News How brands can respond to AI backlash without losing trust AI skeptics are a growing segment. Learn how restraint, guardrails, and expectation-setting can reduce risk and improve long-term brand trust.
News How brands can market AI without alienating skeptics AI skepticism is rising. Learn how to position AI features with clearer boundaries, transparency, and user control to protect brand trust.
News Instacart expands retail media beyond performance with shoppable video and AI Instacart pilots Immersive Feed and Ads Studio as it moves retail media toward discovery, while exploring ads in an AI shopping assistant.
News What LQ Digital’s data suggests about visibility in AI search overviews LQ Digital finds major citation gaps between AI overviews and organic results. Learn how query types and formats like YouTube affect visibility.
News Smallpdf survey finds freelancers still lose 204 hours a year to admin Smallpdf survey: AI cuts creative time, but freelancers still lose 204 hours yearly to admin. Payment waits and formatting remain major drags.
News IBM selects Stagwell as lead creative partner for global campaigns IBM names Stagwell lead creative partner, aligning Anomaly and Code and Theory under one structure to evolve “Let’s Create Smarter Business” globally.
News Indonesia’s OJK sets new conduct rules for financial influencers OJK’s POJK No. 6 of 2026 sets disclosure and competency expectations, and holds financial firms accountable for influencer campaigns with fines up to
News AI research shows consumer trust in AI search is falling in 2026 Fractl’s Q2 2026 survey shows AI search use is up, but trust and “helpfulness” are down. What it signals for GEO, disclosure, and brand safety.
News Brands use AI to “crack” tough datasets for sharper targeting Brands are applying AI to normalize and interpret difficult datasets, aiming to improve audience targeting speed and consistency.
News Fractl highlights why audience affinity can beat traffic in earned media Fractl’s SparkToro-based research argues low-traffic niche outlets can outperform major publishers on audience affinity, reshaping earned media strategy.
News Gap expands AI use across owned marketing channels for its brand portfolio Gap Inc. is modernizing owned marketing with unified data, AI workflows, and Zeta’s Athena to improve personalization and speed.
News Agentic AI tools are spreading across programmatic ad buying platforms Magnite, Mediaocean, and PubMatic are tied to agentic AI buying tools. Here’s what changes in governance, control, and measurement.
News 5 Cannes Lions takeaways as marketers weigh AI, craft, and creators Marketers at Cannes weighed AI’s efficiency focus, the renewed value of craft, and why creator marketing is shifting from tactic to core channel.
News MoEngage acquires Aampe to scale AI-agent personalization for brands MoEngage adds Aampe to automate customer-level targeting and timing, signaling a move from segments and rules to agent-driven lifecycle
News Facebook revives Creator Studio with AI features for creators Meta is rebuilding Creator Studio with AI recommendations and comment tools, plus new Creator and Business dashboards to streamline creator
News Amazon previews Alexa+ Agentic Ads as checkout moves into conversations Amazon’s Alexa+ Agentic Ads let shoppers complete purchases in a conversation. Marketers will need new metrics beyond clicks and landings.
News L’Oréal expands CreAItech with OpenAI models and ChatGPT try-on plans L’Oréal adds OpenAI models to CreAItech and plans Maybelline try-on in ChatGPT, signaling a shift toward AI-led product discovery.
News Cannes Lions Day 3 spotlight: AI marketing’s practical constraints surface Cannes Lions Day 3 highlights a shift from AI demos to execution, where workflow friction and oversight define what can scale.
News OpenAI pitches ChatGPT ads to brands as it makes Cannes Lions debut OpenAI is positioning ChatGPT ads as mid-funnel inventory, citing early adoption signals, falling dismiss rates, and new measurement partnerships like
News Snap rolls out AI tools aimed at automating ad campaign workflows Snap is adding a chat assistant and MCP server to push more automated ad workflows, including AI-based creator matching for advertisers.
News Survey: 60% of U.S. consumers dislike “AI” in brand messaging WordPress VIP survey data shows “AI” labeling can hurt trust, while AI referrals rise. Marketers may need clearer attribution and more human tone.
News Warner Bros. Discovery rebuilds ad-tech around agentic AI and AWS WBD is rebuilding its ad-tech stack with agentic AI and AWS support, targeting unified planning across linear and digital plus faster optimization and
News Adzymic rolls out AgenX Creative Agent with an “Agent as a Service” model Adzymic’s AgenX Creative Agent turns a single brief into governed rich media across formats, built for agent-to-agent workflows via open protocols.
News Zillow brings its home-buying guidance into Google NotebookLM Zillow curates a featured NotebookLM notebook with cited home-buying guidance, aiming to reach buyers earlier through Q&A and audio summaries.
News Fox details an end-to-end agentic ad platform for planning and activation Fox describes a secure agentic ad platform spanning planning, transactions, and activation. Here’s what it signals about automated media buying.
