AI marketing Adzymic opens Singapore publisher inventory to AI buyers Adzymic's Sales Agent makes Singapore publisher inventory available to AI buyers, shifting agentic advertising from workflow promise toward market access.
News Cloaked survey finds 89% withhold contact details from businesses Cloaked finds widespread contact-data workarounds. The implications for CRM and AI personalization depend on consent and reachability.
News MRS Digital poll finds SEO leads as AI search terms fragment A poll of 187 brightonSEO stand visitors shows SEO leads individually, while most favor other terms for AI-era search visibility.
AI marketing Salesforce buys Braze to close its real-time marketing gap Salesforce's proposed Braze acquisition connects customer data, real-time engagement and AI decisioning, but its value will depend on integration and openness.
AI marketing BCA and Bank Mandiri show why AI visibility needs context BCA and Bank Mandiri lead different AI banking questions in Indonesia, showing why visibility audits need customer context and verifiable evidence.
martech What marketers can learn at The MarTech Summit London 2026 A practical guide to The MarTech Summit London 2026, including the topics, speakers, networking formats, event scale and attendee evidence.
AI marketing Taman Safari connects AI discovery with destination marketing Taman Safari is aligning question-led content, customer data and developing agentic AI capabilities to connect travel discovery with booking decisions.
AI marketing IKEA draws a line between AI scale and brand control IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails under human control.
AI marketing Google tests prescription drug ads in AI search Google’s U.S. test brings prescription drug ads into AI Mode and AI Overviews, raising new questions about context, compliance, and trust.
AI marketing Meta blocks ByteDance ads as platform rivalry reaches media buying Meta's restriction on ByteDance advertising turns access to paid media into a competitive lever and exposes a new distribution risk for marketers.
AI marketing Australian Open brings Adobe AI into year-round fan marketing The Australian Open is linking AI, audience data and creative tools to turn a seasonal sports event into a more continuous fan relationship.
AI marketing Ocean Park uses AI visuals to build one Halloween campaign world Ocean Park's Halloween campaign shows how AI-generated visuals can connect media, creators and physical experiences without replacing creative judgment.
AI marketing Bench Media finds AI confidence is outrunning human review Bench Media's research shows senior marketers trust AI in consequential decisions faster than they are building review and accountability around it.
AI marketing Singapore opens government communications to AI audience analytics Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge from data access to accountable interpretation.
AI marketing Revlon tests AI-personalized streaming ads with Amazon Revlon's Amazon campaign shows how AI can adapt interactive streaming ads while keeping the core brand story intact.
News Carat and agency peers put human oversight at center of AI media buying Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and accountability.
News Liquid Death uses AI to shorten its marketing decision cycle Liquid Death's AI workflow connects intelligence to action. The evidence supports a change in operating cadence, not a proven financial return.
News ChatGPT adds Intelligent UI, changing how answers become experiences ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion gains.
News OpenAI makes ChatGPT ads more visual and measurable OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media budgets.
News Firmable finds 82% dismiss cold outreach as AI trust lags Firmable's survey highlights AI outreach distrust, mass-message fatigue and why B2B teams should measure positive replies separately.
News Searchable says AI visibility scores miss most buyer prompts Searchable's Prompt Universe maps buyer questions before choosing what to track, challenging narrow AI visibility scorecards.
News Philippine brands show strong AI visibility in Spiralytics study Spiralytics' study shows why AI visibility now depends on brand mentions, citations and third-party sources, not only website rankings.
News Nestlé turns LazzieChat into a regional commerce layer Nestlé and Lazada connect AI discovery, shopper insights and checkout in a five-market ecommerce campaign.
News Gemini 4 Argon scores 51.3% on AutomationBench Google says Argon scored 51.3% on AutomationBench, showing why marketing teams still need review gates for autonomous workflows.
AI marketing Kroger tests AI creative scoring against actual conversions Kroger linked AI creative scores to e-commerce conversions, showing how pre-launch evidence can shape both ad edits and media allocation.
