.

User rating and reviews

Rating: 4.5/5.0 (67 reviews)

Lumen5 review

“the drive through process to create engaging video, a very complete marketplace for photos, videos and template to create your video” - Pasquale M.

“There are many times when I have a body of text that I'd like to make into a video. It's easy to drop it into Lumen5 and let the app create bites of video stitched together in an intelligent way. It often picks creative assets for video and images that match what the text is talking about. It's normally spot on... but it is also easy to search and drop in alternative creative assets.” - Aaron R.

“Lumen5 is a simple, sleek. efficient way to make professional videos yourself. You have the ability to marry text, music and sparkling images that tell a complete story. We use Lumen5 at least once a week to promote our events, programs and overall mission.” - Arthur S.

7. Piktochart (for content creation)

AI marketing tools for content creation - Piktochart


Piktochart is a web-based design tool that empowers users to create infographics, presentations, and various visual content with ease. Utilizing AI-driven templates and user-friendly drag-and-drop features, Piktochart simplifies the design process, enabling marketers to produce professional-quality visuals without needing extensive design skills.

This tool supports content marketing efforts by transforming complex data into visually engaging formats, making information more accessible and shareable.

Key features and capabilities

Piktochart’s of its standout features is the AI-driven templates, which help users create professional-quality visuals quickly. These templates are designed to cater to various marketing needs, including infographics, reports, presentations, and social media graphics.

Piktochart’s capabilities

  1. AI-driven templates – Pre-designed templates tailored for different marketing purposes, saving time and effort.
  2. Drag-and-drop interface – Intuitive design tools that allow easy customization and arrangement of elements.
  3. Customizable graphics – A wide selection of icons, images, and charts that can be personalized to match brand aesthetics.
  4. Data visualization – Tools to convert complex data into visually appealing charts and infographics, making information more accessible.
  5. Collaboration tools – Features that enable team collaboration, allowing multiple users to work on the same project simultaneously.
  6. Export options – Various export formats, including PNG, PDF, and PowerPoint, for easy sharing and integration into other marketing materials.


  • User-friendly interface
  • Wide range of templates
  • Extensive image library
  • Collaboration features
  • Variety of export options


  • Limited customization
  • Limited chart options
  • Limited font options
  • Relatively high cost for small teams

Pricing (monthly and annual plans, free trials)

AI marketing tools for content creation - Piktochart Pricing

Piktochart offers several pricing plans tailored to meet the needs of different users, ranging from individuals and small teams to large enterprises. The Free Plan includes basic features such as up to 5 active visuals, 2 downloads, and 100MB of storage.

For more advanced needs, Piktochart offers paid plans starting from US$14 up to US$49 per month. This includes an increase in generations per month, a bigger storage and capacity to hold more team members for collaboration.

User rating and reviews

Rating: 4.4/5.0 (162 reviews)

Piktochart review

“At the moment, Piktochart is where I do everything. The variety of templates makes it incredibly simple to alter various decks while saving me a ton of time.” - Ganesh P.

“It's easy and simple to make use of the application which allows creating infographics and presentations promptly and with no time and effort. It provides layouts that can be modified and changed, customize the text, and the font, and put our own pictures or those provided by the application. It enables me personally to arrange the info within a suitable way simply by dragging and dropping things and adding texts, it's got a number of graphics options that can be adapted to any kind of data.” - Asheshwara Y.

“Easily Create Social Images and Infographics to Boost Business Services” - Rachel L.

8. QuillBot (for checking grammar)

AI marketing tools for content creation - Quillbot


Quillbot is an AI-powered writing and paraphrasing tool designed to assist marketers in creating clear, engaging content more efficiently. Utilizing advanced natural language processing algorithms, Quillbot can rewrite sentences, summarize text, and enhance overall writing quality by suggesting improvements in grammar, style, and vocabulary.

By integrating Quillbot into their workflow, marketing teams can focus more on strategy and creativity, rather than getting bogged down by the intricacies of writing.

Key features and capabilities

Quillbot stands out as a versatile AI writing tool with several key features and capabilities that make it highly relevant to marketing professionals. Its core functionality revolves around advanced natural language processing, enabling it to rephrase sentences, improve readability, and maintain the original meaning while enhancing the overall quality of the text.

