Martech A futuristic feast: MCD’s AI-powered Lunar New Year campaign Embracing generative AI, Mcdonald's Hong Kong ushers in the Lunar New Year with digital creativity.
Martech Sonic branding: the future of brand identity in 2024 and beyond Discover how sonic branding is revolutionizing brand engagement, with over half of top brands adopting sound as a key component of their identity.
News The impact of star power on sports events: insights from the inter Miami controversy Amidst the controversy of Lionel Messi's absence on the pitch, event organizers and the Hong Kong government face scrutiny over promises made and the expectations of thousands of fans.
Media Melding tradition and trends: M&M’s featuring Jackson Wan's latest CNY hit Jackson Wan's explosive hairstyle and catchy tunes mark a new era of festive advertising.
Martech Thriving amidst challenges: the state of marcomm in Asia revealed With 78% of professionals optimistic about growth, the digital shift is Asia's new frontier.
News Strengthening digital trust: ASEAN’s collaborative fight against cyber threats ASEAN nations rally to tackle the rise of cyber threats, emphasizing AI governance and regional scam combat strategies
Media Navigating beauty and digital landscapes: CARMA's strategic acquisition of mmi Analytics CARMA and mmi Analytics join forces, setting new benchmarks in global media strategies.
News Elman Lee's legacy: leading 7-Eleven's marketing transformation Exploring Elman Lee's journey from marketing director to industry innovator, and her pivotal role in redefining retail marketing at 7-Eleven.
Media From Sesame Street to social media sensation: how Elmo captured the internet's heart Elmo's viral moment offers valuable insights for brands on building genuine connections in a cluttered digital space.
News Green truths: how Asia can learn from the EU's greenwashing ban Exploring how Asia can benefit from the EU's recent crackdown on greenwashing in marketing.
Technology Navigating privacy concerns: Hong Kong restaurants' data collection practices exposed A recent investigation reveals startling truths about how restaurants in Hong Kong use customer data.
Martech The rise of data clean rooms: balancing privacy and collaboration in marketing Discover how data clean rooms are essential for marketers in a world increasingly conscious of privacy.
News CNN Philippines ceases operations effective January 31 CNN Philippines, a prominent player in the Philippines' media landscape for the past ten years, bids farewell due to financial challenges.
News Moonfolks' Indonesian journey: Anish Daryani takes the helm Moonfolks, led by Anish Daryani, emerges as an agency driven by AI innovation, redefining marketing possibilities, and pioneering an ‘Accelerated Commerce’ model for clients.
Freelancing 20 best sites to find journalism jobs in 2024 Journalism requires time, skill, and dedication. Here are some sites that showcase different jobs available in the industry.
Technology 29 best content writing apps every freelancer should use in 2024 Explore the best free and paid content writing apps for freelancers in 2024. Whether you need apps for ideation, editing, or collaboration, these tools have you covered.
Lists 21 best content writing services to find fantastic writers Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
Technology 4 ways conversational AI is transforming marketing: boost engagement and sales Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Investments Key martech startup news: 175+ investments and acquisitions in 2021 With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.
Technology ContentGrow review: a specialist's marketplace for journalism and PR Discover how ContentGrow can help scale your content production with ease. Find reviews by prominent media outlets and PR firms in Asia.
Freelancing Profitable freelance writing niches you should try in 2024 Discover 10 freelance writing niches that offer high pay and consistent demand. Find the perfect niche to grow your freelance writing career in 2024.
Technology Ubiquitous raises US$5M to help brands deploy viral TikTok influencer campaigns Within six months, the martech company has booked US$6 million in sales from 250 brands.
