Martech What the Gen Z stare teaches marketers about trend tracking in digital culture The Gen Z stare meme went from Reddit to mainstream media in weeks. Here’s what that says about how discourse moves online
News Mastercard's F1 naming deal with McLaren is more than just branding Mastercard becomes McLaren’s naming partner for 2026. The focus? Global fan access and experiential loyalty.
Content Marketing KFC’s new campaign leans into Singapore’s fried chicken quirks From chicken peeling to spicy dips, KFC’s new campaign turns Singaporeans' eating habits into brand storytelling
Content Marketing Netflix’s KPop Demon Hunters is a viral marketing case study in the making The surprise Netflix hit shows how fandom strategy and timing can outshine big-budget reboots
Content Marketing LEGO enlists Tom Holland to reframe play as ageless LEGO’s new film featuring Tom Holland makes a case for why adults should play more, not less
Content Marketing Why Gen Z can’t stop listening to Stephanie Soo’s true crime podcast Stephanie Soo’s genre-bending storytelling has cracked the code for Gen Z engagement
Reports Americans are spending big to “AI-proof” their careers New data reveals how AI is fueling job switches, retraining investments, and workplace tension
Martech Can AI pay for the news it uses? Publishers are testing 3 models AI tools like ChatGPT are eating publisher traffic. Here's how the industry is fighting to get paid
Content Marketing Rising TikTok beauty creators These creators may have fewer than 4M followers, but they’re commanding serious influence and sparking industry change
Content Marketing Spotify's 'Fan Life' ads celebrate music fandom’s wildest rituals Spotify’s new global campaign taps into fan rituals, from Pitbull cosplay to Rezz goggles.
Reports Gen Z audio marketing playbook according to SiriusXM Media SiriusXM Media unveils its Gen Z strategy across audio platforms, from SoundCloud to Pandora
News ChapStick hires Croud and Born Social to win over Gen Z ChapStick taps two agencies to reintroduce itself to younger audiences through full-service social strategy
Reports APAC shoppers are going value-first according to YouGov's report YouGov’s latest APAC grocery report reveals rising shopper sensitivity to price, promos, and digital deals
News Bumble pivots from swipes to love stories in global campaign The dating app launches a global campaign spotlighting real couples, app updates, and offline events to win back users
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
News Advertising is leaving Gen Z behind A sharp decline in under-25 ad workers points to AI disruption and a shrinking entry-level market
Content Marketing American Eagle taps Travis Kelce and Swift buzz in new Tru Kolors drop Fresh off his viral engagement to Taylor Swift, Kelce brings his brand and audience to a new AE collection
Martech FairPrice partners with Google Cloud to enable AI-powered grocery shopping FairPrice just rolled out AI across its retail chain. Here’s what it signals for marketers in APAC.
Reports What’s stopping AI progress? New McKinsey report finds leadership gaps A new McKinsey report finds that employees are ready for AI, but leadership inertia is stalling progress
News Tinder’s “Crush feelings” campaign captures Gen Z chaos in a bottle Tinder’s latest campaign taps into the highs and cringe of modern dating to stay culturally relevant
Martech Singapore Airlines’ KrisFlyer shakeup is a loyalty lesson wrapped in turbulence As SIA raises redemption rates, marketers are reminded that loyalty is as much emotional as it is transactional
Reports The rise of solo travel in APAC Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know
Lists How brands are trendjacking the Swift-Kelce engagement The Tayvis engagement broke the internet, and brands didn’t miss a beat
Content Marketing Nostalgia marketing: how brands connect with Gen Z through Y2K From vinyl records to flip phones—how brands are tapping into Gen Z's surprising love for pre-digital aesthetics.
Martech The future of AI in marketing 2025: trends, tools and strategies Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
