News Garuda taps Mitsubishi, OT Group for ‘Sky explorer’ marketing universe Garuda’s cross-sector campaign unites airlines, auto, FMCG, and comics into a marketing-first experience
Reports AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report Green Hat’s 2025 research reveals why B2B marketers must rethink buyer engagement timing
Martech Building your martech stack: tips and insights Discover the step-by-step process of building a martech stack that aligns with your business goals.
News Salesforce goes all in on agentic AI with Agentforce 360 Salesforce’s Agentforce 360 introduces a new model of productivity with AI agents at the core. Here’s how marketers and CX leaders should prepare.
News PepsiCo bets big on ‘agentic AI’ by 2026. Should your brand do the same? As PepsiCo declares an AI-first overhaul, top execs at Dell and Accenture say transformation is no longer optional
Reports AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
News Microsoft x Crocs: A nostalgia drop marketers shouldn't ignore Microsoft’s 50th-anniversary Crocs bundle shows how legacy brands can go viral again
News Lay’s rebrand puts the potato first Lay’s latest brand overhaul celebrates its potato roots and signals a shift toward ingredient-first storytelling
Reports AI isn’t fixing customer experience yet, and marketers are losing loyalty over it A new Qualtrics report shows where brands are missing the mark with AI, personalization, and customer feedback
News MoMA and Mattel launch a design-forward toy collection inspired by modern art MoMA and Mattel are reimagining collectibles through modern art. Here's what the partnership means for design-forward branding
News Domino’s turns up the crave factor with first brand refresh in 13 years Domino’s goes bold with new packaging, sound logo, and identity. Here’s how it plays into modern brand strategy
Reports LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing
News CeraVe teams up with the NBA CeraVe becomes the NBA’s official skincare and haircare partner. Here’s what this cultural crossover means for marketers
News Spotify’s Tunetorials turns ad lessons into bangers A new series from Spotify Advertising blends marketing education with original tracks and music videos
Content Marketing Serbiz proves TikTok doesn’t need polish, just show up and hustle Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia
Martech Agoda taps travel creators with new ambassador program Agoda’s new affiliate model gives creators cash, comps, and campaign visibility
News KitKat’s Break Buddies bring collectibles into snacking culture New limited-edition plushies from KitKat highlight the brand’s push into lifestyle marketing
Martech AI personas are speeding up strategy but are marketers relying on them too much? Marketers love the speed of AI personas but experts warn not to treat them like crystal balls
Lists Brands ride the Swift wave again with “The Official Release Party of a Showgirl” Swift’s three-day theatrical event broke box office rules and inspired a wave of brand activations. Here’s what made it work
Martech Meta’s new ‘Vibes’ feed pushes AI-generated videos Meta’s AI video feed debuts to user skepticism. Here's what it means for marketers navigating the short-form race
News McDonald’s revives Monopoly with Gen Z flair and nostalgic chaos McDonald’s resurrects Monopoly with digital twists, influencer firepower, and Gen Z sensibility
News Brands are rewriting the rules of TV advertising At Tatari’s Forward 2025, marketers shared how they’re turning TV into a performance channel
News Edelman repositions for AI era with new leadership and tech platform Edelman unveils AI strategy and appoints new execs to capture more marketing budgets
Martech TikTok is back in Indonesia, but its regulatory tightrope just got shakier TikTok just regained its licence in Indonesia after a brief suspension. Here’s how the drama unfolded and what marketers need to know next
Reports The agency model is dying and marketers need to adapt fast according to Forrester's 2026 predictions Forrester predicts a fundamental shift in the agency-client relationship driven by AI, consolidation, and creator disruption
