news Kipling leans into playful branding with new monkey-led campaign Kipling’s latest campaign taps into its iconic monkey to drive brand emotion and spontaneity
martech OpenAI’s new ChatGPT ads go human-first OpenAI shifts from AI hype to human stories in its biggest ChatGPT campaign yet
martech Shoppers want speed and AI, but most brands still miss the mark New VML data shows 45% of shoppers abandon carts due to poor digital experience. Here’s what marketers should take seriously
news UK models call out AI image misuse in fashion The BFMA’s new petition reignites the debate around AI, consent, and creative ownership
news CHAGEE x POP MART: tea meets tennis in a lifestyle play for Gen Z The modern tea brand partners with POP MART’s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal
Reports Kantar’s 2025 report reveals the media trust gap marketers can’t ignore Kantar’s latest global study reveals a disconnect between consumer preferences and where marketers spend media dollars
news The Beatles’ ‘Help!’ gets reimagined as a youth mental health anthem Kids Help Phone transforms a global hit into a call for emotional support, timed with back-to-school stress
martech The US wants TikTok’s algorithm. What does that mean for marketers? The US is set to control TikTok’s algorithm. What this shift means for brand safety and strategy
martech The New York Times builds AI tools for messy data investigations The New York Times’ AI team is helping reporters tackle huge datasets while navigating newsroom skepticism.
news Business Insider sues Google over ad tech monopoly claims Business Insider alleges Google manipulated ad auctions to block rivals and squeeze publishers
martech Apple goes full blockbuster to market the iPhone 17 Pro’s durability Apple’s latest launch blurs the line between phone and pro gear. Here’s what brand marketers should note.
martech GrowthOps warns that social media is losing its soul A new study shows that audiences are tuning out social platforms. Here's how brands can rebuild trust and stay relevant.
Content Marketing From AI to brand building: essential B2B marketing tips for 2025 Discover the key B2B marketing trends set to dominate in 2025, from AI to better brand building.
news Google doubles down on AI ads before the holiday rush Google unveils AI-powered ad formats and campaign tools just in time for the holiday rush
martech BytePlus teams up with Soonshot to stream AI-powered K-dramas across Southeast Asia Soonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPs
news Amazon introduces AI agent to run seller operations Amazon debuts an always-on AI agent for third-party sellers. Here’s what marketers and eCommerce pros should expect.
Reports Amplitude shares 2026 AI predictions for marketers Amplitude’s AI forecast lays out what will define competitive edge in 2026. Here’s how to prepare.
news Anthropic makes its first big brand push with Claude AI Claude enters the mainstream with an optimistic message for developers and decision-makers
news Google Pixel trolls iPhone launch with cheeky AI ad Google’s latest Instagram ad riffs on Apple’s iPhone 17 launch while showcasing Gemini’s AI tricks.
Reports Gen Z is keeping Black Friday alive according to McKinsey report McKinsey’s new data shows how generational habits are redefining the 2025 holiday shopping season
news Raffles Hotels brings its iconic butler campaign to London with a starry cast Raffles Hotels brings its high-fashion hospitality series to The OWO, spotlighting British elegance and iconic service
news Valentino taps AI to elevate new Vans collab into surreal couture campaign Valentino drops AI-generated campaign to launch limited-edition Vans sneakers
martech How Pop Mart turned Labubu into a masterclass in viral branding Labubu’s journey from art toy to billion dollar craze offers marketers fresh lessons on hype, community, and celebrity power.
news UNIQLO taps KAWS as first artist in residence UNIQLO deepens its creative strategy with a permanent KAWS partnership
news Standard Chartered goes cinematic to reposition its global brand Standard Chartered’s latest brand push highlights emotional storytelling, not just glossy success.
