News One in four Americans discover products via influencers, YouGov finds YouGov Profiles shows 27% of Americans discover products via influencers, rising to 41% for Gen Z. What it signals for consideration and media mix.
News GEO is pushing PR and marketing to share ownership of AI visibility Muck Rack survey data shows GEO matters, but many firms lack an owner. Why AI visibility depends on credible sources and shared governance.
AI marketing AI search visibility has an attribution problem AI search attribution is pushing marketers to combine visibility data, first-party signals, and modeling to estimate how answer-engine presence affects revenue.
News OneLittleWeb study: AI tools drew 144.5B visits, with traffic in Top 100 OneLittleWeb tracks 9,531 AI tools: 144.5B visits, Top 100 capture ~90%. Chatbots surge as translators and study tools slide.
News Spotify to label AI-generated artist identities with new “AI Persona” badges Spotify will badge some AI-generated artist identities and exclude AI Personas from recommendations by default, reshaping discovery and trust signals.
News U.S. web search and AI report highlights trust as key barrier YouGov’s 2026 survey of 2,000 U.S. adults maps AI assistants in the search journey and why trust remains the adoption constraint.
AI marketing Singapore's AI National Day backlash raises the bar for creative craft Singapore's National Day AI controversy shows why culturally significant campaigns demand stronger craft, context and human accountability.
News Reddit and YouTube are becoming AI visibility battlegrounds AI answers are cutting referral traffic and reshaping visibility. Reddit and YouTube citations show why UGC and video now influence discovery.
AI marketing Zoom turns creator partnerships into an AI search visibility test Zoom is testing creator authority as an AI visibility signal while working to reposition itself beyond video meetings.
News Kraft Heinz raises marketing spend to 6% of sales with $100M turnaround push Kraft Heinz adds $100M to its turnaround and targets marketing at 6% of sales, with fewer partners and tighter direct sales measurement.
News Snapchat outlines how brands can use humor to reach Next Gen audiences Snapchat and Omnicom studied 6,000 Next Gen users. Learn what “context is the punchline” means for brand humor and trend timing.
News Netflix details APAC product updates across mobile, collections, and games Netflix expands its APAC mobile refresh with Clips, adds themed browsing hubs, and grows Netflix Playground to deepen discovery and engagement.
News Canva research highlights Gen Z’s shift toward visual workplace communication Canva research says Gen Z prefers visuals at work, exposing the cost of text-heavy workflows and raising new expectations for tools, clarity, and AI literacy.
News RGE says B2B reputation now depends on how AI describes you RGE argues B2B reputation is shaped by AI answers. Learn why question-led content, EEAT, and AI visibility tracking are becoming core.
News Disney and TikTok strike content-sharing deal for creator-led fandom Disney and TikTok will share creator videos across TikTok and Disney+ Verts, turning licensed IP and creator rewards into a retention and discovery loop.
AI marketing AI markdown ads draw interest, but buyers question the signal Media buyers are testing AI markdown ads as a possible route into generative search, while questioning whether crawler exposure can produce reliable brand visibility.
AI marketing DoubleVerify finds AI slop is becoming a brand safety problem DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.
News OpenAI’s first influencer trip draws backlash over AI ethics and optics OpenAI’s creator retreat drew criticism over ethics and authenticity. What it signals about influencer strategy in high-scrutiny categories.
News Online beauty sales grow 6x faster than in-store as AI discovery spreads NIQ finds beauty sales up 10% YoY and e-commerce growing 6x faster than stores. What it signals for AI-led discovery and social checkout paths.
News Ann Piper on Spotify's Spider-Man: Brand New Day campaign Spotify's head of North America ad sales, Ann Piper, explains how the Spider-Man: Brand New Day campaign used first-party listening data, personalization, and interactive storytelling to create deeper fan engagement.
News LVMH H1 2026 results show jewelry strength as fashion returns to growth LVMH posted €38.6B H1 revenue as jewelry outpaced handbags. What the mix shift and China IP focus signal for luxury marketers.
News The gender divide in US shopping offers new signals for marketers YouGov data shows gaps in deals, discovery channels, and loyalty enrollment. What it implies for creative strategy, search, and retention design.
AI marketing IAB sets a common standard for measuring AI brand visibility The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.
News Gen Z brand consideration rises for OpenAI, Claude, and Johnnie Walker in Q2 2026 Q2 2026 Gen Z consideration rose for OpenAI, Claude, and Johnnie Walker. What it signals about distribution, trust, and product cadence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