Quillbot’s capabilities

  1. Paraphrasing tool – Rewrites sentences and paragraphs to improve clarity and readability while preserving the original intent.
  2. Grammar checker – Identifies and corrects grammatical errors, ensuring polished and professional content.
  3. Summarizer – Condenses long texts into brief summaries, useful for creating concise reports and social media content.
  4. Vocabulary enhancements – Suggests synonyms and alternative phrases to enrich the text and avoid repetition.
  5. Citation generator – Assists in generating proper citations, which is essential for creating credible and authoritative content.
  6. Customizable modes – Offers different writing modes, such as Standard, Fluency, and Creative, to match the tone and style needed for various types of content.


  • Advanced paraphrasing
  • User-friendly interface
  • Versatile writing modes
  • Flexible pricing plans
  • Integration capabilities
  • Versatile features


  • Word limit in free version
  • Occasional contextual errors
  • Dependency on internet connection
  • Limited customization

Pricing (monthly and annual plans, free trials)

Quillbot offers a flexible pricing plan tailored to various user needs. The free version provides access to basic features, including paraphrasing and summarizing with a limited word count. For more advanced functionalities, the Premium plan is available on a monthly, semi-annual, or annual subscription basis. 

The premium plan starts from US$4.17 per month (billed annually). The premium plan includes unlimited paraphrasing, faster processing speeds, additional writing modes, and access to a plagiarism checker, among other enhanced features.

User rating and reviews

Rating: 4.4/5.0 (27 reviews)

Quillbot review

“For writing some social media post copies quickly, I am using Quillbot, to improve the writing style. Not only paraphrasing it comes with so many other features like Grammar checker, and plagiarism checker. I found this tool very much worth it. I can quickly paraphrase same copy into two -three different versions and post in different platforms.” - Isha P.

“What I enjoy best about it is how simple it is to use. With one click, it will recreate anything you want and offer you the choice of choosing between sentences and words if you don't like the way it was rewritten.” - Ramadan P.

“Writing tool best friend” - Pangilinan E.

9. Zoho Writer (for checking grammar)

AI marketing tools for content creation - Zoho Writer


Zoho Writer is an AI-powered online word processor that forms part of the Zoho Office Suite, designed to facilitate seamless document creation and collaboration. As an AI marketing tool, Zoho Writer leverages advanced machine learning algorithms to enhance productivity and streamline the writing process. It offers features such as context-based grammar and style suggestions, automated content structuring, and smart formatting.

Key features and capabilities

One of Zoho Writer’s key features is the AI-driven grammar and style suggestions, which provide real-time feedback to improve the clarity and coherence. Additionally, Zoho Writer's smart formatting options automatically apply consistent styles and layouts, which is particularly useful for maintaining brand consistency across various documents and marketing materials.

Zoho Writer’s capabilities

  1. Context-based suggestions – The tool offers context-aware suggestions for word choice and sentence structure, helping writers create more engaging and effective content.
  2. Collaboration tools – Zoho Writer supports real-time collaboration, allowing multiple team members to work on a document simultaneously, track changes, and leave comments. This fosters a collaborative environment and ensures that marketing projects can be completed more efficiently.
  3. Template library – With a rich library of customizable templates, marketers can quickly create various types of documents, from newsletters to reports, without starting from scratch.
  4. Integration with Zoho Suite – Seamless integration with other Zoho applications, such as Zoho CRM and Zoho Campaigns, allows for streamlined workflows and easy access to customer data, enabling more personalized and targeted marketing efforts.


  • AI-driven grammar andstyle suggestions
  • Seamless collaboration
  • Smart formatting and templates
  • Integration with Zoho Suite
  • Affordability


  • Learning curve
  • Limited offline access
  • Compatibility issues

Pricing (monthly and annual plans, free trials)

Zoho Writer offers a range of pricing plans designed to cater to different user needs. The free plan provides essential features, including basic word processing, document sharing, and collaboration tools, suitable for individual users or small teams.

For more advanced capabilities, the Standard plan is priced at $4 per user per month, offering additional features such as advanced document analytics, mail merge, and extended storage.

The Professional plan, at $6 per user per month, includes all Standard plan features plus enhanced security options, e-signature capabilities, and comprehensive integration with other Zoho apps.

User rating and reviews

Rating: 4.4/5.0 (108 reviews)

Zoho Writer review

“It's very easy and straightforward to use, there are several good features that makes the Zoho Writer an alternative to the other ones. There are more flexibility of editing the text, especially when writing technical text which requires tables and images. I like the tools section the most which you can merge two different templates with the options to control different fields which is quite new and innovative.” - Amin S.

