News Gen Z brand consideration rises for OpenAI, Claude, and Johnnie Walker in Q2 2026 Q2 2026 Gen Z consideration rose for OpenAI, Claude, and Johnnie Walker. What it signals about distribution, trust, and product cadence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
News Amazon’s live sports push lifts Q2 ad revenue and Prime Video demand Amazon says multisport advertisers see 2.3x unduplicated reach and higher spend, as Prime Video sports inventory sells out and ad revenue rises.
News SponsorCX study maps a consumer trust shift across AI, reviews, and influencers SponsorCX surveyed 1,000 U.S. adults. AI content and influencer promos face skepticism, while reviews and values-based partnerships shape trust decisions.
News Hallyu exports hit $19B as K-culture becomes a growth channel New figures put Hallyu exports at $19B. For marketers, the signal is faster trend cycles and a clearer need to convert cultural attention into outcomes.
AI marketing Meta AI ad gains meet a bigger infrastructure bill Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.
News When subscription apps should raise their minimum iOS version RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.
AI marketing Google cloud growth reframes its AI ad advantage Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.
News Study finds Hallyu exports hit $19B as AI personalization grows fandoms A new ecosystem study sizes Hallyu exports at US$19B, with music up 84% and AI personalization linked to faster global fandom
News AI statistics show a split between AI adoption and public trust New stats show 88% of firms use AI, but only 7% fully integrate it. Marketers face trust gaps and detectable AI content.
AI marketing OpenAI builds scaled ads team around reseller growth OpenAI's new scaled ads roles show a shift from testing ChatGPT ads to building the reseller and vendor systems needed for advertiser growth.
AI marketing Higgsfield Adathon turns AI ads into a judged workflow Higgsfield's Adathon shows how AI marketing is moving from asset generation into brand briefs, judging criteria, and creative operations.
News The Korean wave is shifting into “K-lifestyle” consumer adoption Assembly outlines how Korean entertainment is shifting from awareness to routine adoption. What it changes for category strategy, creators, and localisation.
AI marketing Brrandom expands AI marketing practice in Southeast Asia Brrandom's Southeast Asia expansion shows how AI marketing vendors are bundling media, creative, analytics, and agentic execution.
AI marketing Google tests PMax controls as AI ads face buyer pressure Google is testing new Performance Max controls as advertisers push for more transparency and steerable AI advertising.
AI marketing AI shopping growth in SEA keeps creator trust in play Southeast Asia's AI commerce shift shows why creator trust, affiliate evidence and GEO now belong in the same marketing strategy.
News Adobe Express study finds under-30-second YouTube Shorts drive key metrics Survey of 507 creators links under-30-second Shorts to views and click-throughs, with 30–60 seconds tying for subscriber growth.
AI marketing Omnicom Media rethinks agency value as AI automates media work Omnicom Media's AI marketing shift shows how agencies may defend value as automation absorbs execution work.
AI marketing Agencies face AI cost questions as token use grows Agencies are moving from AI adoption to AI accountability as token caps, pricing models, and client expectations reshape automated marketing work.
AI marketing Tracksuit adds AI visibility to brand tracking with Hall deal Tracksuit's Hall acquisition shows how AI visibility is becoming part of brand health measurement, not just search or content strategy.
News Netflix nears upfront deals as it targets $3B in 2026 ad revenue Netflix says it’s pacing toward $3B in 2026 ad revenue. Upfront talks and reduced viewership reporting raise the stakes for measurement
AI marketing Myer builds retail media network around loyalty data and AI ads Myer’s AI retail media network shows how loyalty data is becoming a new advertising layer for retailer and brand partners.
AI marketing Stagwell takes AI media curation in-house Stagwell Curate shows how AI media curation is becoming a control layer for agencies, not just another adtech service.
News APAC short drama apps see 452% session growth as marketers take notice Sessions jumped 452% in APAC as short drama apps grew. What retention, frequency, and rising creative competition mean for marketers.
AI marketing Publicis lifts outlook as AI marketing services grow Publicis is tying AI marketing services, LiveRamp data, and agency transformation into one growth story for marketers watching agentic systems.
