AI marketing AI deal hunting reshapes back-to-school marketing Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search.
AI marketing PepsiCo reportedly selects Publicis for AI-led global media model PepsiCo’s reported Publicis appointment points to a global media model where AI connects planning, activation, identity and technology.
News Study projects TikTok-linked K-culture spending to hit $10.1B by 2030 TikTok and Kearney estimate platform-attributable K-culture spend could reach US$10.1B by 2030, led by beauty and fast-growing tourism.
AI marketing VOCAL launches an earned authority model for AI discovery VOCAL links earned media, AI discoverability and commercial measurement, testing whether authority can be measured without flattening trust.
News YouGov data shows US beverage consideration splits by generation in 2026 YouGov BrandIndex shows large US generational gaps in beverage consideration. Learn what the splits imply for positioning, rituals, and targeting.
AI marketing Instagram links AI profile disclosure to recommendation reach Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach.
News Rival Technologies finds Gen Z feels unseen, raising loyalty pressure Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as loyalty drivers.
News Firmable research highlights habits behind high-growth B2B sales teams Firmable surveyed 222 B2B sales pros. The standout pattern: cleaner CRM data, structured prospecting, and routines that make AI useful.
AI marketing ChatGPT ad revenue milestone moves the platform beyond pilot mode ChatGPT Ads has moved beyond pilot economics, giving marketers a stronger reason to evaluate conversational media as a distinct channel.
AI marketing LTK brings agentic AI into creator campaign workflows LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without weakening human judgment.
AI marketing Donut King turns a heritage mascot into an all-AI campaign Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an integrated media plan.
News Public trust in AI rises as media sentiment turns more sceptical CARMA finds AI trust rose to 30% as media trust signals fell. What the gap means for transparency, accountability, and AI messaging.
AI marketing Brainlabs data reframes the cost of AI search traffic loss Brainlabs' advertiser data shows AI search can reduce organic sessions while sending fewer, higher-intent visitors to brand websites.
News LinkedIn says 1M users flagged “AI slop” posts in two weeks LinkedIn says 1M users used its “AI slop” feedback in two weeks. The signal personalizes feeds and can reduce views at scale.
AI marketing Brands draw firmer lines around customer-facing AI creative Koia, Hilton, Goodwipes and Gozney reveal why customer-facing AI creative needs boundaries shaped by brand promise and audience trust.
Influencer Marketing AI search is rewriting how marketers discover creators AI creator discovery can surface credible voices faster, but platform blind spots and cultural context still separate visibility from influence.
News Microdrama apps are turning into an ad channel, not just a content trend Microdrama app downloads hit 1.45B in H1 2026 as advertisers and creative output surge. Creative density signals tougher competition.
AI marketing Singtel puts AI at the center of its creative agency review Singtel's creative review shows how AI is shifting agency value toward embedded capability, governance and customer context.
AI marketing Iterable CEO says AI cannot replace marketing context Iterable CEO Sam Allen argues that AI can scale personalization, but marketer context and judgment still shape the decisions that matter.
AI marketing Meta brings conversational AI into campaign analysis Meta AI now lets small businesses question paid and organic performance, turning campaign signals into recommendations and working documents.
News Reddit tests “read or play” options for popular posts in its app Reddit is piloting “read or play” for select posts. The test signals a shift toward passive consumption while keeping threads and comments intact.
News Cybernews ranks 500 AI firms on trust, exposing gaps in data disclosure Cybernews scored 500 AI firms. The biggest signal for agencies: unclear training and retention disclosures can turn vendor choice into a client-trust issue.
News ChatGPT Ads expands across Europe OpenAI brings ChatGPT Ads to 31 European countries, with managed access first and self-serve later. Here’s what changes for targeting and
News AI shopping is reshaping retail fulfillment as 45% of US consumers adopt it Locus finds 45% of US consumers use AI to shop. Brand discovery and basket variance are reshaping forecasting, inventory placement, and returns.
News Social commerce spend data suggests marketers may be targeting the wrong buyer ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices.