“It gives me all formats which I require for creating effective documents even it corrects grammar mistakes by its own without anyv external help. As well collaborating, creating and sharing documents virtually in all platforms is easy and stress free.” - Vandana K.

“Small businesses… This is the only tool you’ll need!” - Mark D.

10. Wordtune (for content enhancement)

AI marketing tools for content creation - Wordtune


Wordtune is an AI-powered writing assistant designed to help marketers and content creators enhance the clarity, tone, and overall quality of their written communication. Utilizing advanced natural language processing algorithms, Wordtune offers real-time suggestions to rephrase sentences. This tool not only aids in correcting grammatical errors but also provides alternative ways to express ideas, ensuring that the message resonates well with the target audience.

Key features and capabilities

One of Wordtune’s standout capabilities is its rephrasing function, which provides users with multiple ways to express the same idea. Wordtune also includes tone adjustments, allowing users to modify the style of their writing to be more formal or casual, depending on the audience and context. Additionally, the tool offers real-time suggestions for improving sentence structure and word choice, which helps in crafting clearer and more compelling marketing copy.

Wordtune’s capabilities

  1. Rephrasing suggestions – Provides multiple ways to express ideas, enhancing creativity and engagement.
  2. Tone adjustments – Allows modification of writing style to suit different audiences and contexts.
  3. Real-time improvements – Offers instant suggestions for better sentence structure and word choice.
  4. Readability enhancements – Helps create clear, concise, and impactful content.
  5. Grammar and spelling checks – Ensures the text is error-free, maintaining professionalism.


  • Real-time suggestions
  • Tone adjustment and enhanced clarity
  • Improved readability
  • Error-free content
  • Time-saving


  • Limited free version
  • Dependency on AI
  • Contextual limitations
  • Internet dependence
  • Learning curve

Pricing (monthly and annual plans, free trials)

Wordtune offers a tiered pricing plan designed to cater to different user needs. The free plan provides basic features, including limited rephrasing suggestions and grammar checks of 20 sentences per day. For more advanced functionalities, users can opt for the Premium plan, which costs $9.99 per month or $119.88 annually, and includes unlimited rephrasing options, tone adjustments, and more sophisticated writing tools. 

User rating and reviews

Rating: 4.6/5.0 (177 reviews)

Wordtune review

“The way I can make my words professional or casual. Each time I need to send an email to the entire organization, I refer to Wordtune to facilitate my grammar and professionalism.” - Cora O.

“Super easy to use. Provides multiple, accurate suggestions. Love the plug-in integration; it is seamless. I use it on a daily basis to get realistic suggestions on the content that i write. The customer support is super responsive. Fairly easy to implement across various platforms.” - Amit B.

“A must have tool for anyone using words!” - Elad A.

Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.
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Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your

Comparison: AI marketing tools vs traditional marketing tools

AI marketing tools leverage machine learning and data analytics to automate and enhance marketing processes, offering personalized experiences at scale. For instance, AI can analyze consumer behavior data to predict future trends and preferences, allowing marketers to tailor their campaigns with unprecedented precision. Traditional marketing tools, on the other hand, rely heavily on manual efforts and intuition, often lacking the capability to process large volumes of data quickly and accurately.

One of the most notable advantages of AI marketing tools is their ability to provide real-time insights. These tools can track customer interactions across multiple channels, offering a cohesive view of the customer journey. Traditional marketing tools, while still valuable, typically offer a more fragmented view, often resulting in less cohesive and less timely decision-making.

This difference is particularly evident in areas such as customer segmentation, where AI can dynamically adjust segments based on real-time data, whereas traditional tools may rely on static, predefined criteria.

Moreover, AI marketing tools excel in automating repetitive tasks, freeing up marketers to focus on strategic planning and creative endeavors. Tools like chatbots and automated email marketing systems can handle customer inquiries and nurture leads without human intervention, ensuring consistent and immediate responses. Traditional marketing tools, while capable of handling these tasks, require significant human resources, making it difficult to maintain the same level of consistency and speed.

However, it's important to acknowledge that traditional marketing tools still hold value, particularly in building personal, face-to-face relationships and creating high-quality, creative content that resonates on an emotional level. While AI can assist in content creation and optimization, the human touch in crafting compelling narratives remains irreplaceable.

Therefore, a balanced approach that integrates both AI and traditional marketing tools can often yield the best results, combining the efficiency and precision of AI with the creativity and personal touch of traditional methods.

ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. Sign up to get started or book a discovery call to learn more.

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